The 2017 AI and Cloud Brand Leader Survey Mini-Report provides insights on brand leadership across nine AI and cloud product categories based on responses from 204 IT professionals. It identifies leading brands in various areas such as endpoint protection, machine learning-as-a-service, and translation services, as well as challenges faced by cloud service providers. Comprehensive data is available upon request from IT Brand Pulse.

1. AI and Cloud
2017 Brand Leader Survey
Mini-Report

2. Brand Leader Survey Mini-Report
This IT Brand Pulse mini-report includes only market leader data
from the independent, non-sponsored survey covering six
categories of brand leadership—Market, Price, Performance,
Reliability, Service & Support and Innovation—for nine AI
and Cloud products.
Complete survey data for each product category is available.
Please contact us at info@itbrandpulse.com for information and
pricing.
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April 2017 Brand Leader Survey

3. Table of Contents
AI and Cloud Brand Leader Survey Mini-Report, 2017
Brand Leader Survey Methodology Page 4
Brand Leader Voting Definitions Page 5
2017 AI and Cloud Brand Leader Survey Winners Chart Page 6
Respondent Title/Job Description Page 8
Respondent Data Center Environment Page 9
2017 Endpoint Protection Market Leader Chart Page 11
2017 Machine Learning-as-a-Service Market Leader Chart Page 12
2017 Next Gen AI-Based Endpoint Protection Market Leader Chart Page 13
2017 Private & Public Cloud Backup and Archive Market Leader Chart Page 14
2017 Private & Public Cloud Dedicated Enterprise Servers Market Leader Chart Page 15
2017 Private & Public Cloud Enterprise Class Storage Market Leader Chart Page 17
2017 Private & Public Cloud SSD Storage Market Leader Chart Page 18
2017 Translation-as-a-Service Market Leader Chart Page 19
2017 Translation Software Market Leader Chart Page 20
2017 Bonus Question: Challenges Faced by Cloud Service Providers Launching SaaS Page 21
2017 Bonus Question: Discontinuous Innovation Trends Page 22
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4. AI and Cloud
Brand Leader Survey Methodology
• Brand Leader Reports are designed to measure the pulse of brand leadership in specific product
categories using independent, non-sponsored surveys with at least 200 respondents.
• The AI and Cloud brand leader survey was conducted in April, 2017.
– Respondents were solicited from over 1,000,000 members of 100+ online IT groups, and from the IT Brand
Pulse IT professional database.
– Two hundred and four IT Pros responded to this survey.
– Responses were collected using an online survey engine.
• In each part, respondents were provided with a product category description, randomly-listed vendor
choices (plus an “Other” answer choice to add a vendor, if applicable), and were asked six questions:
1. Who do you perceive as the <product category> market leader?
2. Who do you perceive as the <product category> price leader?
3. Who do you perceive as the <product category> performance leader?
4. Who do you perceive as the <product category> reliability leader?
5. Who do you perceive as the <product category> service & support leader?
6. Who do you perceive as the <product category> innovation leader?
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April 2017 Brand Leader Survey

5. 5
Brand Leader Definitions

6. 2017 AI and Cloud
Brand Leaders
Voted by IT Pros
Survey conducted April, 2017
Endpoint Protection Symantec Microsoft Symantec Symantec Symantec Cylance
Machine Learning-as-a-Service
IBM Watson
Analytics
AmazonML
IBM Watson
Analytics
AmazonML AmazonML
Google
Prediction API
Next-Gen AI-Based
Endpoint Protection
Cylance Sophos Cylance Sophos Sophos Cylance
Private & Public Cloud
Backup and Archive
AWS AWS AWS AWS AWS AWS
Private & Public Cloud
Dedicated Enterprise Servers
AWS AWS AWS AWS AWS AWS
Private & Public Cloud
Enterprise Class Storage
AWS AWS AWS AWS AWS AWS
Private & Public Cloud
SSD Storage
Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC Dell EMC
Translation-as-a-Service Google Translate Google Translate Google Translate Google Translate Google Translate Google Translate
Translation Software Babylon Babylon Babylon Babylon Babylon Babylon
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7. Respondent Profiles
AI and Cloud
2017 Brand Leader Survey

