Middle East & Africa OTT Platform Market Analysis, 2021-2025

Middle East & Africa OTT
Platforms Market Analysis,
2021
marknteladvisors.com

Copyright 2021. Reproduction is forbidden unless authorized. All rights reserved. 2
Document Outline
Table of Content
Market Segmentation, Scope of Work
05
Research Process & Methodology
Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research
Methodology, Forecasting
15
Introduction
About Us, Key Questions Answered In This Study
02
Sample Pages
Middle East & Africa OTT Platforms Market Analysis, 2021
23
Commercials 55
Disclaimer 57

Market Segmentation
Middle East & Africa OTT Platforms Market
• Video on Demand
• Online Gaming
• Music Streaming
• Communication
By Type
• UAE
• Saudi Arabia
• Qatar
• Bahrain
• Oman
• Kuwait
• Egypt
• South Africa
• Turkey
• Israel
• Others
By Country
By Company
• Telly
• Amazon
• Netflix
• StarzPlay
• Apple TV+
• beIN Connect
• Turkcell
• Wavo (OSN Streaming)
• Icflix
• Shahid
• Education and
Learning
• Media &
Entertainment
• Gaming
By Service Vertical
• Advertising-Based
• Subscription-Based
• Transaction-Based
By Monetization Model
• Desktops and
Laptops
• Smartphones and
Tablets
• Internet Protocol
Television
• Others (Gaming
Consoles, etc.)
By Streaming Device
Get the sample pages of the report: https://www.marknteladvisors.com/query/request-sample/middle-east-africa-
ott-platform-market.html

Table of Content (1/8)
Historical Year: 2016
Base Year: 2020
Forecast Year: 2026
Table of Content
1. Introduction
1.1. Market Segmentation
1.2. Product Definition
1.3. Research Process
1.4. Assumptions
2. Executive Summary
3. Middle East & Africa OTT Platform Startups Ecosystem
4. Impact of COVID-19 on Middle East & Africa OTT Platform Market
5. Expert Verbatim- What our Experts Say?
6. Middle East & Africa OTT Platform Market Analysis,2016-2026F
6.1. Market Size & Analysis
6.1.1. By Revenues (USD Billion)
6.1.2. By Subscribers (Million)
6.2. Market Share & Analysis
6.2.1. By Type
6.2.1.1. Video on Demand
6.2.1.2. Online Gaming
6.2.1.3. Music Streaming
6.2.1.4. Communication
6.2.2. By Monetization Model

Base Year: 2020
Forecast Year: 2026
Table of Content
6.2.2.1. Advertising-Based
6.2.2.2. Subscription-Based
6.2.2.3. Transaction-Based
6.2.3. By Service Vertical
6.2.3.1. Education and Learning
6.2.3.2. Media & Entertainment
6.2.3.3. Gaming
6.2.4. By Content Form
6.2.4.1. Arabic
6.2.4.2. Foreign
6.2.5. By Streaming Device
6.2.5.1. Desktops and Laptops
6.2.5.2. Smartphones and Tablets
6.2.5.3. Internet Protocol Television
6.2.5.4. Others (Gaming Consoles, etc.)
6.2.6. By Country
6.2.6.1. UAE
6.2.6.2. Saudi Arabia
6.2.6.3. Qatar
6.2.6.4. Bahrain

Base Year: 2020
Forecast Year: 2026
Table of Content
6.2.6.5. Oman
6.2.6.6. Kuwait
6.2.6.7. Egypt
6.2.6.8. South Africa
6.2.6.9. Others
6.2.7. By Company
6.2.7.1. Market Shares
6.2.7.1.1. By Revenue
6.2.7.1.2. By Subscribers
6.2.7.2. Strategic Factorial Indexing
6.2.7.3. Competitor Placement in MarkNtel Quadrant
6.2.8. Market Attractiveness Index
6.2.8.1. By Type
6.2.8.2. By Monetization Model
6.2.8.3. By Service Vertical
6.2.8.4. By Streaming Device
6.2.8.5. By Country
7. UAE OTT Platform Market Analysis, 2016-2026F
7.1.1. By Revenues (USD Billion) & By Subscribers (Million)

Base Year: 2020
Forecast Year: 2026
Table of Content
7.1.2. By Subscribers
7.2.1. By Type
8. Saudi Arabia OTT Platform Market Analysis,2016-2026F
8.2.1. By Type
9. Qatar OTT Platform Market Analysis, 2016-2026F

Base Year: 2020
Forecast Year: 2026
Table of Content
9.2.1. By Type
10. Bahrain OTT Platform Market Analysis, 2016-2026F
10.2.1. By Type
11. Oman OTT Platform Market Analysis, 2016-2026F
11.1. Market Size & Analysis & By Subscribers (Million)
11.2.1. By Type

