Περιφέρεια Νοτίου Αιγαίου: Συνοπτική παρουσίαση δράσεων και αποτελεσμάτων 2016_2017

Περιφέρεια Νοτίου Αιγαίου
Δράσεις Τουριστικής Προβολής
2016 – 2017
Συνοπτική αναφορά δράσεων και αποτελεσμάτων

Υλοποίηση ενεργειών
Προώθησης σε B2B & B2C
επίπεδο.
Εκτέλεση ενεργειών
τοπικής υποστήριξης
Ανάπτυξη
Εργαλείων
∆ηµιουργική
Εκτέλεση
Περιεχοµένου
Επικοινωνίας
Σχεδιασµός Ενεργειών
Επικοινωνίας &
υλοποίησης καµπάνιας
Υλοποίηση (Tactical)ΠαραγωγήΣχεδιασµός
Άξονες Δράσεις 2016 - 2017
Η Περιφέρεια Νοτίου Αιγαίου για την περίοδο 2016-2017 σχεδίασε και υλοποίησε δράσεις
τουριστικής προβολής με βάση το τριετές σχέδιο μάρκετινγκ και οδικό χάρτη, που
εκπονήθηκε το 2015, στους παρακάτω άξονες:

Κατά την πρώτη φάση του σχεδιασμού και υλοποίησης των πρώτων ενεργειών προώθησης του τουριστικού προϊόντος,
πραγματοποιήθηκαν οι παρακάτω δράσεις:
• Ο στρατηγικός σχεδιασμός Μάρκετινγκ και η ισχυρή ανταγωνιστική τοποθέτηση του Νοτίου Αιγαίου και των
προορισμών του
• Η διαμόρφωση δημιουργικής «ομπρέλας» επικοινωνίας “Aegean Islands. Like No Other”
• Η ανάπτυξη περισσότερων από 50 ιστοριών προορισμών και εμπειριών σε ελληνικά και αγγλικά
• Ο σχεδιασμός περισσότερων από 160 δημιουργικών εφαρμογών
• Η ανάπτυξη ενός ολοκληρωμένου ψηφιακού οικοσυστήματος, που περιλαμβάνει :
• Tumblr Campaign Page
• Μέσα Κοινωνικής Δικτύωσης
• Υλοποίηση ενεργειών προώθησης μέσα από την ψηφιακή πλατφόρμα της MarketingGreece, το
Discovergreece.com
• Υλοποίηση πλάνου δημοσιογραφικών και blogger αποστολών.
• Συμμετοχή σε εκθέσεις, workshops & roadshows
• Πολιτιστικές και αθλητικές εκδηλώσεις
• Υλοποίηση πλάνου διαφημιστικής προβολής στο εξωτερικό
Πλάνο Δράσεων 2016 - 2017

Περιφέρεια
Νοτίου Αιγαίου
ΕΝΕΡΓΕΙΕΣ ΔΗΜΟΣΙΩΝ ΣΧΕΣΕΩΝ &
ΠΡΟΓΡΑΜΜΑ BLOGTROTTERS
Συνοπτική παρουσίαση ενεργειών και δημοσιότητας

Media & blogger visits 2016 & 2017
✓ 29 δημοσιογραφικές αποστολές
μεγάλων Μέσων του εξωτερικού
✓ Φωτογράφιση μόδας στην Κω
✓ 2 ειδικές ενέργειες με celebrities
✓ 1 ζωντανή τηλεοπτική κάλυψη από
μέσο της Γαλλίας
✓ 1 στοχευμένος διαγωνισμός στην
Αγγλία
✓ 12 ενέργειες δημοσιότητας
Ενέργειες Δημοσίων Σχέσεων σε Διεθνές επίπεδο
Αποτελέσματα Δημοσιότητας
Επιπλέον, η Περιφέρεια Νοτίου Αιγαίου σε συνεργασία
με τον ΕΟΤ ή και αυτόνομα, πραγματοποίησε
δημοσιογραφικά ταξίδια από βασικές αγορές του
εξωτερικού στις Κυκλάδες και τα Δωδεκάνησα

✓ Σε 41 νησιά του Νοτίου Αιγαίου
✓ 950 έντυπα και online άρθρα
✓ 19.000.000 συνολική κυκλοφορία
μέσων
✓ 4.000.000.000 μοναδικοί επισκέπτες
κάθε μήνα στις σελίδες των ΜΜΕ που έχει
προβληθεί η Περιφέρεια Νοτίου Αιγαίου
✓ 9.500.000€ Ισοδύναμη διαφημιστική
αξία (AEV*) της δημοσιότητας
*Δείκτης μέτρησης της αξίας της δημοσιότητας ως δαπάνη που δεν καταβλήθηκε
Ενέργειες Δημοσίων Σχέσεων σε διεθνές επίπεδο
Αποτελέσματα Δημοσιότητας

Media Visits
Gems of the Cyclades and Dodecanese

7-page celebrity feature in Spain’s InStyle magazine
PHOTO SHOOT ON KOS
Spanish actor Adam Jezierski described
his experience of Kos in an extensive
travel feature titled ‘My Big Greek
Island’, published in the Spanish edition
of InStyle magazine
“It’s a charming place.
On the one side you
find the very modern
and cosmopolitan city,
and on the other,
ultimate authenticity”

Kos showcased in fashion pages of Spain’s InStyle magazine
PHOTO SHOOT ON KOS
Kos was featured in an 8-page fashion editorial with
actress and Goya winner Nerea Barros, published in the
Spanish edition of lifestyle magazine InStyle.

‘One town. Two faces’: Le Monde discovers Rhodes
RHODES
Read article
A visually striking feature published in the online edition of French media
outlet Le Monde reveals a hidden museum, an atmospheric taverna,
contemporary Greek jewellery design and other delights behind the walls
of Rhodes’ medieval Old Town, along with two ideal locations to take in
Aegean views.

