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Publicity Report
July-August 2018
PR Department
PRESS BLOGTROTTERS
Market Articles Circulation
Unique
Visitors per
Month
Broadcast Blog Posts
& Vlogs
Unique
Visitors per
Month
Germany 326 3.578.962 137.422.029 - 7 334.000
France 4 512.000 800.000 - 2 475.000
UK 4 482.064 1.500.000 - 4 166.000
IMO 6 25.000 - 11.400.000 3 10.000
Total 340 4.598.026 139.722.029 11.400.000 16 985.000
Publicity Coverage
* International Media Office (Marketing Greece direct PR)
JULY – AUGUST 2018
Athens
Travel show dedicates four episodes on Athens
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
COVERAGE
• Broadcast
• Audience: 1,850,000/week
Évasion, a Canadian specialty TV channel focusing on travel, holiday getaway and adventure worldwide
and its 99 Envies d’ Evasion show aired four 45minutes episodes featuring Athens. The four episodes
which will air for three years in a row are divided in Athenian neighbourhoods and highlight the city’s
culture, gastronomy, habits and customs, as described by insiders.
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
Exploring the very best of an ancient and modern city
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
“Behind its classic highlights
Athens hides a metropolis
looking to the future. Arts
galleries, tavernas, boutique
shops, engaging street art,
cafés along the seafront … the
mix is truly surprising. “
View episode 1
COVERAGE
• Broadcast
• Audience: 1,850,000/week
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
99 experiences on Athenian culture, gastronomy & customs
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
“And on to Pangrati…. Little visited by tourists but it deserves to be. It’s at the centre of a
movement rightnow, with the opening of boutiques, bars and boutiques. A wonderfully relaxed
ambience reigns… Cool. And the beauty of it is that everything can be explored on foot.
COVERAGE
• Broadcast
• Audience: 1,850,000/week
View episode 2
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
Insider tips on how to experience Athens like an Athenian
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
“I feel as if I’m going to remember this moment for the
rest of my life. This is a spiritual moment for me”.
View episode 3
COVERAGE
• Broadcast
• Audience: 1,850,000/week
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
Whetting the appetite of viewers to visit Athens
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
View episode 4
“I don’t know much about Greek wine, but I’ve just fallen in love with what I have just tasted. It’s
truly good.”
COVERAGE
• Broadcast
• Audience: 1,850,000/week
ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
Leading UK magazine experiences a gourmet Odyssey
ATHENS GASTRONOMY– UK MEDIA TRIP
“We have corrupted the meaning of Greek-food related words. For the ancients, ‘diet’ meant
‘way of life’, not calorie counting, and ‘gastronomy’, the ‘art and science of good eating’”.
COVERAGE
Print
• Circulation: 32,000
Online:
• UVM: 100,000
Leading UK magazine Food &
Travel details Athens
gastronomic and wine revival in
a 12-page feature focusing on
chefs and producers who are
inspired by country's ancient
traditions to create a modern
food scene.
ATHENS GASTRONOMY– UK MEDIA TRIP
Food & Travel magazine pays tribute to the Athenian culinary heritage
ATHENS GASTRONOMY – UK MEDIA TRIP
“Today’s Athenian Agora, the Central Market, lies a 15-
minute walk to the north. Even in the 1970’s this huge,
block-long market, was the beating hearty of Athens, right
at the centre of its daily life.
During her trip, Rosemary Barron had the
opportunity to meet chefs and producers, explore
Greek culinary traditions and be introduced to the
modern Athenian gastronomy scene.
COVERAGE
Print
• Circulation: 32,000
Online:
• UVM: 100,000
ATHENS GASTRONOMY– UK MEDIA TRIP
Brazilian travel show on Athens airs on second network
ATHENS UP CLOSE – BRAZILIAN BROADCAST TRIP
COVERAGE
• Broadcast
• Audience: 4 million
An episode of popular Brazilian travel
show Viagens Ao Redor Do Mundo
dedicated to Athens’ classic attractions,
new cultural venues, gastronomy and
southern coast was aired on Brazilian
national broadcast network Band TV.
Hosted by Rodrigo Ruas, the programme,
then known as Viagem Cultural, was first
aired in 2016, following a press trip.
“Greece is certainly one of the most beautiful, interesting and diverse countries in the
world in terms of travel. 🌍 Athens, its capital, is considered the cradle of Western
civilization, and houses some of the most important historical monuments on the
planet”
View Facebook video 1
View Facebook video 2
ATHENS UP CLOSE – BRAZILIAN BROADCAST TRIP
Canadian magazine hosts blogger’s feature on hip Athens
LUXURY ATHENS – MEDIA RELATIONS
COVERAGE
• Print
• Circulation: 25,000
Canadian luxury, design and lifestyle
magazine Movato Home published an
eight-page luxury travel destination
feature on Athens written by Canadian
fashion and lifestyle blogger La Carmina
focusing on lesser-known city
neighbourhoods, street art, ancient
attractions and dining out in the capital.
“Athens also has a hipster side. The city has become a hotbed for artists who hang out
in coffee shops, cocktail bars, and galleries with live DJs”
LUXURY ATHENS – MEDIA RELATIONS
German newspaper portraits Lavrio, city‘s first industrial city
INDUSTRIAL ATHENS – GERMAN MEDIA RELATIONS
COVERAGE
Print
• Circulation: 239.946
Online
• UVM:33,000,000
Frankfurter Allgemeine Zeitung corresponded in Evia,
Richard Fraunberger, produced a story for Athens’ first
industrial city, Lavrio, focusing on the long lasting
history and the importance of the area to economy and
the development a century ago. Marketing Greece
provided information and assisted on the trip’s
organization and implementation.
“Laureotike, this hilly, barren area in southern Attica, is a huge
open-air museum dotted with ancient washing possibilities,
cisterns, canals, oven, graves, residential complexes, ore mills,
air shafts and tunnels.”
Read the article
INDUSTRIAL ATHENS – GERMAN MEDIA RELATIONS
The islands
RHODES & SYMI – FRENCH PRESS TRIP
COVERAGE
• Print
Circulation: 404,000
Leading French women’s magazine, Avantages,
considers Kastelorizo, Karpathos, Rhodes and
Symi as the small gems of the Dodecanese
islands, shedding light on their culture,
history, gastronomy and local traditions.
“Golden beaches, crystal clear waters, cute villages,
but also castles and minarets: these islands of the
Dodecanese, on the borders of Greece, are like
many small paradises.”
French magazine features island gems of the Dodecanese
RHODES & SYMI – FRENCH PRESS TRIP
PATMOS – UK PRESS TRIP
COVERAGE
Print
• Circulation: 450,064
Online
• UVM: 1,400,000
Leading UK daily newspaper, The
Times, published a double-page cover
story on Patmos, explaining why
Patmos is the ideal late-summer
getaway to relax and reconnect.
