This document provides a mid-year tourism report for Nanaimo, BC. It summarizes key performance metrics for 2015 including increased website traffic, social media followers, and media coverage. Marketing campaigns like #ExploreNanaimo and partnerships like Share Vancouver Island are noted. Product development through grants and partnerships are mentioned. Visitor services statistics from the Nanaimo visitor centers show a 7% increase in visitors from the previous year. Overall, tourism performance indicators for Nanaimo are trending positively compared to 2014 mid-year results.
Presentation given to encourage the formation of an eastern panhandle geotourism stewardship council and formal commitment to support the Geotourism for West Virginia process
A compilation of reports and lectures on Guiding Services in The Future for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
This book by Anna Spenceley and Andrew Rylance is designed to help you understand how to travel responsibly. It provides a step-by-step guide on how to find and book holidays and trips that benefit the local environment and the people who live there.
Day TWO BTO2017 | TEN
Giovedì 30 novembre
FOCUS Hall
Obbiettivo su Matera 2019 [con due b, volutamente]
https://www.buytourismonline.com
Keynote Speaker
Rossella Tarantino Fondazione di partecipazione Matera-Basilicata 2019
Talkbacker
Emmanuele Curti Fondazione di partecipazione Matera-Basilicata 2019
Pia Leydolt-Fuchs CaP.CULT
Claartje van Ette City of Amsterdam
Introduzione di contesto
Ottavia Ricci
Consigliera del Ministro Franceschini per la sostenibilità nel turismo
Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
The event, entitled ‘Telling the city’s story’, provided an insight into the work of Marketing Birmingham, which aims to boost the profile of Birmingham, the Black Country and Solihull among national and international audiences.
Presentation given to encourage the formation of an eastern panhandle geotourism stewardship council and formal commitment to support the Geotourism for West Virginia process
A compilation of reports and lectures on Guiding Services in The Future for the students studying the subject Tour Guiding Services enrolled in the College of International Tourism and Hospitality Management in the Lyceum of the Philippines Cavite Campus.
This book by Anna Spenceley and Andrew Rylance is designed to help you understand how to travel responsibly. It provides a step-by-step guide on how to find and book holidays and trips that benefit the local environment and the people who live there.
Day TWO BTO2017 | TEN
Giovedì 30 novembre
FOCUS Hall
Obbiettivo su Matera 2019 [con due b, volutamente]
https://www.buytourismonline.com
Keynote Speaker
Rossella Tarantino Fondazione di partecipazione Matera-Basilicata 2019
Talkbacker
Emmanuele Curti Fondazione di partecipazione Matera-Basilicata 2019
Pia Leydolt-Fuchs CaP.CULT
Claartje van Ette City of Amsterdam
Introduzione di contesto
Ottavia Ricci
Consigliera del Ministro Franceschini per la sostenibilità nel turismo
Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
The event, entitled ‘Telling the city’s story’, provided an insight into the work of Marketing Birmingham, which aims to boost the profile of Birmingham, the Black Country and Solihull among national and international audiences.
British Columbia's Gold Rush Trail Workshop Series Presentation June 9 12, 2015Tourism Cafe Canada
This document provides the slides used in the June 9 - 12, 2015 workshop series on the BC Gold Rush Trail Project. It is provided for a review from those who attend, and to share with those unable to attend the focus of the workshop. Thanks go to the project sponsors: Heritage BC, the Cariboo Chilcotin Coast Tourism Association (CCCTA) and Destination British Columbia (DBC), New Pathways to Gold, Yale Historic Site, Cottonwood House Historic Site, the Village of Lillooet, and District of 100 Mile House. Through their collaboration, this project is able to continue on its journey to increasing the visitor appeal and opportunities along this historic trail in British Columbia.
2015 Snow King Mountain Vertfest OverviewKeely Herron
Vertfest is the premier Backcountry Ski and Ride Event in the US, and Snow King Mountain Resort is proud to bring it to Jackson, WY on February 21st and 22nd, 2015. Please take a look at the presentation and contact me if you're interested in participating as a sponsor, speaker, athlete or volunteer. Thanks!
Result Areas for the ADB funded IDIPT Himachal Pradesh Project in promoting Community Based Tourism around various clusters spread throughout Himachal Pradesh in trance one. The base of the presentation provides the basics of ecotourism as designed by the Nila Foundation !