France’s Sud Radio on the rich cultural mix of the island
BROADCAST MEDIA TRIP ON RHODES
Sud Radio, which broadcasts to seven regions in
France, discovered that Rhodes is an ideal
summer city break destination for travellers
seeking an island with cultural heritage and a
contemporary vibe, just a few hours from Paris.
Journalist-producer Ronan Chastellier shared his
experiences on the station’s “C’est tendance”
programme
“The city of Rhodes is on the border of the West. It mixes oriental and western influences at a cultural
crossroad, which can be discovered walking through its alleyways. Everyone can find what they are looking
for, whether it is a tourist-oriented activity or stepping back through time by strolling through the city’s
streets, just as people did 400 years ago”
Listen to radio broadcast

German newspaper showcases active island adventure
KITE SURFING ON RHODES
COVERAGE
Print
• Circulation: 103,549
Online
• UVM: 12,555,693
Mittelbayerische Zeitung, which covers all of
Bavaria, published an extensive feature focusing
on kitesurfing on Rhodes, noting that the island
is easy to reach and offers countless locations to
rent equipment and book courses.
"Kitesurfing fans will find perfect weather conditions on Rhodes. The island is the ideal kite surfing spot for both
beginners and more experienced surfers"
Read article

All roads lead to Rhodes for German fitness magazine
RHODES
German journalist Udo Muller says Rhodes proved the perfect host during its ‘Roads to Rhodes’ race and
urges readers of specialist fitness and running magazine Spiridon to follow in his footsteps
“You can explore the entire
north-east of the island along the
route. Always by the water,
passing the walls of the lovely
old town which is a Unesco world
heritage site, and then onwards
again with view of the mountains
around the Marmaris mainland”
COVERAGE
• Print

German news agency on ‘creativity as a road out of the crisis’
DPA PRESS TRIP TO RHODES
DPA journalist Johanna Rüdiger visited Rhodes to meet with
young personalities who have set up home on the island
and are harnessing their creative talents as a way of
beating the crisis. The article was published by the German
news agency during March 2017, leading to a wide spread
of publicity.
More than 260 print and online media reproduce story

UK newspaper Daily Mail falls for Dodecanese island pair
RHODES AND TILOS
From the “historic interest” of Rhodes’ Old Town to
the “tranquil haven of secluded beaches, wild
flowers, remote monasteries and sublime sea
views” of Tilos, British journalist Julian Robinson
described the perfect island double act for a
romantic Autumn getaway in a story for the online
edition of the UK’s Daily Mail.
COVERAGE
• Online
• UVM: 220,014,517
Read the article
“As we sailed off - with a heavy heart - for our return
flight from Rhodes, it felt like we had experienced a true
taste of the Dodecanese in this 'Little Emerald in the
Aegean’”

Polish holiday booking website praises beauty of the island
RHODES – SYMI
Polish holiday booking website Fly4free published
an extensive destination feature by travel writer
Aga Zawistowska focusing on the history, culture,
landscapes, beaches and traditional villages of
Rhodes.
COVERAGE
• Online
• UVM: 6.1 million
Read the article
“Fans of history and culture surrender to the charm of the
capital's old town and magical Lindos. Those who like to
windsurf will appreciate Prassonisi, while partygoers will
definitely find themselves in the bars and clubs of Faliraki”

Symi makes guest appearance in Warsaw metro stations
RHODES – SYMI
Over a period of two weeks, Warsaw metro stations hosted images of
Symi taken by Aga Zawistowska, allowing Polish commuters an
opportunity to familiarise themselves with the island.
COVERAGE
• Metro station video
screens
• Audience: 670,000 daily
commuters

Leading Polish travel magazine on island traditions
MYTHICAL RHODES & SYMI
Leading Polish travel magazine Swiat published an extensive
destination feature on the history, myths, culture and traditions of
Rhodes and Symi, following travel writer Aga Zawistowska’s recent
visit to the two islands.
COVERAGE
• Print
“Rhodes is one of the most
popular Greek islands thanks
to its charming old town and
Lindos, the romantic sandy
beaches on the east coast and
over 300 days of sunshine a
year. It’s no surprise that the
inhabitants of the island are
open and welcoming”
Read article

UK celebrity media trip to the island of winds
MYKONOS
A group of UK celebrities visited Mykonos for a girls’ getaway focusing on beach-life, gastronomy, fashion
and nightlife. As well as posting on their personal social media, their story was told in a selection of UK
publications, including OK! Magazine and Harper’s Bazaar
Read article 1 Read article 2
Read article 3 Read article 4

UK’s OK! magazine pays tribute to isle’s party appeal
“Move over Ibiza. Mykonos is fast becoming Europe‘s
summer party hotspot... During OK!’s stay, we
relaxed poolside with former Made in Chelsea star
Ashley James”
UK celebrity news magazine OK! published a
travel feature on Mykonos, outlining beaches
to visit, attractions to see, party locations and
culinary choices, following a celebrity-press
visit to the island.
MYKONOS

Destinos del Mundo releases documentary teaser video
MEXICAN BROADCAST VISIT TO MYKONOS
Ahead of airing a documentary on Mykonos,
Mexico Travel Channel’s Destinos Del Mundo
launched a teaser video, which was also
shared by popular presenter Anette Asbun on
her personal social media
COVERAGE
Online
• Facebook: 64,000
• Twitter: 47,800
• Instagram: 19,400
View teaser

Thomas Cook Travel magazine uncovers isle’s hippie soul
ΜYKONOS
“We don’t spot any goats, but we do see
clear waters and soft sands with not a
soul – ghostly or otherwise – in sight”
COVERAGE
• Print
UK tour operator Thomas Cook’s travel magazine
discovered that Mykonos’ hippie heart is still
beating strong, with mountain biking, yoga and
quiet beaches on offer.

