This document provides an overview of Moringa Oleifera Farms and Industries Limited's (MOFIL) operations and plans to address malnutrition in Ghana through the cultivation and sale of moringa products. MOFIL aims to develop, produce, and market moringa nutritional supplements and fortified foods. Their "Green Journey" involves establishing moringa farms, producing MOFF-branded supplements and foods, providing agricultural consultancy, and conducting marketing campaigns. Financial projections estimate that MOFIL could achieve over $3 billion in total annual sales by 2019 by expanding farmer support and market penetration across Ghana, Africa, and internationally. MOFIL's management team and partners are presented, along with metrics to track their progress

1. Moringa
Oleifera Farms
and Industries
Limited
Presentation by
Joseph Brenyah
August 23, 2014
Better Nutrition, Better Health

2. Better Nutrition, Better Health
The Scar Face of Malnutrition
 In the developing world:
• 230 million (39%) children under five are chronically malnourished
• 54% of deaths among children under 5 are linked to malnutrition
 In Ghana:
• Only 76,500 children under five out of 2.55 million have normal weight.
• 612,000 are underweight, 51,000 are chronically malnourished, 178,500 have acute
malnutrition and 1,887,000 are anaemic. (GDHS, 2005)
• 1,100,000 or 43% of pregnant mothers received Vitamin A supplementation within two
months after delivery and 1,100,000 or 47% of mothers are anaemic. (GDHS, 2005)
• Protein Energy Malnutrition (PEM) is the single greatest cause of child mortality (54%)
• Over 19 million middle and low income earners are in danger of malnutrition.
… appropriate and affordable solution required...

3. Better Nutrition, Better Health
Imagine Ghana Without Malnutrition
…this is MOFIL’s message of hope
• The Armah Family has used moringa products for the
past five years through our outreaches and is free from
malnutrition.
• Little Tom is plagued with acute
malnutrition like the other 178,500 children.
- A quick and cheap solution exists.
• Farmer Andoh’s vegetable farm is destroyed by
excessive and persistent use of chemical fertilizers.
- One of the 300,00 farmers who are enjoying a new lease
with our new plant growth hormones from moringa.
…MOFIL’s Green Journeyhas begun and Malnutrition
will be no more …

4. MOFIL Green Journey’s Goal
• To develop, produce and market Moringa Oleifera nutritional
supplements and fortified foods to fight malnutrition and
ensure intake of balanced diets for optimal growth with a
vision of Ghana Without Malnutrition and ultimately the World
Without Malnutrition.
 The Green Journey moves on through:
• Our MOFF® brand of Moringa Nutritional Supplements
• Our MOFF® brand of Moringa Fortified Foods
• Our Free Agricultural Consultancy
• Our Powerful Ghana MAP Nationwide Media Campaign
Better Nutrition, Better Health

5. The Green Journey
… ensures adequate economic returns with enormous
social benefits.
Social Benefits
 Practical and proven ability of moringa to wipe out malnutrition quickly
and cheaper than many interventions.
 Solution to the 230 million children in the developing world suffering
from malnutrition.
 Relief to 19 million Ghanaian low and middle income earners riddled
with malnutrition.
 Reduction of childhood blindness and mortalities.
 300% increased income for over 300,000 farmers
Better Nutrition, Better Health

6. Target Market Data
Ghana
Africa
USA/Europe
Africa $0.10B
USA/Europe $0.55B
Ghana $0.45B
Better Nutrition, Better Health Total Addressable Market

7. Target Market Size
$0.10B
$0.15B
5%
200,000 Early
Adopters in 2008 who
were mainly pregnant
women, children and
the elderly.
Better Nutrition, Better Health
Low Earners
B2B
Institutional
Export
$0.55B $0.20B

8. Market Analysis
Target Market
• Low/middle income earners – Prone to malnutrition.
• Export and local orders – Business-to-Business
General Needs
• Children – Adequate nutrition for optimal growth
• Pregnant women – Proper nutrition in pregnancy/lactation
• Elderly – Nutrient supplementation to help manage infirmities
• Youth – Nutritional supplementation for active life.
 Unique Needs
-Appropriate and cheap but effective nutritional
supplementation to combat severe malnutrition.
 Our Positioning: Dominant and convenient with expected
acceptance through a strong brand awareness campaign.
Better Nutrition, Better Health

9. Environmental Enablers & Obstacles
Enablers
• Moringa grows well in many soils and produces
well if irrigated in severe drought.
• Production from organic sources will increase the
high nutritional and health benefits of our products.
Obstacles
• Excessive drought decreases production of leaves
but can be overcome by irrigation.
• Weak brand awareness and high taste of citizenry
for imported products,
• Availability of cheap competing chemical and
synthetic based products and other highly
differentiated products.
Better Nutrition, Better Health

10. Current Model
MOFIL
Bank and
other
Financing
Institutions
Farmers
B2B,
Institutional
Distributors
Consumers
Advertising
& PR
Loan + Free
Training
Loan
Repayment
Direct channel
Indirect
channel
Loan repayment
Loans +
Grants
Production input –
Leaves, Seeds, Flowers
Production Marketing
Better Nutrition, Better Health

11. The Next Step to Scale
MOFIL
Ghana MAP
Farmers
NGOs
Distributors
Consumers
Advertising
& PR
Loan +
Grants
Loan
Repayment
Direct channel
Indirect
channel
Loan repayment
Loans +
Grants
Production input –
Leaves, Seeds,
Flowers
Production Marketing
Better Nutrition, Better Health
Bank and
other
Financing
Institutions
Farmers
Associations
Institutional
B2B
Loan + Free
Training
Farmers
Loan repayment
Indirect channel
Direct channel
Indirect channel
Certification

