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2016 Enterprise Flash Storage Buyer Behavior

The document provides insights from the 2016 Flash Storage Buyer Behavior Survey conducted at the Flash Memory Summit, detailing the trends and preferences of IT professionals regarding flash storage technologies. It highlights key brand leaders, market leaders in various categories, and innovative technologies in NVMe and SSD solutions. Additionally, the survey presents information on decision-making processes, approval requirements, and evaluations needed for purchasing IT products, showcasing the landscape of enterprise IT in 2016.

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2016 Flash Storage Buyer Behavior Survey Frank Berry Senior Analyst
2 2016 Buyer Behavior 2016 Flash Brand Leaders Year in Review IT Brand Pulse
2016 Flash Memory Summit An analyst firm focusing on research and testing for data center infrastructure 3 Industry Alliances We do it all Invent ● Build ● Recruit ● Manage Infrastructure ● Program Collateral ● Events Technology Research 50,000 IT pro subscribers Independent & customer technology research Surveys ● Focus Groups ● Interviews Testing & Analysis Testing ● Competitive & Industry Analysis White Papers ● TCO ● Product Reviews Digital Media
2016 Flash Memory Summit 4 NVMe Solutions Lab Tuesday, Wednesday & Thursday, Hall D SSD controllers, SSDs, PCIe cards, RDMA NICs, servers with NVMe SSD inside, and all flash arrays connected via NVMe Fibre Channel and Ethernet fabrics. A3 Cube, Aclectic Systems Inc., Broadcom, Chelsio, Envemio, HPE, Huawei, Intel, Kaminario, Mangstor, Mellanox, Memblaze, Lite-On Storage, Red Hat, Samsung, Seagate, Silicon Motion, Super Micro Computer, Inc., QLogic, Teledyne LeCroy, Microsemi, Micron Technology, One Stop Systems, Western Digital
2016 Flash Memory Summit 5 2016 Flash/NVMe Innovation Leader Awards Wednesday, August 10 Mission City Ballroom 2:30 – 2:40
2016 Flash Memory Summit 2016 IT Marketing Survey 6 IT Pro Perspective Vendor Perspective Secrets of the Flash Marketing Masters Thursday, August 11 9:45 – 10:50
7 2016 Flash Adoption Trends 2016 Flash Brand Leaders IT Brand Pulse Year in Review
2016 Flash Memory Summit 8 Big OEMs Proved Barriers are Small
2016 Flash Memory Summit 0.00% 1.01% 1.01% 1.01% 1.01% 2.02% 2.02% 2.02% 3.03% 4.04% 5.05% 5.05% 5.05% 5.05% 6.06% 7.07% 8.08% 10.10% 14.14% 17.17% Netlist Seagate HDS Toshiba Microsemi Micron HPE Kaminario Other Google Cloud Platform NetApp IBM Amazon Web Services Intel Samsung Western Digital/SanDisk Nutanix Nimble Storage Pure Storage Dell/EMC I believe the hottest, non-volatile memory storage company over the last year was:
2016 Flash Memory Summit 10 The first stumble
2016 Flash Memory Summit 11 163 156 164 168 160 166 177 120 147 157 139 136 136 133 140 142 138 138 147 141 125 111 118 115 100 0 20 40 60 80 100 120 140 160 180 200 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 http://www.anandtech.com/show/10098/market-views-2015-hard-drive-shipments HDD Shipment TrajectoryMillions
2016 Flash Memory Summit 12 $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 2012 2013 2014 2015 2016 2017 2018 2019 Enteprise HDD Revenue Enterprise SSD Revenue Enterprise HDD & SSD http://www.theregister.co.uk/2016/01/07/gartner_enterprise_ssd_hdd_revenue_crossover_in_2017/
2016 Flash Memory Summit HDD Flash The hard yards Time to start thinking about the next big thing Overnight success Everyone Grows Pivotal time for HDD market. Flash market maturing fast. 2015
14 2016 Buyer Behavior IT Brand Pulse Year in Review 2016 Flash Brand Leaders
2016 Flash Memory Summit 2016 Flash Storage/NVMe Brand Leaders - Voted by IT Pros All Flash Converged System HPE HPE HPE HPE HPE HPE All Flash FC Array EMC Dell Storage EMC EMC EMC EMC All Flash HyperconvergedSystem Nutanix Nutanix Cisco VCE Cisco Nutanix All Flash iSCSI Array Dell Storage Dell Storage Dell Storage Dell Storage Dell Storage Dell Storage All Flash NAS Array NetApp NetApp NetApp NetApp NetApp & EMC (tie) NetApp All Flash Unified SAN/NAS Array NetApp NetApp NetApp NetApp NetApp NetApp Flash Cache Software SanDisk SanDisk SanDisk SanDisk SanDisk SanDisk Hybrid HDD/SSD Array EMC Dell Storage EMC EMC EMC EMC NVDIMM Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial NVMe SSD Modules Samsung SanDisk Samsung Samsung SanDisk Samsung All Flash NVMe Fabric Attached Array EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD NVMe Network Adapters Mellanox Mellanox Mellanox Mellanox Mellanox Mellanox All Flash NVMe PCIe Cards SanDisk SanDisk SanDisk Intel SanDisk SanDisk Contributions to NVMe Technology (2012-2016) Samsung New Enterprise-Class NVM Product Intel 3D XPoint NVDIMM
2016 Flash Memory Summit Selected Organizations Represented in the Surveys 16 ComEd Cox Communications C.R. BARD Daybreak Game (Sony Online) Delta Airlines Detroit Medical Center Deutsche Welle Duke University Egyptian General Petroleum Corp Einstein Healthcare Network Eletrobras ExxonMobil FAA Fed. Home Loan Bank FedEx Ford Motor Company GE General Motors General Dynamics HCL HSN Huntington Bank Intuitive Surgical ITG International Game Technology AAA ABC Television American Airlines American Express AT&T Bank of America Barnes & Noble Baylor College of Med BC Liquor Distribution Branch Becton Dickinson Belden Bhabha Atomic Rsrch (BARC) Blizzard Entertainment Boeing Blue Cross/Blue Shield Boston Scientific Bridgestone Corporation Caltech Caterpillar Chanel Chevron Children‘s Hospital of Pittsburgh Chubb Citigroup City of Los Angeles ISRG Johns Hopkins App. Physics Lab J.P. Morgan-Chase LafargeHolcim Lockheed Martin Lowe‘s LRZ Macy‘s Mastercard MIT Morgan Stanley NASA Nationwide Insurance NYC Transportation Northrop Grumman Oppenheimer & Co. Optum (United Health Group) Pacific Northwest Nat‘l Lab PepsiCo Perrigo Premier Foods Prudential Ricoh SAIC Regus Sandia National Labs Shell Oil Siemens Stanford University Staples Surescripts TJX Torchmark Corporation T-Mobile Transamerica Telos UBS Unisys United Airlines Universal Parks and Resorts UNFCU UPS USPS U.S. Air Force USC U.S. Census Verizon Vienna General Hospital Walmart Weizmann Institute of Science Yale New Haven Health
