The document summarizes the editorial mission, content, readership profile, and integrated media offerings of ML, a magazine focused on luxury homes and design in mountain regions. ML aims to be the premier resource for those living in or building homes in areas like Colorado, Wyoming, Utah, and more. It offers content on architecture, interior design, real estate, and destination guides. The typical reader is college-educated, over 50 years old, and has a high household income and net worth. The magazine provides opportunities for brands to advertise through print, online, social media, and events to reach this affluent audience.

1. 2012 Media Program

2. Editorial Mission
We are the premier
resource for those who
call the high country
home.
Each issue offers stunning
architecture, luxury real
estate, interior design
trends and insiders guides
to top mountain
destinations.
ML brings the spirit of the
high country home.

3. Editorial Integrity, Loyalty & Dominance
A robust, interactive and expanded audience
Superior editorial content
Nationally recognized professional writers and photographers
18 years in the market place
The leader in MOUNTAIN HOME DESIGN

4. Mission Statement
Our goal is simple:
To put you in front of
potential buyers,
no matter what method
they’re using to search
for luxury products and
services.

5. Reader Profile
• 61% of ML Readers
plan to buy or build a
homes in the
mountains in the next
12-24 months
• Average Age: 52
• Female: 65%
• Married: 84%
• College Graduate: 92%
• Owner/Partner in
Business: 52%
• Average HHI: $353,500
• Average Net Worth:
$2,019,094

6. Reader Loyalty and
Response Rate
• 95% have read four of the last four
ML issues
• 95% use ML for information they
can’t find in any other publication
• 80% took action as a result of seeing
ads and editorial content
• 62% visited an advertisers’ website
after reading ML
• 50% saved an ad/article for future
reference
• Over half of all ML readers visit ML’s
web site at least once a month
• Readers spend an average of 65
minutes with each issue and keep an
issue an average of 14 months

7. Western Mountain Focus
ML Focuses our content and distribution
in these key mountain markets:
• COLORADO: Aspen, Vail, Summit
County, Telluride, Steamboat Springs,
Winter Park, Crested Butte
• WYOMING: Jackson
• UTAH: Park City
• MONTANA: Big Sky/Bozeman,
Kalispell/Whitefish
• NEVADA/CALIFORNIA: Tahoe/Incline
Village/Truckee
• IDAHO: Sun Valley/Hailey/Ketchum,
McCall/Boise
• NEW MEXICO: Santa Fe/Taos
• CANADA: Whistler, Vancouver

8. 2012 Editorial Planner
JANUARY/FEBRUARY: The Mountain Modern Issue
MARCH/APRIL: The Green Issue/Green Finds
MAY/JUNE: The Remodeling Issue/ASID Crystal
Awards/Remodel Finds
BEST OF ML: The Best of Rustic Homes/Steamboat
Wine Festival Insert
AUGUST: Living Large in Small Spaces/Jackson
Hole Fall Arts Festival Program
SEPTEMBER/OCTOBER: The Architecture & Design
Issue/Summit County Parade of Homes/Telluride
Luxury Resource Guide
NOVEMBER/DECEMBER: The Dream Home Issue
*Editorial Planner subject to change

9. What is Integrated Media?
INTEGRATE=SUCCESS
NETWORK: EVENTS
SHARE: SOCIAL MEDIA
CONNECT: ONLINE
INSPIRE: PRINT

10. Tap into ML’s Total Brand:
2012 Integrated Media
Each ML
advertising
product is
precisely targeted
and distributed to
an affluent,
engaged
demographic to
maximize your
marketing dollars
in 2012.

11. Our readers, visitors, fans and followers
ARE YOUR BUYERS.
PRINT ONLINE SOCIAL MEDIA TOTAL MONTHLY AUDIENCE:
NEWSSTAND: 27,000 WEBSITE TRAFFIC: FACEBOOK: 1,947
24,630/MONTH
SUBSCRIBERS: E-NEWSLETTER SUBSCRIBERS: TWITTER:
9,200 14,349 2,651
EVENT, RESORT DISTRIBUTION:
3,800 (variable)
*Pass-along readership is 3.0
per printed copy
120,000 153,771 137,940 411,711

12. Print Menu

13. Social Media Menu
• Customized Blogs: 8
original posts per
month
• Social Media Presence
• Content Management
• Monitoring
• Analytics
• Improved Search
Engine Optimization
• Campaign Sherpa:
Build your social
network, brand loyalty
with integrated
contests

14. Social Media Products to help grow
your online engagement

15. Online Benefits
• Increased Activity to your
website
• Delivery of your brand
message to a new audience
daily
• Improved Google ranking
through organic placement
and content marketing
• More immediate ways for
you to connect with future
buyers

16. Online Menu
• Luxury Directory Portfolio: Our Online Design Center is
the go-to source for people looking for home
products, services and professionals for their mountain
homes. Your customized profile includes 18 gallery
photos, a link to your website, logo, contact
information and tagging of your company or category
wherever relevant content exists on our website.
• Premium Online Collection: For one year, your
business will appear prominently on our HOME PAGE
and relevant sponsor landing pages. The collection
includes a bio, contact info, logo and links to your
website, blog, FB, Twitter pages. By highlighting your
business in our POC, you’ll maximize your
presence, have linking opportunities and branding on
our site.
• At Your Service: Our first-ever online referral network!
We help match visitors who need help building or
designing a home or finding a specific produce or
service with the best in the business.

17. Online Menu
• More Preferred Resources: Your company’s
logo, with a link to your website, appears on
our home page ad rotation as long as your
print ad is on newsstands. Visitors can click
through to your website—another linking
opportunity for you!
• Expert Q&A: Your opportunity to be featured
on www.mountainliving.com. Your photo and
expert tips are highlighted for one week or
more on our Expert Q&A page, and archived
for one year on our Expert Panel.
• Video Sponsorship: Our team of editors report
on luxury home-design trends from leading
industry events and experts in an informative
five-minute online video. Sponsor a 30-second
commercial during a video of your
choice., brand your business on our website
and YouTube for one year.

18. E-Newsletter Campaigns
Dedicated E-Newsletter:
• Your opportunity to create your own
mini feature story to share with our e-
newsletter subscribers. This is your
chance to shine by sharing advice and
insights only you can offer!
E-Newsletter Skyscraper Ad:
• Sponsor a skyscraper ad on our weekly
e-newsletter, which highlights design
trends, events, decorating
tips, travel, luxury real estate and more.

19. Connected to the leaders in
mountain home design

20. Let us do the work for you.
• PRINT
• ONLINE
• SOCIAL MEDIA
• EVENTS
The leader in MOUNTAIN HOME DESIGN
The leader in INTEGRATED MEDIA