This IT Brand Pulse mini-report includes only market leader data from the independent, non-sponsored survey covering six categories of brand leadership—Market, Price, Performance, Reliability, Service & Support and Innovation—for twelve Flash Storage and NVMe products. Complete survey data for each product category is available. Please contact us at info@itbrandpulse.com for information and pricing.

1. Flash Storage and NVMe
2017 Brand Leader Survey
Mini-Report

2. Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data
from the independent, non-sponsored survey covering six
categories of brand leadership—Market, Price, Performance,
Reliability, Service & Support and Innovation—for twelve
Flash Storage and NVMe products and charts from two Special
Achievement in Innovation categories.
Complete survey data for each product category is available.
Please contact us at info@itbrandpulse.com for information and
pricing.
2
June 2017 Brand Leader Survey

3. Table of Contents
Flash Storage and NVMe Brand Leader Survey Mini-Report, 2017
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2017 Flash Storage and NVMe Brand Leader Survey Winners Chart Page 6
Respondent Title/Job Description Page 8
Respondent Data Center Environment Page 9
2017 All Flash FC Array Market Leader Chart Page 11
2017 All Flash iSCSI Array Market Leader Chart Page 12
2017 All Flash NAS Array Market Leader Chart Page 13
2017 All Flash NVMeoF Storage Market Leader Chart Page 14
2017 All Flash Unified SAN/NAS Array Market Leader Chart Page 15
2017 Flash Cache Software Market Leader Chart Page 16
2017 Hybrid HDD/SSD Array Market Leader Chart Page 17
2017 NAND Flash Chips Market Leader Chart Page 18
2017 NVDIMM Market Leader Chart Page 19
2017 NVMeoF Network Adapter Market Leader Chart Page 20
2017 PCIe NVMe Card - SSD Market Leader Chart Page 21
2017 SSDs Market Leader Chart Page 22
2017 Special Achievement in Innovation: Contributions to End User Adoption of NVMe Technology (2013-2017) Page 24
2017 Special Achievement in Innovation: Driving the Next Wave of Flash Storage Technology Growth Page 25
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4. Flash Storage and NVMe
Brand Leader Survey Methodology
• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product
categories using independent, non-sponsored surveys with at least 200 respondents.
• The Flash Storage and NVMe brand leader survey was conducted in June, 2017.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and eight IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor
choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
4
June 2017 Brand Leader Survey

5. 5
Brand Leader Definitions

6. 2017 Flash Storage & NVMe
Brand Leaders
Voted by IT Pros
Survey conducted June, 2017
All Flash FC Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Pure Storage
All Flash iSCSI Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
All Flash NAS Array NetApp Dell EMC NetApp NetApp NetApp NetApp
All Flash NVMeoF Storage Micron Micron Micron Micron Micron Micron
All Flash Unified SAN/NAS Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Flash Cache Software Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Western Digital
Hybrid HDD/SSD Array Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
NAND Flash Chips Samsung Samsung Samsung Samsung Samsung Samsung
NVDIMM Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial
NVMeoF Network Adapters Mellanox Broadcom Mellanox Mellanox Mellanox Mellanox
PCIe NVMe Card - SSDs Western Digital Intel Western Digital Western Digital Intel Western Digital
SSDs Samsung Samsung Samsung Samsung Samsung Samsung
Contributions to End User Adoption,
NVMe Technology (2013-2017)
Dell EMC
Driving the Next Wave of Flash

7. Respondent Profiles
Flash Storage and NVMe
2017 Brand Leader Survey

8. Respondent Title/Job Description:
VAR/OEM
Other
Executive/Management
Server Administrator/Architect
Network Administrator/Architect
Data Center Manager
Storage Administrator/Architect
IT Manager/Director
June 2017 Brand Leader Survey
8

9. Your environment is best described as:
Other
Public Cloud/Data Center Provider
Product Development
High-Performance Computing Data Center
Small-Medium Business Data Center
Enterprise Data Center
June 2017 Brand Leader Survey
9

