This document discusses UK staycations and consumer trends over the last 10 years. It defines a staycation as a holiday within one's own country, and notes that UK staycations have increased in popularity since 2000 due to factors like the weak British pound from Brexit, consumers seeking value and flexibility, and an aging population. Popular UK staycation destinations mentioned include Cornwall, Devon, the Peak District, and Scotland. The document also covers different types of UK tourist attractions such as built, natural, and leisure attractions.

1. Edexcel A2 Business
paper 3
Theme A: UK consumer
trends
A2: Staycations

2. Worksheet

3. Lesson objectives
• This lesson will help students to investigate the topic of:
• UK consumer trends over the last 10 years, such as Staycations

4. Starter
• How many words can you make from the letters in the word:
staycation

5. Staycation defined
• A staycation is a holiday in your own country, which may involve day
trips to local tourist attractions
• A tourist attraction is a place of interest where tourists visit for
natural or cultural value, historical significance or natural beauty,
which offers leisure and amusement.

6. Staycation statistics
• The “staycation” was a term
coined in the 1940s in America
• UK staycations have been
popular since 2000
• 2016-2017 Staycations in the UK
have increased by 5%
• In 2017 staycations accounted
for 47m UK holidays*

7. Discuss the conclusions you can draw from this chart

8. Benefits to UK of staycations
• B&Bs in UK are reporting higher
than ever levels of bookings
• Hotels in UK are more popular
and have more filled rooms
• UK tourist attractions have more
visitors
• Camping and caravanning sites
in the UK are seeing a boom in
bookings especially with
glamping now becoming popular
with tourists

9. Suggested activity
• Read this article which is
Staycations vs vacations and
decide if you agree with the
verdict that the author gives.
• How many of the attractions
mentioned have you been to?
• Can you make comparisons
between the UK and other
destinations?

10. Why are staycations becoming more
popular?
• Short-trips rather than long
flights means tourists get the
most out of their holiday time
• Consumers are shopping around
more for better value for money
holidays
• Consumers are being enticed by
lots of exciting and affordable
options right on their doorsteps

11. Impact of technology on staycations
• Information is available to
holiday makers on the internet,
so they are able to plan their
own holiday without the use of a
tour operator
• Information on; hotels, travel,
attractions and more
• Apps are helping customers to
book their own holidays e.g.
Airbnb

12. Suggested activity
• Use a computer to look at the
Airbnb website
• How easy was it to find good
places to stay?
• What advantages are there for
holiday makers and for those
wanting to rent?
• What drawbacks could you see
of Airbnb? You may need to do
some research to help you with
this.

13. What drives the staycation trend?
• There are lots of reasons that
staycations are becoming more
popular the main ones are:
• 1) Carbon footprint
• 2) Brexit
• 3) Back to basics
• 4) Flexibility
• 5) Value for money
• 6) Demographics
Drivers of the UK
staycation trend

14. Drivers of the UK
staycation trend
Carbon
Footprint
Brexit
Back
to basics
Flexibility
Value
for money
Demographics

15. Reason 1 – Carbon footprint
• By staying within the UK this
summer travellers can help to
minimise their carbon footprint
and reduce the amount of
damaging CO2 emissions released
into the atmosphere
• A family bike ride (for example) is a
carbon neutral way to travel
• One trip between London and New
York is the same as a car’s
greenhouse gas emissions for a
year

16. Reason 2 – Brexit and the £pound
• Brexit continues to cause unease
for UK holidaymakers
• UK staycations have become
more popular because the GBP /
EUR exchange rate
• It now costs more for UK
residents to travel to Spain than
to stay in the UK
• Low exchange rates have an
impact on the cost of airplane
fuel, raising ticket prices
•10% drop in value of
pound against the euro
means a holiday will cost
a family of 4 (in the
Eurozone) £245 more
than before the drop

17. 2. Brexit continued
• £pound to Euro exchange rate is
worse due to Brexit and the
pound is weaker, which means
that holidays abroad cost more
than ever
• Since EU referendum pound has
fallen 14% against Euro and 11
against the dollar**
• Spend on domestic travel
increased by 5.8% in 2017*

18. Reason 3 – Back to basics trend
• Domestic travellers are keen to
get back to basics and have
nostalgic experiences
• Blackpool has seen an increase
in tourism as visitors flock back
for B&B weekends with an ice
cream and a donkey ride on the
beach
• Butlins also say that their UK
figures are increasing.

19. Suggested activity
• Find out what Butlins is and
how much their UK market
has grown by due to
staycations
• How does Butlins differ from
Hoseasons, Haven and
Pontins?
• What do these kinds of
holidays offer the UK
traveller?