“The moment you set foot on the island, a profound peace cloaks you. Time slows down. Amid an intense terrain
that’s simultaneously austere and abundant, wild and groomed, you feel stripped back to an elemental existence.
There’s a spiritual energy that many who come to the island claim to tap in to – even the religiously ambiguous.”
Leading UK newspaper finds a slice of paradise on Patmos
Read article
PATMOS – UK PRESS TRIP
COVERAGE
• Print
• Circulation: 70,000
Leading French luxury travel
magazine, Desirs de Voyage,
proposes Hydra & Spetses as the
ideal island getaways in a few
hours’ trip from Athens.
“Hydra seems to live on a different tempo compared to the capital. Far from the dynamism of Athens, the perfectly
preserved small island does not welcome any motorized vehicle, or modern constructions.
(In Spetses) The large terraces facing the port are the meeting place for all generations in the evening. The beaches
line an emerald sea with rich seabed for diving enthusiasts.”
SARONIC ISLANDS – FRENCH MEDIA RELATIONS
Leading travel magazine illustrates the beauty of Hydra & Spetses
SARONIC ISLANDS – FRENCH MEDIA RELATIONS
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
COVERAGE
• Print
• Circulation: 80,000
German journalist Anna Stock visited Andros &
Tinos and shows through several publications in
German & Austrian print and online media why
these underestimated beauties are worth a visit.
First publication in Austrian consumer travel
magazine Reiselust with a six page feauture.
“But in contrast to the popular trend island, the two
other Cyclades islands still seem to be an insider tip.
They are in no way inferior to their neighboring island
Mykonos and offer the perfect symbiosis of beach and
culture, modernity and tradition. At the same time, their
clocks tick a little slower in a pleasant way - and even in
the high season you will find oases of peace”.
Austrian magazine presents the hidden jewels of the Aegean
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
German lifestyle magazine gives island hopping tips
The second publication on the online version of the
German lifestyle magazine DONNA gives travel tips for
Andros and Tinos highlighting the originality & the wild
beauty of Andros and the gastronomy treasure of
Tinos.
“Although the Andriotic landscape may seem a little barren at
first glance, the island has rich water reserves and is more
fertile than almost any other Cyclades island”.
“Tinos goes through the stomach: Louza and Nissos beer. In
addition to olive oil and cheese, sausages also play an
important role in Greek cuisine. A specialty of the island of
Tinos is "Louza", a piquantly spiced and then 14 days air-dried
piece of pork fillet”.
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
COVERAGE
Online
• UVM: 128,000
Read the article
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
German newspapers presenting the secret Cycladic islands
The third publication for Andros & Tinos on two German
newspaper focusing on the islands’ rich history,
exquisite cuisine, beautiful beaches and landscapes and
warm-hearted locals.
“Andros was able to maintain its untouristic originality. How is
that possible? The answer of the locals: Andros was a very rich
island and therefore never dependent on tourism. The reason
for this is the nautical past and the many rich seafaring
families”.
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
COVERAGE
Print
• Circulation : 120,850
UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
MAGICAL MILOS & SIFNOS- GERMAN MEDIA VISIT
COVERAGE
Print
• Circulation: 150,000
German journalist visited Milos and
Sifnos and fell in love with the
beauty of both islands, the blue
water and the stunning landscape,
presenting the secret destinations
from a two page story and an online
feature.
“At some point I just have to jump headfirst into the blue sea to get a clear head. We are always the only boat: In the
pirate bay Kleftiko lime sculptures protrude from the sea, in Sarakiniko frame white rocks - like cut from a sheet of
paper - the bays, at the red and yellow beach of Paliochori hot volcanic springs gush in some places. Lying between the
stones, they form natural jacuzzis. Wow, this is all in Europe? And above all: Wow, that's not overflowing?”
German newspaper for the two best kept secrets of Cyclades
Read the article
MAGICAL MILOS & SIFNOS- GERMAN MEDIA VISIT
German newspaper praises the treasure from the sea island
German newspaper published an extensive article for
the Greek island Kalymnos that hardly anyone knows, a
small, sparse and off the beaten track, where the sponge
divers of the Mediterranean come from here. The story
was also reproduced on 125 additional newspapers.
“The treasure from the sea is yellow like gold and quite
valuable, but with the best will in no vault fits”.
SECRET KALYMNOS – GERMAN MEDIA VISIT
TOTAL COVERAGE
Print
• Circulation: 992.883
Online
• UVM: 17.392.489
Read the article
SECRET KALYMNOS – GERMAN MEDIA VISIT
German newspaper digs into the Cycladic wine scene
Leading German newspaper published an extensive
feature detailing the culinary scene of Santorini. The
newspaper offered a real feel of the island’s rich wine
heritage and tradition, a place where the oldest vines in the
world produce tiny, aromatic grapes. The story has already
been produced in 66 newspapers.
“Experts praise Santorini's dry white wine Assyrtiko as a product of
world class, even the sweet wine Vinsanto made from overripe
grapes is praised. Unlike in Germany, the shoots do not grow along
a scaffold but thrive on the ground. “
ALTERNATIVE SANTORINI – GERMAN MEDIA VISIT
TOTAL COVERAGE
Print
• Circulation: 758,225
Online
• UVM:1,411,395
ALTERNATIVE SANTORINI – GERMAN MEDIA VISIT
French outdoor magazines hikes all 100klm of Andros Routes
The editor in chief of the
French outdoor magazine,
Sylvain Bazin ran all 100klm of
Andros Routes and describes
his experience of hiking
through authentic villages and
magnificent landscapes in a
4pages feature.
“I will remember for a long time, in the evening of our second day of walking - the most difficult and wildest of the
journey - our arrival in the village of Sariza, where the most famous spring of the island flows.”
ANDROS ROUTES– FRENCH MEDIA TRIP
COVERAGE
Print
• Circulation: 38,000
ANDROS ROUTES– FRENCH MEDIA TRIP
French magazine digs deep into Tinos’ culinary culture
Prominent travel title published an
extensive feature on the Tinian
gastronomy and wines focusing on the
authentic tastes, culinary experiences and
warm-hearted locals that the island’s
visitors must search out in every village
“If the faithful disembark in numbers, especially around August 15, few of
them venture however beyond the limits of its port. However, the Orthodox
Lourdes is also a foster mother with lively gastronomic traditions, an excellent
gateway to the culinary diversity of the Cyclades. To sink into one's land in
search of taste pleasures is to take the risk of discovering a raw beauty,
authentic and moving, and to fall in love with it.”
TINOS’ CULINARY DELIGHTS – FRENCH MEDIA TRIP
COVERAGE
• UVM: 800,000
Read article
TINOS’ CULINARY DELIGHTS – FRENCH MEDIA TRIP
The mainland
The land of the heart of the British romantic Lord Byron
Following a group press trip to Western Greece in May
2018, a travel feature was published in German top tier
newspaper DIE WELT, noting that Western Greece, an
underestimated destination, has white spots, although
there is the longest sandy beach in the country and
some picturesque lagoons.
