SEO & Social Media Marketing w/ Tumblr

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My presentation from SMX Toronto 2013 on the "Social Sites You Shouldn't Overlook" panel, detailing how to successfully use Tumblr for social media marketing and SEO.

Social Media Marketing & SEO w/
Tumblr
Takeshi Young
Technical SEO Project Lead
Become, Inc
takeshiyoung@gmail.com

Tumblr
202M monthly/visitors
(quantcast)

Tumblr
202M monthly/visitors
(quantcast)

9th Largest network of
sites in the US

Tumblr
202M monthly/visitors
96 million blogs
(quantcast)

9th Largest network of
sites in the US

Tumblr
202M monthly/visitors
96 million blogs
(quantcast)

9th Largest network of
50% under age 25
sites in the US

What is Tumblr?

+

• Blogging • Feed
• Followers
• Sharing

Benefits of Tumblr
1.Dofollow Links
2.Awesome Content Discovery

Benefits of Tumblr
1.Dofollow Links
2.Awesome Content Discovery
3.Great Testing Ground

1) Dofollow Links
1.From the Blog
2.From Blog Posts

1) Dofollow Links
1.From the Blog
2.From Blog Posts
3.From Reblogs

2) Animated GIFs

When a client asks me to get them number 1 rankings in Google

1.Tumblr
2.4gifs.com
3.gifbin.com

Content Ideas
1.Memes (http://bit.ly/seomeme)
2.Animated GIFs
3.Quotes (as graphics)
4.Photography (especially B&W)

Grey Hat

1.“Curating” Content
2.Reblogging Content

Grey Hat

1.“Curating” Content
2.Reblogging Content
3.Redirecting Your Tumblrog

Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.

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SEO & Social Media Marketing w/ Tumblr

1. Social Media Marketing & SEO w/ Tumblr Takeshi Young Technical SEO Project Lead Become, Inc takeshiyoung@gmail.com

2. Tumblr

3. Tumblr 202M monthly/visitors (quantcast)

4. Tumblr 202M monthly/visitors (quantcast) 9th Largest network of sites in the US

5. Tumblr 202M monthly/visitors 96 million blogs (quantcast) 9th Largest network of sites in the US

6. Tumblr 202M monthly/visitors 96 million blogs (quantcast) 9th Largest network of 50% under age 25 sites in the US

7. Brands on Tumblr

8. What is Tumblr?

9. What is Tumblr? +

10. What is Tumblr? + • Blogging

11. What is Tumblr? + • Blogging • Feed • Followers • Sharing

12. Tumblr Dashboard

13. Benefits of Tumblr

14. Benefits of Tumblr 1.Dofollow Links

15. Benefits of Tumblr 1.Dofollow Links 2.Awesome Content Discovery

16. Benefits of Tumblr 1.Dofollow Links 2.Awesome Content Discovery 3.Great Testing Ground

17. Benefits of Tumblr 1.Dofollow Links 2.Awesome Content Discovery 3.Great Testing Ground

18. 1) Dofollow Links

19. 1) Dofollow Links

20. 1) Dofollow Links 1.From the Blog

21. 1) Dofollow Links 1.From the Blog 2.From Blog Posts

22. 1) Dofollow Links 1.From the Blog 2.From Blog Posts 3.From Reblogs

23. 2) Awesome Content Discovery

24. 3) Great Testing Ground

25. Benefits of Tumblr 1.Dofollow Links 2.Awesome Content Discovery 3.Great Testing Ground

26. Applications

27. Applications 1.Get Your Brand on Tumblr

28. Applications 1.Get Your Brand on Tumblr 2.Microsites

29. Applications 1.Get Your Brand on Tumblr 2.Microsites 3.Building Backlinks

30. Applications 1.Get Your Brand on Tumblr 2.Microsites 3.Building Backlinks 4.Content Testing Ground

31. Content Ideas

32. 1) Memes http://bit.ly/seomeme

33. 2) Animated GIFs When a client asks me to get them number 1 rankings in Google 1.Tumblr 2.4gifs.com 3.gifbin.com

34. 3) Quotes

35. 4) Photography

36. Content Ideas 1.Memes (http://bit.ly/seomeme) 2.Animated GIFs 3.Quotes (as graphics) 4.Photography (especially B&W)

37. Grey Hat

38. Grey Hat 1.“Curating” Content

39. Grey Hat 1.“Curating” Content 2.Reblogging Content

40. Grey Hat 1.“Curating” Content 2.Reblogging Content 3.Redirecting Your Tumblrog

41. Social Media Marketing & SEO w/ Tumblr Takeshi Young Technical SEO Project Lead Become, Inc takeshiyoung@gmail.com

SEO & Social Media Marketing w/ Tumblr

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