2016 Flash Memory Summit 2016 Market Leader All Flash Converged Systems 17 Cisco/IBM VersaStack HPE ConvergedSystem IBM PureSystems Lenovo Flex System NetApp FlexPod VCE vBlock Other Who do you perceive as the market leader for All Flash Converged Systems? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader All Flash FC Arrays 18 Dell Storage EMC HDS HPE Huawei IBM Kaminario NetApp/ SolidFire Nimbus Data Oracle Pure Storage Tegile Other Who do you perceive as the market leader for All Flash FC Arrays? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader All Flash Hyperconverged Systems 19 Atlantis Computing Cisco HyperFlex Systems Gridstore HPE Hyper Converged Systems NIMBOXX Nutanix Scale Computing SimpliVity VCE VxRail Other Who do you perceive as the market leader for All Flash Hyperconverged Systems? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader All Flash iSCSI Arrays 20 Dell Storage EMC HPE NetApp/SolidFire Nimbus Data Pure Storage Other Who do you perceive as the market leader for All Flash iSCSI Arrays? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader All Flash NAS Arrays 21 Dell Storage EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other Who do you perceive as the market leader for All Flash NAS Arrays? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader All Flash Unified SAN/NAS Arrays 22 Dell Storage EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other Who do you perceive as the market leader for All Flash Unified SAN/NAS Arrays? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader Flash Cache Software 23 Dell FluidCache EMC XtremSW IBM FlashCache Intel/Nevex NetApp FlexCache PernixData Samsung/ Proximal Data AutoCache SanDisk/ Flashsoft/ IO Turbine Toshiba/ OCZ VXL VMware Flash Read Cache Other Who do you perceive as the market leader for Flash Cache Software? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader Hybrid HDD/SSD Arrays 24 Dell Storage EMC HDS HPE IBM Storwize NetApp Nimble Storage Oracle Tegile Tintri Other Who do you perceive as the market leader for Hybrid HDD/SSD Arrays? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader NVDIMM 25 AgigA Tech Diablo Technologies Micron/Crucial NetList Viking Technology Other Who do you perceive as the market leader for NVDIMM? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader NVMe SSD Modules 26 HGST Intel Kingston LiteOn Micron Samsung SanDisk Seagate SK Hynix Toshiba Other Who do you perceive as the market leader for NVMe SSD Modules? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader All Flash NVMe Fabric Attached Arrays 27 E8 Storage EMC/DSSD Mangstor Other Who do you perceive as the market leader for All Flash NVMe Fabric Attached Arrays? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader NVMe Network Adapters 28 Broadcom Chelsio Mellanox QLogic Other Who do you perceive as the market leader for NVMe Network Adapters? June 2016 Brand Leader Survey
2016 Flash Memory Summit 2016 Market Leader All Flash NVMe PCIe Cards 29 EMC/ XtremSF HGST Huawei IBM Intel LiteOn Micron SanDisk/ Fusion io Memory Seagate Toshiba Other Who do you perceive as the market leader for All Flash NVMe PCIe Cards? June 2016 Brand Leader Survey
2016 Flash Memory Summit EMC Intel Micron Samsung WD/SanDisk Other Who do you perceive to be the IT Organization that has contributed most to innovation in NVMe during the last 5 years? June 2016 Brand Leader Survey Innovation Leader Contributions in NVMe Technology (2012-2016) 30
2016 Flash Memory Summit June 2016 Brand Leader Survey Innovation Leader 2016 New Enterprise-Class NVM Product 31 EMC DSSD Intel 3D XPoint NVDIMM Nutanix All Flash Hyperconverged Platform Samsung NVMe SSD Other What do you perceive to be the most innovative new enterprise-class NVM product?
2016 Flash Memory Summit Comparing Perceptions of On-Premise and Cloud Infrastructure 32 Enterprise IT Pro Virtual Servers SSD Storage Backup/ Archive Virtual Desktops Dedicated Servers Storage Cloud On-Premise The Best of The Best Virtual Servers SSD Storage Backup/ Archive Virtual Desktops Dedicated Servers Storage Virtual Servers SSD Storage Backup/ Archive Virtual Desktops Dedicated Servers Storage
2016 Flash Memory Summit 2016 Cloud & On-Premise Voted by IT Pros Cloud Backup & Archive as a Service AWS AWS AWS AWS AWS AWS Cloud Dedicated Enterprise Servers AWS AWS AWS AWS AWS AWS Cloud Enterprise Class Storage AWS AWS AWS AWS AWS AWS Cloud SSD Storage AWS AWS AWS AWS AWS AWS Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware Cloud Virtual Servers AWS AWS AWS AWS AWS AWS Cloud Unified Communications Microsoft Microsoft Microsoft Microsoft Microsoft Microsoft On-Premise vs. Cloud Backup & Archive EMC & Veeam (tie) AWS EMC EMC AWS AWS On-Premise vs. Cloud Dedicated Enterprise Servers HPE AWS HPE HPE AWS HPE On-Premise vs. Cloud Enterprise Class Storage EMC AWS EMC EMC AWS AWS On-Premise vs. Cloud SSD Storage EMC Pure Storage EMC EMC EMC EMC On-Premise vs. Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware On-Premise vs. Cloud Virtual Servers VMware VMware VMware VMware VMware VMware On Premise vs. Cloud Unified Communications Cisco Cisco Cisco Cisco Cisco Cisco
34 IT Brand Pulse 2016 Flash Brand Leaders Year in Review 2016 Buyer Behavior
35 Anatomy of an Enterprise IT Customer
2016 Flash Memory Summit This person is primarily responsible for leading the selection process for IT products costing $100,000 (select all that apply): 2.94% 13.24% 22.06% 29.41% 38.24% 39.71% 51.47% Other One or more people in Finance President/CEO VP/CiO Architect Engineer/Admin Manager/Director
2016 Flash Memory Summit The following approvals are required for IT to purchase IT HW, SW or services costing $100,000 (select all that apply): 5.88% 35.29% 42.65% 44.12% 45.59% 48.53% Other One or more people in Finance Manager Director VP/CiO President/CEO
2016 Flash Memory Summit The following evaluations are required for IT to purchase IT HW, SW or services costing $100,000 (select all that apply): 0.00% 10.29% 23.53% 42.65% 64.71% 67.65% 73.53% 88.24% Other Just your recommendation Reference from another IT organization ROI analysis Multiple quotes Cost Analysis Test the product Technical evaluation
2016 Flash Memory Summit This person is primarily responsible for leading the selection process for products costing $1,000: 1.47% 13.24% 14.71% 17.65% 26.47% 47.06% 52.94% Other VP/CiO One or more people in Finance President/CEO Architect Engineer/Admin Manager/Director
2016 Flash Memory Summit The following approvals are required to purchase IT HW, SW or services costing $1,000 (select all that apply): 2.99% 16.42% 17.91% 28.36% 43.28% 58.21% Other President/CEO VP/CiO One or more people in Finance Director Manager
2016 Flash Memory Summit The following evaluations are required to purchase IT HW, SW or services costing $1,000 (select all that apply): 1.47% 16.18% 19.12% 26.47% 39.71% 50.00% 51.47% 76.47% Other ROI analysis Reference from another IT organization Just your recommendation Multiple quotes Cost Analysis Test the product Technical evaluation
2016 Flash Memory Summit Server/Storage/Network Engineers care mostly about (select all that apply): 0.00% 10.29% 39.71% 44.12% 52.94% 86.76% Other Making the CFO and CEO happy IT Cost/ROI IT Strategy Architecture Solution deployment, operation and support
2016 Flash Memory Summit IT VPs and the CIO care mostly about (select all that apply): 2.94% 23.53% 29.41% 41.18% 63.24% 73.53% Other Architecture Making the CFO and CEO happy Solution deployment, operation and support IT Strategy IT Cost/ROI
