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2014 competition entry_presentation_space_unicornz
- 2. Our app is to help people of any age, mainly students With struggles like bullying and being lonely. They could use it any day and time and its for the people who have problems.
- 4. At school nobody seems to talk to me and I feel alone, what should I do?
- 5. You type whats wrong and the automated message will reply with advice, and emapthetic message or a generally nice message.
- 6. My team, SpaceUnicornz is developing an app to help teenagers, children and adults that are getting bullied or have a problem that they need help with by suggesting things to help them and giving them advice on what to do. If someone is being bullied we will give advice to them just by texting a comment
- 7. Our Wireframe for E-Friend using Balsamiq
- 8. Girl (12) – I would like an app that helps me with issues but I would want it to be specific and give good advice that isn’t vague. Boy (13) – An advice app would be a good idea because if you were in trouble you could get help. Woman (adult) – this app would be really good and helpful to children and teenagers, but you have to remember that some people might be too embarrassed to get the app or act on your advice. Also they might be rude when submitting problems. Woman (Adult) – This app would be very helpful and would help children that are too shy to speak to adults for help. You will need to start with a small amount of users though so it isn’t as hard to give advice.
- 9. There aren’t really any apps out there like ours however there are some advice apps that are similar but don't give help for more serious problems like bullying they just tell you how to tie your shoe ect.
- 10. Our apps main purpose is to help people that are too shy to speak to someone about their worries and to give advice to people who might not know what to do.
- 11. We will need to be able to have the app to answer problems by “texting” the problem they want to talk about and we will be able to do this on app making websites, however we don’t know how we are going to make the app have a “texting” feature with automated messages
- 12. We aren’t going to have our app at a cost because if it is an app to help people then you shouldn’t have to pay to have help. People we asked thought this too which is why our app is going to be free. However, if we wanted to earn money by this app we would add advertising so it wouldn’t be at any cost to the users. However if a school was to buy the app then they could buy it for about 69p each so that no adverts would be diplayed.
- 13. We will try and advertise but hopefully people will find our app if they need help and they want help. We would advertise using posters and perhaps putting up adverts on webpages or other apps.
Editor's Notes
- A title slide describing the name of the app, the team name and the names of team members and possibly a logo, if you have one already
- What is the background situation you are addressing? Describe the context users are experiencing. Example: Buzzer Buddiez: Who? Students What? Students are studying for exams When? 7am Where? Student dorm Why? Late night cramming, student likely to oversleep
- What specific problem do people encounter in that situation? Use the results from your user research Examples: Buzzer Buddiez: your alarm does not work and you are thus late for: school, work, exams, doctor etc Transit: Many parents don’t speak English and their children have to translate the feedback that a teacher provides. When the feedback is negative students mistranslate. Oyster on the Go: You don’t remember how much money you have left on your pay-as-you-go Oyster card and run out of credit when you urgently need to get on a train Cattle Manager: You need to run backwards and forwards between the office and your cows, taking notes on paper and wasting time or loosing notes
- What core question are you addressing with the app? Examples: Buzzer Buddiez: how can you avoid oversleeping? Transit: how can negative teacher feedback be translated accurately? Oyster on the Go: how can you be more aware of how much credit you still have on your Oyster card? Cattle Manager: how can you keep track of injections for your cows while you are out and about looking after them?
- Use your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users. Examples: Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but don’t get up. Friends and family i.e. social pressure can help to push you to actually get out of bed. Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers. Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go. Cattle Manager: You can keep a simple record of your actions on your phone
- To introduce the judges to your team and the product, include your final min elevator pitch here. Example: - Buzzer Buddiez: Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]
- Summarise what you have learnt about your users. Remember, these profiles must be based on the real users you interviewed during scoping.
- Summarise what other solutions or alternatives you have found that already exist in the market and explain why they don’t fully solve the problem you are looking at or why your proposed solution is better.
- Give an overview of your app’s core feature and your MVP user stories.
- Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.
- Summarise what you have learnt about data, content and technical feasibility. This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.
- Outline the three core marketing activities you planned and how you are going to reach your specific users in a targeted, simple, social, scarce and cheap way.