Similar to Tourism Nanaimo - Mid-Year Tourism Report (20)
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Board
Tourism
Leadership
Committee Sasha Angus
CEO
Lesley
Anderson
E.D. Destination
Management
Kara Walsh
Destination
Development Officer
Chelsea Barr
Destination Marketing
Officer
Megan
Beauregard
Stakeholder &
Communications Specialist
Amanda Daly
Visitor Services
Specialist
Helga Lange
VIC & Clerk
Part-time staff
& volunteers
Visitor Counsellors
Amrit Manhas
Economic
Development Officer
Peter McGee
Economic Development
Coordinator
Robynn Baijus
(temp)
Operations
Coordinator
NEDC Organizational
Chart
Updated Aug 2015
3. • CHAIR: Sandra Petryk – Nanaimo Airport
• VICE-CHAIR: Margot Holmes – Vancouver Island Symphony
• PREVIOUS CHAIR: Dan Brady – Howard Johnson / NHA
• David Mailloux – Nanaimo Port Authority
• Leif Bogwald – Owner, Vancouver Island Expeditions
• Leo Boon – Independent Contractor
• Jonelle Knowles – Vancouver Island University
• David Twynam – Vancouver Island University
• Douglass Legg – Douglass Legg & Associates
• Denise Tacon – Vancouver Island Conference Centre
• Diana Johnstone
• Geoff Wallace – Best Western Northgate (NHA appointee)
• James Young – Long Lake Inn (NHA appointee)
• Odai Sirri – Grand Hotel & Waterfront Suites (NHA appointee)
Tourism Leadership Committee
4. Then vs Now
• $924,110 – 2009 total approx. value of City spending on tourism (in
2014 dollars) to support Destination & Tourism Nanaimo
• $734, 139 – 2014 value of NEDC spending on tourism activities
– Includes $125,000 earmarked for product development through the TDF
• Tourism Nanaimo undertakes more activities at lower budget.
Additional activities since 2012:
– Cruise, product and travel trade development
– Meetings & conventions support
– Grants program administration
– Sport marketing
– 2nd visitor centre & roving visitor servicing
– Stakeholder programs – NBT, CYPT
– Social media, content development and website management
– Formal governance activities
7. Tourism Strategic Plan Goals
#1: Product Development
#2: Industry Partnerships
#3: Marketing & Public Relations
#4: Community Pride
#5: Accountability
8. TLC Direction for 2015
• Market what we have more effectively
• Maximize the value of local community
• Capitalize on existing visitors & local markets
• Develop meetings, events & festivals
• Lean on DMO partners to reach beyond local
markets
10. #ExploreNanaimo Campaign
explorenanaimobc.com
Local market pride of place
campaign running May –
Sept
Objectives:
1) Entice locals & visiting
friends/relatives to
experience things to do
in Nanaimo & Region
2) Grow our social media
audiences
3) Grow use of the
#ExploreNanaimo tag
11. Mid-campaign results
• 800 tourism passport downloads
• 1000+ passports distributed at VICs
• 6,000 website visits
• Significant growth in social audience:
– Facebook up 9.2% (to 6066)
– Instagram up 34.9% (to 1861)
– Twitter up 5% (to 8384)
• 360% growth in #ExploreNanaimo use
• Delivering qualified traffic to
tourismnanaimo.com – 2.5x more
pageviews & 3x longer stay on site
12. Share Vancouver Island Campaign
sharevancouverisland.com
The 3rd year of our award-
winning campaign (formerly
You Won’t Be Sorry)
Market: Pacific Northwest
Timing: June - Aug
Objective: Grow awareness &
visitation to VI beyond Victoria
Leveraged: 3:1 ($55,000
campaign for $13,500 from
Tourism Nanaimo)
13. Go Vancouver Island Campaign
govancouverisland.ca
Markets: Alberta/Seattle
Timing: Apr – June
Objective: Continue growing
awareness & visitation to VI
Leverage: 25:1 ($8,900
contribution for a $217,000
campaign)
Campaign visits up 24% over
previous year
14. Shifting Focus – From Print to Online
• 2014 guide = 20% of total
marketing budget
• 2015 publications = 11% of
marketing budget
• Increased investment in
website and online
presence
• All publications available
online
• Invested in enhanced
visibility in TAVI’s guide for
greater presence earlier in
travel decision cycle
15. Website
Year-over-year (Jan 1 – Aug 4)
• 61% increase in visits
• 55% increase in users
• 54% increase in pageviews
• Averaging 14,800 visits/mo
16. Explore Nanaimo Blog
• Posting 2-3x weekly
