Marketing automation streamlines workflows to accomplish more with less time. It is used by 75% of marketers and is essential to compete. Automation can help with content creation tasks like keyword research, content planning with calendars, and content editing. It can also help with content distribution through targeted segmentation, social media posting, and drip campaigns. Automation integrates into a content marketing strategy by helping analyze results and efficiently move consumers through the marketing funnel to reach business goals.

2. Why Do You Need Content Marketing
Automation?

4. Marketing Automation is a way to streamline
your workflows and accomplish more in less
time.

5. ● 75% of marketers currently
use at least one marketing
automation tool.
● Automation works when
you can’t, and is essential
to compete with other
businesses in your
industry.

6. How Your Business Can Use Automation For
Content Marketing

7. Automation For Content Creation

8. Brainstorming:
● SEO research can be automated through keyword
research platforms. Find the best keywords to reach
your target audience.
● Set up Google Alerts to find relevant topic ideas for
your specific keywords.

9. Planning:
● Create a content calendar and set reminders so
your content marketing is consistent.

10. Creation:
● Use proofing automation tools to streamline your
editing process.
● Automation software can transform content pieces
for different platforms.

11. Automation For Content Distribution

12. Specific Targeting:
● Segment your audiences in your CRM to deliver
relevant and personalized content to your
consumers.
● Retarget to move consumers through your
marketing funnel.

13. Social Media:
● Automation software like Zapier or Hootsuite can
distribute content on all social media platforms at
once.

14. Connect Workflows Together:
● Automate communication and create drip
campaigns to follow up with potential customers.
● Send specific content based on actions a consumer
takes on your site.

15. Analyze Results:
● A/B testing
● Automated Google Analytics reports to see what
content is driving the most traffic to your site.

16. Integrating Automation Into Your Content
Marketing Strategy

17. A marketing strategy begins with your goals and is a
map of how to reach them. Automation is effective
when used as a tool to reach your business goals.

18. Automation is essential to move today’s consumers through the
marketing funnel efficiently and should be part of every marketer’s
digital marketing strategy.

19. Thank You!
Leah La Masney
UCSD Content Marketing 2019