2016 Flash Memory Summit IT Managers & Directors care mostly about (select all that apply): 1.47% 26.47% 47.06% 61.76% 63.24% 64.71% Other Making the CFO and CEO happy Architecture Solution deployment, operation and support IT Strategy IT Cost/ROI
2016 Flash Memory Summit I would characterize my IT organization as a: 0.00% 19.12% 36.76% 44.12% Other Early Adopter (we deploy new technology if we see some evidence the product is working in production environments) Innovator (we will lead the way in deploying new technology if it can create competitive edge for our business) Conservative (we deploy new technology only when the product has established a proven track record in the market)
2016 Flash Memory Summit The first thing (I/IT Pros) do to investigate a new technology or product is to: 0.00% 1.47% 4.41% 8.82% 11.76% 17.65% 55.88% Other Contact an IT peer Call a trusted VAR Attend a trade show Call an HW or SW OEM rep Go to specific web sites Search on the Internet
2016 Flash Memory Summit I believe vendors invest most in the following Internet advertising (select all that apply): 1.52% 15.15% 22.73% 27.27% 36.36% 57.58% 72.73% Other Facebook ads YouTube ads LinkedIn ads Re-targeting banner ads that follow you Banner ads on trade publications Google search keywords
2016 Flash Memory Summit Google search results for All Flash Arrays
2016 Flash Memory Summit Google search results for SSD
2016 Flash Memory Summit Google search results for NVMe
2016 Flash Memory Summit When I'm done investigating the following products, I will have compared the cost of buying hardware and software versus buying a cloud service for: 0% 10% 20% 30% 40% 50% 60% 70% BI/Analytics Servers ERP Servers Primary Storage CRM Servers Backup/Archive Storage Web Servers
2016 Flash Memory Summit 0.00% 0.00% 1.52% 1.52% 3.03% 3.03% 4.55% 6.06% 10.61% 10.61% 15.15% 19.70% 24.24% Application reports Other Cost analysys Analyst reports Customer case studies Videos Performance benchmarks Reference architectures Technology primers Trade journal articles Webinars White papers Data sheets During the last 12 months, I have used this content most frequently:
2016 Flash Memory Summit 0.00% 10.61% 12.12% 18.18% 21.21% 27.27% 27.27% 31.82% 34.85% 36.36% 37.88% 37.88% 43.94% Other Trade journal articles Application reports Videos Webinars Analyst reports Cost analysys Technology primers Customer case studies Data sheets Performance benchmarks Reference architectures White papers The most important content to me covering an important new technology is (select all that apply):
2016 Flash Memory Summit The typical product launch from IT vendors includes (select all that apply): 19.70% 30.30% 31.82% 36.36% 37.88% 39.39% 39.39% 42.42% 43.94% 54.55% 57.58% 59.09% 60.61% 60.61% 66.67% Application report(s) (how it works in key applications) Cost analysis Press and analyst briefings Performance benchmark report(s) Customer case study(s) Competitive analysis Online education about the technology, product and… Videos (technology and product overviews, how-to) Social media blitz Press Release White paper(s) Internet advertising Basic product information (data sheet, brochure, slide… Webinar(s) Email(s) to customers
2016 Flash Memory Summit 1.52% 6.06% 7.58% 7.58% 13.64% 15.15% 21.21% 27.27% Other 1 4 5 2 0 3 More than 5 I read this many vendor email newsletters:
2016 Flash Memory Summit 0.00% 12.50% 18.75% 40.63% 45.31% 46.88% 51.56% 56.25% 75.00% Other Customer deployments Deals which save me money Upcoming events Availability of new products Product overviews New architectural approaches Technology trends How-to technical tips/tools The email news I value from vendors are (select all that apply):
2016 Flash Memory Summit I regularly use this social media for information about IT (select all that apply) 5.17% 8.62% 10.34% 29.31% 34.48% 74.14% Pinterest Other Instagram Twitter Facebook LinkedIn
2016 Flash Memory Summit I have completed this many online courses during the last year: 0.00% 1.52% 9.09% 12.12% 15.15% 15.15% 19.70% 27.27% 5 Other 4 3 0 More than 5 1 2
2016 Flash Memory Summit The right amount of time for an online technology primer is: 59 0% 10% 20% 30% 40% Other 5 minutes 1 hour 45 minutes 15 minutes 30 minutes
2016 Flash Memory Summit I believe IT vendors systematically reach out with the following social media (select all that apply): 5.17% 8.62% 10.34% 29.31% 34.48% 74.14% Pinterest Other Instagram Twitter Facebook LinkedIn
2016 Flash Memory Summit I attend IT trade shows mostly because: 61 0% 10% 20% 30% 40% 50% Other I need to get out of the office I don’t attend IT trade shows; 99% of the information I need is on the internet It's a perk for working hard I can't find the information needed on the internet I don’t attend IT trade shows; they're an expensive waste of time It's the best way to network I can see and touch lots of new products
2016 Flash Memory Summit My presence at a trade show is most valuable: 1.59% 4.76% 93.65% Other Because I often buy something from an exhibitor based on my attendance at the event Because I become more aware of companies and products
2016 Flash Memory Summit My presence at a trade show is most valuable: 6.67% 43.33% 50.00% Other To generate sales leads As a form of advertising to create awareness about our company and products
2016 Flash Memory Summit My favorite way of learning about a new technology is: 64 0% 20% 40% Other Online slide presentation I can download White paper Face-to-face instructor-led course Live Webinar with Q&A On-demand video or webinar
2016 Flash Memory Summit All things considered, this server vendor does the best job of marketing: 0.00% 0.00% 3.03% 9.09% 10.61% 33.33% 43.94% Penguin Quanta Super Micro Lenovo Oracle HPE Dell
2016 Flash Memory Summit All things considered, this networking vendor does the best job of marketing: 0.00% 0.00% 1.54% 1.54% 1.54% 3.08% 3.08% 4.62% 6.15% 78.46% Mellanox Extreme Brocade Huawei QLogic HPE Broadcom Dell Juniper Cisco
2016 Flash Memory Summit All things considered, this Flash Storage vendor does the best job of marketing: 0.00% 0.00% 1.52% 1.52% 1.52% 3.03% 3.03% 3.03% 3.03% 4.55% 4.55% 7.58% 9.09% 13.64% 21.21% 22.73% SK Hynix HPE Samsung Micron Toshiba Seagate HDS IBM Other Intel Nutanix Nimble Storage NetApp Pure Storage SanDisk EMC
2016 Flash Memory Summit Which data center infrastructure software vendor does the best job of marketing: 0.00% 0.00% 3.03% 3.03% 4.55% 4.55% 6.06% 9.09% 30.30% 39.39% Commvault SUSE Red Hat Oracle Veritas Citrix SolarWinds Veeam Microsoft VMware
2016 Flash Memory Summit Which Infrastructure-as-a-Service cloud service provider does the best job at marketing: 1.52% 7.58% 19.70% 33.33% 37.88% IBM Softlayer VMware Google Microsoft Azure Amazon AWS