Entertainment website names Greek post-Cannes winners
CELEBRITY ISLANDS – US MEDIA RELATIONS
US entertainment and lifestyle magazine The
Hollywood Reporter highlighted Mykonos,
Koufonisia, Antiparos as three out of four
cosmopolitan Greek islands beloved of celebrities
that it recommends for a post-Cannes vacation.
COVERAGE
Online
• UVM: 14 million
Read article

Greece’s undiscovered small island gems
SMALL CYCLADES
Read article
German travel website Travelbook took a
digital tour of some of Greece’s smallest
island gems. The Small Cyclades and
Anafi are featured among the country’s
best undiscovered islands.

Major Germany media put spotlight on Greek island jewel
DPA PRESS TRIP TO ASTYPALEA
Read the article
German news agency DPA released
a travel feature on Astypalea,
written by journalist Verena Wolff,
focusing on the island’s natural
beauty, traditions and gastronomy,
which was reproduced in more than
150 German, Austrian and Swiss
newspapers by the end of June,
magazines and websites. Wolf
underlined the fact that Astypalea is
an island gem with a priceless value.
Read the article

Germany’s Focus Online runs two stories on Astypalea
ASTYPALEA
Read the article
Prominent German news magazine Focus published the DPA
feature in full along with an extensive image gallery in its
online edition.
View image gallery
Read article
Read article Read article
Read article
More than 150 print and online media reproduce story

The authentic spirit of a unique island
ASTYPALEA
COVERAGE
• Print
German freelance journalist Jochen Müssig produced a double-page spread focusing on Astypalea
describing his interaction with locals and the island’s authentic spirit.

Gourmet cuisine, folk art and idyllic beaches
SIFNOS & ASTYPALEA
In a special Water edition of National
Geographic Traveler (US), the islands of Sifnos
and Astypalea are featured in a story.
Read article
“This Cycladic island [Sifnos] has built a reputation as
a gourmet destination. At Manolis Restaurant typical
dishes such as mastello (lamb with wine and dill) are
slow-roasted in a wood-fired oven”.

Conde Nast Traveller handpicks highlights of 14 islands
THE BEST OF THE GREEK ISLANDS
Read article
In a pre-summer roundup, Conde Nast Traveller (UK)
spotlights 14 Greek islands, matching them with traveller
preferences.

Naxos’ Cycladic charm an attractive Spring proposition
NAXOS
Wylde, a UK luxury lifestyle and fashion digital
title, recommends Naxos for its “golden sands and
long stretching beaches without the flight time of
the Indian Ocean”.
Read article

UK’s Telegraph considers Naxos an ideal family destination
NAXOS
Leading UK newspaper The Daily Telegraph
travelled to Naxos and asked a simple
question: Is this the most family friendly
island in Greece? Writer Sally Peck was
thrilled with what she and her daughter
experienced.
PRINT COVERAGE
“Sitting by ancient ruins and sketching was my
moment of Zen: we were surrounded by sea, sun
and sky, but few people, and spent old-fashioned,
companionable time together. This, for me, is
luxury on a family holiday”
Read the article

Leading Polish news portal samples Naxos carnival
CARNIVAL NAXOS
“Each of the places I have visited [in Greece] has a unique character, but it was Naxos that impressed me most.
Hospitable people and the power of attraction. Here, boredom is an abstract concept.”
COVERAGE
Online
• UVM: 42,300,000
Read article
Leading Polish news portal Gazeta Wyborcza
published an extensive article highlighting
the unique carnival customs of Naxos,
noting the event’s symbolism and connection
to the island’s history and customs. The
article also counts the numerous reasons to
visit Naxos, from its gastronomic wealth to
the amazing landscapes.

The Daily Mail features two contradictory Aegean islands
NAXOS & SCHINOUSSA
The UK’s Daily Mail, which has a worldwide reach of over 220 million unique visitors per month,
reported on the attractions of Naxos and lesser-known Small Cyclades gem Schinoussa in a
destination feature, following an individual press trip in 2015
COVERAGE
• Online
• UVM: 220,014,517
Read the article
“As we take our seats, he gives us a potted history of
Naxos, the largest island in the Cyclades, and says we
must sample his mother’s legendary pies. We do — and
they are superb”

Global news agency Bloomberg highlights island gems
SIFNOS, KARPATHOS & ANTIPAROS
“Greece has 200
inhabited islands; if
you want a genuine
local experience
without the crowds,
these seven quiet
spits of land offer
something unique
and unforgettable”
Read the article
Travel writer Mark Ellwood featured photos of Sifnos,
Karpathos and Antiparos in an online Bloomberg travel
feature proposing seven Greek island gems worth visiting

US magazine Travel + Leisure lists Paros among 2017 must-sees
PAROS
Paros made it into US magazine Travel + Leisure’s online guide on the 50 best destinations to visit
in 2017, which prominently featured an image of the island at the top of the story,.
Read the article

Highlighting the simplicity & the eye catching colors
FOLEGANDROS
Another press trip to Folegandros also highlighted the magic of the simplicity, commenting on the daily life
of small shopkeepers, the old-town bakery, and spending an afternoon talking to locals or watching kids
playing in the streets.
“The light green or reddish brown of the
countryside, the white of Chora, and the
incredible blue overhead.”

