The document discusses tapping into mobile search opportunities, noting that mobile search usage is approaching a tipping point as inhibitors have fallen away. It outlines Sensis' mobile search portfolio and strategies for businesses to harness mobile search, emphasizing the importance of optimizing user experience for mobile through features like one-click control, relevance and confidence. The document also stresses that one size does not fit all in mobile search and businesses should consider their users' specific search needs across local, map-based, event, product and general search.