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THE RISE OF THE
CITY AS A DESTINATION
AGENDA
01 THE RISE OF THE CITY
02 THE CITY AS A TOURISM DESTINATION
03 TOP 10 DRIVERS
04 DISCUSSION
01
__________________________
THE RISE
OF THE CITY
Urbanization – Ancient Rome
Ancient cities were not only the centers of
religion and power, they were defensible
sites and...
Trade Routes – Constantinople
With a surplus of raw materials to support
trade, cities formed the epicentre of a vast
trad...
Industrial Revolution – England
During the 18th- 19th century, a large scale
movement of people migrated to cities to
work...
Service Economy – Seattle
Developed economies shifted rapidly from
a manufacturing orientation to services
and technology ...
02
__________________________
THE CITY AS A
TOURISM DESTINATION
Growth of outbound travel spending
and GDP, nominal US$
International travel spending has
consistently outpaced overall ec...
TRAVELGROWTH
ACCORDING TO WORLD
TRAVEL MONITOR, CITY
TRIPS SOARED 98%
BETWEEN 2011 AND 2016 TO
REACH 26% OF ALL
HOLIDAYS.
THEY GREW ANO...
KEY DRIVERS
Four key forces are driving demand for
travel to cities – and their expected
evolution – help us define the
su...
1. SAFETY
__________________________
Crime rates in cities dropped significantly
beginning in the 1990s, creating a more
w...
Times Square – 1970s
NEW YORK
Times Square – 2015
NEW YORK
NYC–CRIMERATE/ANNUALVISITORS
2. TRAVELLING CLASS
__________________________
The base number of potential international travelers with sufficient
income...
Travelling Class Household Volumes
Long-haul travel will become affordable for
more than 244 million additional
households...
OUTBOUNDCHINESETRAVEL
3. DEMOGRAPHICS
__________________________
Increases in senior population and senior travel
rates are having a compounding...
The world’s population is aging across
every region of the world.
Source: UN Data
AGEING POPULATION
DEFINING
RETIREMENT
Source: Resonance 2015 Portrait
of the U.S. Retiree Traveler
›
PREFERRED
DESTINATION TYPE
Source: Resonance 2015 Portrait
of the U.S. Retiree Traveler
Senior travel growth 2004-2024
By 2024, seniors will represent more than
10% of all international travel. This is up
from ...
Senior travel growth 2004-2024
Senior travel growth will outpace overall
international travel growth over the
coming decad...
4. CONNECTIVITY
__________________________
Increased demand for travel is driving major new airport
construction and more ...
WORLDAIRPASSENGERS
Massive airport development projects are
underway or planned around the world.
This includes more than 2,500 separate
airp...
03
__________________________
TOP 10
DRIVERS
WHICH EXPERIENTIAL
FACTORS ARE MOST CLOSELY
CORRELATED WITH
INTERNATIONAL TOURISM
ARRIVALS?
WHICH EXPERIENTIAL
FACTOR HAS THE HIGHEST
CORRELATION WITH
INTERNATIONAL TOURISM
ARRIVALS?
Nightlife
Museums
Shopping
Spor...
Among the 28 factors analyzed, these
factors are most closely correlated with
international tourism arrivals.
While correl...
High Line
A revolutionary public space and urban
revitalization project, the High Line is an
ambling plant-lined elevated ...
Box Park
Boxpark is the world’s first pop-up
mall—fusing the concepts of modern street
food and placing local and global b...
West Kowloon Cultural District, HK
Stretching across 40 hectares of reclaimed
land, the West Kowloon Cultural District is
...
Louvre, Abu Dhabi
The Louvre Abu Dhabi, perched on
Saadiyat Island overlooking the sea
brought the most recognized museum
...
Night Mayor, Amsterdam
Mirik Milan, the Night Mayor of
Amsterdam from 2012-2018, was an active
interlocutor for all partic...
Time Out Market, Lisbon
Time Out Market is an original concept
that creates food and cultural experiences
based on editori...
The District, Detroit
The District Detroit is a commercial,
residential, and entertainment district
spanning a 50-block, 3...
LA Stadium & Entertainment District
The new 298-acre Entertainment District at
Hollywood Park is a new stadium complex
whi...
Gardens by the Bay, Singapore
The success of the Gardens lies in its
unique proposition that appeals to both
visitors and ...
Fly Over Canada
FlyOver Canada utilizes state-of-the-art
technology to give you the feeling of flight
on an exhilarating j...
The Hoxton, London
Hoxton Hotels in London, Amsterdam and
Paris host events such as talks, workshops,
and film/run clubs. ...
Jo&Joe, by AccorHotels
Jo&Joe is a new hotel brand largely
inspired by co-living and hostels.
AccorHotels plans to develop...
Zoku, Amsterdam
Zoku is home to a mix of long-term guests
or residents, extended-stay guests, and
short-stay guests.
Zoku’...
DISCUSSION
What are the implications for cities?
What are the opportunities for developers?
THANK YOU
Chris Fair, President
cfair@resonanceco.com
RESONANCECO.COM
Vancouver | New York
@resonanceco @crfair
@resonance...
