This document provides an introduction to the concept of synectics and design synectics. It defines synectics as bringing different things into a unified connection through analogical and metaphorical thinking. The document outlines the synectic process of making the familiar strange and the strange familiar. It introduces the 23 synectic triggers that can be used to disrupt conventional thinking and generate new ideas. Students are given homework assignments involving applying synectics concepts such as creating synectic trigger cards and using triggers and force fields in designs.
Lecture for Introduction to Media Design Class at Keio University, Graduate School of Media Design. About the importance of visual thinking, flexible thinking, ambidextrous thinking for creativity in design and all professions.
Psychology Of Creativity - London IA 30.03.10Claire Rowland
A basic and pragmatic introduction to the psychology of creativity, from empirical research. PDF with notes: full academic references included in the notes.
The creativity & innovation tool overview is a suitable overview of various commonly used techniques which are also relevant to Innovation, Research & Development processes.
The techniques are grouped by:
Diverging & Converging techniques
Open & Closed challenges / problems
Products & Services situations
Individual & Group techniques
Techniques can be classified in many, many ways, yet the only real
criterium is the passion and comfort you feel with a technique.
The only way to really get to know the techniques is to use them.
So go ahead, try them and share your experiences.
Enjoy the overview!
Ramon Vullings & Marc Heleven
Lecture for Introduction to Media Design Class at Keio University, Graduate School of Media Design. About the importance of visual thinking, flexible thinking, ambidextrous thinking for creativity in design and all professions.
Psychology Of Creativity - London IA 30.03.10Claire Rowland
A basic and pragmatic introduction to the psychology of creativity, from empirical research. PDF with notes: full academic references included in the notes.
The creativity & innovation tool overview is a suitable overview of various commonly used techniques which are also relevant to Innovation, Research & Development processes.
The techniques are grouped by:
Diverging & Converging techniques
Open & Closed challenges / problems
Products & Services situations
Individual & Group techniques
Techniques can be classified in many, many ways, yet the only real
criterium is the passion and comfort you feel with a technique.
The only way to really get to know the techniques is to use them.
So go ahead, try them and share your experiences.
Enjoy the overview!
Ramon Vullings & Marc Heleven
On 19 June 2012 at the Cannes Lions International Festival of Creativity, Landor CEO Mary Zalla gave two workshops to packed crowds on how to creatively sell creative work.
We all work hard to produce creative and, ideally, effective solutions. But we often don’t pay as much attention to how we share those solutions.
Getting the best and the most creative work produced is not just about selling. It is about inspiring your audience to see potential.
The first thing we need to do is to truly understand our audiences, empathize with them and their situation. We then need to have a few things at our disposal:
• Appreciation for the power of story versus plain facts
• Understanding of the confirmation bias
• Courage versus daring
• Awareness of the Asch Effect
• Fortitude and determination
Check out the deck from Mary’s Cannes presentation and read her article on a similar topic, “ Eight principles of creativity.”
These icons for universal concepts of depth, complexity, and context were developed by Dr. Sandra Kaplan of USC for teachers to differentiate teaching of gifted students. Our teachers at San Jose Highly Gifted Magnet School were among those who helped Mrs. Kaplan field test and develop the icons, which is used throughout LAUSD and many other school districts.
www.highlygiftedmagnet.com
Tests of creativity applications of creativity tests and issues in ability te...Nidhin Chandrasekharan
Tests of creativity applications of creativity tests and issues in ability testing-
Creativity definition, Creativity Concepts, three types of creativity, creativity theory, flow psychology, imagination.
Development and Application of Tests of creativity-Traditional Areas of Psychometric Study, creative process,divergent thinking ad convergent thinking,Fluency, Originality, Flexibility, Elaboration.
Major approaches to DT assessment.
psychometric evidences, personality scales psychology, big five personality, Measurement of creativity, Research on creative talent . creative achievement, brainstorming
issues in ability testing, several studies, and cultural diversity.
Creativity is a mental process involving the generations of new ideas or concepts or new association between existing ideas or concepts.
Creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem.
Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialization and formal education, a lot of us start to stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. The world seems to divide into “creatives” and “noncreatives,” and too many people consciously or unconsciously resign themselves to the latter category.
