The document appears to be from a Yammer tour event promoting the benefits of enterprise social networks. It includes an agenda for the event as well as statistics and quotes about how Yammer has helped various companies improve communication, collaboration and business processes by connecting employees across locations, departments and job functions. The event highlights best practices for customer engagement and maximizing the value of Yammer networks within organizations.

1. welcome to the
ENTERPRISE SOCIAL NETWORK
David Obrand — Chief Customer Officer
ON TOUR
Atlanta
#yamtour @yammer

2. » Agenda
3:15-4:05pm
Best Practices & Industry Overview
including Demo by Freeborders
4:05-4:25pm NETWORK:
Southern Company Demo PSAV-Meeting
PASSWORD:
4:25-5:25pm
WBYAMMER
Customer Panel
5:25-6:30pm
Cocktails, Hors d'oeuvres,
Networking & Demos #yamtour @yammer

3. » We are experiencing a paradigm
shift that affects our daily work lives
TRANSFORMING HOW WE
COMMUNICATE AND
COLLABORATE IN THE
WORKPLACE
#yamtour @yammer

4. » 40 %
of large
enterprises will
have an ESN by
2015
#yamtour @yammer
Source: Gartner

5. » We are MORE CONNECTED
in our personal lives than
EVER BEFORE
#yamtour @yammer

6. » 800
million people
» 77 %
of consumers follow
brands on Facebook
» 100
billion connections
#yamtour @yammer

7. » 300
million people
» 68 %
of consumers follow
brands on Twitter
» 1 billion tweets
every 4 days
#yamtour @yammer

8. » Time spent at the office per week:
52 % of
WAKING HOURS
Source: U.S. Bureau of Labor Statistics #yamtour @yammer

9. » We are
EXTREMELY
DISCONNECTED
in the workplace
#yamtour @yammer

10. » 71%
of employees
NOT
ENGAGED
Source: Gallup Research #yamtour @yammer

11. » 38 %
TIME
LOST
duplicating
work &
searching for
information
#yamtour @yammer
Source: IDC

12. YAMMER HAS TRANSFORMED OUR ORGANIZATION; IT IS INTEGRAL TO THE WAY WE DO BUSINESS
AND HAS HELPED DRIVE INNOVATION AND COMMUNITY BUILDING AT DELOITTE.
Peter Williams; CEO, Deloitte Digital
TRANSFORMATION #yamtour @yammer

13. » 62 %
of employees
work in
MULTIPLE
LOCATIONS
during the
workweek
Source: Forrester Research, #yamtour @yammer
Demystifying the Mobile Workforce, June 2011

14. THE LEVEL OF TRUST THAT HAPPENS WITHIN TEAMS ISN’T A COINCIDENCE. IT’S ABOUT
RELATIONSHIPS — RELATIONSHIPS THAT ARE OFTEN BUILT OUTSIDE OF THE BUSINESS
DISCUSSION.
Ed Krebs; IT Architect
BUILDS TRUST & LOYALTY #yamtour @yammer

15. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A
MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE
IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.
Richard Beaven; Chairman & CEO
VOLUNTARY ADOPTION is the NEW ROI
#yamtour @yammer

16. » Existing tools
REINFORCE SILOS
CMS! SFA 1 SFA 2 HR ERP SMM CSS
#yamtour @yammer

17. SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW
EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT
WORK CAN BE.
Chris Laping; CIO
CONNECTED & EMPOWERED
ARMED WITH TO ACT
INFORMATION #yamtour @yammer

18. NA
Sales
Marketing EMEA Rep
Sales
Rep
Sales
» Born to connect Partners
HR
EVERYONE
CEO
in the workplace
IT
Customers
R&D
CIO
Senior
Director
#yamtour @yammer

19. » REWIRE the way information is
SHARED & CONSUMED
#yamtour @yammer

20. » Accelerating User Adoption
5M
4M Users
Users
3M
Users
2M
Users
1M
Users
4 months!
6 months!
9 months!
18 months! #yamtour @yammer

21. 3
2
1
The INCREASING VALUE of Yammer networks
1 Employee Engagement
2 Organizational Alignment
3 Socializing Business Processes
#yamtour @yammer

22. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,
YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS.
YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.
Lawrence De Voe; Chief Techbology Catalyst
“The Total Economic Impact of Yammer”, April 2011, a commissioned
study conducted by Forrester Consulting on behalf of Yammer.
TOTAL ECONOMIC IMPACT #yamtour @yammer

