This IT Brand Pulse mini-report includes only market leader data from the independent, non-sponsored surveys covering six categories of brand leadership–Market, Price, Performance, Reliability, Service & Support and Innovation–for thirteen classes of servers and databases. Complete survey data for each product category is available. Please contact us at info@itbrandpulse.com for information and pricing.

1. Server and Database
2016 Brand Leader Survey
Mini-Report

2. Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data from the
independent, non-sponsored surveys covering six categories of brand
leadership–Market, Price, Performance, Reliability, Service & Support
and Innovation–for thirteen classes of servers and databases.
Complete survey data for each product category is available. Please
contact us at info@itbrandpulse.com for information and pricing.
2

3. Table of Contents
Server and Database Brand Leader Survey Mini-Report, 2016
Brand Leader Survey Methodology Page 4
2016 Server and Database Brand Leader Chart Page 5
List of Selected IT Professional Respondents Page 6
Respondent Title/Job Description Page 8
Respondent Data Center Environment Page 9
2016 Dense Low Power Microserver Market Leader Bar Chart Page 11
2016 Enterprise Blade Server Market Leader Bar Chart Page 12
2016 Enterprise Rackmount Server Market Leader Bar Chart Page 13
2016 White Box Server Market Leader Bar Chart Page 14
2016 Enterprise Server LOM and MLOM Market Leader Bar Chart Page 15
2016 Enterprise Server Processor Market Leader Bar Chart Page 16
2016 Server Virtualization Market Leader Bar Chart Page 17
2016 Enterprise Cluster OS Market Leader Bar Chart Page 18
2016 Enterprise Server OS Market Leader Bar Chart Page 19
2016 Integrated System Market Leader Bar Chart Page 20
2016 In-Memory Database Market Leader Bar Chart Page 21
2016 NoSQL Database Market Leader Bar Chart Page 22
2016 SQL Database Market Leader Bar Chart Page 23
2016 Storage Bonus Question #1 Page 25
2016 Storage Bonus Question #2 Page 26
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4. Servers and Databases
Brand Leader Survey Methodology
• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product
categories using independent, non-sponsored surveys with at least 200 respondents.
• The server and database surveys were conducted in February, 2016.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and six IT Pros completed this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, list of vendor choices
(plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
4

5. Server & Database
2016 Brand Leaders
Voted by IT Pros
Dense Low Power Microservers HPE Moonshot HPE Moonshot HPE Moonshot HPE Moonshot HPE Moonshot HPE Moonshot
Enterprise Blade Servers HPE Dell HPE HPE Dell Dell
Enterprise Rackmount Servers Dell Dell Dell Dell Dell Dell
Whitebox Servers Dell Dell Dell Dell Dell Dell
Enterprise Server LOM Intel Intel Intel Intel Intel Intel
Enterprise Server Processors Intel Xeon Intel Xeon Intel Xeon Intel Xeon Intel Xeon Intel Xeon
Server Virtualization VMware VMware VMware VMware VMware VMware
Enterprise Cluster OS Microsoft Red Hat Red Hat Red Hat Microsoft Microsoft
Enterprise Server OS
Microsoft
Windows Server
Red Hat Linux Red Hat Linux Red Hat Linux
Microsoft
Windows Server
Red Hat Linux
Integrated Systems Cisco Dell Cisco Cisco IBM Cisco
In-Memory Database Oracle Microsoft Oracle Oracle Oracle Oracle
NoSQL Database
Amazon Web
Services
Amazon Web
Services
Amazon Web
Services
Microsoft Microsoft
Amazon Web
Services
SQL Database Oracle Microsoft Oracle Oracle Microsoft Oracle
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6. Selected Organizations Represented
DAIWA Capital Markets
Daybreak Game (Sony Online)
Delta Airlines
Department of Transportation
Detroit Medical Center
Duke Clinical Research Institute
Emerson
Ernst & Young
ExxonMobil
Fed. Home Loan Bank - Atlanta
FedEx
Fifth Third Bank
Ford Motor Company
GACS
General Motors
HSSBC
Intuitive Surgical, Inc
ITG
J.P. Morgan-Chase
Kaspersky Lab
L.A. Co. Dept. of Health Services
20th Century Fox
American Airlines
Apple Inc.
Assurant
AT&T
BAAQMD
Bank of America
Baylor College of Med
Beth Israel Deaconess Med. Ctr
Bhabha Atomic Rsrch (BARC)
BioTek Instruments
Boston Dynamics
British Columbia Lottery
CA Legislative Counsel
Chapman Univ-Dodge Film
Chubb
CINECA
City of Los Angeles
Columbia University Med Center
Cox Enterprise
Daimler AG
MassIT (State of MA)
McAfee
Milliman
Mimeo
MIT
Morgan Stanley
Nat'l Geospatial-Intellig. (NGA)
Nat'l Institute of Health (NIH)
NASA
Nationwide Insurance
NYC MTA
Oppenheimer & Co.
Optum (United Health Group)
Pacific Northwest Nat‘l Lab
Premera Blue Cross
Regus
REI
Russell Investments
Seneca Gaming Corp (SGC)
Siemens
Social Security Administration
Sony Pictures
Southwest Gas Corporation
Southern Company Services
The Gates Corporation
Thomson Reuters
SunEdison
Temco Services
US Securities & Exch. Comm.
UBS
UCLA
UN Fed. Credit Union (UNFCU)
Universal Parks and Resorts
University Of IL at Chicago
University of Notre Dame
University of Pittsburgh Med. Ctr
U.S. Dept. of Navy
USC Marshall School of Business
USRG
Verizon
Vonage
Walmart
6