UNIQUE WESTERN GREECE – GROUP PRESS TRIP
COVERAGE
Print
• Circulation: 280,742
“Western Greece has to offer a place that everyone has heard
before: the ancient Olympia, where the Olympic fire has been
lit since 1936, lies only two hours by car south of Nafpaktos on
the Peloponnese. Non-hellenes, however, often have to google
Mesolongi, founded in the 13th century by pirates: Despite the
continuing travel trend in Greece, which is attracting millions
of German tourists in particular to the islands, the original
region around the lagoon city is still one of the well-kept
secrets of Greek visitors.”
UNIQUE WESTERN GREECE – GROUP PRESS TRIP
A destination for active travellers
Following a road trip to Kavala, Xanthi, Drama and
Alexandroupoli, two additional stories were published
for the land where turtles sometimes fly, where there is
a lot of history, wine tasting, kayaking and an exciting
stalactite cave to experience.
“Very slowly the kayak drives down the Nestos. The river
meandering through a national park is framed by steep rocks
in the crevices of which young willow trees are looking for a
foothold. Only a few corrections are required to keep the boat
on course in shallow water.”
UNKNOWN NORTHERN GREECE – GERMAN MEDIA VISIT
COVERAGE
Print
• Circulation: 208,300
UNKNOWN NORTHERN GREECE – GERMAN MEDIA VISIT
Blogtrotters
German blogger fascinated by the island of Virgin Mary
German travel blogger visited Tinos
and Andros and discovered the
hidden gens of both destinations. In
her list for Tinos she praises the
beauty of the stone built villages and
the local gastronomy.
“Although it is hardly possible to visit all 65 villages in Tinos, you should put as many
on your list as possible. Because each has its own charm and inspires with its very
individual character”.
PHOTOGENIC TINOS – GERMAN BLOGGER TRIP
COVERAGE
• Blog UVM: 27,000
• Instagram: 26,800
• Facebook: 8,459
Read the blog post
PHOTOGENIC TINOS – GERMAN BLOGGER TRIP
Next stop the undiscovered by mass tourism island
Second stop for the blogger,
Andros, an island greener
than any other Cycladic
island, an island ideal for
explorers.
“An island that will conquer
your heart in no time with its
Venetian relics, untouched
beaches and countless hiking
trails along rippling springs and
idyllic villages.”
GREEN ANDROS – GERMAN BLOGGER TRIP
Read the blog post
GREEN ANDROS – GERMAN BLOGGER TRIP
Lifestyle blogger presents the unique side of the island
High-end German lifestyle blogger
visited Ikaria, made numerous social
media posts on Instagram presenting
the beauty and the secrets of Blue Zone
island, while published an extended
story giving 7 tips of what to enjoy on
the island among which gastronomy,
hiking trails and surfing lessons.
“It reminds me of a beautiful time in a
unique landscape. Fig trees on the roadside,
warm pine trees next to the beach, pink
oleander in the mountains and the smell of
fresh tarragon.”
IKARIAN TRANQUILITY – GERMAN BLOGGER TRIP
COVERAGE
• Blog UVM: 160,000
• Facebook : 109,536
• Instagram: 30,500
Read blog post
IKARIAN TRANQUILITY – GERMAN BLOGGER TRIP
An ideal destination for family vacations
Following the blogger’s
visit to Rhodes in May, she
published three different
stories presenting hidden
tips for the destination,
highlighting that is ideal for
families.
“The most beautiful is the old town in the early morning. The light is especially nice for photos, it is still cool and not
very busy. Or in the evening, when it gradually gets dark and creates a special atmosphere, open the taverns and bars
and fill the seats with people.”
IDYLLIC RHODES– GERMAN BLOGGER TRIP
COVERAGE
• Blog UVM: 27,000
Read blog post Read blog post Read blog post
IDYLLIC RHODES– GERMAN BLOGGER TRIP
UK blogger praises effort to promote Tinian gastronomy
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
COVERAGE
• Blog UVM: 120,000
• Instagram: 55,000
Influential UK food blogger Helen
Best-Shaw published her first blog
following the Tinos Food Paths
Blogtrotters group trip. In it she
referred to the charcuterie and
cheese producers she met, the
island’s dovecotes and the revival of
Tinos’ wines.
“What is remarkable about Tinos Food paths is the entire movement is voluntary, with
people giving of their time, expertise, food, skills and equipment, because they love
their island, its food and culture. It is a movement that I’d love to see spread across the
sea from Tinos to other communities.
Read blog post 1
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
Food blogger recreates Tinos beet salad in her UK kitchen
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
Helen published a second blog
post, namely a recreation of a
traditional beetroot salad she
sampled on Tinos, adapting it to
ingredients available in the UK.
“Of course this is never going to be truly authentic – I’ve used chard in place of the
beetroot greens, regular Greek olive oil, and the oregano for sale in a British
supermarket is a far cry from the highly intense and fragrant herb which grows on
Tinos”
Read blog post 2
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
French food blogger pins Tinos among top culinary destinations
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
Further to its participation in the Tinos Food Paths group trip,
leading French food blogger, Bernard Laurence published an
extensive feature describing in details this unique culinary
festival and how a whole island comes together under a common
goal, which is to showcase their rich gastronomy culture.
Of all the culinary trips I've made, and there are already a lot of them, the Tinos will remain engraved as one of the
most incredible. For the food of course, but especially for all the people who took part and who did everything to
prepare us the best dishes possible.
COVERAGE
• Blog UVM: 450,000
• Facebook: 100,373
Read blog post
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
German vegan food blogger brings Tinian food in her kitchen
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
German food bloggers couple published their
blogpost presenting their unique experience in
Tinos Food Paths group trip. They showcased
that even a vegan can enjoy the stunning
gastronomy of the island offering a big variety
of choices and local specialties.
“What is Tinos Foodpaths for you? "One of the
volunteers asked me on the last evening of my trip.
"Actually, I thought it was just a food festival," was
my honest answer. "But then it was so much more
than that!"
COVERAGE
• UVM: 120,000
Read the blog post
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
German vegan food blogger brings Tinian food in her kitchen
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
Apart from the blogpost, the
bloggers published a 2.5minutes
video presenting to their followers
their experience of being part of
Tinos Food Paths festival,
showcasing with the best way
Tinos unique gastronomy and
hospitality.
View the video
TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
Special projects
SPANISH GROUP TRIP – BLOGTROTTERS 2018
Lifestyle bloggers cruise their way through the Aegean
Three Spanish travel and lifestyle digital influencers participated in a seven-day Aegean island-hopping
adventure with Celestyal Cruises in early July. Throughout the group trip, the influencers published multiple
real-time posts on their social media channels, followed by several blog posts and vlogs highlighting their
favourite beaches, traditional villages and culinary experiences on Mykonos, Milos, Santorini, Samos and
Crete.