And yet we know that creativity is essential to success in any discipline or industry. According to a recent IBM survey of chief executives around the world, it’s the most sought-after trait in leaders today. No one can deny that creative thinking has enabled the rise and continued success of countless companies, from start-ups like Facebook and Google to stalwarts like Procter & Gamble and General Electric.
In this presentation you will discover why you lost your creative confidence—the natural ability to come up with new ideas and the courage to try them out, and how to restore it back.
Ideas and practices for regularly gathering sources of inspiration, eliminating blocks to more easily access creative states, prolong them, and leverage their power to develop and execute great work.
Historically, one of the toughest nuts to crack in both philosophy and science has been the so-called “hard problem of consciousness”:
How is it possible for the hard-wiring of our brain to produce inner perception, sentient experience, and self-awareness?
It’s a much more difficult conundrum to solve than one might expect upon first glance.
Because science is inherently objective, while consciousness is subjective, it has been very difficult for experts working from both sides of the divide to bridge this gap – to explain the precise mechanisms of conscious experience.
Join us in exploring the mysterious relationship between the brain and conscious experience.
Mental Models Game Prototype Presentation May 2013 updateVille Keranen
Concept presentation about Mental Models Card Game. The game was invented by Tiimiakatemia Creativity Program LÄN back in 2006. Monkey Business took over the development in 2010 and intends to publish it as a card game as well as an open source project.
On 19 June 2012 at the Cannes Lions International Festival of Creativity, Landor CEO Mary Zalla gave two workshops to packed crowds on how to creatively sell creative work.
We all work hard to produce creative and, ideally, effective solutions. But we often don’t pay as much attention to how we share those solutions.
Getting the best and the most creative work produced is not just about selling. It is about inspiring your audience to see potential.
The first thing we need to do is to truly understand our audiences, empathize with them and their situation. We then need to have a few things at our disposal:
• Appreciation for the power of story versus plain facts
• Understanding of the confirmation bias
• Courage versus daring
• Awareness of the Asch Effect
• Fortitude and determination
Check out the deck from Mary’s Cannes presentation and read her article on a similar topic, “ Eight principles of creativity.”
These icons for universal concepts of depth, complexity, and context were developed by Dr. Sandra Kaplan of USC for teachers to differentiate teaching of gifted students. Our teachers at San Jose Highly Gifted Magnet School were among those who helped Mrs. Kaplan field test and develop the icons, which is used throughout LAUSD and many other school districts.
www.highlygiftedmagnet.com
Tests of creativity applications of creativity tests and issues in ability te...Nidhin Chandrasekharan
Tests of creativity applications of creativity tests and issues in ability testing-
Creativity definition, Creativity Concepts, three types of creativity, creativity theory, flow psychology, imagination.
Development and Application of Tests of creativity-Traditional Areas of Psychometric Study, creative process,divergent thinking ad convergent thinking,Fluency, Originality, Flexibility, Elaboration.
Major approaches to DT assessment.
psychometric evidences, personality scales psychology, big five personality, Measurement of creativity, Research on creative talent . creative achievement, brainstorming
issues in ability testing, several studies, and cultural diversity.
Creativity is a mental process involving the generations of new ideas or concepts or new association between existing ideas or concepts.
Creativity involves the generation of new ideas or the recombination of known elements into something new, providing valuable solutions to a problem.
Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs. But over time, because of socialization and formal education, a lot of us start to stifle those impulses. We learn to be warier of judgment, more cautious, more analytical. The world seems to divide into “creatives” and “noncreatives,” and too many people consciously or unconsciously resign themselves to the latter category.
And yet we know that creativity is essential to success in any discipline or industry. According to a recent IBM survey of chief executives around the world, it’s the most sought-after trait in leaders today. No one can deny that creative thinking has enabled the rise and continued success of countless companies, from start-ups like Facebook and Google to stalwarts like Procter & Gamble and General Electric.
In this presentation you will discover why you lost your creative confidence—the natural ability to come up with new ideas and the courage to try them out, and how to restore it back.
Ideas and practices for regularly gathering sources of inspiration, eliminating blocks to more easily access creative states, prolong them, and leverage their power to develop and execute great work.
Historically, one of the toughest nuts to crack in both philosophy and science has been the so-called “hard problem of consciousness”:
How is it possible for the hard-wiring of our brain to produce inner perception, sentient experience, and self-awareness?
It’s a much more difficult conundrum to solve than one might expect upon first glance.
