When was the last time you checked your mobile phone? An hour ago? Five minutes ago? Are you reading this on your phone right now? At the end of 2014 global mobile devices and connections grew to 7.4 billion up from 6.9 billion in 2013. Chances are … you’re one of these 7.4 billion who keep their mobile device close by. For your friends it may scream “Annoying!” For marketers, though, it screams “Opportunity!” So why haven’t you started an SMS program?