2016 Flash Memory Summit 70 Flash Storage in Production
2016 Flash Memory Summit 1.05% 15.79% 18.95% 25.26% 41.05% 44.21% 48.42% Other We have not deployed flash storage NAS all flash arrays Server-basedPCIe SSD cards Hybrid HDD/SSD arrays Fibre Channel or iSCSI SAN based all-flash arrays Server-basedSSDs My organization has deployed the following type of flash storage(select all that apply):
2016 Flash Memory Summit 2.11% 3.16% 5.26% 8.42% 11.58% 15.79% 53.68% Other It is the same brand as my existing storage systems which = better support The endurance in terms of number of writes The cost per IOP Interoperability with my existing storage systems and software Cost per gigabyte Performance (IOPs) The most important feature of an SSD in my environment is:
2016 Flash Memory Summit 0.00% 4.21% 13.68% 18.95% 28.42% 34.74% Other SSD driver and device management software The SSD controller within the hardware system. SSD hardware system System availability applications such as snap-shot, replication and path management (failover). Storage management applications such as auto-tiering, compression, de-duplication and thin provisioning. The most strategic (irreplaceable) component of a complete SSD storage solution is the:
2016 Flash Memory Summit 4.21% 20.00% 50.53% 58.95% 60.00% Other We have not deployed flash storage Compression Thin-provisioning Deduplication We have deployed the following with our flash storage:
2016 Flash Memory Summit 2.11% 14.74% 2.11% 2.11% 44.21% 22.11% 12.63% Other We have not deployed flash storage Did not quite meet of expectations Fell far short of our expectations Met our expectations Somewhat exceeded our expectations Far exceeded our expectations The purchase price of the enterprise flash storage we deployed was: 78.95%
2016 Flash Memory Summit 5.26% 16.84% 3.16% 5.26% 47.37% 11.58% 10.53% Other We have not deployed flash storage Fell far short of our expectations Did not quite meet of expectations Met our expectations Somewhat exceeded our expectations Far exceeded our expectations The reliability of the enterprise flash storage we deployed has: 69.48%
2016 Flash Memory Summit 3.16% 13.68% 0.00% 3.16% 45.26% 23.16% 11.58% Other We have not deployed flash storage Fell far short of our expectations Did not quite meet of expectations Met our expectations Somewhat exceeded our expectations Far exceeded our expectations The performance of the enterprise flash storage we deployed has: 80%
2016 Flash Memory Summit 8.42% 11.58% 22.11% 25.26% 21.05% 11.58% More than 30% less than an HDD based storage array 21-30% less than an HDD based storage array 11-20% less than an HDD based storage array 1-10% less than an HDD based storage array The same as an HDD based storage array Other By eliminating HDD crashes, our experience is the operating costs of SSD based storage arrays to be: 67.37%
2016 Flash Memory Summit 8.42% 3.16% 4.21% 0.00% 1.05% 2.11% 3.16% 3.16% 3.16% 4.21% 4.21% 5.26% 7.37% 8.42% 9.47% 9.47% 9.47% 10.53% 12.63% 17.89% 18.95% 22.11% 33.68% Other On Premise Supplier Other cloud SSD storage provider I will not purchase an flash storageproduct Nimbus Microsoft Azure SSD storage Kaminario Toshiba/OCZ HDS Micron Oracle Google SSD storage AWS SSD storage Nimble Storage Pure Storage Intel Western Digital/SanDisk Seagate Nutanix HPE NetApp/SolidFire IBM Samsung Dell/EMC I will purchase the following brands of flash storage in the next 12 months
2016 Flash Memory Summit 80 The Future
2016 Flash Memory Summit 34% 47% 59% Today 12 months from now 24 months from now Percent of servers in my environment accessing some type of SSD storage
2016 Flash Memory Summit 0.00% 3.16% 6.32% 7.37% 8.42% 11.58% 12.63% 13.68% 36.84% When SSDs are within 40% of the $/GB of HDDs Other Never. It will always be more expensive than HDD and be used only for applications which can justify the added cost When SSDs are within 30% of the $/GB of HDDs When SSDs are within 10% of the $/GB of HDDs When SSDs are within 50% of the $/GB of HDDs When SSDs are within 20% of the $/GB of HDDs Not Sure/Don't Know When SSDs are the same $/GB of HDDs My organization would completely replace HDDs and deploy flash as primary storage:
2016 Flash Memory Summit 1.05% 10.53% 23.16% 34.74% 81.05% Other Hyperscale IaaS cloud service providers go all flash Server-based storage replaces external networked storage When flash memory endurance increases Flash hits a certain price per gigabyte relative to HDD All Flash Data Centers will happen when:
2016 Flash Memory Summit 1.08% 13.98% 19.35% 24.73% 40.86% Other We are planning to use enterprise-class cloud storage with SSD. We are using use enterprise-class cloud storage with SSD. Not Sure/Don't Know We have no plans to use enterprise-class cloud storage with SSD. My organization's strategy for enterprise-class SSD-backed cloud storage is best described as:
2016 Flash Memory Summit 2.15% 10.75% 12.90% 13.98% 60.22% Other We are using use NVDIMMs. We are evaluating NVDIMM technology We have no plans to useNVDIMMs. Not Sure/Don't Know My organization's strategy for NVDIMM storage is best described as:
2016 Flash Memory Summit 35% 38% 43% 48% 70% NVMe FC Attached All Flash Arrays NVMe Ethernet Attached All Flash Arrays NVDIMM NVMe SSD DSSD I have not heard of it:
2016 Flash Memory Summit Because opinions are like . My Opinion Everyone has one.
2016 Flash Memory Summit Heirs to the Storage Kingdom 88 Hardware Defined Storage DSSD Architecture Software Defined Storage NVDIMM Components White BoxNVMe PCI SSD Open SourceNVMe SSD NVMe FC AFA NVMe Ethernet AFAHyperconvergedScale-Out Systems
2016 Flash Memory Summit 89 All Storage will speak NVMe
On Premise Storage-as-a-Service Off Premise Storage-as-a-Service
On Premise-as-a-Service $42,825 MSRP,7-speed automatic transmission, all season tires, daytime running lamps, rains sensor, glass sunroof, power seat and steering column with memory iPod media interface, Sirius satellite radio, Harmon Kardon sound system, heated front seats, 17” spoke wheels, AMG sport line package $1.50 Pay only for the miles you drive Per Mile $0 DUE AT SIGNING
Thank You Frank.berry@itbrandpulse.com

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2016 Enterprise Flash Storage Buyer Behavior

  • 1.
    2016 Flash Storage BuyerBehavior Survey Frank Berry Senior Analyst
  • 2.
    2 2016 Buyer Behavior 2016Flash Brand Leaders Year in Review IT Brand Pulse
  • 3.
    2016 Flash MemorySummit An analyst firm focusing on research and testing for data center infrastructure 3 Industry Alliances We do it all Invent ● Build ● Recruit ● Manage Infrastructure ● Program Collateral ● Events Technology Research 50,000 IT pro subscribers Independent & customer technology research Surveys ● Focus Groups ● Interviews Testing & Analysis Testing ● Competitive & Industry Analysis White Papers ● TCO ● Product Reviews Digital Media
  • 4.
