2017 MBA-ICC Sponsorship Brochure

1. 2017 Sponsorship Package
1000 ATTENDEES • 6 DAYS • 36 SCHOOLS • 15 COUNTRIES

2. Message from the Chairman
Message from the MBA Program Director
Message from the 2017 Organizing Team
Scope of the Competition
Previous Year’s Sponsors
Previous Year’s Events Schedule
Sponsorship Benefits
Sponsorship Levels
Examples of Sponsorship Visibility
Mobile Application
Contact Us
1
2
3
4
5
6
7
8
9
10
10
C
O
N
T
EN
T
S

3. 1
On behalf of the Board of Directors of the John Molson
School of Business (JMSB) International Case Competition
(ICC), I would like to thank you for your generous support
of the John Molson MBA ICC – 36 years running and
among the most prestigious of its kind in the world!
The ICC represents a wonderful opportunity for
participants to develop many competencies that are
essential for business leaders. Due to the generous
participation of industry supporters, the event also
provides an occasion for students, sponsors and
professionals to connect and develop valuable
partnerships and long-lasting relationships. As a past
finalist of the ICC, I can attest first hand on the lasting
impact the week of competition, social events and
networking opportunities leaves on its participants.
The directors of the JMSB ICC are firm believers that an
important part of a business student’s education occurs
beyond the classroom and this competition is a terrific
example of that. The continued support of the corporate
community plays a critical role in making this possible.
Thank you once again for your invaluable contribution to
the development of tomorrow’s business leaders.
Ken Brooks, MBA
Chairman, Board of Directors, JMSB ICC

4. In January 2017, the John Molson School of Business will be
the proud host of the 36th MBA International Case
Competition. During this student-run event, over 150
participants from over 15 countries representing 36
universities will test their skills, intuition and stamina in an
intense weeklong competition. We will welcome more
than 300 seasoned senior executives who donate their
time and expertise to judge the presentations of the MBA
teams, and over 400 volunteers to ensure that everything
is done efficiently.
None of this monumental effort would be possible
without sponsors like you.
Your generosity provides the backbone of the competition
and, without it, the John Molson MBA International Case
Competition would simply not be able to showcase the
talents of MBA students and bring the vibrant Montreal
business community to an international stage.
On behalf of the John Molson MBA program, thank you
for your commitment to the competition.
Merci beaucoup,
Sandra Betton, PhD
MBA Program Director
2

5. The John Molson International Case Competition is the oldest and largest event of its kind. Since its inception
in 1981, this prestigious event continues to provide a unique and international networking experience for
students, academia, and business executives. For the past 36 years, the organizers, volunteers, judges and
sponsors such as yourselves, have contributed to creating more than just a competition – it is an opportunity to
innovate, connect and compete.
Engaging in a partnership with our competition is a unique opportunity for your business to expand its client
base, gain visibility and place your brand directly in the hands of next generation’s business leaders. Furthermore,
your participation would provide you with an opportunity to interact with local C-level executives, student
competitors and volunteers over the week-long event.
We thank our loyal sponsors for being a valued part of this outstanding event, and extend our warmest
welcome to our new sponsors. The continued success of this competition would not be possible without your
generous support.
The 2017 Organizing Team
Photo (from left to right): Valerie Consolante, Mohamed Saleh, Aali A. Malik, Suha Al-Quraini
3

6. Scope of the Competition
Our stakeholders include approximately:
• 210 MBA competitors and coaches from
over 15 countries
• 300 local business executives
• 400 student volunteers
• 170 visitors & spectators
This is a not-for-profit event organized by a
team of John Molson MBA students. It
involves:
• 36 years of history, making it the largest
and oldest competition of its kind
• 6 days of events, including numerous
networking and social activities
• 7 cases, including a live case
WHO?
Hotel Bonaventure Montreal
900, de La Gaucheti�re Ouest
Montréal, Québec H5A 1E4
Telephone: 514-878-2332
www.hotelbonaventure.com
WHERE?
Be part of the most prestigious MBA
Case Competition in the world!
(See page 7 for more benefits.)
WHY?
WHAT?
We will kick off the competition at the start
of the year. The entire event will run from:
JANUARY 1 - JANUARY 6, 2017
WHEN?
4

7. 5
Previous Year’s Sponsors
The John Molson MBA International Case Competition offers exclusive
opportunities to promote your organization and build unparalleled visibility
among the Montreal and international landscape.
This page shows a summary of some of our previous year’s sponsors that
contributed towards the 35th edition of our competition which was held in
January 2016 at the Fairmont Queen Elizabeth Hotel.
The 2017 event promises to be just as exceptional as the last. Don’t miss
out on your opportunity to connect with new clients, inspire tomorrow’s
leaders, and impact your local community.