Because science is inherently objective, while consciousness is subjective, it has been very difficult for experts working from both sides of the divide to bridge this gap – to explain the precise mechanisms of conscious experience.
Join us in exploring the mysterious relationship between the brain and conscious experience.
Mental Models Game Prototype Presentation May 2013 updateVille Keranen
Concept presentation about Mental Models Card Game. The game was invented by Tiimiakatemia Creativity Program LÄN back in 2006. Monkey Business took over the development in 2010 and intends to publish it as a card game as well as an open source project.
IAF Asia 2011 Creating a Facilitative EnvironmentMark Pixley
Presentation at the IAF (International Association of Facilitators) Asia Conference in Bangalore in September 2011.
An interactive thinktank to explore how we create space to guide people in thinking together and explore the emerging concept of "future centers"
Ideas have been the driving force of humanity. From a simple circular wheel carved from rock back in the stone ages to the first airplanes and telephones, innovative ideas have sparked off revolutionary changes in society. Now in this competitive world, ideas have become more important to us than actions. Companies have begun asking designers to generate solutions that meet the needs and desires of the consumer.
As such, there was a need to streamline and increase the efficiency of producing and sharing ideas within teams. This gave birth to several idea generation techniques, which allowed everyone to play a part in the creative process, a role allotted strictly to designers and engineers for the last few years.
Idea generation techniques meant anyone could participate in creating new ideas. It allowed people to share and build up on existing solutions, to foresee future problems, and essentially, to think big in terms of design. It brought different specializations together to create a more diverse think-tank that can tackle problems from several perspectives.
This report is divided into three parts.
First, we shall look into several idea generation techniques, both popular ones and the uncommon ones, question their uses and value by providing examples of products developed using the specific techniques.
Second, we discuss whether idea generation methods and techniques are important in coming up with new ideas? Are they the driving factor in generating ideas?
Lastly, we conclude with our personal view on idea generation techniques, along with stating which methods, if any, would we prefer to use.
Towards the end we aim to achieve a better understand of the creative thinking process as a whole and how to effectively solve all issues, design or otherwise.
Thinking is the most important element in successful and peaceful life. This PPT is about Thinking: Definition, Types, Characteristics and methods of developing it.
In this presentation given at Planning-ness 2014, Dr Lisa Azziz Zadeh of USC discussed some neuroscience studies that reveal how the brain works during creative problem solving. She then translated these into actions that could be taken to promote creative thinking.
Creative Thinking (Convergent and Divergent thinking)Prinson Rodrigues
Topics included: Creativity, Creative Thinking, Convergent and Divergent thinking, Six Phase Model (ICEDIP), Idea generation, Brainstorming and Image generation.
Foundational Models for Better ThinkingAaron Bazin
This is the example instructor material for the book, "Think: Tools to Build Your Mind." More information about the book and how to access the other instructor material is available at: https://think3062.wordpress.com/
Think: Tools to Build Your Mind Instructor SampleAaron Bazin
This book describes 190 different thinking models that that will help you think clearly in a world that is often complex, confusing, and continually changing. The book not only addresses each facet of thinking, it also covers overall critical thinking models that you can use to help improve your overall thinking performance.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
6. Synectics Definition
• The term Synectics is from the Greek word
synectikos, which means “bringing forth
together,” or “bringing different things into
unified connection.”
• Synectics is about making connections.
7. Since creativity involves the
changing of things into new
structures, every creative thought
or action draws on synectic thinking.
8. Synectic thinking is the process of
discovering the links that unite
seemingly disconnected elements.
9. It is a way of mentally
taking things apart and
putting them together to
furnish new insight for
all types of problems.
10. Synectics Definition
• Creative discovery comes from analogical and
metaphorical thinking, the process of linking
unlike subjects.
• You must create VISUAL analogies and
metaphors.
11. Thinking to Connect
• Analogical thinking is a comparison between
two things that are similar in some respects,
often used to help explain something or make
it easier to understand.
• Metaphorical thinking is when one thing is
used or considered to represent another
13. The Synectic Process
• Make something strange familiar…
• Create something new…
• Personal analogies-do you feel like a sponge,
doormat? Do you see yourself as a lion, a mouse?
• Direct analogies-A school is like a salad…life is like an
elevator.
• Conflicting analogies…War-creative and destructive.