SPANISH GROUP TRIP – BLOGTROTTERS 2018
SPANISH GROUP TRIP – BLOGTROTTERS 2018
Travel blogging couple live the absolute romance in Mykonos
COVERAGE
Online
• UMV: 10,000
Spanish travel blogging couple Sonja & John, of
Elmundoesmejorcontigo.com, published their first blogs on
Mykonos, Santorini and Milos following the Celestyal Cruises trip.
On the blog post dedicated to Mykonos, they describe in details
the experiences lived and especially the feelings created by
simple things like the sunset at Little Venice, a delicious meal, etc.
“Before the sun starts to fall, we arrive at the Mykonos Windmills area,
one of the most symbolic. They are in the Chora area, on a hill overlooking
the sea and little venice. In their origin they served to grind the grain of
the fields of the island, taking advantage of the strong winds of the zone,
although at the moment they are no longer in operation.”
Read blog post
Social media
• Instagram: 29,637
• Facebook: 546
• YouTube: 286
SPANISH GROUP TRIP – BLOGTROTTERS 2018
SPANISH GROUP TRIP – BLOGTROTTERS 2018
Sonja & John found their paradise in Milos
Sonja & John published a separate blog post on Milos,
where they explain the reasons why they consider Milos
an unexplored paradise, with secret beaches, hidden
caves, delicious food and locals who have a story to tell.
“We arrived at the amazing beach of Sarakiniko, we could not
imagine at first that this island had so much to offer, I have I have
already told John that I want to return to this island soon because
it has stolen my heart. Sculpted naturally by volcanic eruptions, it
seems that in a matter of seconds you have moved to a totally
lunar landscape”.
Read blog post
COVERAGE
Online
• UMV: 10,000
Social media
• Instagram: 29,637
• Facebook: 546
• YouTube: 286
SPANISH GROUP TRIP – BLOGTROTTERS 2018
SPANISH GROUP TRIP – BLOGTROTTERS 2018
The Spanish couple raises its glass to Santorini wines
On their third stop, Sonja & John, had the opportunity to spend
two days in the magnificent island of Santorini, and a lifetime
experience, as described. During their visit, they explored
Santorini’s cute back alleys, enjoyed the famous sunset and
enjoyed a private wine-tasting experience of famous Santorini
wines. Their blog posts on Samos and Heraklion will soon be
published.
“This island, and its contiguous islets, are today the rest of the caldera
of a volcano that exploded in the seventeenth century BC. Although its
population is small, it must be taken into account that it is a spectacular
stopover for dozens of holiday cruise ships and hundreds of sailboats
moored in its small coves, at the foot of its steep slopes or in the middle
of the natural anchorage formed by the sunken caldera of the ancient
volcano.”Read blog post
COVERAGE
Online
• UMV: 10,000
Social media
• Instagram: 29,637
• Facebook: 546
• YouTube: 286
SPANISH GROUP TRIP – BLOGTROTTERS 2018
SPANISH GROUP TRIP – BLOGTROTTERS 2018
Spanish travel & lifestyle blogger shares digital postcards of Greek islands
COVERAGE
Social media
• Instagram: 62,527
Spanish travel and lifestyle
blogger Sara Caballero
Navarette participated in the
7days Celestyal Cruises trip,
sharing her experience with her
followers through Instagram
posts and stories, ahead of her
blog posts.
“Hello from #Greece! 🇬🇷
I am loving this experience and there is still much
ahead 😍 I didn’t know if I would like the idea of a
cruise but Greece is beautiful everywhere!
SPANISH GROUP TRIP – BLOGTROTTERS 2018
SPANISH GROUP TRIP – BLOGTROTTERS 2018
Spanish IGer falls for the Greek islands
COVERAGE
• Instagram: 96,191
Spanish travel and lifestyle
IGer participated in the
Celestyal Cruises trip and
heavily posted on each
destination, triggering his
followers’ interest and
giving tips on hidden
treasures. Benji Thorpe
posted in total 115
instagram posts and
around 250 instagram
stories.
SPANISH GROUP TRIP – BLOGTROTTERS 2018
UK GROUP TRIP – BLOGTROTTERS 2018
Vlogger highlights Samos’ beaches and winemaking tradition
COVERAGE
• YouTube: 92,000
• Instagram: 17,800
• Twitter: 12,100
• Facebook: 3,925
UK beauty and lifestyle blogger-
vlogger Mikhila McDaid, of
Mikhila.com, published a sixth
vlog following the Celestyal
Cruises trip, in which she speaks
about the uniqueness of Samos’
beaches, winemaking tradition
and towns. The post has
generated over 150 comments.
View vlog 6
“The water is so clear. I really thought you had to go further afield to find
that sort of stuff”
UK GROUP TRIP – BLOGTROTTERS 2018
UK GROUP TRIP – BLOGTROTTERS 2018
Travel blogger enjoys wine and beach life on Santorini
COVERAGE
• Blog UVM: 46,000
• Instagram: 45,500
• Twitter: 57,300
• Facebook: 11,001
UK travel blogger Pedro
Richardson, of Travel with Pedro,
published a travel blog post on
Santorini, singling out the island’s
wines, old port and watching locals
dive off cliffs at Kamari among the
highlights. Further blog posts are
scheduled.
“Cliff diving is a popular sport among locals, so you will see many islanders
climbing up the rocky hill and jumping into the water from 20 or 30 metres
high.”
Read blog post
UK GROUP TRIP – BLOGTROTTERS 2018
UK GROUP TRIP – BLOGTROTTERS 2018
UK blogger describes an ideal day on Samos
COVERAGE
• Blog UVM: 46,000
• Instagram: 45,500
• Twitter: 57,300
• Facebook: 11,001
In his second blog post featuring Samos,
UK travel blogger Pedro Richardson, of
Travel with Pedro, outlines the best
experiences to live on Samos such as a
visit at the Wine Museum of Samos, swim
at Tsamadou beach or exploring the
island’s capital, Pythagorion, when visiting
the island for one day.
“Wine has been produced in Samos since ancient times. In fact, back then,
Samos was particularly rich because of its wine production. Up until today,
the island is covered with vineyards and you can taste the local wines at the
Wine Museum of Samos..”
Read blog post
UK GROUP TRIP – BLOGTROTTERS 2018
French blogger explores Aegean with Celestyal Cruises
FRENCH GROUP TRIP–BLOGTROTTERS 2018
Further to his participation in the 7days cruise trip to the Aegean islands,
French lifestyle and travel blogger, Nicolas Plasmondon of
Lepetitfrancais.com published an extensive blog post describing his cruise
trip and highlighting the most significate experiences from each island
such as the visit at Delos island, Sarakiniko beach in Milos, black sand
beach at Kamari, etc.
COVERAGE
• Blog UVM: 25,000
• Instagram: 53,800
• Facebook: 2,957
The hour of the aperitif arriving we made a stop on the way back to the restaurant
Kivotos, we tasted local dishes including Koufeto a dessert made of cottage cheese,
almonds, pickles and honey. Make a stop if the opportunity arises because the
place is worth seeing.