50 German news media outlets fall for Folegandros’ charms
FOLEGANDROS
Forty-three German
newspapers and seven online
media highlighted the simple
pleasures of life on
Folegandros in a travel feature
that first appeared in German
newspaper Westdeutsche
Zeitung
“Folegandros, the island of silence. There is more space for everyday life, for small shops and the old town bakery,
more time for chatting and for local children, who celebrate their birthday in the streets”

A slice of authenticity in the middle of the open sea
FOLEGANDROS
German newspaper Westdeutsche Zeitung (print and online) was taken by the change of pace when
visiting Folegandros, an island that rewards travellers in search of life’s simple pleasures
“Visitors come here and stay for a week or two. So, it’s quieter
than other islands… Breakfast consists of yogurt, fresh juice and
fruit, with bread and goat’s cheese from the island. Later, lunch is
in the open air, with aromas of meat and herbs. At night, the grills
of tavernas sizzle with freshly caught fish of the day and, if
someone has one, a guitar comes out and someone else sings”
COVERAGE
• Print
Online
• UVM: 1,775,336

The island that charmed German newspaper Der Spiegel
FOLEGANDROS
The online edition of influential German
newspaper Der Spiegel reproduced a travel
feature on Folegandros that was first
published in German newspaper
Westdeutsche Zeitung, highlighting the
simple pleasures of life on the island.
“Actually Folegandros is calm, much calmer than Santorini, which is three times larger. There is more space for
everyday life, for little village shops and the long-existing bakery, more time for gossip and for local children who
celebrate their birthdays in the alleyways”
COVERAGE
• Online
• UVM: 216,748,964
Read the article

Austria media spotlights authentic island life
ASTYPALEA
A travel feature in Austria’s Der Standard
newspaper praised Astypalea as a quiet non-
touristic island that rewards travellers with
breath-taking beauty.
“On Astypalea time works differently: There is no
mass tourism, with a mere 7,000 holidaymakers
visiting the island on an annual basis. It’s a quiet,
unknown island where the castle still reigns over the
Chora. The town’s main square belongs to the cats”
COVERAGE

Italy’s Vanity Fair magazine unearths isle’s treasures
KARPATHOS
Travel writer Paola Manfredi experienced the wild,
untouched beauty of Karpathos for a destination feature
that will be published in the Italian online edition of
Vanity Fair

UK Conde Nast Traveller taps into island’s spiritual energy
PATMOS
COVERAGE
• Print
Conde Nast Traveller (UK) delves into the spiritual
side of Patmos in an extensive feature considered by
editors to be one of the best travel features to run in
the magazine and online this year.
10-page print and
online feature
“The overriding feeling of Chora is of doors closed onto
private worlds. It is white, silent, modest and enigmatic,
like nuns at prayer”

French travel portal votes for Patmos’ secluded beaches
BOHEMIAN CHIC PATMOS
French travel website Petit Futé features
Patmos amongst its proposals for sunny
pre-summer holiday destinations,
highlighting the island’s secluded beaches
and relaxing atmosphere.
Read article
COVERAGE
Online
• UVM: 2.3 million

The Guardian: Diverse and family-friendly travel destination
ANDROS
“We drank from a 200-year-old fountain, rolled
fallen lemons down the lanes and feasted on
foraged mulberries that turned our fingers
purple”
Read the article
COVERAGE
• Online
• UVM: 9,290,000
UK daily newspaper The Guardian
published an extensive online feature
highlighting Andros’ attractiveness as a
family travel destination that offers child-
friendly beaches, hiking trails and warm
hospitality.

Swiss magazine discovers wild and remote Andros by boat
UNTOUCHED ANDROS
Swiss women’s magazine Annabelle produced
a four-page travel feature introducing its
readers to the natural beauty and little
travelled side of Andros.
COVERAGE
Print
“We are now on the way north armed with
binoculars and looking forward to discovering the
birdlife. The ocean is a breathtaking mixture of
different shades of blue. The surrounding nature is
rocky and pristine. If it weren’t for the picturesque
villages that I had discovered on the way here, it
would be hard to believe that there are actually
people living on Andros”.

Hiking trails and natural beauty: the Cyclades’ insider tips
UNKNOWN CYCLADES – GERMAN MEDIA RELATIONS
The German travel magazine Freizeit Woche published an
8-page special feature on the Cyclades, including the
proposed hiking trails and information on natural beauty of
Andros.
COVERAGE
Print
“The small island of Andros is a real
insiders’ tip. It is characterized by
beautiful hiking trails along the deep
blue waters of the Aegean. What is
particularly interesting is the village
Syneti at the end of the Dipotamata
canyon. Old watermills, beautiful
pebble stone beaches and impressive
stalactite caves take you away in time”

Die Welt: From wild island landscapes to spirituality
ANDROS–TINOS-MYKONOS
German newpaper Die Welt published two
print and two online travel features
highlighting the wild beauty of Andros,
mystery of Tinos and eternally youthful vibe of
Mykonos.
COVERAGE
Print
• 2 articles
• 2 articles
• UVM: 187 million
“The islands combine beaches and culture, modernity
and tradition. And there are still oases of peace”
Read article

German magazines Laura go island-hopping in the Cyclades
ANDROS-TINOS-MYKONOS
German lifestyle magazines published extensive features
highlighting the wild beauty of Andros, the quiet magic of
Tinos and the timeless attraction of Mykonos.

