1. WooCommerce
Meetup
29 september 2016
Robert van Eekhout

2. Recurring Payments
with Mollie
and the Subscriptions Plugin

3. What is a Recurring
Payment?

4. “Merchant-initiated payment,
performed on a periodic basis
based on a standing pre-
authorization from the cardholder”
“Recurring Payments and online bill payments: the key to becoming “Top of Wallet”
- MasterCard Advisors

5. “Recurring Payments and online bill payments: the key to becoming “Top of Wallet”
- MasterCard Advisors

6. Advantages of Recurring Payments for
the customer
- Customer can budget more effectively
- Customer gets a feeling of control over
their accounts
- Customers can gain rewards (if
applicable)
- Customers know their bills are paid in time
“Recurring Payments and online bill payments: the key to becoming “Top of Wallet”
- MasterCard Advisors

7. Strong correlation between household
income and education
- Higher educated households have a higher income
(versus low educated households)
- These households are more tech savvy
- These households are more aware of their financial
situation and recurring payments helps them preserve
stability of their finances
“Recurring Payments and online bill payments: the key to becoming “Top of Wallet”
- MasterCard Advisors

8. “Recurring Payments and online bill payments: the key to becoming “Top of Wallet”
- MasterCard Advisors

9. Strong correlation between household
income and education
- Higher educated households have a higher income
(versus low educated households)
- These households are more tech savvy
- These households are more aware of their financial
situation and recurring payments helps them preserve
stability of their finances
“Recurring Payments and online bill payments: the key to becoming “Top of Wallet”
- MasterCard Advisors

13. “Dudes shave. They pay money. They
get stuff — month after month after
month. With a bit of creative thinking,
Dollar Shave Club has found a
product that works for the model they
want. Hello, subscription economy.”
https://blog.kissmetrics.com/before-starting-recurring-billing/

16. “SurfAir branded themselves
as “the future of flying,” and
throw in a lot of perks like free
parking and hassle-free check-
in to make the process simple.”
https://blog.kissmetrics.com/before-starting-recurring-billing/

21. “The counseling itself doesn’t require a
subscription, of course. However, those
who do choose to subscribe to
ThriveWorks membership are given
preferred appointments, a greater level
of access to counselors, and unlimited
coaching questions online.”
https://blog.kissmetrics.com/before-starting-recurring-billing/

25. How do you know you are on the right
path?
- The subscription is a good deal
- The subscription is a unique product
- The subscription is convenient
- The subscription is sort of
necessary (like chocolate ;))
https://blog.kissmetrics.com/before-starting-recurring-billing/

26. The No. 1 problem with recurring
payments…

27. TECHNOLOGY

28. UNTIL NOW

30. https://www.adyen.com/dam/jcr:8fb5ba55-9408-41ca-8ce9-3fb25b8abdcc/original.pdf

31. 1. Create the customer

32. 2. Create first payment
Customer mandate is created

33. 3. Check the mandate
If valid mandate, you can proceed

34. 4. Do the recurring payment

43. Thanks!