1) SEO is no longer the main driver of traffic as visitors have high bounce rates, low staying times, and poor conversion rates. 2) A study found that direct visits are more influential for search engine rankings than SEO keywords. Building brand awareness through promotion is important. 3) In the future, over 50% of searches will be through images and voice as voice assistants like Siri gain popularity and more searches are done through mobile apps and devices. Marketers need to optimize for location-based, conversational, and long-tail searches.

1. 後 SEO 流量時代
服務業如何應對?

2. SEO is NOT the King

4. No Sales!

7. High Bouce Rate
Low Staying Time
No Conversion

8. Do you really know what
keywords driving visitor
to your website?

10. SEMrush Study released in 14 Nov
1) 600,000 Keywords
2) 1000 URLs

12. Should I Promote my
brand also?
Is this helpful?

14. What does it mean to you as a marketer?
1) Strong connection between the number of direct visits and
the page position on the SERP
2) Google prioritizes domains with more authority and
consequently more direct traffic when ranking the high-
volume keyword group.
3) Direct visits are fueled by your brand awareness, so
building a strong brand image should be an essential part of
your promotion strategy.

15. What’s Next in
SEO?

17. Searching Trends

18. Searching Trends
2020
In five year at least 50% of all
searches are going to be either
through images or speech
Aug 2016
Android - 1 in 5 searches on
mobile app in USA are voice
searches & share is growing
May 2016
Bing - 25% of searches
performed on Windows 10
taskbar are voice searches per
Microsoft reps
June 2015
Siri - handles more than 1
billion requests per week
through speech

20. The next search engine is "voice" .. I'm completely convinced

21. What does it mean to you as a marketer?
1) More Location Based Search
2) More Conversational Search
3) More Long-tail Based Search

22. What you need to do?
1) Register Your Service into Google
Listing/Business
2) Google Featured Snippet
3) FAQ Page

23. Register Your Service into Google Listing/Business

24. Register Your Service into Google Listing/Business

25. Register Your Service into Google Listing/Business

26. Data Highlighter

27. Top 5 keywords have better chance to getting featured from Ahref:
1. Recipe
2. Best
3. VS
4. Make (DIY Process)
5. Definition
6. Procedure (Step 1, Step 2…..)

28. FAQ Page - Put Your Longtail Keywords In

29. Contact
Ringo@owlishonline.com