Read blog post
FRENCH GROUP TRIP–BLOGTROTTERS 2018
Pr Publicity Report July-August 2018

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Pr Publicity Report July-August 2018

  • 1. In strategic partnership with Publicity Report July-August 2018 PR Department
  • 2. PRESS BLOGTROTTERS Market Articles Circulation Unique Visitors per Month Broadcast Blog Posts & Vlogs Unique Visitors per Month Germany 326 3.578.962 137.422.029 - 7 334.000 France 4 512.000 800.000 - 2 475.000 UK 4 482.064 1.500.000 - 4 166.000 IMO 6 25.000 - 11.400.000 3 10.000 Total 340 4.598.026 139.722.029 11.400.000 16 985.000 Publicity Coverage * International Media Office (Marketing Greece direct PR) JULY – AUGUST 2018
  • 4. Travel show dedicates four episodes on Athens ATHENS IN DEPTH – CANADIAN BROADCAST TRIP COVERAGE • Broadcast • Audience: 1,850,000/week Évasion, a Canadian specialty TV channel focusing on travel, holiday getaway and adventure worldwide and its 99 Envies d’ Evasion show aired four 45minutes episodes featuring Athens. The four episodes which will air for three years in a row are divided in Athenian neighbourhoods and highlight the city’s culture, gastronomy, habits and customs, as described by insiders. ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
  • 5. Exploring the very best of an ancient and modern city ATHENS IN DEPTH – CANADIAN BROADCAST TRIP “Behind its classic highlights Athens hides a metropolis looking to the future. Arts galleries, tavernas, boutique shops, engaging street art, cafés along the seafront … the mix is truly surprising. “ View episode 1 COVERAGE • Broadcast • Audience: 1,850,000/week ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
  • 6. 99 experiences on Athenian culture, gastronomy & customs ATHENS IN DEPTH – CANADIAN BROADCAST TRIP “And on to Pangrati…. Little visited by tourists but it deserves to be. It’s at the centre of a movement rightnow, with the opening of boutiques, bars and boutiques. A wonderfully relaxed ambience reigns… Cool. And the beauty of it is that everything can be explored on foot. COVERAGE • Broadcast • Audience: 1,850,000/week View episode 2 ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
  • 7. Insider tips on how to experience Athens like an Athenian ATHENS IN DEPTH – CANADIAN BROADCAST TRIP “I feel as if I’m going to remember this moment for the rest of my life. This is a spiritual moment for me”. View episode 3 COVERAGE • Broadcast • Audience: 1,850,000/week ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
  • 8. Whetting the appetite of viewers to visit Athens ATHENS IN DEPTH – CANADIAN BROADCAST TRIP View episode 4 “I don’t know much about Greek wine, but I’ve just fallen in love with what I have just tasted. It’s truly good.” COVERAGE • Broadcast • Audience: 1,850,000/week ATHENS IN DEPTH – CANADIAN BROADCAST TRIP
  • 9. Leading UK magazine experiences a gourmet Odyssey ATHENS GASTRONOMY– UK MEDIA TRIP “We have corrupted the meaning of Greek-food related words. For the ancients, ‘diet’ meant ‘way of life’, not calorie counting, and ‘gastronomy’, the ‘art and science of good eating’”. COVERAGE Print • Circulation: 32,000 Online: • UVM: 100,000 Leading UK magazine Food & Travel details Athens gastronomic and wine revival in a 12-page feature focusing on chefs and producers who are inspired by country's ancient traditions to create a modern food scene. ATHENS GASTRONOMY– UK MEDIA TRIP
  • 10. Food & Travel magazine pays tribute to the Athenian culinary heritage ATHENS GASTRONOMY – UK MEDIA TRIP “Today’s Athenian Agora, the Central Market, lies a 15- minute walk to the north. Even in the 1970’s this huge, block-long market, was the beating hearty of Athens, right at the centre of its daily life. During her trip, Rosemary Barron had the opportunity to meet chefs and producers, explore Greek culinary traditions and be introduced to the modern Athenian gastronomy scene. COVERAGE Print • Circulation: 32,000 Online: • UVM: 100,000 ATHENS GASTRONOMY– UK MEDIA TRIP
  • 11. Brazilian travel show on Athens airs on second network ATHENS UP CLOSE – BRAZILIAN BROADCAST TRIP COVERAGE • Broadcast • Audience: 4 million An episode of popular Brazilian travel show Viagens Ao Redor Do Mundo dedicated to Athens’ classic attractions, new cultural venues, gastronomy and southern coast was aired on Brazilian national broadcast network Band TV. Hosted by Rodrigo Ruas, the programme, then known as Viagem Cultural, was first aired in 2016, following a press trip. “Greece is certainly one of the most beautiful, interesting and diverse countries in the world in terms of travel. 🌍 Athens, its capital, is considered the cradle of Western civilization, and houses some of the most important historical monuments on the planet” View Facebook video 1 View Facebook video 2 ATHENS UP CLOSE – BRAZILIAN BROADCAST TRIP
  • 12. Canadian magazine hosts blogger’s feature on hip Athens LUXURY ATHENS – MEDIA RELATIONS COVERAGE • Print • Circulation: 25,000 Canadian luxury, design and lifestyle magazine Movato Home published an eight-page luxury travel destination feature on Athens written by Canadian fashion and lifestyle blogger La Carmina focusing on lesser-known city neighbourhoods, street art, ancient attractions and dining out in the capital. “Athens also has a hipster side. The city has become a hotbed for artists who hang out in coffee shops, cocktail bars, and galleries with live DJs” LUXURY ATHENS – MEDIA RELATIONS
  • 13. German newspaper portraits Lavrio, city‘s first industrial city INDUSTRIAL ATHENS – GERMAN MEDIA RELATIONS COVERAGE Print • Circulation: 239.946 Online • UVM:33,000,000 Frankfurter Allgemeine Zeitung corresponded in Evia, Richard Fraunberger, produced a story for Athens’ first industrial city, Lavrio, focusing on the long lasting history and the importance of the area to economy and the development a century ago. Marketing Greece provided information and assisted on the trip’s organization and implementation. “Laureotike, this hilly, barren area in southern Attica, is a huge open-air museum dotted with ancient washing possibilities, cisterns, canals, oven, graves, residential complexes, ore mills, air shafts and tunnels.” Read the article INDUSTRIAL ATHENS – GERMAN MEDIA RELATIONS
  • 15. RHODES & SYMI – FRENCH PRESS TRIP COVERAGE • Print Circulation: 404,000 Leading French women’s magazine, Avantages, considers Kastelorizo, Karpathos, Rhodes and Symi as the small gems of the Dodecanese islands, shedding light on their culture, history, gastronomy and local traditions. “Golden beaches, crystal clear waters, cute villages, but also castles and minarets: these islands of the Dodecanese, on the borders of Greece, are like many small paradises.” French magazine features island gems of the Dodecanese RHODES & SYMI – FRENCH PRESS TRIP
  • 16. PATMOS – UK PRESS TRIP COVERAGE Print • Circulation: 450,064 Online • UVM: 1,400,000 Leading UK daily newspaper, The Times, published a double-page cover story on Patmos, explaining why Patmos is the ideal late-summer getaway to relax and reconnect. “The moment you set foot on the island, a profound peace cloaks you. Time slows down. Amid an intense terrain that’s simultaneously austere and abundant, wild and groomed, you feel stripped back to an elemental existence. There’s a spiritual energy that many who come to the island claim to tap in to – even the religiously ambiguous.” Leading UK newspaper finds a slice of paradise on Patmos Read article PATMOS – UK PRESS TRIP
