Motivation for I3Hub

1. www.csiro.au
i3Hub
Motivation

2. Roadblocks
1. Understanding the Impact of Disruptive Technologies
2. Insufficient Absorptive Capacity of Companies
3. Fragile/Sparse Industrial Ecosystem (in Australia)
4. Challenges Bridging the Valley of Death
5. Differenced in Culture / Communication
6. Managing the Technology Hype
7. Other Issues

3. Dealing with
Disruptive
Technologies
A disruptive innovation is
an innovation that helps
create a new market and
value network, and
eventually disrupts an
existing market and value
network (over a few years
or decades), displacing an
earlier technology.

4. Bridging the Valley of Death
Technology
Push
Technology
Pull
Technology
Facilities

5. Managing the Technology Hype
What makes
money
What people are
interested in
What we do
research on

6. Absorptive Capacity
The ability to recognize the value of new information:
• Assimilation
– Very poor collaboration between companies and research institutes
• Transformation
– Companies are not willing to change or understand
• Exploitation
– Changing business models

7. • Need to use common language
• Project proposals
• Companies like Waterfall
• Researchers like Agile
Communication

8. Other Issues
• Geography
• Not invented here
– Remote workforce
• Not sold here
– Only look at ROI for local market
• Culture
• Collaborative – Open Innovation
• Competitive – Closed Innovation
• Licensing
• Non-excusive
• Exclusive
• IP Ownership?