French culinary magazine devours ‘divine’ Cycladic food
CYCLADES
French culinary magazine Papilles ran a four-
page article on Cycladic gastronomy traditions,
featuring recipes and food tales from a
number of islands, whetting the appetite of its
readers
COVERAGE
• Print
“Each island has its own specialty. Sifnos has its typical revithosoupa (chickpea soup), Santorini the cherry tomatoes,
capers, white eggplants, beans and tomato fritters”

German and Austrian media revel in island-hopping journey
GROUP PRESS CRUISE - AEGEAN ISLES
Read the article
Features and articles on the Aegean cruise were produced
and published in several media publications

Conde Nast Traveller mesmerised by Cycladic isle’s beauty
MAGICAL MILOS
The UK edition of global go-to travel source Conde
Nast Traveller published an in-depth 10-page
destination travel feature focusing on Milos’ ancient
and modern history, beaches, authentic village life and
traditional culinary experiences. Writer Timothy
O’Grady wrote about his return to the island, evoking
memories of his visit eight years ago in a story that the
magazine’s editors consider among the finest to be
published this year.
COVERAGE
Print
“The sensation of the sea was intense. the sound and aroma of it
at night, the dance of light on it through the day. You were
unencumbered”
View excerpt

Elle Belgique taps into Cyclades isle’s untamed beauty
FAMILY-CHIC SIFNOS – BELGIAN MEDIA VISIT
Celine Pecheux, travel and lifestyle editor of the
Belgian edition of women’s lifestyle magazine Elle,
experienced a family-friendly early summer escape to
Sifnos. Ahead of the publication of a travel feature,
she shared photos of her experiences on social media,
among them a farm-to-fork dining experience,
highlighting the theme of sustainability.

Evening Standard: Serifos a tranquil escape from urbanity
SERENE SERIFOS – UK MEDIA VISIT
Kate Lough, writing for the UK’s
London Evening Standard,
describes Serifos as a little-
known island destination with
alluring beaches, warm
hospitality and classic Greek
cuisine perfect for a romantic,
secluded getaway.
COVERAGE
Online
• UVM: 10,196,319
“There aren't late-night bars, chic boutiques or slick restaurants,
but this is exactly Serifos' charm. You come here to enjoy the
scenery, watch the stars and luxuriate in having found a patch of
hidden Greece. ” Read article

Blogtrotters! Η ψηφιακή πλατφόρμα προώθησης
storytelling ταξιδιωτικών εμπειριών στο Νότιο Αιγαίο!
Συνοπτική παρουσίαση ενεργειών και δημοσιότητας

Blogtrotters! Η ψηφιακή πλατφόρμα προώθησης
storytelling ταξιδιωτικών εμπειριών στο Νότιο Αιγαίο!
31 blogger & digital ifluencers
αποστολές (ψηφιακοί διαμορφωτές
γνώμης)
3.650 posts στα Μέσα
Κοινωνικής τους Δικτύωσης
48 Blogposts
150.000.000 Social Media
Impressions
15 vlogs
Αποτελεσματικότητα ενεργειών

Stellar blogger lights up Santorini
BLOGTROTTERS TO SANTORINI
Trend-setting UK lifestyle blogger
Inthefrow, whose combined social
media following totals 1.3 million
people, visited Santorini to
experience the island’s most
romantic sights, tastes and
aromas. Her entire social media
and blog profile was dedicated to
the blues and whites of Santorini
during and after her visit. As well
as engaging live with her huge
following on social media during
her stay, she will produce 2 blog
posts and 2 vlogs.
See all social media posts Watch the vlogRead the blog post

Caldera and beachside experience for two
BLOGTROTTERS TRIP TO SANTORINI
Influential UK style and fitness blogger-vlogger couple Lydia Millen and Ali Gordon explored two sides to
Santorini on a romantic luxury break during which they posted on social media to their hundreds of
thousands of followers. On Instagram alone, they have over 550,000 followers combined
Read blog post here Read blog post Watch the vlog

French vlogger on the unique flavours of Santorini
SAMPLING SANTORINI
View vlog
Popular French lifestyle vlogger Chloe B, with more than
half a million fans on Instagram and YouTube alone,
visited Santorini and explored the island’s culinary
treasures via a cooking class. She created traditional
dishes and paired them with local wine, sharing her
experience via social media and a vlog uploaded to her
YouTube channel.
French vlogger Dazzling Drew joined Chloe B in
showcasing authentic Santorini and presented her
experience via a vlog and social media posts, which she
shared with her hundreds of thousands of followers.
View vlog

UK blogger falls in love with Aphrodite's island
BLOGTROTTERS TRIP TO MILOS
In a blog post following a romantic
getaway to the island, UK fashion and
lifestyle Instagrammer and blogger
LornaLuxe wrote that “there’s really
something about Milos”.
“Milos, Greece … I like
the way you do business
#discover.greece
#discoveritoveronmysnap
”
COVERAGE
• Blog UVM: 4.6K
• Social media
• Instagram: 269k
• Snapchat: 3k
• Twitter: 2.6K
Read blog post
“Sarakiniko beach is location
goals!!!!
So beautiful that from the minute
I posted pics on my snap I realised
we’d struck insta-gold and throw-
backs forever more”

UK influencer savours verdant, early season Santorini
DREAMY SANTORINI
UK lifestyle blogger Amy Spencer, of The Little
Magpie, produced a blog post on a romantic early
sun getaway to Santorini, noting that the island is
beautifully green in Spring. She wrote about her
wanderings through the island’s caldera villages and
contemporary culinary experiences with local flavour.
COVERAGE
Online
• UVM: 120,000
Social media
“You see so many photos of the blue domes and white buildings,
but there's this whole other kind of rugged aspect to it that was
completely unexpected”
Read blog post

Australian blogger produces inspired Cyclades vlog
BLOGTROTTERS TRIP TO SIFNOS-SERIFOS
View the vlog
Australian blogger Anna Dawson, of The Balloon Diary, published a vlog on Sifnos
and Serifos, following her recent visit, where she shows how she was allowed to
lose herself amid the Cycladic landscapes, particularly the deep blue Aegean, and
enjoyed the hospitality of locals.
Read blog post Read blog post

Paths of discovery on two Aegean islands
BLOGTROTTERS TO SYROS & PAROS
French lifestyle and fashion blogger and marathon
enthusiast Chloé Gattison experienced a sporty
getaway to the Cyclades.
Read blog post #1
Read blog post #3
Read blog post #2
Read blog post #4
View teaser vlog
Adrien Serre, who accompanied Chloé
on her trip to the Cyclades, shared his
experiences on social media.

