The document summarizes the commitment of The Times Media Company to the Northwest Indiana region through its various editorial coverage, publications, and events. It provides local news, sports, and lifestyle content across multiple platforms including newspapers, websites receiving millions of page views, mobile apps, and niche publications. It also discusses the company's creative services and events to engage the local community.
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
nshut.com online marketing E-commerce Directory. For the first in the country has been launched to bring relief to the consumers who make online shopping. The directory Will provide information about online market places and list of e-commerce portals on the basis of categories of products. Details of the related website. Contact addresses, website addresses, feedback of the customers. online chat service besides there will be some special features in the directory, said a press release, the directory has been launched keeping in mind that’s the buyers do not know where they can buy their required items, they take the decision depending on information obtained from different advertisements and individuals.
We started the Austin Weekly News West Side Business Network because we recognized a strong need to support the business community on Chicago's Greater West Side in terms of community outreach, exposure and networking. What started as an invitation for some local businesswomen and entrepreneurs to meet for breakfast has grown into a strong business network of more than 500 members, with subgroups including West Side Women, West Side Men, West Side Bridge, Austin Weekly News Business Development Group, and West Side Manufacturing Network.
We have partnered with a number of local nonprofits to create custom content in the form of special sections. Our team of edit designers, photographers, feature writers, sales staff and a project manager work hands on with the client to do what we do best — tell the story of the local community. We've created special sections covering topics ranging from mental illness, early childhood social-emotional development, housing crisis and opportunities, healthcare and education.
Lake Area United Way : Campaign for Working FamiliesAmi Reese
I created a campaign for a client and this is how I presented my idea to the Board of Directors. Project included photography, videography, copywriting, art direction, creative design, media planning, buying and scheduling.
nshut.com online marketing E-commerce Directory. For the first in the country has been launched to bring relief to the consumers who make online shopping. The directory Will provide information about online market places and list of e-commerce portals on the basis of categories of products. Details of the related website. Contact addresses, website addresses, feedback of the customers. online chat service besides there will be some special features in the directory, said a press release, the directory has been launched keeping in mind that’s the buyers do not know where they can buy their required items, they take the decision depending on information obtained from different advertisements and individuals.
We started the Austin Weekly News West Side Business Network because we recognized a strong need to support the business community on Chicago's Greater West Side in terms of community outreach, exposure and networking. What started as an invitation for some local businesswomen and entrepreneurs to meet for breakfast has grown into a strong business network of more than 500 members, with subgroups including West Side Women, West Side Men, West Side Bridge, Austin Weekly News Business Development Group, and West Side Manufacturing Network.
We have partnered with a number of local nonprofits to create custom content in the form of special sections. Our team of edit designers, photographers, feature writers, sales staff and a project manager work hands on with the client to do what we do best — tell the story of the local community. We've created special sections covering topics ranging from mental illness, early childhood social-emotional development, housing crisis and opportunities, healthcare and education.
Lake Area United Way : Campaign for Working FamiliesAmi Reese
I created a campaign for a client and this is how I presented my idea to the Board of Directors. Project included photography, videography, copywriting, art direction, creative design, media planning, buying and scheduling.
In the spring of 2018, I contracted with Huron Consulting in Chicago's West Loop to help update hundreds of slides and dozens of decks to their newly updated brand standards. I was supplied out-of-date decks and new brand templates. This presentation is one of the results, helping Huron communicate to prospective clients.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
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4. • Local News
• Local Sports
• Lifestyle Sections for
Local Families
Editorial Coverage
{ OUR NEWS
5. • nwi.com and The Times combine to
deliver the most powerful media buy the
region has to offer.
• Delivering 302,233 Readers
Weekly
• Average over 8 million
page views per month
• Reaching 62% of total
adults with print and online
combination buy
Based on a 7 day print and online schedule
SOURCE: Lee Audience Report January – December 2011; Base: Adults in the market
487,474 Omniture January – May 2012 .
Print & Online
{ OUR CORE
6. 8 million
page views per month
1.8 million
average monthly visits
987,000
monthly unique visitors
Northwest Indiana’s Most Visited Web Site
SOURCES: *2007 nwi.com Sales & Site Survey and 2008 Times
Market Study conducted by Belden Associates; Omniture Site
Catalyst, July 2012; IAB Device Research 2012
7. Community Web Sites powered by nwi.com
20community sites across the region
48,000page views per month
Growth…
Increase in submissions each month
9. Northwest Indiana’s Most Visited Web Site
The Times Media Company
is committed to bringing
information to our audience
in any desired format.
