Forum3 2012 presentation


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Forum3 2012 presentation

  1. 2. We were extremely busy; it felt like we spoke to all 13,770 visitors! We spoke to over 1,500 people & the quality & calibre of them was excellent. Rob Farace, Resourcing Programmes Manager, Cancer Research UK Investing in this event has paid for itself several times over. We recruited at least 30 members of staff as a result. Alan Jones, Head of HR, East Thames
  2. 3. The RSPB has changed so much that we’re always keen to exploit opportunities to raise awareness of what we do and hopefully recruit some volunteers along the way. forum3 is a great platform on which to do this as it attracts such a diverse mix of people. Sheila Samuels RSPB It’s a very good event. Saturday particularly has been hectic. There’s been lots of interest and enthusiasm for international development and the visitors have had a wide range of experience and varied backgrounds which is good for us. Nick Adlington, VSO
  3. 4. forum3 is the UK’s flagship recruitment and branding event for the third sector
  4. 5. forum3 attracted over 10,000 people in September 2010
  5. 6. Venue - The Business Design Centre Islington
  6. 7. What is forum3? <ul><li>It’s a 2 day recruitment, careers and volunteering event for the Third sector, on 25/26 May 2012 at the Business Design Centre in Islington </li></ul><ul><li>It’s a place where people can be inspired by the Third Sector, and motivated to get involved, develop their job hunting skills and sharpen up their career ambitions </li></ul><ul><li>It’s also a place where you can promote your organisation as a great place to support, work and volunteer </li></ul><ul><li>And a place where you can look closely at how your competitors recruit, and build new networks </li></ul>
  7. 8. The exhibition floor
  8. 9. Why is forum3 needed? <ul><li>Most people can name less than 20 charities, despite 167,000 choices </li></ul><ul><li>The large brands struggle to recruit staff who understand their mission and vision </li></ul><ul><li>Smaller brands struggle for recognition </li></ul><ul><li>The multiplicity of recruitment channels now available creates uncertainty in your recruitment expenditure and ROI </li></ul><ul><li>Recruiting trustees and other volunteers is often parochial and ineffective </li></ul><ul><li>The recruitment and management of volunteers is becoming more complex and time consuming </li></ul>
  9. 10. <ul><li>The recent NCVO Foresight report highlighted…. </li></ul><ul><li>A greater need to tailor volunteering opportunities to fit with people’s busy lifestyles and changing expectations </li></ul><ul><li>A difficulty in recruiting and retaining volunteers for longer term roles </li></ul><ul><li>Challenges in matching increasing demand with actual volunteering opportunities </li></ul>Where are the volunteers?
  10. 11. How can you benefit from forum3? <ul><li>Embed the event within your annual recruitment plan – alongside social media, professional media, jobs boards and agencies </li></ul><ul><li>Use the event to build a pool of available volunteers, trustees and staff </li></ul><ul><li>Develop a communications strategy before, at and after the event </li></ul><ul><li>Use the website to build your profile and recruit – from today </li></ul>
  11. 12. What should you expect to achieve? <ul><li>Contact with hundreds of job seekers, volunteers and supporters </li></ul><ul><li>Raised awareness and profile of your employer brand amongst a relevant, targeted and diverse audience </li></ul><ul><li>Collaboration with new corporate partners through The Bridge </li></ul><ul><li>Reduced direct recruitment costs in the year ahead </li></ul><ul><li>Increased traffic to your recruitment pages </li></ul>
  12. 13. Why do people come? *Visitors could specify more than one reason visitor statistics taken from 2010 show Total number of visitors: 10,103 2 Accompanying a friend 27 Networking 29 Education / training opportunities 8 Becoming a trustee/chair 5 Supporting a charity 18 Overseas volunteering 31 Volunteering 65 Getting a new job % Reasons for attending*
  13. 14. Visitor Demographics in 2010 6 Student 15 Recent graduate 14 Office support 14 Officer/executive 26 Qualified professional 16 Middle manager 9 Director/senior manager % Experience level 30 Private 30 Public 40 Not-for-profit % Current sector 20 Marketing & Fundraising 25 HR , IT , Legal, Finance, Project Mgt 14 Social care/health/medical 12 Admin/Secretarial & PA % Most Common Job function
  14. 15. Key media channels <ul><li>Press ads / editorial </li></ul><ul><li>– The Big Issue provide articles and coverage up to the event and the event guide at the show itself. The Guardian is this years national media partner </li></ul><ul><li>Community sourcing </li></ul><ul><li>– Building on your networks, we look to our exhibitors to promote the event and encourage your web visitors and unsuccessful job applicants to come along </li></ul><ul><li>Direct mail </li></ul><ul><li>– 65,000 strong visitor database </li></ul><ul><li>Ticket drops </li></ul><ul><li>Online – email / e-bulletins / web button / banner advertising </li></ul><ul><li>Poster advertising 48 sheet </li></ul><ul><li>Partners……. </li></ul>
  15. 16. forum3 partners
  16. 17. Overview of rates <ul><li>Rates depend on your organisation type: </li></ul><ul><li>£150 psm for INGOs and Volunteer orgs </li></ul><ul><li>£250 psm for charities and HAs </li></ul><ul><li>£350 psm for private companies </li></ul><ul><li>Minimum stand size is 3x2m </li></ul>
  17. 18. Save money on direct recruitment costs <ul><li>In a survey carried out by the CIPD the average recruitment cost of filling a vacancy stands at £3950 </li></ul><ul><li>Jobs Boards are becoming more expensive: </li></ul><ul><ul><li>The Guardian - £750 for a single vacancy listing </li></ul></ul><ul><ul><li>Third Sector - £299 or £359 for an enhanced listing </li></ul></ul><ul><ul><li>Jobs Go Public - £495 for a standard listing </li></ul></ul><ul><ul><li>Charity Job - £145 for a standard listing </li></ul></ul><ul><li>Stand prices start from £900, the jobs board is free, regardless of the number of roles you advertise for the next seven months and the event is promoted to a much wider audience </li></ul>
  18. 19. Stand package includes <ul><li>Event guide entry/profile </li></ul><ul><li>Listing and profile on </li></ul><ul><li>- upload videos of your work </li></ul><ul><li>- develop a pool of ‘followers’ before the event </li></ul><ul><li>- schedule meetings with your key recruiting line managers with top candidates </li></ul><ul><li>Opportunity to run seminars at forum3 </li></ul><ul><li>Shell Scheme </li></ul><ul><li>Lighting </li></ul><ul><li>Electric socket </li></ul><ul><li>Furniture </li></ul>
  19. 20. Engage with talented people wanting to transfer their skills from the commercial sector
  20. 21. Promote an ethnically diverse workforce, 39% of visitors are from BME communities
  21. 22. One of the 70 popular seminars at forum3