7. Respondent Profiles

8. Respondent Title/Job Description:
VAR / OEM
Other
Executive/Management
Data Center Manager
Server Administrator/Architect
Network Administrator/Architect
Storage Administrator/Architect
IT Manager/Director
8

9. Your environment is best described as:
Product Development
Other
Public Cloud/Data Center Provider
Small-medium business data center
High performance computing data
center
Enterprise data center
9

10. Market Leaders

11. Market Leader
Enterprise Blade Servers
HPE Cisco Dell IBM Fujitsu Huawei Lenovo NEC Oracle Super
Micro
Other
Who do you perceive as
the market leader for
Enterprise Blade Servers?
February 2016 Brand Leader Survey
11

12. Market Leader
Dense Low Power Microservers
HPE Moonshot Super Micro Quanta Other
Who do you perceive as the
market leader for Dense Low
Power Microservers?
February 2016 Brand Leader Survey
12

13. Market Leader
Enterprise Rackmount Servers
Dell HPE Cisco IBM NEC Oracle Huawei Supermicro Other Lenovo Fujitsu
Who do you perceive as the
market leader for Enterprise
Rackmount Servers?
February 2016 Brand Leader Survey
13

14. Market Leader
White Box Servers
Dell HPE Supermicro Quanta Hon Hai/
Foxconn
Inventec Pegatron Iron
Systems
Delta
Group
Wistron/
Wiwynn
Other
Who do you perceive
as the market leader
for White Box Servers?
February 2016 Brand Leader Survey
14

15. Market Leader
Enterprise Server LOM and MLOM
Intel QLogic Broadcom/Avago Mellanox Other
Who do you perceive as the
market leader for Enterprise
Server LOM and Modular LOM?
February 2016 Brand Leader Survey
15

16. Market Leader
Enterprise Server Processors
Intel Xeon IBM Power AMD Opteron AppliedMicro
X-Gene
Cavium ThunderX Other
Who do you perceive as the
market leader for Enterprise
Server Processors?
February 2016 Brand Leader Survey
16

17. Market Leader
Server Virtualization
VMware Citrix Microsoft Oracle Red Hat Other
Who do you perceive as
the market leader
for Server Virtualization?
February 2016 Brand Leader Survey
17

18. Market Leader
Enterprise Cluster OS
Microsoft Red Hat IBM Oracle Other SUSE
Who do you perceive as the
market leader for Enterprise
Cluster Operating Systems?
February 2016 Brand Leader Survey
18

19. Market Leader
Enterprise Server OS
Microsoft
Windows Server
Red Hat Linux IBM-AIX HP-UX Oracle Solaris Other SUSE Linux
Who do you perceive as the
market leader for Enterprise
Server Operating Systems?
February 2016 Brand Leader Survey
19

20. Market Leader
Integrated Systems
Who do you perceive as
the market leader
for Integrated Systems?
February 2016 Brand Leader Survey
20

21. Market Leader
In-Memory Databases
Who do you perceive as
the market leader
for In-Memory Databases?
February 2016 Brand Leader Survey
21

22. Market Leader
NoSQL Databases
Who do you perceive as
the market leader
for NoSQL Databases?
February 2016 Brand Leader Survey
22

23. Market Leader
SQL Databases
February 2016 Brand Leader Survey
Who do you perceive as
the market leader
for SQL Databases?
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24. Bonus Questions

25. IT Pros were asked, “In the next 12 months, Fibre Channel storage as
a percent of overall storage in my organization's data centers will”:
Other
Decrease
We do not use Fibre
Channel SANs
Stay the same
Increase
25

26. IT Pros were asked, “My organization is at this stage of deploying server-based
object, file or block enterprise storage in our own data center”:
Other
We are testing server-based object,
file or block enterprise storage
We have no plans to evaluate or
deploy server-based storage
We are investigating server-based
object, file or block enterprise storage
We have deployed server-based
object, file or block enterprise storage
26