This document provides an executive summary for an organic baby food business plan. It outlines that the plan aims to tackle malnutrition in India by providing nutritious organic baby food. The global baby food market was worth $36 billion in 2010 and is projected to reach $55 billion by 2015, with emerging markets like India showing strong growth. The business plan proposes producing organic baby food through partnerships with unemployed rural youth and farmers to reduce costs and involve local communities. It identifies regions like Asia, the Middle East, and Latin America as promising new markets for baby food due to growing populations and incomes.

1. BIO-BUSINESS PLANORGANIC BABY FOOD
Group Members: Gufran Pathan,
Kaushik J.Talukdar,
Deepankar Patel,
Monika Sharma,
Neil Damien.

2. Executive Summary
• Our plan is all about Organic baby food and its emerging
market in India. It would help to tackle and subsequently
eradicate malnutrition, infant mortality and other health
challenges related to children. We seek the happiness of
every baby by providing quality organic baby food with
essential nutrients, free from any harmful chemicals to
ensure their healthy future. In 2010, the global baby food
market was US$36 billion with dried baby food(US$3.7
bn), milk formula(US$25.2 bn), prepared baby
food(US$6.5 bn),other baby food(US$1.4 bn). .Its market
is expected to reach a value of US$55 billion by 2015.

3. •
Baby food is increasingly reliant on emerging markets such as India,
Russia, China, and Argentina, each with positive growth of more
than 10% in 2010. However, not all developing markets are showing
the same vigorous growth.
• Western Europe is seeing flat to declining retail sales. This regional
market is suffering from the combination of falling birth rates,
increased breastfeeding driven by governmental initiatives, and
continued economic uncertainty caused by possible cutbacks in
order to control ballooning deficits.
• 1. As a proportion of the total population, the number of children is
falling globally. The number of households continues to rise
(growing by an annual average of 2.1% for the past two decades)
but households have fewer children.The average number of children
per household on an international scale has fallen from 1.9 in 1980,
to 1.2 in 2010. This means that many families will have greater
spending power for a smaller number of children, resulting in greater
expenditure per child, particularly in developed markets.

4. • 2. Despite the global economic turmoil, baby food has
performed quite well in relation to other food categories,
in terms of both retail value and volume. Consumers are
typically more willing to reduce their expenditure on other
packaged food indulgences before cutting back on baby
food. Baby food’s performance in the last five years
illustrates that baby food is generally recession-proof.
• 3. Overall, packaged food categories such as
confectionery, ready meals and soups bore the full brunt
of contracting consumer confidence and spending power
during the worst of the global recession in 2009.

6. • The competitive advantage is that the largest number of
babies is born in geographies with fastest growing
consumer spending, low consumption of pediatric
nutrition products, and more women are entering the
workforce, which is driving the demand for breastfeeding
alternatives. These factors in combination with growing
number of research demonstrating the absolute need of
balanced nutrition for growth and development of child &
its health will continue to drive spending on pediatric
nutrition products. Organic baby food production can be
accomplished by incorporating the unemployed
educated and non-educated youth of rural areas in our
company. We can further encourage the rural farmers for
organic baby food crop farming.

7. • This would bring down the cost of baby food due to large
scale production. The rural population will be more
accepting of it because of reduced cost and more
involvement of the rural people in it’s production.
• There is excellent prospect for investment into baby food
& pediatric nutrition market worldwide especially into
developing regions such as Asia, MEA and Latin
America with large ever growing baby population and
increasing income levels. China, Russia, Brazil, India,
Indonesia &Saudi Arabia are the most promising
untapped markets for as these countries have highest
baby population and fastest growing middle class
population.

8. Why do they need?
• The following data
show the malnutrition
among children.
Organic baby food
can contribute a lot to
decrease this
number.

10. How do they want to buy it ?
• Data shows reason for
people involvement in
online retailing of various
products. This can be the
evident of the fact that
people nowadays are
becoming more and more
dependent on online
retailing. Thus we think of
selling organic baby food
online so as to meet their
demands. This will foster
our business.