23. » Best Practices: How we help our customers
» Unrivalled experience and expertise in
ESN implementations
» Proven engagement methodology moves
Engagement
playbook customers through the maturity model
and improves network health
Supporting
tools and
methods » Broadest portfolio of real-world use
cases and sample measures
Use case Maturity
examples Model and
and
measures
Network
Health
» Thriving community network of 2,700+
customers sharing experiences, best
practices and providing feedback.
YAMMER COMMUNITY
(YCN, success.yammer.com)
#yamtour @yammer

24. » Customer Engagement Teams
Customer
Solution
Success Support Training
Engineers
Managers
CUSTOMER ENGAGEMENT TEAMS
#yamtour @yammer

25. Change management is key to harness the power
» of your ESN Change impacts many areas of the business
Organizational Stakeholder
Readiness! Involvement!
Continuous Training,
Improvement Communication,
and Rewards! and Community!
#yamtour @yammer

26. ENTERPRISE | SOCIAL | NETWORK
» Private
» Secure
» Compliant
#yamtour @yammer

27. ENTERPRISE | SOCIAL | NETWORK
» People-centric
» Everyone-to-everyone
» Voluntary adoption
#yamtour @yammer

28. ENTERPRISE | SOCIAL | NETWORK
» Across departments,
geographies, levels,
business applications.
» Internal & External
#yamtour @yammer

29. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY
FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS
STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.
Tobias Klauder; VP of Global IT
Bring your
PARTNERS!
CUSTOMERS! YOUR ADVISORS!
customers &
COMPANYʼS!
NETWORK! partners INTO THE
PARENT!
CONVERSATION
SUPPLIERS!
COMPANY!
CONSULTANTS!
#yamtour @yammer

30. SOCIAL NETWORKING IS REALLY IMPORTANT FOR BUSINESS TODAY BECAUSE IT FACILITATES THIS
NEED AND DESIRE THAT I HAVE FOR RADICAL TRANSPARENCY.
Craig Herkert; CEO
COMMAND & CONNECT &
CONTROL COLLABORATE
#yamtour @yammer

31. » Matthew was a new employee in Teekay’s
Perth office.
#yamtour @yammer

32. » Matthew used
Yammer to build a
personal brand
#yamtour @yammer

33. » His profile is now the second most viewed
profile on the network
#yamtour @yammer

34. PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE
SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY.
Shomila Malik; Head of Innovation
» 47% HIGHER RETURNS
» 40% LESS EMAIL
» 25 % TIME SAVINGS
“The Total Economic Impact of Yammer”, April 2011, a commissioned
study conducted by Forrester Consulting on behalf of Yammer.
#yamtour @yammer

35. » Maintaining Business Context
moreover
technologies
more news more social more often
#yamtour @yammer

36. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.
Gareth Burkhill-Howarth, Global Head of Projects
CMS! SFA 1 SFA 2 HR ERP SMM CSS
#yamtour @yammer

37. » Introducing SAP Integration
Adrian Clarke, Software Product Manager
#yamtour @yammer

38. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE
GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.
Rick Mans; Social Media Strategist
IT Line of Business End-Users
› Security › Improved › Empowered/engaged
› Reliability Communication employees
› Ease of Deployment › Better Solutions › User-friendly
Faster › Familiar interface
› Ease of Integration
› Collaboration across › Access to information,
› Ease of adoption
levels and geographies people and data
#yamtour @yammer

39. » Affiliate Partner Program
» Arms consultants, technology advocates and systems integrators with the knowledge to
guide clients in their social networking vision
» Provides extensive product training and access to resources to drive optimization of
Yammer networks
» Enables exclusive membership to the Yammer Affiliate Network, early access to
Yammer's product roadmap, and certified use of the Yammer Affiliate Logo
#yamtour @yammer

40. » Southern Company Demo
LORI KASSERMAN
Account Executive & Social Media Editor
@lorikasserman
#yamtour @yammer

41. » QUESTIONS?
#yamtour @yammer

42. » Today’s Speakers
DEE ANNA MCPHERSON
VP, Marketing
@dmcp
LORI KASSERMAN
Account Executive & Social Media Editor
@lorikasserman
DEB SILVERBERG
Social Communications Manager
@va_deb
KATHLEEN ROUSE
Global Operations Principal
@kzrouse
#yamtour @yammer