Base Year: 2020
Forecast Year: 2026
Table of Content
12. Kuwait OTT Platform Market Analysis, 2016-2026F
12.2.1. By Type
13. Egypt OTT Platform Market Analysis, 2016-2026F
13.2.1. By Type
14. South Africa OTT Platform Market Analysis,2016-2026F
14.1. Market Size & Analysis & By Subscribers (Million)

Base Year: 2020
Forecast Year: 2026
Table of Content
14.2.1. By Type
15. Middle East & Africa OTT Platform Market Policies, Regulations, Product Standards
16. Middle East & Africa OTT Platform Market Trends & Insights
17. Middle East & Africa OTT Platform Price Analysis
18. Middle East & Africa OTT Platform Customer Behaviour Analysis
18.1. Consumer Trends and Preferences
18.2. Factors Affecting Buying Decision
19. Middle East & Africa OTT Platform Market Dynamics
19.1. Growth Drivers
19.2. Challenges
19.3. Impact Analysis
20. Middle East & Africa OTT Platform Market Hotspot & Opportunities
21. Middle East & Africa OTT Platform Market Key Strategic Imperatives for Success & Growth
22. Competition Outlook
22.1. Competition Matrix
22.1.1. Service Portfolio

Base Year: 2020
Forecast Year: 2026
Table of Content
22.1.2. Target Markets
22.1.3. Research & Development
22.1.4. Strategic Alliances
22.1.5. Strategic Initiatives
22.2. Company Profiles of top companies (Business Description, Product Segments, Business Segments, Financials,
Strategic Alliances/ Partnerships, Future Plans)
22.2.1. Telly
22.2.2. Amazon
22.2.3. Netflix
22.2.4. StarzPlay
22.2.5. Apple TV+
22.2.6. beIN Connect
22.2.7. Turkcell
22.2.8. Wavo
22.2.9. Vimeo
22.2.10. Shahid Plus
23. Disclaimer

Copyright 2021. Reproduction is forbidden unless authorized. All rights reserved.
Middle East & Africa OTT Platforms Market Outlook, 2016-2026F

Middle East & Africa OTT Platforms Market Outlook, By Revenues (1/5)
Figure XX: Middle East & Africa OTT Platforms Market Revenues (USD Million), Subscribers (Million), 2016-2026F
• The Middle East & Africa OTT Platforms Market is in its embryonic stage in 2020. However, the technological advancement in data
compression and video streaming has enabled individuals to use such services at comparatively poor infrastructure, over the past few
years. For instance: Simplestream services allow individuals to watch videos from 2G to 5G network with only 100 Kbps bitrates and
enable them to enjoy HD videos at low speed as 1Mbps. Hence, expected that demand for the OTT platform would mount over the next 5
years.
• The spread of COVID-19 has led to lockdown in various Middle East & African countries. A major portion of the population was directed to
stay indoors. Therefore, with reduced outdoor movement limiting sources of entertainment, the demand for OTT platforms has spiked in
the region, primarily in GCC. The competitors such as Netflix, StarzPlay, Amazon Prime, etc., witnessed a surge increase in subscribers
2016 2017 2018 2019 2020 2021F 2022F 2023F 2024F 2025F 2026F
Revenue (USD Million) Total Subscirbers (Million)
CAGR
CAGR
Revenue: XX%
Subscribers: XX%
Revenue: XX%
Subscribers: XX%
Source: MarkNtel Advisors

Middle East & Africa OTT Platforms Market Revenue Share, By Type (1/3)
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Type, 2016 & 2026F
*These are dummy charts and do not represent actual value
• Video on Demand: This segment is expected to dominate the global OTT platform market due to the ubiquity of high speed fixed
broadband connection in some of the Middle East & African countries such as UAE and Qatar. For instance: The fixed broadband speed
reached 100Mbps in UAE in the year 2020 as per UAE's Telecommunication Regulatory Authority (TRA).
• Currently, the video on demand market has been majorly driven from the developed gulf countries. The introduction of 5G network in
populated countries such as Egypt, Morocco, etc. is expected to attract individuals for video on demand services in the forthcoming years.
Thereby, it is expected that the market share of video on demand segment would rise by 2025.
• The OTT providers focus to expand their target customers which is driving the number of partnerships with operators in the region. This
is expected to add more video on demand subscribers due to the expansion of services in the number of states by 2025.
2026F
Video on Demand
Online Gaming
Music Streaming
Communication
2020