    2016 Flash MemorySummit 4 NVMe Solutions Lab Tuesday, Wednesday & Thursday, Hall D SSD controllers, SSDs, PCIe cards, RDMA NICs, servers with NVMe SSD inside, and all flash arrays connected via NVMe Fibre Channel and Ethernet fabrics. A3 Cube, Aclectic Systems Inc., Broadcom, Chelsio, Envemio, HPE, Huawei, Intel, Kaminario, Mangstor, Mellanox, Memblaze, Lite-On Storage, Red Hat, Samsung, Seagate, Silicon Motion, Super Micro Computer, Inc., QLogic, Teledyne LeCroy, Microsemi, Micron Technology, One Stop Systems, Western Digital
  • 5.
    2016 Flash MemorySummit 5 2016 Flash/NVMe Innovation Leader Awards Wednesday, August 10 Mission City Ballroom 2:30 – 2:40
  • 6.
    2016 Flash MemorySummit 2016 IT Marketing Survey 6 IT Pro Perspective Vendor Perspective Secrets of the Flash Marketing Masters Thursday, August 11 9:45 – 10:50
  • 7.
    7 2016 Flash AdoptionTrends 2016 Flash Brand Leaders IT Brand Pulse Year in Review
  • 8.
    2016 Flash MemorySummit 8 Big OEMs Proved Barriers are Small
  • 9.
    2016 Flash MemorySummit 0.00% 1.01% 1.01% 1.01% 1.01% 2.02% 2.02% 2.02% 3.03% 4.04% 5.05% 5.05% 5.05% 5.05% 6.06% 7.07% 8.08% 10.10% 14.14% 17.17% Netlist Seagate HDS Toshiba Microsemi Micron HPE Kaminario Other Google Cloud Platform NetApp IBM Amazon Web Services Intel Samsung Western Digital/SanDisk Nutanix Nimble Storage Pure Storage Dell/EMC I believe the hottest, non-volatile memory storage company over the last year was:
  • 10.
    2016 Flash MemorySummit 10 The first stumble
  • 11.
    2016 Flash MemorySummit 11 163 156 164 168 160 166 177 120 147 157 139 136 136 133 140 142 138 138 147 141 125 111 118 115 100 0 20 40 60 80 100 120 140 160 180 200 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 http://www.anandtech.com/show/10098/market-views-2015-hard-drive-shipments HDD Shipment TrajectoryMillions
  • 12.
    2016 Flash MemorySummit 12 $- $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 $14,000 $16,000 $18,000 2012 2013 2014 2015 2016 2017 2018 2019 Enteprise HDD Revenue Enterprise SSD Revenue Enterprise HDD & SSD http://www.theregister.co.uk/2016/01/07/gartner_enterprise_ssd_hdd_revenue_crossover_in_2017/
  • 13.
    2016 Flash MemorySummit HDD Flash The hard yards Time to start thinking about the next big thing Overnight success Everyone Grows Pivotal time for HDD market. Flash market maturing fast. 2015
  • 14.
    14 2016 Buyer Behavior ITBrand Pulse Year in Review 2016 Flash Brand Leaders
  • 15.
    2016 Flash MemorySummit 2016 Flash Storage/NVMe Brand Leaders - Voted by IT Pros All Flash Converged System HPE HPE HPE HPE HPE HPE All Flash FC Array EMC Dell Storage EMC EMC EMC EMC All Flash HyperconvergedSystem Nutanix Nutanix Cisco VCE Cisco Nutanix All Flash iSCSI Array Dell Storage Dell Storage Dell Storage Dell Storage Dell Storage Dell Storage All Flash NAS Array NetApp NetApp NetApp NetApp NetApp & EMC (tie) NetApp All Flash Unified SAN/NAS Array NetApp NetApp NetApp NetApp NetApp NetApp Flash Cache Software SanDisk SanDisk SanDisk SanDisk SanDisk SanDisk Hybrid HDD/SSD Array EMC Dell Storage EMC EMC EMC EMC NVDIMM Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial Micron/Crucial NVMe SSD Modules Samsung SanDisk Samsung Samsung SanDisk Samsung All Flash NVMe Fabric Attached Array EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD EMC/DSSD NVMe Network Adapters Mellanox Mellanox Mellanox Mellanox Mellanox Mellanox All Flash NVMe PCIe Cards SanDisk SanDisk SanDisk Intel SanDisk SanDisk Contributions to NVMe Technology (2012-2016) Samsung New Enterprise-Class NVM Product Intel 3D XPoint NVDIMM
  • 16.
    2016 Flash MemorySummit Selected Organizations Represented in the Surveys 16 ComEd Cox Communications C.R. BARD Daybreak Game (Sony Online) Delta Airlines Detroit Medical Center Deutsche Welle Duke University Egyptian General Petroleum Corp Einstein Healthcare Network Eletrobras ExxonMobil FAA Fed. Home Loan Bank FedEx Ford Motor Company GE General Motors General Dynamics HCL HSN Huntington Bank Intuitive Surgical ITG International Game Technology AAA ABC Television American Airlines American Express AT&T Bank of America Barnes & Noble Baylor College of Med BC Liquor Distribution Branch Becton Dickinson Belden Bhabha Atomic Rsrch (BARC) Blizzard Entertainment Boeing Blue Cross/Blue Shield Boston Scientific Bridgestone Corporation Caltech Caterpillar Chanel Chevron Children‘s Hospital of Pittsburgh Chubb Citigroup City of Los Angeles ISRG Johns Hopkins App. Physics Lab J.P. Morgan-Chase LafargeHolcim Lockheed Martin Lowe‘s LRZ Macy‘s Mastercard MIT Morgan Stanley NASA Nationwide Insurance NYC Transportation Northrop Grumman Oppenheimer & Co. Optum (United Health Group) Pacific Northwest Nat‘l Lab PepsiCo Perrigo Premier Foods Prudential Ricoh SAIC Regus Sandia National Labs Shell Oil Siemens Stanford University Staples Surescripts TJX Torchmark Corporation T-Mobile Transamerica Telos UBS Unisys United Airlines Universal Parks and Resorts UNFCU UPS USPS U.S. Air Force USC U.S. Census Verizon Vienna General Hospital Walmart Weizmann Institute of Science Yale New Haven Health
  • 17.
    2016 Flash MemorySummit 2016 Market Leader All Flash Converged Systems 17 Cisco/IBM VersaStack HPE ConvergedSystem IBM PureSystems Lenovo Flex System NetApp FlexPod VCE vBlock Other Who do you perceive as the market leader for All Flash Converged Systems? June 2016 Brand Leader Survey
  • 18.
    2016 Flash MemorySummit 2016 Market Leader All Flash FC Arrays 18 Dell Storage EMC HDS HPE Huawei IBM Kaminario NetApp/ SolidFire Nimbus Data Oracle Pure Storage Tegile Other Who do you perceive as the market leader for All Flash FC Arrays? June 2016 Brand Leader Survey
  • 19.
    2016 Flash MemorySummit 2016 Market Leader All Flash Hyperconverged Systems 19 Atlantis Computing Cisco HyperFlex Systems Gridstore HPE Hyper Converged Systems NIMBOXX Nutanix Scale Computing SimpliVity VCE VxRail Other Who do you perceive as the market leader for All Flash Hyperconverged Systems? June 2016 Brand Leader Survey
  • 20.
    2016 Flash MemorySummit 2016 Market Leader All Flash iSCSI Arrays 20 Dell Storage EMC HPE NetApp/SolidFire Nimbus Data Pure Storage Other Who do you perceive as the market leader for All Flash iSCSI Arrays? June 2016 Brand Leader Survey
  • 21.