  • 17. COVERAGE • Print • Circulation: 70,000 Leading French luxury travel magazine, Desirs de Voyage, proposes Hydra & Spetses as the ideal island getaways in a few hours’ trip from Athens. “Hydra seems to live on a different tempo compared to the capital. Far from the dynamism of Athens, the perfectly preserved small island does not welcome any motorized vehicle, or modern constructions. (In Spetses) The large terraces facing the port are the meeting place for all generations in the evening. The beaches line an emerald sea with rich seabed for diving enthusiasts.” SARONIC ISLANDS – FRENCH MEDIA RELATIONS Leading travel magazine illustrates the beauty of Hydra & Spetses SARONIC ISLANDS – FRENCH MEDIA RELATIONS
  • 18. UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT COVERAGE • Print • Circulation: 80,000 German journalist Anna Stock visited Andros & Tinos and shows through several publications in German & Austrian print and online media why these underestimated beauties are worth a visit. First publication in Austrian consumer travel magazine Reiselust with a six page feauture. “But in contrast to the popular trend island, the two other Cyclades islands still seem to be an insider tip. They are in no way inferior to their neighboring island Mykonos and offer the perfect symbiosis of beach and culture, modernity and tradition. At the same time, their clocks tick a little slower in a pleasant way - and even in the high season you will find oases of peace”. Austrian magazine presents the hidden jewels of the Aegean UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
  • 19. German lifestyle magazine gives island hopping tips The second publication on the online version of the German lifestyle magazine DONNA gives travel tips for Andros and Tinos highlighting the originality & the wild beauty of Andros and the gastronomy treasure of Tinos. “Although the Andriotic landscape may seem a little barren at first glance, the island has rich water reserves and is more fertile than almost any other Cyclades island”. “Tinos goes through the stomach: Louza and Nissos beer. In addition to olive oil and cheese, sausages also play an important role in Greek cuisine. A specialty of the island of Tinos is "Louza", a piquantly spiced and then 14 days air-dried piece of pork fillet”. UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT COVERAGE Online • UVM: 128,000 Read the article UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
  • 20. German newspapers presenting the secret Cycladic islands The third publication for Andros & Tinos on two German newspaper focusing on the islands’ rich history, exquisite cuisine, beautiful beaches and landscapes and warm-hearted locals. “Andros was able to maintain its untouristic originality. How is that possible? The answer of the locals: Andros was a very rich island and therefore never dependent on tourism. The reason for this is the nautical past and the many rich seafaring families”. UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT COVERAGE Print • Circulation : 120,850 UKNOWN ΑNDROS & TINOS – GERMAN MEDIA VISIT
  • 21. MAGICAL MILOS & SIFNOS- GERMAN MEDIA VISIT COVERAGE Print • Circulation: 150,000 German journalist visited Milos and Sifnos and fell in love with the beauty of both islands, the blue water and the stunning landscape, presenting the secret destinations from a two page story and an online feature. “At some point I just have to jump headfirst into the blue sea to get a clear head. We are always the only boat: In the pirate bay Kleftiko lime sculptures protrude from the sea, in Sarakiniko frame white rocks - like cut from a sheet of paper - the bays, at the red and yellow beach of Paliochori hot volcanic springs gush in some places. Lying between the stones, they form natural jacuzzis. Wow, this is all in Europe? And above all: Wow, that's not overflowing?” German newspaper for the two best kept secrets of Cyclades Read the article MAGICAL MILOS & SIFNOS- GERMAN MEDIA VISIT
  • 22. German newspaper praises the treasure from the sea island German newspaper published an extensive article for the Greek island Kalymnos that hardly anyone knows, a small, sparse and off the beaten track, where the sponge divers of the Mediterranean come from here. The story was also reproduced on 125 additional newspapers. “The treasure from the sea is yellow like gold and quite valuable, but with the best will in no vault fits”. SECRET KALYMNOS – GERMAN MEDIA VISIT TOTAL COVERAGE Print • Circulation: 992.883 Online • UVM: 17.392.489 Read the article SECRET KALYMNOS – GERMAN MEDIA VISIT
  • 23. German newspaper digs into the Cycladic wine scene Leading German newspaper published an extensive feature detailing the culinary scene of Santorini. The newspaper offered a real feel of the island’s rich wine heritage and tradition, a place where the oldest vines in the world produce tiny, aromatic grapes. The story has already been produced in 66 newspapers. “Experts praise Santorini's dry white wine Assyrtiko as a product of world class, even the sweet wine Vinsanto made from overripe grapes is praised. Unlike in Germany, the shoots do not grow along a scaffold but thrive on the ground. “ ALTERNATIVE SANTORINI – GERMAN MEDIA VISIT TOTAL COVERAGE Print • Circulation: 758,225 Online • UVM:1,411,395 ALTERNATIVE SANTORINI – GERMAN MEDIA VISIT
  • 24. French outdoor magazines hikes all 100klm of Andros Routes The editor in chief of the French outdoor magazine, Sylvain Bazin ran all 100klm of Andros Routes and describes his experience of hiking through authentic villages and magnificent landscapes in a 4pages feature. “I will remember for a long time, in the evening of our second day of walking - the most difficult and wildest of the journey - our arrival in the village of Sariza, where the most famous spring of the island flows.” ANDROS ROUTES– FRENCH MEDIA TRIP COVERAGE Print • Circulation: 38,000 ANDROS ROUTES– FRENCH MEDIA TRIP
  • 25. French magazine digs deep into Tinos’ culinary culture Prominent travel title published an extensive feature on the Tinian gastronomy and wines focusing on the authentic tastes, culinary experiences and warm-hearted locals that the island’s visitors must search out in every village “If the faithful disembark in numbers, especially around August 15, few of them venture however beyond the limits of its port. However, the Orthodox Lourdes is also a foster mother with lively gastronomic traditions, an excellent gateway to the culinary diversity of the Cyclades. To sink into one's land in search of taste pleasures is to take the risk of discovering a raw beauty, authentic and moving, and to fall in love with it.” TINOS’ CULINARY DELIGHTS – FRENCH MEDIA TRIP COVERAGE • UVM: 800,000 Read article TINOS’ CULINARY DELIGHTS – FRENCH MEDIA TRIP