UK travel blogger explores the lesser-known island’s part
BLOGTROTTERS TRIP TO PAROS
UK travel blogger Emily Luxton notes that Paros is much
more than just a beach and wind-surfing destination. She
highlighted the island’s historic monuments, inland villages,
environmental park, new culinary offerings and enduring
handicraft traditions.
“Speaking of hiking, there are also plenty of walking trails around the
Environmental Park of Paros.”
COVERAGE
• Blog UVM: 11.5k
• Social media
• Twitter: 15k
• Instagram: 11.1K
• Facebook: 3k
Read blog post

German blogger uncovers double paradise in Cyclades
PAROS-ANTIPAROS
German travel blogger Bravebird published an
extensive travel destination blog post on Paros and
Antiparos, in what she considered a hidden piece of
paradise in the Cyclades.
COVERAGE
• Online
• Blog UVM: 32,900
“My favourite place on the island is the capital Parikia! Not
only because of the beautiful flowers and trees along the
narrow streets, but also the many little cafes and
restaurants, lovely little shops with beautiful clothes, shoes
and contemporary jewellery”
Read the blog post

German travel blogger forges connection with Greece
BLOGTROTTERS TRIP TO MYKONOS-NAXOS-PAROS
Marianna ist Hamburgerin, who writes for
German travel blog Weltenbummler Mag,
published a blog post on Mykonos, Naxos
and Paros, in which she outlines the deep
connection she made with Greece
COVERAGE
• Blog UVM: 29,300
• Facebook: 4,507
• Twitter: 3,383
Read blog post
“It is the colour of the Greek sea, a deep blue that is unlike anywhere else in the world. It is the breeze that I had
completely forgotten about in the years that since I had last visited. It is the fresh fish and, most certainly, it is also
the feeling of being at home that forged a connection between Greece and me”

German blogger falls for natural wonders of the Cyclades
BLOGTROTTERS TRIP TO CYCLADES
Read the blog postRead the blog postRead the blog postRead the blog post
Miss Everywhere by name and nature: Mykonos, Naxos, Milos,
Folegandros and Santorini… One of Germany’s most influential
travel bloggers enjoyed a veritable tour of the Cyclades

UK blogger couple island-hop through Cyclades in style
BLOGTROTTERS CRUISING TRIP TO CYCLADES
UK blogger-vlogger Josephine Fear (Fashion
Mumblr) and Instagrammer Charlie Irons
travelled on an eight-day sailing
extravaganza, stopping in at 10 spectacular
yet distinctly different Greek islands
Read blog post
COVERAGE
• Blog UVM: 35k
• Social media
• Instagram: 45k
• Twitter: 21k
• Snapchat: 3K
Watch the vlog

Greek-German blogger finds island’s youthful charm
BLOGTROTTERS TRIP TO IOS
Greek-German fashion and travel blogger
and model Sofia Tsakiridou (Matiamu)
discovered that Ios is a perfect island
destination to unwind and find inspiration
COVERAGE
• Social media
• Instagram: 160k
• Snapchat: 18k
• Facebook: 4.8k

UK fitness digital influencers enjoy digital detox
BLOGTROTTERS TRIP TO ΤΙΝΟS
UK fitness blogger Zanna Van Dijk published
two vlogs and two blog posts, emphasising the
peacefulness and authenticity of Tinos,
following her visit to the island, together with
fellow UK Instagrammer Clean Eating Alice.
COVERAGE
• Blog UVM: 35,000
Read the blog post
Read the blog post
Watch the vlog 1
Watch the vlog 2

French blogger Natacha Birds finds her family haven
BLOGTROTTERS TRIP TO RHODES
Read the blog post
Prominent French lifestyle & family blogger
Natacha Birds introduces the Old Town of Rhodes,
picturesque Lindos and Kallithea Springs to her
tens of thousands of followers and declares
Rhodes the ideal family holiday destination.
Watch the vlog

German blogger Lina Mallon falls in love with the island
German travel and lifestyle blogger published a
postcard from Rhodes, describing how impressed
she was with the Old Town.
COVERAGE
• Blog UVM: 60,000
Read blog post
“In the Old Town of Rhodes, you feel a bit like a time
traveller… sleeping in perhaps the most beautiful small
hotel I have ever seen, enjoying a wonderful candlelight
dinner in the garden of friends of our host. How great is
that?”

Rhodes charms German travel blogger Luiseliebt
German photographer and travel lifestyle blogger
Marie Luise Ritter published a detailed travel diary
following her visit to Rhodes with fellow German
blogger Lina Mallon, describing how she fell in love
with the island
COVERAGE
• Blog UVM: 20,000
• Youtube: 25,500
• Facebook: 3,000
Read blog post
View vlog 1 View vlog 2

French blogger unveils the hidden secrets of Kos & Patmos
BLOGTROTTERS TRIP TO KOS & PATMOS
French fashion & lifestyle blogger The Brunette, who had long dreamed of visiting
Greece, visited Kos and Patmos and shared her experience.
Read the blog post Read blog post
COVERAGE
• Blog UVM: 45,000
• Twitter: 21,300

UK lifestyle blogger inspired by Sifnos & Milos
BLOGTROTTERS TRIP TO MILOS
“Greece filled me with sunshine and souvlaki”
COVERAGE
• UVM: 7,500
Read the blog post
UK blogger Poppy Loves
writes about the need to
switch off and relax in her
first post following her trip to
Sifnos and Milos.