    2016 Flash MemorySummit 2016 Market Leader All Flash NAS Arrays 21 Dell Storage EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other Who do you perceive as the market leader for All Flash NAS Arrays? June 2016 Brand Leader Survey
  • 22.
    2016 Flash MemorySummit 2016 Market Leader All Flash Unified SAN/NAS Arrays 22 Dell Storage EMC HDS HPE NetApp Nimbus Data Oracle Tegile Other Who do you perceive as the market leader for All Flash Unified SAN/NAS Arrays? June 2016 Brand Leader Survey
  • 23.
    2016 Flash MemorySummit 2016 Market Leader Flash Cache Software 23 Dell FluidCache EMC XtremSW IBM FlashCache Intel/Nevex NetApp FlexCache PernixData Samsung/ Proximal Data AutoCache SanDisk/ Flashsoft/ IO Turbine Toshiba/ OCZ VXL VMware Flash Read Cache Other Who do you perceive as the market leader for Flash Cache Software? June 2016 Brand Leader Survey
  • 24.
    2016 Flash MemorySummit 2016 Market Leader Hybrid HDD/SSD Arrays 24 Dell Storage EMC HDS HPE IBM Storwize NetApp Nimble Storage Oracle Tegile Tintri Other Who do you perceive as the market leader for Hybrid HDD/SSD Arrays? June 2016 Brand Leader Survey
  • 25.
    2016 Flash MemorySummit 2016 Market Leader NVDIMM 25 AgigA Tech Diablo Technologies Micron/Crucial NetList Viking Technology Other Who do you perceive as the market leader for NVDIMM? June 2016 Brand Leader Survey
  • 26.
    2016 Flash MemorySummit 2016 Market Leader NVMe SSD Modules 26 HGST Intel Kingston LiteOn Micron Samsung SanDisk Seagate SK Hynix Toshiba Other Who do you perceive as the market leader for NVMe SSD Modules? June 2016 Brand Leader Survey
  • 27.
    2016 Flash MemorySummit 2016 Market Leader All Flash NVMe Fabric Attached Arrays 27 E8 Storage EMC/DSSD Mangstor Other Who do you perceive as the market leader for All Flash NVMe Fabric Attached Arrays? June 2016 Brand Leader Survey
  • 28.
    2016 Flash MemorySummit 2016 Market Leader NVMe Network Adapters 28 Broadcom Chelsio Mellanox QLogic Other Who do you perceive as the market leader for NVMe Network Adapters? June 2016 Brand Leader Survey
  • 29.
    2016 Flash MemorySummit 2016 Market Leader All Flash NVMe PCIe Cards 29 EMC/ XtremSF HGST Huawei IBM Intel LiteOn Micron SanDisk/ Fusion io Memory Seagate Toshiba Other Who do you perceive as the market leader for All Flash NVMe PCIe Cards? June 2016 Brand Leader Survey
  • 30.
    2016 Flash MemorySummit EMC Intel Micron Samsung WD/SanDisk Other Who do you perceive to be the IT Organization that has contributed most to innovation in NVMe during the last 5 years? June 2016 Brand Leader Survey Innovation Leader Contributions in NVMe Technology (2012-2016) 30
  • 31.
    2016 Flash MemorySummit June 2016 Brand Leader Survey Innovation Leader 2016 New Enterprise-Class NVM Product 31 EMC DSSD Intel 3D XPoint NVDIMM Nutanix All Flash Hyperconverged Platform Samsung NVMe SSD Other What do you perceive to be the most innovative new enterprise-class NVM product?
  • 32.
    2016 Flash MemorySummit Comparing Perceptions of On-Premise and Cloud Infrastructure 32 Enterprise IT Pro Virtual Servers SSD Storage Backup/ Archive Virtual Desktops Dedicated Servers Storage Cloud On-Premise The Best of The Best Virtual Servers SSD Storage Backup/ Archive Virtual Desktops Dedicated Servers Storage Virtual Servers SSD Storage Backup/ Archive Virtual Desktops Dedicated Servers Storage
  • 33.
    2016 Flash MemorySummit 2016 Cloud & On-Premise Voted by IT Pros Cloud Backup & Archive as a Service AWS AWS AWS AWS AWS AWS Cloud Dedicated Enterprise Servers AWS AWS AWS AWS AWS AWS Cloud Enterprise Class Storage AWS AWS AWS AWS AWS AWS Cloud SSD Storage AWS AWS AWS AWS AWS AWS Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware Cloud Virtual Servers AWS AWS AWS AWS AWS AWS Cloud Unified Communications Microsoft Microsoft Microsoft Microsoft Microsoft Microsoft On-Premise vs. Cloud Backup & Archive EMC & Veeam (tie) AWS EMC EMC AWS AWS On-Premise vs. Cloud Dedicated Enterprise Servers HPE AWS HPE HPE AWS HPE On-Premise vs. Cloud Enterprise Class Storage EMC AWS EMC EMC AWS AWS On-Premise vs. Cloud SSD Storage EMC Pure Storage EMC EMC EMC EMC On-Premise vs. Cloud Virtual Desktops VMware VMware VMware VMware VMware VMware On-Premise vs. Cloud Virtual Servers VMware VMware VMware VMware VMware VMware On Premise vs. Cloud Unified Communications Cisco Cisco Cisco Cisco Cisco Cisco
  • 34.
    34 IT Brand Pulse 2016Flash Brand Leaders Year in Review 2016 Buyer Behavior
  • 35.
    35 Anatomy of anEnterprise IT Customer
  • 36.
    2016 Flash MemorySummit This person is primarily responsible for leading the selection process for IT products costing $100,000 (select all that apply): 2.94% 13.24% 22.06% 29.41% 38.24% 39.71% 51.47% Other One or more people in Finance President/CEO VP/CiO Architect Engineer/Admin Manager/Director
  • 37.
    2016 Flash MemorySummit The following approvals are required for IT to purchase IT HW, SW or services costing $100,000 (select all that apply): 5.88% 35.29% 42.65% 44.12% 45.59% 48.53% Other One or more people in Finance Manager Director VP/CiO President/CEO
  • 38.
    2016 Flash MemorySummit The following evaluations are required for IT to purchase IT HW, SW or services costing $100,000 (select all that apply): 0.00% 10.29% 23.53% 42.65% 64.71% 67.65% 73.53% 88.24% Other Just your recommendation Reference from another IT organization ROI analysis Multiple quotes Cost Analysis Test the product Technical evaluation
  • 39.
    2016 Flash MemorySummit This person is primarily responsible for leading the selection process for products costing $1,000: 1.47% 13.24% 14.71% 17.65% 26.47% 47.06% 52.94% Other VP/CiO One or more people in Finance President/CEO Architect Engineer/Admin Manager/Director
  • 40.
    2016 Flash MemorySummit The following approvals are required to purchase IT HW, SW or services costing $1,000 (select all that apply): 2.99% 16.42% 17.91% 28.36% 43.28% 58.21% Other President/CEO VP/CiO One or more people in Finance Director Manager
  • 41.
    2016 Flash MemorySummit The following evaluations are required to purchase IT HW, SW or services costing $1,000 (select all that apply): 1.47% 16.18% 19.12% 26.47% 39.71% 50.00% 51.47% 76.47% Other ROI analysis Reference from another IT organization Just your recommendation Multiple quotes Cost Analysis Test the product Technical evaluation
  • 42.