12. Forecast and Financial Projections
2012 2013 2014 2015 2016 2017
Beginning Cash $ 600 $ 41,180 $ 31,160 $ 669,860
$
1,419,545 $ 2,891,748
Earned Income:
Product Sales $200,000 $200,000 $ 300,000
$
1,500,000 $ 2,664,000 $ 2,743,200
Services $100,000 $100,000 $ 250,000
$
300,000 $ 360,000 $ 432,000
Total Earned Income $300,000 $300,000 $ 550,000
$
1,800,000 $ 3,024,000 $ 3,175,200
Expenses:
Costs of Product Sold $150,000 $150,000 $ 275,000
$
600,000 $ 1,008,000 $ 1,058,400
Payroll Related $ 27,720 $ 27,720 $ 85,800
$
280,715
$
308,787 $ 339,665
Other $ 31,000 $ 32,300 $ 50,500
$
169,600
$
235,010 $ 243,901
Total Expenses $208,720 $210,020 $ 411,300
$
1,050,315 $ 1,551,797 $ 1,641,966
Net Income $ 91,280 $ 89,980 $ 138,700
$
749,685 $ 1,472,203 $ 1,533,234
Investment Activity
Cash used for Purchases $250,700 $350,000 $ 500,000
$
250,000
$
250,000 $ 750,000
Cash from Grants/Investments/Int $200,000 $250,000
$
1,000,000
$
250,000
$
250,000 $ 250,000
Ending Cash $ 41,180 $ 31,160 $ 669,860
$
1,419,545 $ 2,891,748 $ 3,924,982

13. Competitive Analysis
Key Products
Features
Strengths Weaknesses
MOFIL -
MOFF®
supplement and
fortified foods
Cheap, well
processed,
nutritious and
organic
Powerful bio-
available nutrients;
Raw materials
available locally
Poor branding/
marketing; No
economies of
scale
Imported natural
and organic food
supplements
Highly
differentiated
and expensive
Well established
distribution channels
Very expensive
and elitist
Imported chemical
and synthetic
supplements
Cheap and
mostly synthetic
Cheap and abundant Ineffective against
malnutrition
Local Moringa
Products
Slightly
expensive, poor
production
Low production but
high patronage
Poor quality,
adulteration and
expensive
Better Nutrition, Better Health

14. Critical Success Factors
• Professionalism with high quality and
motivated staff to ensure operational
efficiency and adequate financial returns on
investment.
• Strong corporate and product branding to
communicate the outstanding value of our
product and service delivery to our customers.
• Innovation in the development of new Moringa
products and services for sustained customers’
satisfaction and interest in healthy lifestyles.
Better Nutrition, Better Health

15. Management Team
Better Nutrition, Better Health
Joseph Brenyah – Chief Executive Officer – HND (Ind.
Chem.), Dip. Project Mgt, Dip French, AA (Theology)
Robert Morris - 1st Vice President – BA, MBA
Ogbonna Ujor - 2nd Vice President - HND (Mech Eng.),
Cert. (Int. Mgt)), Dip (Plant Eng.)
Welbeck Nani – Accountant/Internal Auditor – CA
Ghana (Chartered Accountant)
Kwadwo Ofosu – Factory Manager – HND
Accountancy, Dip. Business Studies
Cynthia Ofori-Attah – Quality Control Officer – B.
Pharm., Post Grad. (Sales & Marketing)
Johnson Kusi- Marketing Research Officer – B. Com
…Experienced people with many years of
service in various sectors …

16. Our Esteemed Partners
• Christian Volunteer Service International – Developmental NGO
and Shareholder
• Joe-Bren Enterprises – Moringa Farmer and Shareholder
• Moringa Oleifera Farmers Association – Moringa grassroots
Farmers’ group and Shareholder
• African Women Initiatives for Development and Empowerment –
Women developmental NGO and Shareholder
• ExxonMobil Foundation – Grant Donor
• United Bank for Africa – Our bankers
Better Nutrition, Better Health

17. AMOUNT NEEDED
2015 2016 2017 2018
MOFIL – FINANCING PLANBetter Nutrition, Better Health
2019
$1.50m
Farmers supported 300,000 $0.25m
350,000
$0.25m
400,000
$1.0m
500,000
$1.0m
600,000
Grants/Loan Grants Grants Loans/Investment Loans/Investment

18. Metrics Dashboard
2015 2016 2017 2018 2019
Farmers
Supported
300,000 350,000 400,000 500,000 600,000
Market
Penetration
5% 10% 15% 20% 25%
Annual
Sales
Growth
5% 5% 15% 20% 25%
% Increase
in income of
farmers
300% 5% Annual
increase
% of Grants
to Earned
Income
14% 8.3% 7.8% 0.0% 0.0%
Better Nutrition, Better Health

19. Metrics Dashboard (2)
• Subsidiary companies to be set up to handle specialty
sectors: food fortification, organic fertiliser, plant growth
hormones, water purification etc. after 2015.
Social rating index:
• 30-40% reduction in malnourished children under five
years old in 5 years.
• 20% reduction in malnourished pregnant mothers in 5
years.
• 10-20% reduction in malnourished low income earners
in 5 years.
• Fortification of all staple cereals and oils in 5-10 years.
Better Nutrition, Better Health

20. Moringa Oleifera Farms and Industries Limited
Accra, Ghana
Better Nutrition, Better Health
The Green Journey is on
…Malnutrition must be eradicated…
Join us to make it a reality
THANK YOU