LumiLIVE VoteCast app

2. • Combine focus group-style
opinionresearch with quantitative
polling data
• Report results instantly
• Include images and video along
with chat and polling

3. • Lumi Mobile: four types of insight
• Example: political chat and
polling
• Opportunities for CNN

4. Self- Behavioral
Reported
Emotional Social

5. Mobile diaries
• Your values
• What you
watch on TV
and when
• Who you spend
time with

6. • Where and when
you are reachable
• Your traffic and
shopping patterns
• Which
emails, ads, calls
you respond to
and which ones
you don’t

7. Which people
and groups
influence you
How you express
opinion
What candidates
you like and
listen to

8. Simple phones
record emotions in
response to videos
Pick highest
impact ads /
speeches,
reading 1000s of
faces

9. • Active opinion sharing around
the candidates
• Reactions to moderators and
sponsors
• Polling results shared to
participants immediately

12. • Complement debate coverage with
live mobile polling in-venue and/or
with groups participating at home
• Run instant mobile research to gauge
opinion after each primary
• Accompany scheduled political
shows with mobile chat/polls; display
results onscreen

13. Focus Group Web/ Mobile 1st Gen Mobile Next Gen
15 Respondents 500 Respondents 10,000 Respondents
1 City 10 Cities 100 Cities
90 Minutes 30 Minutes 10 Minutes
30 Days to 5 Days to 0 Days to
Answer Answer Answer