10. Market Leaders
Flash Storage and NVMe
2017 Brand Leader Survey

11. 2017 Market Leader
All Flash FC Arrays
Dell EMC HDS HPE Huawei IBM Kaminario NetApp/
SolidFire
Nimbus
Data
Oracle Pure
Storage
Tegile Other
June 2017 Brand Leader Survey
Who do you perceive as
the market leader for All
Flash FC Arrays?
11

12. 2017 Market Leader
All Flash iSCSI Arrays
Dell EMC HPE NetApp/SolidFire Nimbus Data Pure Storage Other
June 2017 Brand Leader Survey
Who do you perceive as
the market leader for All
Flash iSCSI Arrays?
12

13. 2017 Market Leader
All Flash NAS Arrays
Dell EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other
June 2017 Brand Leader Survey
Who do you perceive as
the market leader for All
Flash NAS Arrays?
13

14. 2017 Market Leader
All Flash NVMeoF Storage
Apeiron E8 Storage Micron X-IO Other
June 2017 Brand Leader Survey
Who do you perceive as
the market leader for All
Flash NVMeoF Storage?
14

15. 2017 Market Leader
All Flash Unified SAN/NAS Arrays
Dell EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other
June 2017 Brand Leader Survey
Who do you perceive as the
market leader for All Flash
Unified SAN/NAS Arrays?
15

16. 2017 Market Leader
Flash Cache Software
Dell EMC
XtremSW/
FluidCache
IBM
FlashCache
Intel Cache
Acceleration
Software
NetApp
FlexCache
Samsung/
Proximal Data
AutoCache
Western
Digital
(SanDisk/
Flashsoft/IO
Turbine)
Toshiba/OCZ
VXL
VMware Flash
Read Cache
Other
June 2017 Brand Leader Survey
Who do you perceive as
the market leader for
Flash Cache Software?
16

17. 2017 Market Leader
Hybrid HDD/SSD Arrays
Dell EMC HDS HPE IBM NetApp Oracle Tegile Tintri Other
June 2017 Brand Leader Survey
Who do you perceive as
the market leader for
Hybrid HDD/SSD Arrays?
17

18. 2017 Market Leader
NAND Flash Chips
Intel Micron Samsung SK Hynix Toshiba Western Digital Other
June 2017 Brand Leader Survey
Who do you perceive
as the market leader
for NAND Flash Chips?
18

19. 2017 Market Leader
NVDIMM
AgigA Tech Diablo
Technologies
HPE Micron/Crucial NetList Viking
Technology
Other
June 2017 Brand Leader Survey
Who do you perceive
as the market leader
for NVDIMM?
19

20. 2017 Market Leader
NVMeoF Network Adapters
Broadcom Cavium/QLogic Chelsio Mellanox Other
June 2017 Brand Leader Survey
Who do you perceive
as the market leader
for NVMeoF Network
Adapters?
20

21. 2017 Market Leader
PCIe NVMe Card - SSD
Dell EMC HGST Huawei IBM Intel LiteOn Micron Western
Digital
(SanDisk/
Fusion io)
Seagate Toshiba Other
June 2017 Brand Leader Survey
Who do you perceive as
the market leader for
PCIe NVMe Card - SSD?
21

22. 2017 Market Leader
SSDs
HGST Intel Kingston LiteOn Micron Samsung Western
Digital
(SanDisk)
Seagate SK Hynix Toshiba Other
June 2017 Brand Leader Survey
Who do you perceive
as the market leader
for SSDs?
22

23. Special Achievement in Innovation
Flash Storage and NVMe
2017 Brand Leader Survey

24. Which company contributed most to end user adoption
of NVMe technology during the last 5 years (2013-2017)?:
Other
Western Digital
Intel
Micron
NetApp
Samsung
Dell EMC
June 2017 Brand Leader Survey
24

25. Which company's technology will drive the next wave
of growth for flash storage?:
Other
Google/Waymo
Self Driving Cars
IBM Watson Analytics
AWS Infrastructure as a Service
NVIDIA GPUs
June 2017 Brand Leader Survey
25