消費旺貴情人節、聖誕節都會令人提高購貴意欲，問題是，他們是否找到你的網站或網店呢? 其實我們做好假期的 SEO 有機會推高銷售好多倍 以下是我最近在 Shopline 分享的 Slide

1. SEO for Holiday Season
Ringo Li

2. My experience on holiday - Halloween

3. My experience on holiday - Halloween
12 Sites selling
Halloween Related
Products - Costumes
and Decorations
Products

4. My experience on holiday - Halloween
12 Sites selling Halloween Related Products -
Costumes and Decorations Products
My Strategy
1. Carry Out SEO work based on each costume (like Sailor Costumes,
kids Star Wars Costumes)
2. Create Content that describe these products with variation of
keywords (sailor kids costumes, kids sailor costumes, children sailor
costumes, sailor costumes for kids, sailor costumes for kids 2018)
3. Using Image that are attractive and carry out image SEO

5. My experience on holiday - Halloween

6. My experience on holiday - Halloween
It goes well in the beginning…...before…...

7. My experience on holiday - Halloween

10. My strategy - Create Holiday Content for long term
1. Google Love Content
2. Google aims of providing best content
3. Google measures everything happen both inside and
outside your website

11. Limitation on Online Shop/eShop
1. Content are nearly the same as competitors
2. You cannot add tons of content inside a product
3. You may compete with Big Player in the market

12. My strategy - Create Holiday Content for long term
1) Add A Blog Section (If not
possible, adding content in
Category Page)
2) Create Content that big player
don’t
3) Ask for User Generated
Content (Comment,
Testimonial)

13. My strategy - Create Holiday Content for long term
Ask for User Generated Content (Comment,
Testimonial)
E.g. Hellotoby

14. My strategy - Content Type for long term
1) Content that are actually helping people to
pick/choose products (Long form content are the best)
2) Create Product Comparison Content
3) Using Table/Ranking to create interest
4) Have an attractive Title/ Description
5) 45 days rule

15. My strategy - Create Holiday Content for long term
Content that are actually helping people - based on
Searching Behaviour
1) Google Trend (Possible to have lower competition
keywords)
2) Google Auto-suggest

16. My strategy - Create Holiday Content for long term

17. My strategy - Create Holiday Content for long term
Content that are actually helping people - based on
Searching Behaviour

18. BuzzSumo

19. My strategy - Create Holiday Content for long term
Content Framework - Reviews Style Post
It help people making
decision not only in
holiday season, but also
in normal days.
Thus, you create content
for long run

20. My strategy - Create Holiday Content for long term
Content that are actually helping people - Reviews Style Post

21. My strategy - Create Holiday Content for long term
Create Comparison Content
❖ If your product is not famous
❖ Target Your Competitior
Keywords

22. My strategy - Create Holiday Content for long term

23. My strategy - Create Holiday Content for long term

24. Notes on Content
1) Not to rank the direct branding terms
- You Never Win
2) Rank for long tail keywords

25. My strategy - Create Holiday Content for long term
Using Listing Post to create interest
→ Top 10 XXX for Christmas 2018
→ 10 Top XX ideas for young man between 25-30 (trending)
→ 10款80後必愛玩具

26. My strategy - Create Holiday Content for long term
Using Table/Ranking
Type Post to create
interest

27. My strategy - Create Holiday Content for long term
Using Ranking to
boost the product you
are promoting:

28. My strategy - Create Holiday Content for long term
Be careful on your URL settings:
Having the same URL all times (You can re-use in the
next year)
Which one is better?
i.e
xxx.yourdomain.com/christmas-ideas-2018
xxx.yourdomain.com/christmas-ideas

29. My strategy - Create Holiday Content for long term
Have an attractive
Title/Description
MODIFY THE BEST IF
YOU DON’T HAVE ANY
IDEA YET

30. 45 days rule - Getting 90% of holiday traffic
Research By search behavior obtained from Google
Trends for consumers around major U.S. holidays.
However, for SEO, you
have to that 3-4 months
before holiday :
1) It takes time to rank
2) It takes time for you
to create good
content

31. SEO for Online Shop in General
1) Picking 8 - 10 Products to optimize (Easy to fill up and most eager to sell)
a) Carry out keyword research
b) Crating Content based on your research

32. SEO for Online Shop in General
If your product is famous, combining 「Branding」+ 「Model」
Always matching with searchers behaviour:

33. SEO for Online Shop in General
If your product is famous, combining 「Branding」+ 「Model」

34. SEO for Online Shop in General
If your product is not famous, use 「Problem」「Issue」to craft content

35. SEO for Online Shop in General
If your product is not famous, use 「Problem」「Issue」to craft content

36. SEO for Online Shop in General
#9 within 2 months

37. SEO for Online Shop in General
#3 within 2 months

38. SEO for Online Shop in General
My Product is Pongtu - You may never heard of it (no one will remember the name of it)

39. SEO for Online Shop in General
My Strategy - it used for solving problem (remember Google traffic are mostly for solving problem)
I then use 「廁所塞左」「點通渠」as the starting point to craft content

40. SEO for Online Shop in General
My Strategy - it used for solving problem (remember Google traffic are mostly for solving problem)
For this product, I draft 4 articles based on the keywords I get.
1) I publish 2 in my online’s shop blog in around 7 days separation
2) Another 2 I post it in fanpiece and weshare
3) Linking fanpiece and weshare

41. SEO for Online Shop in General
My Strategy - it used for solving problem (remember
Google traffic are mostly for solving problem)
For this product, I draft 4 articles based on the keywords
I get.
1) I publish 2 of themin my online’s shop blog in
around 7 days separation
2) Another 2 I post it in fanpiece and weshare
3) Linking fanpiece and weshare
Why?
1) Link Building
2) They have traffic already

42. SEO for Online Shop in General

43. SEO for Online Shop in General
Optimize Category Page
● For those who have tons of products and stock always change
● Eliminating page is not good for SEO
● We need to have a main/core page for optimization page - Category Page

44. SEO for Online Shop in General

45. 網店SEO Game Plan
https://hkfunnel-marketing.com/email-optin

46. Thank You!
Contact Me: info@owlishonline.com
My Homepage: https://www.ringoli.net