Talent is a blessing and a curse.
14. Metaphorical Thinking
• A metaphor is a soft thinking technique connecting
two different universes of meaning.
• Examples: Food chain, flow of time, fiscal watchdog.
• The key to metaphorical thinking is similarity. The
human mind tends to look for similarities.
• A road map is a model or metaphor of reality and
useful for explaining things.
• The Dolby Sound system is like a sonic laundry.
15. Architect Buckminster Fuller summed
up the essence of synectics when he
said all things regardless of their
dissimilarity can somehow be linked
together, either in a physical,
psychological or symbolic way.
16. The Synectic Attitude
• Synectics encourages the ability to live with
complexity and apparent contradiction.
• Synectics stimulates creative thinking.
• Synectics mobilizes both sides of the brain,
the right brain (the dreamer), and the left
brain (the reasoner).
• Synectics provides a free-thinking state of
consciousness .
17. The Synectic Ways of Working
• Synectics is based on the fusion of opposites.
• Synectics is based on analogical thinking.
• Synectics is synergistic. Its action produces a
result which is greater than the sum of its
parts.
18. The Synectic Pinball Machine
• Synectic thinking is like a mental pinball game.
Stimulus input bounced against the scoring
bumpers (the Trigger Questions) is
transformed.
• Ordinary perceptions are turned into
extraordinary ones; the familiar or prosaic is
made strange.
• Synectic play is the creative mind at work.
19. The Synectic Triggers
• Synectic Trigger mechanisms catalyze or
create new thoughts, ideas and inventions.
• Synectic Theory is based on disruptive
thinking.
20. The 23 Design Synectic Triggers
Subtract Change Scale Prevaricate
Repeat Substitute Analogize
Combine Fragment Hybridize
Add Isolate Metamorphose
Transfer Distort Symbolize
Empathize Disguise Mythologize
Animate Contradict Fantasize
Superimpose Parody
21. Take Creative Action!
• Ideas are not born in a vacuum.
• Use the 23 synectic triggers to transform your
ideas into something new.
• The triggers are tools for transformational
thinking and may lead you to some great
discoveries.
22. Art Think: Ways of Working
1. Identify: Set the problem or task, identify the subject.
2. Analyze: Examine the subject; break it down, classify it.
3. Ideate: Think, fantasize, produce ideas. Generate options
towards a creative solution. Relate, rearrange,
reconstruct. What design synectic triggers can
you use?
4. Select: Choose your best option.
5. Implement: Put your ideas into action. Realize it. Transform
imagination and fantasy into tangible form.
6. Evaluate: Judge the result. Think about new options and
possibilities that have emerged. Go back to
step #1.
23. Your Assignment
Draw a picture you can use to
transform using the 23 synectic
triggers. Be sure it is a complete
drawing of an object. No heads,
people or cartoons!
50. • Ex4. Draw the above Trilobyte as #1 shape, and the shell as #6
shape, then morph the inbetweens #2-#5 shape
51. • "The form of an object is a diagram of forces.
We can deduce the forces that are acting or
have acted upon it; in this strict and particular
sense, it is a diagram." ~ D'arcy Thompson
52. Home Work
• 1. Find a shape and its force field
• 2. apply the forcefield to a basic shape array
• 3. use 6 synectics rules when applying
forcefield
61. • "Invention is the process of discovering a
principle. Design is the process of applying that
principle." ~ David Pye "To design is to plan and
to organize to related and to control.
• In short it embraces all means opposing disorder
and accident.
• Therefore it signifies a human need and qualifies
man's
thinking and doing."
• Joseph Albers
79. • "Invention is the process of discovering a
principle. Design is the process of applying
that principle." ~ David Pye "To design is to
plan and to organize to related and to control.
• In short it embraces all means opposing
disorder and accident.
• Therefore it signifies a human need and
qualifies man's thinking and doing."
87. HR Corian Vertebrae Couch Backs Innovation at
Toronto Interior Design ShowGiger
• http://www.dexigner.com/news/17002
88. Vertebrae recliner rocker by Anna Franco from
the Art Center College of Design
• http://www.icsid.org/feature/current/articles1053.htm
89. Vertebrae recliner rocker by Anna Franco from
the Art Center College of Design
• http://www.worldarchitecturenews.com/interiors/index.php?fuseaction=prod
uct.productview&pdid=113