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Rise of the city as a destination

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An overview of key trends driving the growth of leisure travel to cities around the world and the factors most important in choosing a city for a vacation.

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Rise of the city as a destination

  1. 1. THE RISE OF THE CITY AS A DESTINATION
  2. 2. AGENDA 01 THE RISE OF THE CITY 02 THE CITY AS A TOURISM DESTINATION 03 TOP 10 DRIVERS 04 DISCUSSION
  3. 3. 01 __________________________ THE RISE OF THE CITY
  4. 4. Urbanization – Ancient Rome Ancient cities were not only the centers of religion and power, they were defensible sites and safer at the time. SAFETY
  5. 5. Trade Routes – Constantinople With a surplus of raw materials to support trade, cities formed the epicentre of a vast trade network based on a common cultural and linguistic community, and built infrastructure to provide good standards of living for residents. Constantinople was strategically located along the Silk Roads, across the Black Sea, through rich Anatolia and into the wheat producing areas of the Nile. TRADE
  6. 6. Industrial Revolution – England During the 18th- 19th century, a large scale movement of people migrated to cities to work specifically in manufacturing. Cities were primarily commercial centers developed around factories, transport and communication systems. PRODUCTION
  7. 7. Service Economy – Seattle Developed economies shifted rapidly from a manufacturing orientation to services and technology in the late 20th century. Companies and creative talent clustered together in cities. INNOVATION
  8. 8. 02 __________________________ THE CITY AS A TOURISM DESTINATION
  9. 9. Growth of outbound travel spending and GDP, nominal US$ International travel spending has consistently outpaced overall economic growth by nearly a full percentage point. Source: Tourism Economics TRAVEL GROWTH
  10. 10. TRAVELGROWTH
  11. 11. ACCORDING TO WORLD TRAVEL MONITOR, CITY TRIPS SOARED 98% BETWEEN 2011 AND 2016 TO REACH 26% OF ALL HOLIDAYS. THEY GREW ANOTHER 16% IN 2017.
  12. 12. KEY DRIVERS Four key forces are driving demand for travel to cities – and their expected evolution – help us define the sustainability of this extraordinary growth in urban travel. 01 SAFETY 02 TRAVELLING CLASS 03 DEMOGRAPHICS 04 CONNECTIVITY
  13. 13. 1. SAFETY __________________________ Crime rates in cities dropped significantly beginning in the 1990s, creating a more welcoming environment for leisure travellers.
  14. 14. Times Square – 1970s NEW YORK
  15. 15. Times Square – 2015 NEW YORK
  16. 16. NYC–CRIMERATE/ANNUALVISITORS
  17. 17. 2. TRAVELLING CLASS __________________________ The base number of potential international travelers with sufficient income to travel is expanding rapidly. Growth of the traveling class is set to continue, especially in emerging markets.
  18. 18. Travelling Class Household Volumes Long-haul travel will become affordable for more than 244 million additional households between 2014 and 2024. Source: Oxford Economics Household with income over $20,000 per annum TRAVELLING CLASS
  19. 19. OUTBOUNDCHINESETRAVEL
  20. 20. 3. DEMOGRAPHICS __________________________ Increases in senior population and senior travel rates are having a compounding effect on the importance of this generation to international travel.
  21. 21. The world’s population is aging across every region of the world. Source: UN Data AGEING POPULATION
  22. 22. DEFINING RETIREMENT Source: Resonance 2015 Portrait of the U.S. Retiree Traveler
  23. 23. › PREFERRED DESTINATION TYPE Source: Resonance 2015 Portrait of the U.S. Retiree Traveler
  24. 24. Senior travel growth 2004-2024 By 2024, seniors will represent more than 10% of all international travel. This is up from 7% in 2014 and 6% in 2004. Source: Tourism Economics, IPK PROJECTED GROWTH
  25. 25. Senior travel growth 2004-2024 Senior travel growth will outpace overall international travel growth over the coming decade, with emerging markets leading in growth terms and developed markets leading in absolute volumes. Source: Tourism Economics PROJECTED GROWTH BY COUNTRY
  26. 26. 4. CONNECTIVITY __________________________ Increased demand for travel is driving major new airport construction and more point-to-point routes. This is making travel more accessible and more affordable.
  27. 27. WORLDAIRPASSENGERS
  28. 28. Massive airport development projects are underway or planned around the world. This includes more than 2,500 separate airport construction projects including 340 entirely new airports. Source: Tourism Economics AIRPORT IMPROVEMENT PROJECTS
  29. 29. 03 __________________________ TOP 10 DRIVERS
  30. 30. WHICH EXPERIENTIAL FACTORS ARE MOST CLOSELY CORRELATED WITH INTERNATIONAL TOURISM ARRIVALS?
