The document discusses how the workplace is changing and becoming more social in nature. It argues that while bureaucracy and silos served purposes in the past, organizations must now master complexity, deal with shifting boundaries, and remove friction. Acknowledging the social nature of business is key to adapting to changes in society and the convergence of technologies that are blurring traditional boundaries.

1. The Power of Social Business Kate Carruthers Digital & Community Manger, Genea

2. Consider three things… Bureaucracy Silos Boundaries

3. Bureaucracy is not evil – it helped communication

4. Silos are not evil – sometimes they are efficient Source: citytraces.julieshiels.com.au

5. But the workplace is changing, as is society

7. Convergence is our friend http://www.jorymon.com/tag/apple-ipad/ http://www.geekosystem.com/cat-ipad-video/ http://www.motioncomputing.com.au/products/tablet_pc_le17.asp

8. We must: Master complexity Deal with shifting boundaries Remove friction Acknowledging the social nature of business is key

9. Thank you. Kate Carruthers kate.carruthers@genea.com.au @kcarruthers @GeneaFertility