8. Respondent Title/Job Description:
VAR/OEM
Other
Executive/Management
Server Administrator/Architect
Network Administrator/Architect
Storage Administrator/Architect
Data Center Manager
IT Manager/Director
April 2017 Brand Leader Survey
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9. Your environment is best described as:
Other
Product Development
Public Cloud/Data Center Provider
High-Performance Computing Data Center
Small-Medium Business Data Center
Enterprise Data Center
April 2017 Brand Leader Survey
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10. Market Leaders
AI and Cloud
2017 Brand Leader Survey

11. 2017 Market Leader
Endpoint Protection
April 2017 Brand Leader Survey
Who do you perceive as
the market leader for
Endpoint Protection?
11

12. 2017 Market Leader
Machine Learning-as-a-Service
AmazonML Microsoft
AzureML
BigML DataRobot Datoin Ersatz Forecast
This
Google
Prediction
API
MLJAR Natero IBM
Watson
Analytics
Wise Other
April 2017 Brand Leader Survey
Who do you perceive as the
market leader for Machine
Learning-as-a-Service?
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13. 2017 Market Leader
Next-Gen AI-Based Endpoint Protection
Carbon Black CrowdStrike Cylance SentinelOne Sophos Other
April 2017 Brand Leader Survey
Who do you perceive as the
market leader for Next-Gen
AI-Based Endpoint Protection?
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14. 2017 Market Leader
Private & Public Cloud Backup & Archive
April 2017 Brand Leader Survey
Who do you perceive as the
market leader for Private &
Public Cloud Backup & Archive?
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15. 2017 Market Leader
Private & Public Cloud Dedicated Enterprise Servers
April 2017 Brand Leader Survey
Who do you perceive as the market
leader for Private & Public Cloud
Dedicated Enterprise Servers?
15

16. 2017 Market Leader
Private & Public Cloud Enterprise Class Storage
April 2017 Brand Leader Survey
Who do you perceive as the
market leader for Private & Public
Cloud Enterprise Class Storage?
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17. 2017 Market Leader
Private & Public Cloud SSD Storage
April 2017 Brand Leader Survey
Who do you perceive as the
market leader for Private &
Public Cloud SSD Storage?
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18. 2017 Market Leader
Translation-as-a-Service
BabelFish BabelXL Google
Translate
Lexicool Microsoft
Translator
OneSky Systran Other
Who do you perceive as
the market leader for
Translation-as-a-Service?
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April 2017 Brand Leader Survey

19. 2017 Market Leader
Translation Software
AuthorSoft Babylon IdiomaX LinguaTec NeuroTran OneSky Promt Systran Word Magic Other
April 2017 Brand Leader Survey
Who do you perceive as
the market leader for
Translation Software?
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20. Bonus Questions
AI and Cloud
2017 Brand Leader Survey

21. The BIGGEST challenge a cloud service provider
faces in launching a storage-as-a-service offering is:
Offering service in
multiple geographic regions
Other
Providing support
Deploying and maintaining
server and storage hardware
Operating profitably
Deploying and maintaining
multi-tenant software-defined storage
The amount of investment required
Competing with AWS, Azure, and Google
April 2017 Brand Leader Survey
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22. Which do you believe is the MOST powerful example of "Discontinuous Innovation,"
breakthrough trends which offer such compelling benefits that new standards and
operating models are quickly developed, and are radical advances that profoundly
alter the basis for competition in that category:
Other
Neural network computing
Distributed scale-out
databases and applications
Containers
All Flash Storage
Ultra-low latency networking
Infrastructure-as-a-Service
April 2017 Brand Leader Survey
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