Middle East & Africa OTT Platforms Market Revenue Share, By Monetization Model
(1/3)
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Monetization Model, 2016 - 2026F
• Subscription-Based: This segment is expected to account for the highest revenue share in the Middle East & Africa market. This is
attributed due to the increasing number of OTT companies providing a subscription-based model. Furthermore, the rising number of
subscribers for video on demand and linear online video in the Middle East region, particularly in UAE and Saudi Arabia is further
supporting the segment to grow from the past few years.
• The companies provide subscription model in the different paying periods such as weekly, monthly, etc. in the region, this provides
flexibility to join and leave choices to end-users. Moreover, companies such as StarzPlay and Netflix provide subscription-based full 4K and
HD content in different internet-enabled devices, these factors help to lure more customers in the region. Thereby, it is estimated that the
video on demand segment would boost over the next 5 years.
*These are dummy charts and do not represent actual value Source: MarkNtel Advisors
2016 2017 2018 2019 2020 2021F 2022F 2023F 2024F 2025F 2026F
Advertising-Based Subscription-Based Transaction-Based

Middle East & Africa OTT Platforms Market Size, By Service Vertical (1/3)
Figure XX: Middle East & Africa OTT Platforms Market Size (USD Million), By Service Vertical, 2016 & 2026F
• Media & Entertainment: The Middle East region has more than 50% population aged less than 30 years and they have a greater traction
towards the latest technology than traditional television. Thereby, is expected the demand for an OTT platform for media and
entertainment services is burgeoning during the forecast years 2020-25.
• The popularity of Bollywood and Hollywood video content in the region is growing, the availability of such videos at an affordable price is
expected to drive the demand for subscription-based media and entertainment videos by 2025.
• Recommendation and personalization of entertainment contents according to customer preference support companies to engage existing
customers to use OTT platforms. This is among the major factors that contribute to increasing the market share of the segment from the
past few years.
2020 2026F
Education and Learning
Media & Entertainment
Gaming
Education and Learning
Media & Entertainment
Gaming

Middle East & Africa OTT Platforms Market Revenue Share, By Streaming Device
(1/3)
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Streaming Device, 2016 & 2026F
2020:
USD XX
Million
Desktops and
Laptops
Smartphones
and Tablets
Internet Protocol
Television
*Others
2020 2026
XX% XX%
2020 2026
XX% XX%
2020 2026
XX% XX%
2020 2026
XX% XX%
• According to the GSM
Association, 10 operators
have introduced 5G
services in 5 countries of
the gulf region as of
October 2019. Increasing
5G services in the region
is anticipated to surge
adoption of the OTT
platform among
individuals by 2025.
• Moreover, increasing
penetration of
smartphones in the
Middle East region is
expected to generate
more demand for OTT
services over the next 5
years.
*Others: Gaming Consoles, etc.
• Smartphones & tablets
segment expected to
dominate the Middle
East & Africa OTT
Platforms Market over
the next 5 years. This is
attributed due to the
rising penetration of
such devices for viewing
entertainment content
and for playing games
from the past few years
in the Middle East &
Africa.

GCC Arab States
North Africa
Other Arab States
Turkey
Iran
Israel
2018: 75%
2025: 81%
2018: 52%
2025: 75%
2018: 42%
2025: 70%
2018: 72%
2025: 75%
2018: 39%
2025: 64%
2018: 79%
2025: 87%
Smartphone Adoption in the Middle East & North Africa, 2018 & 2025
Source: GSM Association

GCC Arab States
North Africa
Other Arab States
Turkey
Iran
Israel
Telecom Technology Mix in the Middle East & North Africa, 2018 & 2025
2G: 15%
3G: 44%
4G: 41%
2018 2025
2G: 2%
3G: 7%
4G: 74%
5G: 17%
2G: 33%
3G: 50%
4G: 17%
2018 2025
2G: 6%
3G: 31%
4G: 57%
5G: 6%
2G: 41%
3G: 39%
4G: 20%
2018 2025
2G: 7%
3G: 52%
4G: 39%
5G: 2%
2G: 6%
3G: 59%
4G: 35%
2018 2025
3G: 14%
4G: 79%
5G: 7%
2G: 56%
3G: 37%
4G: 7%
2018 2025
2G: 27%
3G: 51%
4G: 22%
2G: 16%
3G: 9%
4G: 75%
2018 2025
2G: 2%
4G: 84%
5G: 14%
Source: GSM Association

Middle East & Africa OTT Platforms Market Revenue Share, By Region
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Region, 2016 & 2026F
Country 2020 2026F CAGR (2020-26)
UAE XX% XX% XX%
Saudi Arabia XX% XX% XX%
Qatar XX% XX% XX%
Bahrain XX% XX% XX%
Oman XX% XX% XX%
Kuwait XX% XX% XX%
Egypt XX% XX% XX%
South Africa XX% XX% XX%
Turkey XX% XX% XX%
Israel XX% XX% XX%
Others XX% XX% XX%