    2016 Flash MemorySummit Server/Storage/Network Engineers care mostly about (select all that apply): 0.00% 10.29% 39.71% 44.12% 52.94% 86.76% Other Making the CFO and CEO happy IT Cost/ROI IT Strategy Architecture Solution deployment, operation and support
  • 43.
    2016 Flash MemorySummit IT VPs and the CIO care mostly about (select all that apply): 2.94% 23.53% 29.41% 41.18% 63.24% 73.53% Other Architecture Making the CFO and CEO happy Solution deployment, operation and support IT Strategy IT Cost/ROI
  • 44.
    2016 Flash MemorySummit IT Managers & Directors care mostly about (select all that apply): 1.47% 26.47% 47.06% 61.76% 63.24% 64.71% Other Making the CFO and CEO happy Architecture Solution deployment, operation and support IT Strategy IT Cost/ROI
  • 45.
    2016 Flash MemorySummit I would characterize my IT organization as a: 0.00% 19.12% 36.76% 44.12% Other Early Adopter (we deploy new technology if we see some evidence the product is working in production environments) Innovator (we will lead the way in deploying new technology if it can create competitive edge for our business) Conservative (we deploy new technology only when the product has established a proven track record in the market)
  • 46.
    2016 Flash MemorySummit The first thing (I/IT Pros) do to investigate a new technology or product is to: 0.00% 1.47% 4.41% 8.82% 11.76% 17.65% 55.88% Other Contact an IT peer Call a trusted VAR Attend a trade show Call an HW or SW OEM rep Go to specific web sites Search on the Internet
  • 47.
    2016 Flash MemorySummit I believe vendors invest most in the following Internet advertising (select all that apply): 1.52% 15.15% 22.73% 27.27% 36.36% 57.58% 72.73% Other Facebook ads YouTube ads LinkedIn ads Re-targeting banner ads that follow you Banner ads on trade publications Google search keywords
  • 48.
    2016 Flash MemorySummit Google search results for All Flash Arrays
  • 49.
    2016 Flash MemorySummit Google search results for SSD
  • 50.
    2016 Flash MemorySummit Google search results for NVMe
  • 51.
    2016 Flash MemorySummit When I'm done investigating the following products, I will have compared the cost of buying hardware and software versus buying a cloud service for: 0% 10% 20% 30% 40% 50% 60% 70% BI/Analytics Servers ERP Servers Primary Storage CRM Servers Backup/Archive Storage Web Servers
  • 52.
    2016 Flash MemorySummit 0.00% 0.00% 1.52% 1.52% 3.03% 3.03% 4.55% 6.06% 10.61% 10.61% 15.15% 19.70% 24.24% Application reports Other Cost analysys Analyst reports Customer case studies Videos Performance benchmarks Reference architectures Technology primers Trade journal articles Webinars White papers Data sheets During the last 12 months, I have used this content most frequently:
  • 53.
    2016 Flash MemorySummit 0.00% 10.61% 12.12% 18.18% 21.21% 27.27% 27.27% 31.82% 34.85% 36.36% 37.88% 37.88% 43.94% Other Trade journal articles Application reports Videos Webinars Analyst reports Cost analysys Technology primers Customer case studies Data sheets Performance benchmarks Reference architectures White papers The most important content to me covering an important new technology is (select all that apply):
  • 54.
    2016 Flash MemorySummit The typical product launch from IT vendors includes (select all that apply): 19.70% 30.30% 31.82% 36.36% 37.88% 39.39% 39.39% 42.42% 43.94% 54.55% 57.58% 59.09% 60.61% 60.61% 66.67% Application report(s) (how it works in key applications) Cost analysis Press and analyst briefings Performance benchmark report(s) Customer case study(s) Competitive analysis Online education about the technology, product and… Videos (technology and product overviews, how-to) Social media blitz Press Release White paper(s) Internet advertising Basic product information (data sheet, brochure, slide… Webinar(s) Email(s) to customers
  • 55.
    2016 Flash MemorySummit 1.52% 6.06% 7.58% 7.58% 13.64% 15.15% 21.21% 27.27% Other 1 4 5 2 0 3 More than 5 I read this many vendor email newsletters:
  • 56.
    2016 Flash MemorySummit 0.00% 12.50% 18.75% 40.63% 45.31% 46.88% 51.56% 56.25% 75.00% Other Customer deployments Deals which save me money Upcoming events Availability of new products Product overviews New architectural approaches Technology trends How-to technical tips/tools The email news I value from vendors are (select all that apply):
  • 57.
    2016 Flash MemorySummit I regularly use this social media for information about IT (select all that apply) 5.17% 8.62% 10.34% 29.31% 34.48% 74.14% Pinterest Other Instagram Twitter Facebook LinkedIn
  • 58.
    2016 Flash MemorySummit I have completed this many online courses during the last year: 0.00% 1.52% 9.09% 12.12% 15.15% 15.15% 19.70% 27.27% 5 Other 4 3 0 More than 5 1 2
  • 59.
    2016 Flash MemorySummit The right amount of time for an online technology primer is: 59 0% 10% 20% 30% 40% Other 5 minutes 1 hour 45 minutes 15 minutes 30 minutes
  • 60.
    2016 Flash MemorySummit I believe IT vendors systematically reach out with the following social media (select all that apply): 5.17% 8.62% 10.34% 29.31% 34.48% 74.14% Pinterest Other Instagram Twitter Facebook LinkedIn
  • 61.
    2016 Flash MemorySummit I attend IT trade shows mostly because: 61 0% 10% 20% 30% 40% 50% Other I need to get out of the office I don’t attend IT trade shows; 99% of the information I need is on the internet It's a perk for working hard I can't find the information needed on the internet I don’t attend IT trade shows; they're an expensive waste of time It's the best way to network I can see and touch lots of new products
  • 62.
    2016 Flash MemorySummit My presence at a trade show is most valuable: 1.59% 4.76% 93.65% Other Because I often buy something from an exhibitor based on my attendance at the event Because I become more aware of companies and products
  • 63.
    2016 Flash MemorySummit My presence at a trade show is most valuable: 6.67% 43.33% 50.00% Other To generate sales leads As a form of advertising to create awareness about our company and products
  • 64.
    2016 Flash MemorySummit My favorite way of learning about a new technology is: 64 0% 20% 40% Other Online slide presentation I can download White paper Face-to-face instructor-led course Live Webinar with Q&A On-demand video or webinar
  • 65.
    2016 Flash MemorySummit All things considered, this server vendor does the best job of marketing: 0.00% 0.00% 3.03% 9.09% 10.61% 33.33% 43.94% Penguin Quanta Super Micro Lenovo Oracle HPE Dell
  • 66.
    2016 Flash MemorySummit All things considered, this networking vendor does the best job of marketing: 0.00% 0.00% 1.54% 1.54% 1.54% 3.08% 3.08% 4.62% 6.15% 78.46% Mellanox Extreme Brocade Huawei QLogic HPE Broadcom Dell Juniper Cisco
  • 67.
    2016 Flash MemorySummit All things considered, this Flash Storage vendor does the best job of marketing: 0.00% 0.00% 1.52% 1.52% 1.52% 3.03% 3.03% 3.03% 3.03% 4.55% 4.55% 7.58% 9.09% 13.64% 21.21% 22.73% SK Hynix HPE Samsung Micron Toshiba Seagate HDS IBM Other Intel Nutanix Nimble Storage NetApp Pure Storage SanDisk EMC
  • 68.
