The document proposes a 9-day summer festival in London during the 2012 Olympics featuring extreme sports events, a large man-made beach, gaming and cultural villages, and youth programming. It aims to attract 50,000-100,000 visitors per day participating in activities like skiing, snowboarding, beach sports, and quad biking. The festival also hopes to partner with media outlets and sponsors to promote coverage and distribute 500,000 magazines to advertise across London. The goal is for the festival to become the premier summer extreme sports event in the city within five years.