  31. 31. WHICH EXPERIENTIAL FACTOR HAS THE HIGHEST CORRELATION WITH INTERNATIONAL TOURISM ARRIVALS? Nightlife Museums Shopping Sports Teams Parks & Outdoor Activities Hotels Attractions Neighborhoods & Landmarks Culture Culinary Experiences
  32. 32. Among the 28 factors analyzed, these factors are most closely correlated with international tourism arrivals. While correlation does not indicate causation, it points to associations between variables. TOP 10 FACTORS Correlation Coefficient Neighborhoods & Landmarks 0.83 Shopping 0.80 Culture 0.78 Museums 0.75 Nightlife 0.73 Culinary Experiences 0.69 Sports Teams 0.65 Parks & Outdoor Activities 0.64 Attractions 0.60 Hotels 0.58
  33. 33. High Line A revolutionary public space and urban revitalization project, the High Line is an ambling plant-lined elevated parkway converted from a long-abandoned freight line snaking above the west side of Manhattan. With over 7.5 million visitors annually, the High Line has already stimulated $5 billion in new development along its path. 1. NEIGHBORHOODS AND LANDMARKS
  34. 34. Box Park Boxpark is the world’s first pop-up mall—fusing the concepts of modern street food and placing local and global brands side by side to create a unique shopping and dining destination. Boxpark stands proudly in the heart of London’s Shoreditch to deliver a community of local brands specializing in fashion, arts, food and drinks. 2. SHOPPING
  35. 35. West Kowloon Cultural District, HK Stretching across 40 hectares of reclaimed land, the West Kowloon Cultural District is one of the largest cultural projects in the world, blending art, education and open space. Its vision is to create a vibrant cultural quarter for Hong Kong where the local arts scene can interact, develop and collaborate. 3. CULTURE
  36. 36. Louvre, Abu Dhabi The Louvre Abu Dhabi, perched on Saadiyat Island overlooking the sea brought the most recognized museum name in the world to the United Arab Emirates. The Emirates’ ultimate aim is to promote the capital as a tolerant global city, and its flagship museum as a bridge between civilizations. 4. MUSEUMS
  37. 37. Night Mayor, Amsterdam Mirik Milan, the Night Mayor of Amsterdam from 2012-2018, was an active interlocutor for all participants of Amsterdam nightlife, such as the creative industry, the mayor, the city council and the inhabitants. The Night Mayor is a spokesman for all things concerning nightlife. 5. NIGHTLIFE
  38. 38. Time Out Market, Lisbon Time Out Market is an original concept that creates food and cultural experiences based on editorial curation. Whether taking fine dining and making it casual or searching for street food that should have a Michelin star, Time Out Market’s mission is to get the best of each city and bring it together under one roof. In 2016 it received 3.1 million visitors. 6. CULINARY
  39. 39. The District, Detroit The District Detroit is a commercial, residential, and entertainment district spanning a 50-block, 385-acre area. The District encompasses old gems and new developments such as a 20,000-seat hockey arena, the Fox Theatre performing arts venue, the Fillmore Detroit concert venue, the Tigers’ Comerica Park, and Ford Field. It is also the new home for the Mike Ilitch School of Business at WSU. 7. SPORTS TEAMS
  40. 40. LA Stadium & Entertainment District The new 298-acre Entertainment District at Hollywood Park is a new stadium complex which will house the Los Angeles Rams and Chargers beginning in the 2020-2021. It will also feature a conference center, nearly 900,000 square feet of retail space, 780,000 square feet of office space, a 6,000-seat performing arts facility, hotel rooms, 25 acres of public recreation space and 2,500 residences. 7. SPORTS TEAMS
  41. 41. Gardens by the Bay, Singapore The success of the Gardens lies in its unique proposition that appeals to both visitors and locals. In 2017, Gardens by the Bay welcomed 8.9 million visitors. 8. PARKS AND OUTDOOR ACTIVITIES
  42. 42. Fly Over Canada FlyOver Canada utilizes state-of-the-art technology to give you the feeling of flight on an exhilarating journey across Canada, from east to west. Special effects, including wind, mist and scents. FlyOver Iceland is coming in 2019 to reveal some of Iceland’s most awe-inspiring and picturesque landscapes and destinations. 9. ATTRACTIONS
  43. 43. The Hoxton, London Hoxton Hotels in London, Amsterdam and Paris host events such as talks, workshops, and film/run clubs. All events are featured as open events on Eventbrite and open to visitors and locals. 10. HOTELS
  44. 44. Jo&Joe, by AccorHotels Jo&Joe is a new hotel brand largely inspired by co-living and hostels. AccorHotels plans to develop 50 properties by 2020 in cities like Paris, Bordeaux, Warsaw, Budapest, and Sao Paulo. 10. HOTELS
  45. 45. Zoku, Amsterdam Zoku is home to a mix of long-term guests or residents, extended-stay guests, and short-stay guests. Zoku’s social spaces are an extension of the residents’ Zoku Lofts, offering a warm welcome, a buzzing Bar, a chill Living Room, a Living Kitchen, Communal Working Spaces, Green Spaces and tailored retail. 10. HOTELS
  46. 46. DISCUSSION What are the implications for cities? What are the opportunities for developers?
  47. 47. THANK YOU Chris Fair, President cfair@resonanceco.com RESONANCECO.COM Vancouver | New York @resonanceco @crfair @resonanceco @resonanceco

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