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LinkedIn Content EcosystemDavid HahnVice President, Product ManagementLinkedIn

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1 of every 3professionalson the planet is LinkedIn

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Our Mission.Connect the world’s professionalsto make them more productive and successful

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Connect Talent withOpportunity.

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Inform, educate, andinspire professionals.

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Definitive professionalpublishing platform.

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Job seeking

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WW Unique Visitors74,99133,98029,19026,96423,40624,695source: comScore, Global Monthly Unique Visitors (March 2013)

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WW Unique Visitors181,152source: comScore, Global Monthly Unique Visitors (March 2013)

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LinkedIns content evolutionContent marketing opportunityPatterns of successLinkedIns content evolution

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Content Evolution:Editors are being replacedby your network.

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Early start-up execFinance execRelevance driven by your professional profileVS.

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Content Evolution:Exclusive content is magnetic.

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Influencers

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Five top tips to startinga successful business

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The “Oh Sh**” List & 14 OtherInvaluable Financial Lessons YouNeed to Know Now

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How to Read the Week’sEconomic and Market Signals

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The Heart of Leadership

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Content Evolution:Mobile is acceleratingcontent consumption.

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LinkedIns content evolutionContent marketing opportunityPatterns of success

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Content Marketing:Marketing is a first class citizen

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+ Follow BlackRock • Like (12) • Comment (8) • Share • 3 days agoBlackRockBlackRock Investors are wondering: What happens when the Federal Reserve not only stops buyingbonds, but also starts raising interest rates and selling the bonds that they currently hold? MattTucker weighs in. http://bit.ly/X7DTFSWhat Happens When the Fed Goes Home? | iSharesBlogbit.ly • I have written previously about the signs thatinvestors can watch for to get an idea of when interest ratesmay be headed higher. One of these signs is a change inbond purchase patterns by central banks such as theFederal Reserve.• SponsoredEconomy

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Content Marketing:Social proof. Included.

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ShareCommentLike

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Content Marketing:Your customers have a lotto contribute.

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“In short time posting onLinkedIn, quality of comments ishigher than anything Ive seen in12+ yrs of online journalism.”Herb Greenberg

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Citi: Building engaged communities120K+ 50KTotal Members Comments per year

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APIs powering AMEX OPEN FORUM member’sexperiences

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LinkedIns content evolutionContent marketing opportunityPatterns of success

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Make your customers more productive and successful#1BlackRock 4 things to know about golds biggest sell-off in years http://bit.ly/12FpSCZHas Gold Lost its Luster? | iShares Blogbit.ly • Of all the investment topics Ive discussed with clients, whetherto invest in gold usually elicits the most divergent opinions. As aninvestment that is almost impossible to value, peoples views on goldare often more a matter of philosophy than...Like (12) • Comment (6) • Share • 9 days ago

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Be the editor#2Citi Who are the most influential, iconic women in the world? In this video, Time Magazine’s ExecutiveEditor profiles far-reaching women in from the magazine’s 100 most Influential People in the World listhttp://on.citi.us/Yc8kPtWho Are The Most Influential Women in the World?on.citi.usTIME Executive Editor Radhika Jones discusses thefar-reaching influence of the iconic women on the 2013 TIME 100list.Like (51) • Comment (7) • Share • 3 days ago

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Make it snackable#3

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Value the "who""#4

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Sallie KrawcheckPast President of Merrill Lynch,US Trust, Smith Barney