Mobile website
iPhone, iPad & Android powered apps
Newly launched Kindle app
10. We reach non-subscribers across
Northwest Indiana and the southeast
suburbs of Illinois each week through
our direct mail product.
Your Times
{OUR EXTENDED COVERAGE
12. Shore Leisure, lifestyle, luxury magazine reaching the most
affluent and influential.
BusINess The best analysis and targeted information on local
businesses and government doesn’t change — it grows.
Get Healthy The area’s one and only health publication that
provides the latest in local health news.
Magazines
{NICHE PUBLICATIONS
14. We produce a variety of inserts covering
local communities and events, seasonal
sales, celebrations, and topics of interests
for Northwest Indiana and beyond.
Special Sections
16. Hall of Fame
Bridal Show
20 Under 40
One Region
Taste of Home Cooking Show
Diversity Job Fair
Ultimate Garage Sale
Region Rumble
Events &
Sponsorships
21. Gerald Mohammad
Account Executive
o. 219.662.5344
c. 219.545.2392
jerry.mohamed@nwi.com
Craig Swantko
Digital Media Consultant
o. 219.662.5311
c. 219.805.0810
craig.swantko@nwitimes.com
Ami Reese
Creative Services
o. 219.933.3398
c. 219.576.4993
ami.reese@nwi.com
Thank
You
Editor's Notes
We’ve seen consistent and steady growth across all our digital platforms. In fact much of our recent effort has been directed at developing and growing audience across these platforms. We’re currently at 8+ million page views with local news and sports representing the largest percentage of total page views.
We recognize the impact our local news coverage has across the region and that there is no other media outlet that provides the comprehensive focus on nwi that we do. In fact we can see that engagement in…
Reference how many stories are recommended and shared in a given month
SOURCES: *2007 nwi.com Sales & Site Survey and 2008 Times Market Study conducted by Belden Associates; Omniture Site Catalyst, July 2012; IAB Device Research 2012
We’ve seen consistent and steady growth across all our digital platforms. In fact much of our recent effort has been directed at developing and growing audience across these platforms. We’re currently at 8+ million page views with local news and sports representing the largest percentage of total page views.
We recognize the impact our local news coverage has across the region and that there is no other media outlet that provides the comprehensive focus on nwi that we do. In fact we can see that engagement in…
Reference how many stories are recommended and shared in a given month
SOURCES: *2007 nwi.com Sales & Site Survey and 2008 Times Market Study conducted by Belden Associates; Omniture Site Catalyst, July 2012; IAB Device Research 2012
In late 2010 we started launching our hyper-local news sites (community.com sites) and currently have 20 individual sites devoted to community news. Our vision was to develop sites that would be interactive and engaging for individuals within that community. We hired Damian Rico as our community online editor who began a grass roots effort of educating and introducing these pages to civic leaders, school organizations and so many others to our sites. We really tried to promote content sharing and did many ‘lunch and learn’ type sessions to educate organizations across all our communities on how to submit content and share photos and video. Today our sites collectively represent about 48,000 monthly impressions. And our readers have submitted xxxx photos, stories and news releases every month.
Your Times weekly direct mail piece is the ideal way to extend your reach past our current subscriber base. Allows you 100% coverage of almost any community in NWI. Cost effective alternative to mailing stand alone inserts, and has a solid usage rate due to content from The Times newspaper being integrated into the piece.
Serving over 660,000 residents of NWI with so many unique interests and residents has allowed us the opportunity to take the lead in Specialty Publications throughout our Market, as well as greater Chicagoland and SW Michigan. Whether you’re looking for the perfect way to spend a lazy beach day, or wanting to know which professionals in the area are creating the next wave of noteworthy accomplishments, we have a publication that delivers.
Expanding on the idea that our users want to digest content in a variety of formats, we have expanded our content within our specialty products to include a number of websites catering to each audience that we serve (Shore, BusINess, Get Healthy)
We have xx of subscribers across all our newsletters and they show pretty solid engagement as well
We not only engage our readers/audience with our news and information, we motivate them to take action. We lead the way in getting professionals across NWI to come together to help lead the Region forward. We help companies find the perfect hire for their open position. We cater to brides and help them plan the perfect wedding. And, we have fun too, whether it’s the perfect find at our Ultimate Garage Sale, or learning a new recipe at our Taste of Home Cooking show, The Times Media Co. moves NWI!