Looking for pro-tips on optimizing your WordPress site for organic search? This is the presentation for you.

1. Source: blog.awardspace.com
Minnesota Network of SEOs
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

2. Current
 Director, Earned Media - Deluxe
 Director PR, Communications & Social
Media – MnSearch
Prior:
 VP, Director of Search and Content
Strategy – MWG
 iCrossing – Search strategy
Contributor to:
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
@adamdince

3. 
Brief introduction
 Domain name, hosting and URL structure
 Necessary plug-ins
 Best practices
– On Page SEO
– Off Site SEO
– Technical SEO
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

4. WordPress is a highly flexible CMS that can be easily
optimized for organic search. This presentation is
best suited for marketers/Webmasters who:



Are familiar with the WordPress Dashboard
Have a working knowledge of SEO
Are familiar with Google content guidelines and best
practices
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

5. 
Inbound links generate equity (PageRank), why give it to
WordPress.com? Build your own domain strength.
http://wordpress.org/hosting/

Consider branding before SEO when registering a domain
name

Register domain for two-years or longer at a time

If you can afford it, use dedicated hosting or host WordPress
on the same servers as your other Sites

HTTP or HTTPS doesn’t matter, but HTTPS might be a better
long term option for security and potential keyword data
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

6. © 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

7. Must-Have
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8. http://wordpress.org/plugins/allow-rel-and-html-in-author-bios/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

9. http://wordpress.org/support/view/plugin-reviews/all-in-oneschemaorg-rich-snippets
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

10. http://wordpress.org/plugins/wordpress-seo/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

11. http://wordpress.org/plugins/wordpress-seo/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

12. http://wordpress.org/plugins/wordpress-seo/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

13. http://wordpress.org/plugins/google-analytics-for-wordpress/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

14. http://wordpress.org/plugins/inboundwriter/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

15. http://wordpress.org/plugins/wp-robots-txt/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

16. http://wordpress.org/plugins/wp-greet-box/
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

17. A Few
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18. 
Don’t write to rank, write to engage your
audience

Where possible, optimize meta-data and
content with targeted keywords (avoid
stuffing)

Use a healthy mix of images and other
digital assets within your textual content

Use your blog’s on-site search data to
identify content and user-experience
gaps

It’s okay to use third-party content on
your site, but please get permission first
and don’t make it a habit
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

19. 
If your blog contributors have
Websites, ask them to link to your
blog, or at least their author page on
your blog

Share blog posts on Google Plus
page and relevant communities

Use hash-tags when sharing in
Google Plus (but don’t spam them)

In your Plus shares, mention
influencers and others you want to
read and possibly share

Hidden gem: Join Triberr.com it’s
free and opportunities abound to get
links to your articles from members
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.

20. 
Include social sharing buttons on all pages
(many great plug-ins available)

Don’t weigh your page-load time down
with too many active plug-ins

Test page-load time with Google
Webmaster Tools or
http://tools.pingdom.com/fpt/

Test authorship with Google Rich Snippet
tester

(Mobile) Choose a responsive or reactive
theme

View cached pages in Google and Bing to
ensure page is rendering properly to
search engines
Source: www.seospecialist.co.uk
© 2013 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.