• Delivers qualified traffic to
tourismnanaimo.com – 2x more
pageviews and 4x longer site visit
than average
• 9552 views since Jan. 1 – almost
100% growth YOY
17. Social Media - Facebook
• 6106 followers to date
• 14.7% growth in followers since Jan. 1
• 225% increase in average reach over
same period 2014 (organic)
• 254% increase in average likes/post
• 470% increase in comments/post
• 275% increase in shares/post
• 4th top referring site
19. BC Day Instameet – Aug. 3
• Province-wide event in
partnership with
Destination BC
• 19 participants
• 149 uses of
#ExploreNanaimo
hashtag in 1 day
• 475 new Instagram
followers resulting from
this event
20. Media Relations
• Continuing to proactively grow our presence &
engagement with media
– Attending GoMedia & TMAC media marketplaces
– Regularly hosting writers
• Leveraging partner programs
• Proactive pitching
• Digital Asset Management & Branded Content
21. Media coverage examples
- Air Canada En Route
Magazine
- KING 5 Evening Magazine
from Seattle
- TSN Live Broadcast
- usatoday.com
- Huffingtonpost.com
- CalgaryHerald.com
- Western Living
- Northwest Travel
Magazine
- Komo News in Seattle
- Yahoo Travel
- BC Magazine
23. Destination Development - Product
• Mt. Benson gondola – product fam
• Deep Discovery Centre
– event Feb. 19
– feasibility study completion
– steering committee
• Supported Newcastle development
– Hosted product development fam trip for SFN to 2 First
Nations cultural centres
– TDF grant to support business plan development
– Participated in consultation process
24. Destination Development - Grants
• 2 TDF intakes awarding $38,000 to 9 organizations
• TDF Program Review in progress
• MRDT grants program implementation
• Implemented new sport grants program
• 2 sport grant intakes awarding $17,300 to 24 sport
organizations (3rd intake in Oct)
• Estimated economic impact of funded events in 2015
approx. $4.5 million
25. Destination Development – Sport, Travel
Trade & Cruise
Sport:
• Built new website section with targeted sport content
• Completed sport tourism plan – working with sport steering committee
Travel Trade:
• Seattle travel agent show
• TAVI travel trade showcase
• Asian receptive fam with top buyers from Chinese & Japanese tour
operators
Cruise:
• Supporting 3 cruise visits with on-site visitor services
• Hosted RCL executive on site visit with NPA
• Supporting cruise product development efforts
26. Stakeholder Programs
• Nanaimo Bar Trail
• NBT 34 listings (at max. capacity)
• Cedar Yellowpoint Trail
– CYPAT 24 listings (up from 23)
• Working to develop digitally
mapped versions of these trails
• Website listings, brochure racking,
educational workshops, Tourism
Matters events
27. Hotel Tax Grants Program
• Live at www.tourismnanaimo.com/grants
• Ongoing application intakes with quarterly application
review & evaluation
• Approx. annual grants available $450,000
– 45% for festivals & events (incl. sporting events)
– 35% for sport tourism initiatives (incl. minor capital upgrades for
sport infrastructure)
– 20% for marketing associated with the events
• Newcastle Island funding pending business plan
completion and MRDT agreement addendum
submission to Provincial Gov’t
29. Visitor Centre Operations
• Northfield, Bastion (May 15 – Sep
8), roving “street team”, events &
conferences
– Dragonboat
– Silly Boat
– Marine Festival
– Blues Fest
– VIU student orientation
• Visitor Experience Survey
• Staff fam trips to train other VICs
on Nanaimo
30. Visitor Centre Statistics
2015
Q1 & Q2
% Change
YOY
2014
Q1 & Q2
2014 full
year
2013 full
year
# Visitors 9,218 7% 8,643 21,078 20,422
• Visitor servicing trends are shifting with technology
• More focus on reaching out and being where the visitors
are through mobile visitor servicing
• Street team contributed significantly to our 7% increase
YOY
31. 2015 Results to Date
• June 2015 average occupancy was 70%
• YTD occupancy is up 3% & Revenue per available room
up 10% over 2014
• Visitor Experience survey overall destination satisfaction
97%
• Visitation from US travelers is up 4 percentage points
YOY
• The average length of stay showing strong growth –
more visitors staying 2-3 and 7-14 days