Middle East & Africa OTT Platforms Market Revenue Share, By Company
Figure XX: Middle East & Africa OTT Platforms Market Revenue Share (%), By Company, 2020
Source: MarkNtel Advisors Primary Surveys, Annual Reports, Press Releases
XX
XX XX
XX
XX
XX
Netflix (USD XXX Million)
 The company operates in more countries than
local organizations.
 The demand for original content in the Middle
East & Africa region is giving more advantage to
the company.
Amazon (USD XXX Million)
 XXXXX
 XXXXX
 XXXXX
StarzPlay (USD XXX Million)
 XXXXX
 XXXXX
 XXXXX
Others (USD XXXX Million)
 XXXX
 XXXX
 XXXX
Turkcell (USD XXXX Million)
 XXXXX
 XXXXX
 XXXXX
Telly (USD XXX Million)
 XXXXXX
 XXXXXX
 XXXXXX
USD XX Billion

Middle East & Africa OTT Platforms Market Revenue Share, By Company
Name of the Company
Total Revenues from
MEA
Subscriber Base in MEA Language Availability
Pricing Plans Per
User/Per Screen
Netflix XX XX XX XX
Shahid XX XX XX XX
StarzPlay XX XX XX XX
beinNetwork XX XX XX XX
Amazon XX XX XX XX
Telly XX XX XX XX
TurkCell XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
XX XX XX XX XX
Figure XX: Middle East & Africa OTT Platforms Market Competitor Details, 2020
Source: MarkNtel Advisors Primary Surveys, Annual Reports, Press Releases

UAE OTT Platform Market Outlook, By Revenues, By Subscribers (1/3)
Figure XX: UAE OTT Platform Market Revenues (USD Million), By Subscribers (Million), 2016-2026F
• The UAE OTT platform market is growing at a significant rate from the past few years. The companies promotional strategies are expected
to support the UAE market to surge in the coming years. For instance: Etisalat introduced a new OTT platform named Switch TV in 2020
in the country. The telco operator is growing customer awareness about the new launch through SMS to its customers. Also, the video
content enables customers to watch videos at free of cost in introductory promo offer. This is expected to support the company to draw
more individuals. The growing awareness about the OTT platforms among individuals coupled with the availability of the internet at an
affordable cost in UAE is anticipated to increase the number of subscriptions on the OTT platform over the next 5 years. During March
2020- September 2020, the country’s OTT subscribers count soared by X%, while the market exhibited an increase of around X% during
September 2020. The growth was led primarily by the COVID-19. The pandemic’s social impact was well capitalized by the companies suc-
Revenue: XX%
Subscribers: XX%
Revenue: XX%
Subscribers: XX%
2016 2017 2018 2019 2020 2021F 2022F 2023F 2024F 2025F 2026F
Revenue (USD Million) Total Subscirbers (Million)
CAGR
CAGR

UAE OTT Platform Market Revenue Share, By Type (1/2)
Figure XX: UAE OTT Platform Market Revenue Share (%), By Type, 2016 & 2026F
• Video on demand is among the major segment that contributes to the UAE OTT platform market from the past few years. Some of the
factors that support the video on demand segment to grow are as follows:
o The customers in the UAE are preferred to watch series at the time while it airs in the US. If the companies air series on their OTT
platform according to customers' preference, it helps them to gain more customers in the country, which in turn the UAE video on
demand market would experience the increasing trend during 2020-25.
o The consumers majorly subscribe to the OTT platform for watching sports, followed by International TV series and latest
Hollywood release in the country. With the growing demand for such content in UAE, the video on demand segment is supposed to
boost during the forthcoming years.
*These are dummy charts and do not represent actual value
2026F
Video on Demand
Online Gaming
Music Streaming
Communication
2020

UAE OTT Platform Market Revenue Share & Market Size, By Monetization Model
Figure XX: UAE OTT Platform Market Revenue Share (%) & Market Size (USD Million), By Monetization Model, 2016 - 2026F
Solutions 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025F 2026F
CAGR
(2020-26)
Advertising-Based XX XX XX XX XX XX XX XX XX XX XX XX%
Subscription-Based XX XX XX XX XX XX XX XX XX XX XX XX%
Transaction-Based XX XX XX XX XX XX XX XX XX XX XX XX%
2016 2017 2018 2019 2020 2021F 2022F 2023F 2024F 2025F 2026F
Advertising-Based Subscription-Based Transaction-Based

Document Outline
Table of Content
Market Segmentation, Scope of Work
05
Research Process & Methodology
Primary Research, Secondary Research, Companies Interviewed, Respondent Profile, Research
Methodology, Forecasting
15
Introduction
About Us, Key Questions Answered In This Study
02
Sample Pages
Middle East & Africa OTT Platforms Market Analysis, 2021
23
Commercial 55
Disclaimer 57

+1 (613) 707-5086
sales@marknteladvisors.com

Middle East & Africa OTT Platform Market Analysis, 2021-2025

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