The document discusses how place-based experiences are important for tourism. When people become familiar with an area, undifferentiated space becomes place with meaning and value. Tourists are increasingly interested in consuming authentic local experiences involving nature, culture, food, music and art rather than just services or goods. Developing experiential travel based on a region's inherited resources can benefit the locality while providing enlightening transformations for visitors. Strategies include identifying regional resources and themes to develop products, services and marketing trails to attract compatible industries and jobs to the area.