2. Connect the world’s professionals
to make them more productive
and successful
Our mission
3. For our members
The professional
profile of record
Connect all of the
world's professionals
Identity Networks Knowledge
The definitive professional
publishing platform
7. For our customers
Hire
Power half of
all hires
Market
The most effective way for
marketers to engage
professionals
Sell
The start of every
sales opportunity
26. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Monthly unique visitors
12M
187M
As calculated by comScore, Q4 quarterly average for each year, including SlideShare beginning in 2012
27. 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Total annual page views
2B
47B
As calculated by comScore, including SlideShare beginning in 2012
28. Mobile traffic
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
41%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
30. Adjusted EBITDA
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
$376M
$5.5M
Adjusted EBITDA is a Non-GAAP financial measure. The presentation of this financial information is not intended to be
considered in isolation or as a substitute for, or superior to, financial information prepared in accordance with GAAP. A
reconciliation of Non-GAAP Adjusted EBITDA to GAAP Net Income (Loss) is included in this presentation.
31. Our operating priorities
Talent
Build a world
class team
Technology
Create data driven
development
at scale
Product
Develop products our
members love
Monetization
Scale profitable
business lines