French blogger finds her own Greek paradise
BLOGTROTTERS TRIP TO SANTORINI & FOLEGANDROS
French lifestyle blogger
Carnetprune shared breathtaking
images of Santorini and
Folegandros on social media
during a late-sun escape, ahead
of a blog post
Read blog postView the vlog

Island hopping in the South Aegean
BLOGTROTTERS TO NAXOS, AMORGOS, IOS
COVERAGE
• Online
• UMV: 9,250
Blog post on Amorgos and Ios
Blog post on Naxos
French travel blogger Travel and Film fell in
love all over when she visited Naxos,
Amorgos and Ios.
“On Naxos: I recommend that you stay as long as
you can. I stayed 10 days. Believe me, you won’t
have time to be bored”
Amorgos: “This beautiful and wild Cycladic island
has a sea that is a profoundly dark blue. It is
where Luc Besson chose to film many scenes from
The Big Blue”

German blogger explores Santorini, Ios, Paros & Antiparos
ISLAND-HOPPING DREAMS
Miss Everywhere, one of Germany’s most influential
travel bloggers, brought the striking hues of the
Cyclades archipelago to life via her Instagram account.
She island-hopped between Santorini, Ios, Paros and
Antiparos.
COVERAGE
Social media

German influencer creates sporty guide to the island
KARPATHOS
German blogger Amandine Hach, produced a travel guide to
Karpathos for her blog Les Berlinettes. The guide is designed for
those interested in the island’s best hidden beaches and sports
activities.
COVERAGE
Online
• UVM: 15,000
“Hiking, climbing, mountain biking, snorkelling, swimming, diving, and
windsurfing are some of the many things you can do on Karpathos”
Read blog post

Blogger proclaims Tinos an authentic Cycladic destination
TINOS
German blogger Lina Mallon published a blog post
detailing a road trip through Tinos, local cuisine
and crafts, empty beaches and tranquil villages.
COVERAGE
Online
• UVM: 46,000
“Tinos brings forth a generation of motivated artists,
craftspeople, passionate restaurateurs who make the
island a destination for food lovers, a place that you keep
in your heart. Feeling inspired, relaxed, happy and
absolutely determined to return”
Read blog post

FRENCH GROUP TRIP
Lifestyle bloggers enjoy taste of Aegean in three-day cruise
Four French travel and lifestyle digital influencers participated in a three-day Aegean island-hopping cruise
with Celestyal Cruises in early July. Throughout the group trip, the influencers posted frequently on their
social media channels, revealing hidden treasures of each destination, namely Mykonos, Samos and Milos.

Ενέργειες ψηφιακού
Μάρκετινγκ
Συνοπτική παρουσίαση ενεργειών και αποτελεσμάτων

Ψηφιακή Καμπάνια Περιφέρειας Νοτίου Αιγαίου
Aegean Islands. Like No Other
Δημιουργικές εφαρμογές και διαφημιστικά
μηνύματα για κάθε νησί ξεχωριστά
Story telling κείμενα για τα τουριστικά
προϊόντα του Νοτίου Αιγαίου και για όλα τα
νησιά σε ελληνικά και αγγλικά
Διαδραστική πλατφόρμα διαχείρισης
περιεχομένου και επικοινωνίας με τις τοπικές
αρχές και φορείς κάθε νησιού.
Ανάπτυξη ειδικών σελίδων στα Μέσα Κοινωνικής
Δικτύωσης
Υλοποίηση Πλάνου Ψηφιακής Προώθησης
1
2
3
5
6
Πλάνο δράσεων προβολής των νησιών μέσα από την
καμπάνια “Aegean Islands. Like No Other”, το
περιεχόμενο και τα εργαλεία που αναπτύχθηκαν:
7
Προώθηση και διαφήμιση των προορισμών
στα Μέσα Κοινωνικής Δικτύωσης
Ανάπτυξη αποκλειστικού campaign microsite
για τις ανάγκες ψηφιακής προώθησης4

Ανάπτυξη περιεχομένου για όλους τους προορισμούς και τα τουριστικά
προϊόντα του Νοτίου Αιγαίου
Inspirational
visuals
Δημιουργία εικαστικών και ιστοριών εμπειρίας για τα νησιά του Νοτίου Αιγαίου με σκοπό την
προβολή τους στην ολοκληρωμένη καμπάνια προώθησης Aegean Islands. Like No Other.
Experiential
stories
50 story telling κείμενα σε
ελληνικά και αγγλικά, για όλα
τα νησιά
160 διαφημιστικές
εφαρμογές

Campaign microsite για τη φιλοξενία περιεχομένου και εμπειριών του
Νοτίου Αιγαίου και τη διάδραση του κοινού
http://likenoother.aegeanislands.gr/
Με ειδικές σελίδες για κάθε νησί
Με ειδική κατηγοριοποίηση ανά
θεματική και προορισμό
Με φιλοξενία campaign video
1
2
3
Ψηφιακή προώθηση των εμπειριών και των
εικόνων του Νοτίου Αιγαίου σε Ελλάδα και
εξωτερικό. Το ψηφιακό εργαλείο διατίθεται σε
ελληνικά και αγγλικά.
Εργαλείο κοινωνικής δικτύωσης και ψηφιακής προώθησης
4
Με φιλοξενία social media feed
χρηστών που δείχνει τη
δυναμικότητα της καμπάνιας

45.000 κοινότητα
μελών
Social Media
Community
Aegean Islands
Η μεγαλύτερη Οnline κοινότητα υποστηρικτών Μέσων Κοινωνικής Δικτύωσης του
Ελληνικού Περιφερειακού Τουριστικού Προϊόντος
Ισχυρή παρουσία στα Μέσα Κοινωνικής Δικτύωσης

5.500.000
θεάσεις
#aegeanlikenoother
45.000
κοινότητα
μελών στα Μέσα
Κοινωνικής
Δικτύωσης
1.000.000
θεάσεις (pageviews)
στις σελίδες των
προορισμών του
33.500.000
απήχηση
(reach) στα social
media του
Discovergreece.com
2.100.000
διάδραση
(engagement)
με το κοινό στα
social media του
Discovergreece.com
4
διακρίσεις και
βραβεία στην Ελλάδα
και το εξωτερικό
Αποτελεσματικότητα ψηφιακής καμπάνιας