    2016 Flash MemorySummit Which data center infrastructure software vendor does the best job of marketing: 0.00% 0.00% 3.03% 3.03% 4.55% 4.55% 6.06% 9.09% 30.30% 39.39% Commvault SUSE Red Hat Oracle Veritas Citrix SolarWinds Veeam Microsoft VMware
  • 69.
    2016 Flash MemorySummit Which Infrastructure-as-a-Service cloud service provider does the best job at marketing: 1.52% 7.58% 19.70% 33.33% 37.88% IBM Softlayer VMware Google Microsoft Azure Amazon AWS
  • 70.
    2016 Flash MemorySummit 70 Flash Storage in Production
  • 71.
    2016 Flash MemorySummit 1.05% 15.79% 18.95% 25.26% 41.05% 44.21% 48.42% Other We have not deployed flash storage NAS all flash arrays Server-basedPCIe SSD cards Hybrid HDD/SSD arrays Fibre Channel or iSCSI SAN based all-flash arrays Server-basedSSDs My organization has deployed the following type of flash storage(select all that apply):
  • 72.
    2016 Flash MemorySummit 2.11% 3.16% 5.26% 8.42% 11.58% 15.79% 53.68% Other It is the same brand as my existing storage systems which = better support The endurance in terms of number of writes The cost per IOP Interoperability with my existing storage systems and software Cost per gigabyte Performance (IOPs) The most important feature of an SSD in my environment is:
  • 73.
    2016 Flash MemorySummit 0.00% 4.21% 13.68% 18.95% 28.42% 34.74% Other SSD driver and device management software The SSD controller within the hardware system. SSD hardware system System availability applications such as snap-shot, replication and path management (failover). Storage management applications such as auto-tiering, compression, de-duplication and thin provisioning. The most strategic (irreplaceable) component of a complete SSD storage solution is the:
  • 74.
    2016 Flash MemorySummit 4.21% 20.00% 50.53% 58.95% 60.00% Other We have not deployed flash storage Compression Thin-provisioning Deduplication We have deployed the following with our flash storage:
  • 75.
    2016 Flash MemorySummit 2.11% 14.74% 2.11% 2.11% 44.21% 22.11% 12.63% Other We have not deployed flash storage Did not quite meet of expectations Fell far short of our expectations Met our expectations Somewhat exceeded our expectations Far exceeded our expectations The purchase price of the enterprise flash storage we deployed was: 78.95%
  • 76.
    2016 Flash MemorySummit 5.26% 16.84% 3.16% 5.26% 47.37% 11.58% 10.53% Other We have not deployed flash storage Fell far short of our expectations Did not quite meet of expectations Met our expectations Somewhat exceeded our expectations Far exceeded our expectations The reliability of the enterprise flash storage we deployed has: 69.48%
  • 77.
    2016 Flash MemorySummit 3.16% 13.68% 0.00% 3.16% 45.26% 23.16% 11.58% Other We have not deployed flash storage Fell far short of our expectations Did not quite meet of expectations Met our expectations Somewhat exceeded our expectations Far exceeded our expectations The performance of the enterprise flash storage we deployed has: 80%
  • 78.
    2016 Flash MemorySummit 8.42% 11.58% 22.11% 25.26% 21.05% 11.58% More than 30% less than an HDD based storage array 21-30% less than an HDD based storage array 11-20% less than an HDD based storage array 1-10% less than an HDD based storage array The same as an HDD based storage array Other By eliminating HDD crashes, our experience is the operating costs of SSD based storage arrays to be: 67.37%
  • 79.
    2016 Flash MemorySummit 8.42% 3.16% 4.21% 0.00% 1.05% 2.11% 3.16% 3.16% 3.16% 4.21% 4.21% 5.26% 7.37% 8.42% 9.47% 9.47% 9.47% 10.53% 12.63% 17.89% 18.95% 22.11% 33.68% Other On Premise Supplier Other cloud SSD storage provider I will not purchase an flash storageproduct Nimbus Microsoft Azure SSD storage Kaminario Toshiba/OCZ HDS Micron Oracle Google SSD storage AWS SSD storage Nimble Storage Pure Storage Intel Western Digital/SanDisk Seagate Nutanix HPE NetApp/SolidFire IBM Samsung Dell/EMC I will purchase the following brands of flash storage in the next 12 months
  • 80.
    2016 Flash MemorySummit 80 The Future
  • 81.
    2016 Flash MemorySummit 34% 47% 59% Today 12 months from now 24 months from now Percent of servers in my environment accessing some type of SSD storage
  • 82.
    2016 Flash MemorySummit 0.00% 3.16% 6.32% 7.37% 8.42% 11.58% 12.63% 13.68% 36.84% When SSDs are within 40% of the $/GB of HDDs Other Never. It will always be more expensive than HDD and be used only for applications which can justify the added cost When SSDs are within 30% of the $/GB of HDDs When SSDs are within 10% of the $/GB of HDDs When SSDs are within 50% of the $/GB of HDDs When SSDs are within 20% of the $/GB of HDDs Not Sure/Don't Know When SSDs are the same $/GB of HDDs My organization would completely replace HDDs and deploy flash as primary storage:
  • 83.
    2016 Flash MemorySummit 1.05% 10.53% 23.16% 34.74% 81.05% Other Hyperscale IaaS cloud service providers go all flash Server-based storage replaces external networked storage When flash memory endurance increases Flash hits a certain price per gigabyte relative to HDD All Flash Data Centers will happen when:
  • 84.
    2016 Flash MemorySummit 1.08% 13.98% 19.35% 24.73% 40.86% Other We are planning to use enterprise-class cloud storage with SSD. We are using use enterprise-class cloud storage with SSD. Not Sure/Don't Know We have no plans to use enterprise-class cloud storage with SSD. My organization's strategy for enterprise-class SSD-backed cloud storage is best described as:
  • 85.
    2016 Flash MemorySummit 2.15% 10.75% 12.90% 13.98% 60.22% Other We are using use NVDIMMs. We are evaluating NVDIMM technology We have no plans to useNVDIMMs. Not Sure/Don't Know My organization's strategy for NVDIMM storage is best described as:
  • 86.
    2016 Flash MemorySummit 35% 38% 43% 48% 70% NVMe FC Attached All Flash Arrays NVMe Ethernet Attached All Flash Arrays NVDIMM NVMe SSD DSSD I have not heard of it:
  • 87.
    2016 Flash MemorySummit Because opinions are like . My Opinion Everyone has one.
  • 88.
    2016 Flash MemorySummit Heirs to the Storage Kingdom 88 Hardware Defined Storage DSSD Architecture Software Defined Storage NVDIMM Components White BoxNVMe PCI SSD Open SourceNVMe SSD NVMe FC AFA NVMe Ethernet AFAHyperconvergedScale-Out Systems
  • 89.
    2016 Flash MemorySummit 89 All Storage will speak NVMe
  • 90.
  • 91.
    On Premise-as-a-Service $42,825 MSRP,7-speedautomatic transmission, all season tires, daytime running lamps, rains sensor, glass sunroof, power seat and steering column with memory iPod media interface, Sirius satellite radio, Harmon Kardon sound system, heated front seats, 17” spoke wheels, AMG sport line package $1.50 Pay only for the miles you drive Per Mile $0 DUE AT SIGNING
  • 92.