8. The 2016 John Molson MBA International Case Competition had an exciting
schedule, details are shown below. The 2017 events calendar is underway and
promises to be just as exciting.
Previous Year’s Events Schedule
6
Mange et Mélange
Hockey Night
Coaches Dinner
Theme Party

9. Networking: With over 1000 attendees, this event allows you to network with some of the most influential
people, with connections to regional businesses and international business scholars. Your firm will also be
able to set up a table at our networking event (open to all sponsorship levels).
Recruiting: This event will allow you to identify and recruit top MBA students. As a sponsor, you will benefit
from a front-line opportunity to witness the innovative thinking of exceptional future business leaders. Our
sponsors also get exclusive access to our talent search database, which includes over 400 students in
business and other disciplines.
Targeted marketing: Enhance and maximize your marketing efforts by connecting to a premium target
audience, including senior executives, future business leaders from around the world and a broad variety
of students and faculty members from local business schools.
Penetrate the market: Supporting this competition is an unparalleled opportunity to enhance awareness
and exposure of your organization both locally - in the Montreal business community - and abroad.
Join in sustainable business: The competition prides itself in being a sustainable event. All stakeholders
are given the opportunity to experience sustainability and responsible business practices first-hand.
Sponsorship Benefits
7

10. Sponsorship Levels
8
Diamond
$12,000
Gold
$8,000
Silver
$6,000
Bronze
$4,000
Logo in 36th Anniversary Commemorative Video 
Special Mention in Sponsorship Speech 
Keynote Speaker & Naming of Major Event 
Video Ad on Social Media Channels  
Enhanced Social Media Visibility  
Logo on Name Tags  
Invitation to Final Awards Banquet  
Logo on Hotel Key Card  
Logo on Communication with Stakeholders  
Access to Student Resume Database   
Competition Room Naming   
Invitation to Opening Brunch   
Logo on a Final Banquet Table   
Info Table at Networking Event    
Logo on an Opening Brunch Table    
Logo on Welcome Screen    
Invitation to Networking Event    
Advertisement in Program Book (700+ Copy Distribution) Full page 1/2 page 1/3 page 1/4 page
Logo Listing on Website    
Logo on “Welcome to Montreal” Map    
Mobile App Ad $3,000 $3,000 $3,000 $3,000

11. mbacasecomp.com
INNOVATE. CONNECT. COMPETE.
35ANS
YEARS
CONCOURS INTERNATIONAL D’ETUDE DE CAS MBA
MBA INTERNATIONAL CASE COMPETITION
JOHN MOLSON
/MBAICC
JUDGE
9
Examples of Sponsorship Visibility
Welcome screen Key cardName tags
36th commemorative video Website
Communication with stakeholders
WE THANK OUR DIAMOND & GOLD SPONSORS FOR THEIR SUPPORT!

12. Mobile Application
Contact Info
10
ENHANCED SPONSORSHIP OPPORTUNITY
For $3,000, place your company in the palms of all our attendees!
Be seen by all of our stakeholders as they navigate through our app
using their mobile devices to learn more about the sponsors,
schedules, and events on-the-go.
• Add your logo, link to your website, essential product information,
contact information, social media information, and much more.
• Complement your e-marketing and other communications.
• Cost-effective means of advertising to your target audience.
• Promote new products and/or services.
• Limited slots available - act now!
Suha Al-Quraini, MBA Candidate
Organizer, Sponsorships & Marketing
2017 John Molson International Case Competition
Cell.: 514-961-7976
Email: suha.alquraini@mbacasecomp.com
facebook.com/mbaicc
twitter.com/mbaicc
mbacasecomp.com