20. Reason 4 - Flexibility
• Time off from work and
mundane chores is precious, so
it’s important to spend more of
it relaxing and less of it travelling
from A to B.
• UK stays give the traveller more
flexibility as they can book short
or longer stays than the
traditional 7 day package deal

21. Reason 5 – Value for money
• International travel is very
expensive, more time consuming
and requires more planning
• Bank holidays are also too short an
amount of time to travel abroad so
they staycation is the ideal solution
• Domestic travellers don’t have the
restriction of a once of a lifetime
experience and so may be more
willing to try less well known or
remote places

22. Reason 6 - Demographics
• UK population is ageing but is
still relatively healthy
• This sector has money and time
to travel
• Many older travellers have
already visited many foreign
places and now want to stay in
UK
• Many cannot get insurance to fly
due to age
% expected to survive to age 100 by year of birth
1981-2066 UK

23. Staycations popular
destinations -
discussion
1. Jersey
2. Cornwall
3. Devon
4. Peak district
5. Yorkshire moors
6. Lake district
7. Liverpool
8. Norfolk
9. London
• How many of these destinations have you visited?
• What about as a class, have you visited all these
places between you?
• What kind of accommodation did you stay in for
your holiday?
• Why do you think these particular destinations are
popular?

24. Suggested activity
• Use a computer to investigate
the suggested staycation
destinations.
• How would you rank these
destinations?
• Which is the most popular UK
destination?
• Why is Liverpool going to be
popular this year?

25. Example of staycation: Wales
• Tenby - with it's fantastic shoreline and
quaint buildings, Tenby offers visitors a
chance to enjoy a day on the beach
while taking in all the wonderful sights
and sounds
• Isle of Anglesey - is the largest island in
Wales and is home to a range of rare
and endangered wildlife
• Gower Peninsula - home to some of
Wales' best beaches, the Gower
Peninsula offers visitors the chance to
take a tour around the Wales Coast
Path or take a ride on the waves

26. Example of staycation: Scotland
• Ochils Edge Glamping – stay in a
cosy wee Shepard’s hut on the
eastern edge of Ochil range and
enjoy the views
• The Orkney Yurt - head to the
Castle of Burrian to try to spot a
Puffin
• Edinburgh city break - Edinburgh
has an abundance of
restaurants, theatres and bars

27. Tourist attractions

28. Definition of tourist attraction
• A tourist attraction is a place of interest where tourists visit, typically
for its cultural value, historical significance, natural or built beauty or
leisure, amusement and entertainment

29. Local attractions
• Travellers that chose to stay in the
UK rather than travel abroad may
stay in order to visit a local
attraction
• Local attractions are promoted by
the 4 tourism boards of the UK:
• VisitWales
• VisitScotland
• VisitEngland
• Tourismnorthernireland

30. Suggested activity
• What are the top 10
tourism attractions in
your area?
• Can you arrange to visit
one of them, either on
your own or with some
of the class, as part of
your research?

31. Free attractions
• The UK boasts a wealth of free
attractions for the tourist to
enjoy. How many of these have
you already been to?
• British Museum
• Tate Modern
• National Gallery
• National History Museum
• Science Museum

32. Attractions with an admission fee
• The UK also has lots of visitor
attractions which can be paid
for, and which suit all ages and
lifestyle segments:
• Eden project
• Kew gardens
• Chester Zoo
• Westminster Abbey

33. UK Visitor
Attractions

34. UK Visitor
Attractions
Built
Natural
Leisure

35. Built Attractions
• Built attractions include
constructions that have been
built with tourism in mind e.g.
art galleries
• An example is the London Eye
which was constructed in 2000
and it is the world's largest
cantilevered observation wheel.
• Now called the Coca Cola
London Eye

36. Natural Attractions
• Natural attractions include country
parks and gardens
• Have you ever visited Kew Gardens
or Birmingham Botanical gardens?
• Have you been to the Chatsworth
Estate?
• How about Dartmoor, the Kent
Downs, the North Pennines etc.
• Map shows areas of outstanding
natural beauty to visit in the UK.
Where do you live near and where
could you visit?

37. Leisure Attractions
• Leisure and theme parks form the
final category
• Revenue from these types of
attractions comes from:
• 60% primary product ticket sales
• 40% secondary product and
services e.g. catering, photos,
shops etc.
• How many UK Theme parks can
you name? Answers on next slide

38. Suggested activity: How many theme parks
can you name?

39. Theme parks (just a few)
• Alton Towers
• Drayton Manor
• Legoland
• Chessington
• Poutons park
• Flamingo land
• Gulliver’s world
• Adventure Island
• Barry Island adventure park
• Gullievrs Land
• Twinlakes Theme park
• The Milky Way
• Dreamland Margate
• Pleasurewood Hills
• Camelot Theme park
• Wicksteed park
• Fantasy Island
• Diggerland

40. Plenary
• Name the top UK attractions:

41. Plenary - answers
• Click the images to visit the sites
The Eden
Project
Stonehenge Warwick Castle
The Tate
Modern
Legoland
Harry Potter
World
Tower of
London
Natural History
Museum
Alton Towers

42. Sample exam questions

43. Case Study for sample question 1

44. Sample question 1
Knowledge 2 Application 2 Analysis 2 Evaluation 2

45. Answer
question 2

46. How to level question 1

47. Glossary
• Staycation; is a holiday in your own country, which may involve day
trips to local tourist attractions
• Domestic; means within the UK
• Attraction; a place of interest where tourists visit for natural or
cultural value, historical significance or natural beauty, which offers
leisure and amusement.
• B&B; Bed and breakfast