  • 27. The land of the heart of the British romantic Lord Byron Following a group press trip to Western Greece in May 2018, a travel feature was published in German top tier newspaper DIE WELT, noting that Western Greece, an underestimated destination, has white spots, although there is the longest sandy beach in the country and some picturesque lagoons. UNIQUE WESTERN GREECE – GROUP PRESS TRIP COVERAGE Print • Circulation: 280,742 “Western Greece has to offer a place that everyone has heard before: the ancient Olympia, where the Olympic fire has been lit since 1936, lies only two hours by car south of Nafpaktos on the Peloponnese. Non-hellenes, however, often have to google Mesolongi, founded in the 13th century by pirates: Despite the continuing travel trend in Greece, which is attracting millions of German tourists in particular to the islands, the original region around the lagoon city is still one of the well-kept secrets of Greek visitors.” UNIQUE WESTERN GREECE – GROUP PRESS TRIP
  • 28. A destination for active travellers Following a road trip to Kavala, Xanthi, Drama and Alexandroupoli, two additional stories were published for the land where turtles sometimes fly, where there is a lot of history, wine tasting, kayaking and an exciting stalactite cave to experience. “Very slowly the kayak drives down the Nestos. The river meandering through a national park is framed by steep rocks in the crevices of which young willow trees are looking for a foothold. Only a few corrections are required to keep the boat on course in shallow water.” UNKNOWN NORTHERN GREECE – GERMAN MEDIA VISIT COVERAGE Print • Circulation: 208,300 UNKNOWN NORTHERN GREECE – GERMAN MEDIA VISIT
  • 30. German blogger fascinated by the island of Virgin Mary German travel blogger visited Tinos and Andros and discovered the hidden gens of both destinations. In her list for Tinos she praises the beauty of the stone built villages and the local gastronomy. “Although it is hardly possible to visit all 65 villages in Tinos, you should put as many on your list as possible. Because each has its own charm and inspires with its very individual character”. PHOTOGENIC TINOS – GERMAN BLOGGER TRIP COVERAGE • Blog UVM: 27,000 • Instagram: 26,800 • Facebook: 8,459 Read the blog post PHOTOGENIC TINOS – GERMAN BLOGGER TRIP
  • 31. Next stop the undiscovered by mass tourism island Second stop for the blogger, Andros, an island greener than any other Cycladic island, an island ideal for explorers. “An island that will conquer your heart in no time with its Venetian relics, untouched beaches and countless hiking trails along rippling springs and idyllic villages.” GREEN ANDROS – GERMAN BLOGGER TRIP Read the blog post GREEN ANDROS – GERMAN BLOGGER TRIP
  • 32. Lifestyle blogger presents the unique side of the island High-end German lifestyle blogger visited Ikaria, made numerous social media posts on Instagram presenting the beauty and the secrets of Blue Zone island, while published an extended story giving 7 tips of what to enjoy on the island among which gastronomy, hiking trails and surfing lessons. “It reminds me of a beautiful time in a unique landscape. Fig trees on the roadside, warm pine trees next to the beach, pink oleander in the mountains and the smell of fresh tarragon.” IKARIAN TRANQUILITY – GERMAN BLOGGER TRIP COVERAGE • Blog UVM: 160,000 • Facebook : 109,536 • Instagram: 30,500 Read blog post IKARIAN TRANQUILITY – GERMAN BLOGGER TRIP
  • 33. An ideal destination for family vacations Following the blogger’s visit to Rhodes in May, she published three different stories presenting hidden tips for the destination, highlighting that is ideal for families. “The most beautiful is the old town in the early morning. The light is especially nice for photos, it is still cool and not very busy. Or in the evening, when it gradually gets dark and creates a special atmosphere, open the taverns and bars and fill the seats with people.” IDYLLIC RHODES– GERMAN BLOGGER TRIP COVERAGE • Blog UVM: 27,000 Read blog post Read blog post Read blog post IDYLLIC RHODES– GERMAN BLOGGER TRIP
  • 34. UK blogger praises effort to promote Tinian gastronomy TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP COVERAGE • Blog UVM: 120,000 • Instagram: 55,000 Influential UK food blogger Helen Best-Shaw published her first blog following the Tinos Food Paths Blogtrotters group trip. In it she referred to the charcuterie and cheese producers she met, the island’s dovecotes and the revival of Tinos’ wines. “What is remarkable about Tinos Food paths is the entire movement is voluntary, with people giving of their time, expertise, food, skills and equipment, because they love their island, its food and culture. It is a movement that I’d love to see spread across the sea from Tinos to other communities. Read blog post 1 TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
  • 35. Food blogger recreates Tinos beet salad in her UK kitchen TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP Helen published a second blog post, namely a recreation of a traditional beetroot salad she sampled on Tinos, adapting it to ingredients available in the UK. “Of course this is never going to be truly authentic – I’ve used chard in place of the beetroot greens, regular Greek olive oil, and the oregano for sale in a British supermarket is a far cry from the highly intense and fragrant herb which grows on Tinos” Read blog post 2 TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
  • 36. French food blogger pins Tinos among top culinary destinations TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP Further to its participation in the Tinos Food Paths group trip, leading French food blogger, Bernard Laurence published an extensive feature describing in details this unique culinary festival and how a whole island comes together under a common goal, which is to showcase their rich gastronomy culture. Of all the culinary trips I've made, and there are already a lot of them, the Tinos will remain engraved as one of the most incredible. For the food of course, but especially for all the people who took part and who did everything to prepare us the best dishes possible. COVERAGE • Blog UVM: 450,000 • Facebook: 100,373 Read blog post TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
  • 37. German vegan food blogger brings Tinian food in her kitchen TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP German food bloggers couple published their blogpost presenting their unique experience in Tinos Food Paths group trip. They showcased that even a vegan can enjoy the stunning gastronomy of the island offering a big variety of choices and local specialties. “What is Tinos Foodpaths for you? "One of the volunteers asked me on the last evening of my trip. "Actually, I thought it was just a food festival," was my honest answer. "But then it was so much more than that!" COVERAGE • UVM: 120,000 Read the blog post TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
  • 38. German vegan food blogger brings Tinian food in her kitchen TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP Apart from the blogpost, the bloggers published a 2.5minutes video presenting to their followers their experience of being part of Tinos Food Paths festival, showcasing with the best way Tinos unique gastronomy and hospitality. View the video TINOS FOOD PATHS – GROUP BLOGTROTTERS TRIP