Στο πλαίσιο της καμπάνιας “Aegean Islands. Like no Other” σχεδιάστηκε ψηφιακή καμπάνια με στόχο την ανάδειξη της ελληνικής
λιακάδας και των εμπειριών που προσφέρουν τα νησιά του Νοτίου Αιγαίου.
Οι χρήστες διέδωσαν την ελληνική λιακάδα με «φωτεινές» εικόνες γεμάτες θάλασσα και ελληνικό καλοκαίρι, μοιράζοντας τη δική τους
εμπειρία από έναν προορισμό του Αιγαίου.
www.greek-sunshine.com
Το Νότιο Αιγαίο μοιράζει λιακάδα!
Η ψηφιακή καμπάνια του καλοκαιριού που μοίρασε την ελληνική λιακάδα

Αποτελεσματικότητα καμπάνιας
Το Νότιο Αιγαίο μοιράζει λιακάδα!
Η ψηφιακή καμπάνια του καλοκαιριού που μοίρασε την ελληνική λιακάδα
✓3.000 λιακάδες (sharing)
✓1.000.000 απήχηση στα
Social media (reach)
Η καμπάνια αναπτύχθηκε και εξελίχθηκε μέσα από ένα
ολοκληρωμένο πλέγμα δράσεων και εργαλείων ψηφιακής
επικοινωνίας.

Mega Cosmos
https://www.youtube.com/watch?v=eHpmMGj_tB0
Τα Νησιά του Νοτίου Αιγαίου ταξιδεύουν εκτός συνόρων!
Τηλεοπτική προβολή στις Ηνωμένες Πολιτείες Αμερικής
MEGA COSMOS: Αφιέρωμα της εκπομπής Mega View στα Νησιά του Αιγαίου

Ειδικές ψηφιακές καμπάνιες για τα
νησιά του Νοτίου Αιγαιου στο
Discovergreece.com

Κεντρική Προώθηση στο Discovergreece.com
• μεειδικά ψηφιακάαφιερώματαγια τουςπροορισμούς
• μεπροώθησηστην κεντρική σελίδατουDiscovergreece.com
• μεανάπτυξη περιεχομένου για νέους προορισμούς
• μεφιλοξενία BlogPosts
• μεσταθερή προώθησημέσωτων Social Media λογαριασμών
Τα νησιά του Νοτίου Αιγαίου στο επίκεντρο της προώθησης στο ψηφιακό
οικοσύστημα του Discovergregece.com

Προβολή της Ρόδου στο Discovergreece.com
Ψηφιακή Καμπάνια «Rhodes. The Real Life Photo Shoot»
Στοχευμένη Ψηφιακή Καμπάνια Υψηλής Επικοινωνιακής Έντασης για τις Εμπειρίες της Ρόδου
Campaign Page
Pick & Win Contest
Social Media Campaign
1
2
3
Ψηφιακή προώθηση των εμπειριών της Ρόδου στο
ελληνικό κοινό και στο κοινό του εξωτερικού μέσα
από συνεχή προώθηση και ειδικά αφιερώματα στο
Discover Greece.

Ψηφιακή προώθηση και διαγωνισμός για την Κω με στόχο τη δημιουργία αυθεντικών
ιστοριών των χρηστών και αύξηση της διάδρασης και συμμετοχής του κοινού
Προβολή της Κω στο Discovergreece.com
Ψηφιακή Καμπάνια «Kos. An island with the power to inspire»

Προβολή της Σύρου στο Discovergreece.com
Καμπάνια για το Πάσχα «Πάσχα στη Σύρο»
Αποκλειστική ψηφιακή καμπάνια για το Πάσχα στη Σύρο με προώθηση στην κεντρική
σελίδα και στο ψηφιακό οικοσύστημα του Discovergreece.com και υλοποίηση
διαγωνισμού
H καμπάνια ενισχύθηκε με δημιουργία αποκλειστικής σελίδας με ενότητα παρουσίασης του Πάσχα στο νησί, ενότητα για το διαγωνισμό
και ειδικές ενότητες “Book Now” και “Οffers” για υλοποίηση κρατήσεων και προώθηση προσφορών.

Εκθέσεις
Workshops & Roadshows

Συµµετοχή σε περισσότερες από 20 τουριστικές εκθέσεις, workshops & roadshows στην Ελλάδα
και σε αγορές – στόχος του εξωτερικού.
H Περιφέρεια Νοτίου Αιγαίου
συμμετέχει στις εκθέσεις :
✓ Με δικό της περίπτερο
✓ Με αποκλειστική
επικοινωνιακή καμπάνια
✓ Με όλα τα νησιά
✓ Με ιδιαίτερο, εντυπωσιακό
σχεδιασμό και κατασκευή
Συμμετοχή στις μεγαλύτερες εκθέσεις workshops &
roadshows στην Ελλάδα και τον κόσμο!

Περιφέρεια Νοτίου Αιγαίου: Συνοπτική παρουσίαση δράσεων και αποτελεσμάτων 2016_2017

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Περιφέρεια Νοτίου Αιγαίου: Συνοπτική παρουσίαση δράσεων και αποτελεσμάτων 2016_2017

Similar to Περιφέρεια Νοτίου Αιγαίου: Συνοπτική παρουσίαση δράσεων και αποτελεσμάτων 2016_2017 (20)

Recently uploaded

Recently uploaded (10)

Περιφέρεια Νοτίου Αιγαίου: Συνοπτική παρουσίαση δράσεων και αποτελεσμάτων 2016_2017