Document for consultation of the people of local communities from Québec Lower North-Shore. Here are the orientations for tourism as a tool for economic growht and cultural enhancement
10. A TEAM WORK…
• Local entrepreneurs with tourism projects:
CHEVERY OLD FORT
LOURDES-DE-BLANC-SABLON
BLANC-SABLON TÊTE-À-LA-BALEINE
11. SIX ORIENTATIONS
New tourism governance
Develop human ressources in tourism
Develop feature tourism products
Increase capacity
Increase accessibility to and within the
territory
Improve marketing
12. ORIENTATION 1: New tourism
governance
• Creating the tourism coordinator position for QLNS
• Identify for and by each community one touristic agent and /
or organization responsible for tourism
• Making permanent the current tourism steering committee
14. ORIENTATION 2: Develop human
ressources in tourism
• Do a human ressources development plan in tourism
• Triennial calendar’ trainings for employees & entrepreneurs
• Ensuring a 3 year effective coaching for tourism entrepreneurs
• Financing of current staff for some attractions
16. ORIENTATION 3: Develop feature
tourism products
• Create an exceptional archaeological site
• Icebergs’cruises
• Create a National Park
• Enhance the Route Blanche
• Maritime cabin’ network
• Sport cod fishing
• Blanc-Sablon/Old Fort scenic road
18. ORIENTATION 4: Increase capacity
• Identify community and SMEs development priorities
• Ensure throughout the territory to manage group of 12 people
19. WHAT ARE OR SHOULD BE YOUR LOCAL
TOURISM PRIORITIES RELATED TO THIS PLAN ?
20. ORIENTATION 5: Increase accessibility to
and within the territory
• Consensus on accessibility
• Operate an airliner in LNS
• Charter a plane to LNS
• Complete highway #138
• Improve “chartered” road vehicules quality in communities
• Increase capacity for cruise ship of Blanc-Sablon’port
• Fast coastal & maritime link
• Make accessible high speed Internet
22. ORIENTATION 6: IMPROVE MARKETING
• QLNS portal website for each community and local tourism
SMEs
• Produce HD videos and pictures of LNS
• Produce a 3 year marketing plan
• QLNS Tourism forum 2016
• Find the funding for the marketing plan
• Create marketing partnerships (eg: Route #369 Grand Circle
with Labrador)
• Recognize Coste as the main tool/salespoint of our territory
24. “IF I HAD ASKED PEOPLE WHAT THEY WANTED, THEY
WOULD HAVE SAID FASTER HORSES.”
“WHEN EVERYTHING SEEM TO BE GOING AGAINST YOU,
REMEMBER THAT THE AIRPLANE TAKES OFF AGAINST THE
WIND, NOT WITH IT ....”
“COMING TOGETHER IS THE BEGINNING. KEEPING
TOGETHER IS PROGRESS. WORKING TOGETHER IS
SUCCESS.”
― HENRY FORD
THANK YOU!