  • 40. SPANISH GROUP TRIP – BLOGTROTTERS 2018 Lifestyle bloggers cruise their way through the Aegean Three Spanish travel and lifestyle digital influencers participated in a seven-day Aegean island-hopping adventure with Celestyal Cruises in early July. Throughout the group trip, the influencers published multiple real-time posts on their social media channels, followed by several blog posts and vlogs highlighting their favourite beaches, traditional villages and culinary experiences on Mykonos, Milos, Santorini, Samos and Crete. SPANISH GROUP TRIP – BLOGTROTTERS 2018
  • 41. SPANISH GROUP TRIP – BLOGTROTTERS 2018 Travel blogging couple live the absolute romance in Mykonos COVERAGE Online • UMV: 10,000 Spanish travel blogging couple Sonja & John, of Elmundoesmejorcontigo.com, published their first blogs on Mykonos, Santorini and Milos following the Celestyal Cruises trip. On the blog post dedicated to Mykonos, they describe in details the experiences lived and especially the feelings created by simple things like the sunset at Little Venice, a delicious meal, etc. “Before the sun starts to fall, we arrive at the Mykonos Windmills area, one of the most symbolic. They are in the Chora area, on a hill overlooking the sea and little venice. In their origin they served to grind the grain of the fields of the island, taking advantage of the strong winds of the zone, although at the moment they are no longer in operation.” Read blog post Social media • Instagram: 29,637 • Facebook: 546 • YouTube: 286 SPANISH GROUP TRIP – BLOGTROTTERS 2018
  • 42. SPANISH GROUP TRIP – BLOGTROTTERS 2018 Sonja & John found their paradise in Milos Sonja & John published a separate blog post on Milos, where they explain the reasons why they consider Milos an unexplored paradise, with secret beaches, hidden caves, delicious food and locals who have a story to tell. “We arrived at the amazing beach of Sarakiniko, we could not imagine at first that this island had so much to offer, I have I have already told John that I want to return to this island soon because it has stolen my heart. Sculpted naturally by volcanic eruptions, it seems that in a matter of seconds you have moved to a totally lunar landscape”. Read blog post COVERAGE Online • UMV: 10,000 Social media • Instagram: 29,637 • Facebook: 546 • YouTube: 286 SPANISH GROUP TRIP – BLOGTROTTERS 2018
  • 43. SPANISH GROUP TRIP – BLOGTROTTERS 2018 The Spanish couple raises its glass to Santorini wines On their third stop, Sonja & John, had the opportunity to spend two days in the magnificent island of Santorini, and a lifetime experience, as described. During their visit, they explored Santorini’s cute back alleys, enjoyed the famous sunset and enjoyed a private wine-tasting experience of famous Santorini wines. Their blog posts on Samos and Heraklion will soon be published. “This island, and its contiguous islets, are today the rest of the caldera of a volcano that exploded in the seventeenth century BC. Although its population is small, it must be taken into account that it is a spectacular stopover for dozens of holiday cruise ships and hundreds of sailboats moored in its small coves, at the foot of its steep slopes or in the middle of the natural anchorage formed by the sunken caldera of the ancient volcano.”Read blog post COVERAGE Online • UMV: 10,000 Social media • Instagram: 29,637 • Facebook: 546 • YouTube: 286 SPANISH GROUP TRIP – BLOGTROTTERS 2018
  • 44. SPANISH GROUP TRIP – BLOGTROTTERS 2018 Spanish travel & lifestyle blogger shares digital postcards of Greek islands COVERAGE Social media • Instagram: 62,527 Spanish travel and lifestyle blogger Sara Caballero Navarette participated in the 7days Celestyal Cruises trip, sharing her experience with her followers through Instagram posts and stories, ahead of her blog posts. “Hello from #Greece! 🇬🇷 I am loving this experience and there is still much ahead 😍 I didn’t know if I would like the idea of a cruise but Greece is beautiful everywhere! SPANISH GROUP TRIP – BLOGTROTTERS 2018
  • 45. SPANISH GROUP TRIP – BLOGTROTTERS 2018 Spanish IGer falls for the Greek islands COVERAGE • Instagram: 96,191 Spanish travel and lifestyle IGer participated in the Celestyal Cruises trip and heavily posted on each destination, triggering his followers’ interest and giving tips on hidden treasures. Benji Thorpe posted in total 115 instagram posts and around 250 instagram stories. SPANISH GROUP TRIP – BLOGTROTTERS 2018
  • 46. UK GROUP TRIP – BLOGTROTTERS 2018 Vlogger highlights Samos’ beaches and winemaking tradition COVERAGE • YouTube: 92,000 • Instagram: 17,800 • Twitter: 12,100 • Facebook: 3,925 UK beauty and lifestyle blogger- vlogger Mikhila McDaid, of Mikhila.com, published a sixth vlog following the Celestyal Cruises trip, in which she speaks about the uniqueness of Samos’ beaches, winemaking tradition and towns. The post has generated over 150 comments. View vlog 6 “The water is so clear. I really thought you had to go further afield to find that sort of stuff” UK GROUP TRIP – BLOGTROTTERS 2018
  • 47. UK GROUP TRIP – BLOGTROTTERS 2018 Travel blogger enjoys wine and beach life on Santorini COVERAGE • Blog UVM: 46,000 • Instagram: 45,500 • Twitter: 57,300 • Facebook: 11,001 UK travel blogger Pedro Richardson, of Travel with Pedro, published a travel blog post on Santorini, singling out the island’s wines, old port and watching locals dive off cliffs at Kamari among the highlights. Further blog posts are scheduled. “Cliff diving is a popular sport among locals, so you will see many islanders climbing up the rocky hill and jumping into the water from 20 or 30 metres high.” Read blog post UK GROUP TRIP – BLOGTROTTERS 2018
  • 48. UK GROUP TRIP – BLOGTROTTERS 2018 UK blogger describes an ideal day on Samos COVERAGE • Blog UVM: 46,000 • Instagram: 45,500 • Twitter: 57,300 • Facebook: 11,001 In his second blog post featuring Samos, UK travel blogger Pedro Richardson, of Travel with Pedro, outlines the best experiences to live on Samos such as a visit at the Wine Museum of Samos, swim at Tsamadou beach or exploring the island’s capital, Pythagorion, when visiting the island for one day. “Wine has been produced in Samos since ancient times. In fact, back then, Samos was particularly rich because of its wine production. Up until today, the island is covered with vineyards and you can taste the local wines at the Wine Museum of Samos..” Read blog post UK GROUP TRIP – BLOGTROTTERS 2018
  • 49. French blogger explores Aegean with Celestyal Cruises FRENCH GROUP TRIP–BLOGTROTTERS 2018 Further to his participation in the 7days cruise trip to the Aegean islands, French lifestyle and travel blogger, Nicolas Plasmondon of Lepetitfrancais.com published an extensive blog post describing his cruise trip and highlighting the most significate experiences from each island such as the visit at Delos island, Sarakiniko beach in Milos, black sand beach at Kamari, etc. COVERAGE • Blog UVM: 25,000 • Instagram: 53,800 • Facebook: 2,957 The hour of the aperitif arriving we made a stop on the way back to the restaurant Kivotos, we tasted local dishes including Koufeto a dessert made of cottage cheese, almonds, pickles and honey. Make a stop if the opportunity arises because the place is worth seeing. Read blog post FRENCH GROUP TRIP–BLOGTROTTERS 2018