Johnathan Branson, former Audience Development Manager at Audiences Central, will be talking about Audiences Black Country (ABC), an Arts Council England funded programme of organisational support that aimed to build a real understanding of audience behaviours, increase awareness of research and segmentation tools, and develop strategies to increase audience retention levels across the four boroughs that make up the Black County.
The project supported ten arts and cultural organisations via bespoke programmes of support, which had a specific focus on CRM, segmentation and the use of data in audience development. During the presentation, Johnathan will provide an overview of the project, talk about the range of work delivered, the impact of the work, challenges and successes, and the project’s legacy.
www.congrespodiumkunsten.nl
The document discusses the challenges of working with community organizations to address empty homes in Hull, England. It outlines major challenges like negative equity, mortgage company refusals to lease empty homes, and low rental returns. It then discusses the council's role in coordinating funding, sharing data and approaches, and tackling blockages. Through partnerships, the program has resulted in 570 affordable homes built, area improvements, and wider community benefits, but more work remains to be done.
The Collections Trust seminar introduces attendees to the work of the Collections Trust and excellence in collections management. It covers understanding audiences, managing change in museums, and introduces the Excellence in Collections management model and standards. Attendees are encouraged to participate actively and network. Resources provided include information sheets, slides, and feedback forms.
Heritage Lottery Fund - presentation by Liz ShawDudleyCVS
The Heritage Lottery Fund provides grants to support heritage projects and conservation efforts in the United Kingdom. They fund public and not-for-profit organizations, as well as some private owners. Projects are evaluated based on their outcomes for heritage, people, and communities. Grants are available for a variety of purposes and amounts, including general programs from £3,000-£10,000, larger heritage grants from £100,000 and up, and targeted programs like start-up grants and heritage enterprise grants to fund conservation of historic buildings. Funded projects must demonstrate benefits like improved heritage management, new skills, and economic impacts.
The document discusses Catalyst funding provided to three cultural organizations in Manchester: the Whitworth Art Gallery, the Halle Concerts Society, and the Royal Exchange Theatre. It provides details on the size of grants, how the funds were used to build capacity and fundraising abilities, and the successes and challenges experienced. The Royal Exchange Theatre utilized its £236,500 grant to strengthen its fundraising team and board, engage the entire organization in fundraising, and increase individual giving, raising over £62,000 in pledged funds through new approaches.
Social Enterprise Exchange Launch PresentationSteve Buckley
Social Enterprise Exchange is a programme of support for social enterprise in Sheffield City Region delivered by a community-based consortium in collaboration with Sheffield City Region Growth Hub and funded by European Regional Development Fund 2014–2020
Margaret Thompson, Community Heritage Grants, National Library of AustraliaMuseums & Galleries NSW
Margaret Thompson has worked at the National Library of Australia since 2005 as part time Assistant to the Community Heritage Grants program, assisting the Coordinator in the administration of the program. Prior to that she has had a career as a Librarian, both at the NLA and various government, special and public libraries in Canberra and interstate.
Community Heritage Grants
The Community Heritage Grants program is a federally funded annual program, administered by the National Library of Australia, which provides grants of up to $15,000 to assist in the preservation of Australian cultural heritage collections of national significance.
Not-for-profit community organisations, such as historical societies, regional museums, galleries and Indigenous and migrant groups, are eligible to apply. Applications for 2017 have now closed, but will re-open again next year in March 2018. This presentation will provide further information for potential applicants on the wide range of eligible projects, tips on preparing your application, and how to navigate the online application process.
Andrew Trump Heritage Project Officer NSW Office of Environment & Heritage.Museums & Galleries NSW
Andrew Trump has worked as an arts manager (New England Theatre Company, Q Theatre), an events and celebrations manager (Australia Day Council of NSW, NSW Centenary of Federation Committee), and a local government cultural planner (Gold Coast City Council). He is currently responsible for the design, development, implementation and management of a new three year grants program, part of the Heritage Near Me initiative of the NSW Office of Environment and Heritage.
Heritage Near Me Program
The Heritage Near Me incentives program is part of an initiative announced by the then-Minister for Heritage in 2015. Heritage Near Me is an innovative new program that empowers NSW communities to protect, share and celebrate their local heritage. The program has three funding streams: Local Heritage Green Energy Grants; Local Heritage Activation Grants; and, Local Heritage Strategic Projects. This talk will outline the applicant guidelines for each stream, the current priorities for funding, and provide examples of recent successful applicants.
For more information: http://www.environment.nsw.gov.au/Heritage/heritage-support.htm
The document discusses the challenges of working with community organizations to address empty homes in Hull, England. It outlines major challenges like negative equity, mortgage company refusals to lease empty homes, and low rental returns. It then discusses the council's role in coordinating funding, sharing data and approaches, and tackling blockages. Through partnerships, the program has resulted in 570 affordable homes built, area improvements, and wider community benefits, but more work remains to be done.
The Collections Trust seminar introduces attendees to the work of the Collections Trust and excellence in collections management. It covers understanding audiences, managing change in museums, and introduces the Excellence in Collections management model and standards. Attendees are encouraged to participate actively and network. Resources provided include information sheets, slides, and feedback forms.
Heritage Lottery Fund - presentation by Liz ShawDudleyCVS
The Heritage Lottery Fund provides grants to support heritage projects and conservation efforts in the United Kingdom. They fund public and not-for-profit organizations, as well as some private owners. Projects are evaluated based on their outcomes for heritage, people, and communities. Grants are available for a variety of purposes and amounts, including general programs from £3,000-£10,000, larger heritage grants from £100,000 and up, and targeted programs like start-up grants and heritage enterprise grants to fund conservation of historic buildings. Funded projects must demonstrate benefits like improved heritage management, new skills, and economic impacts.
The document discusses Catalyst funding provided to three cultural organizations in Manchester: the Whitworth Art Gallery, the Halle Concerts Society, and the Royal Exchange Theatre. It provides details on the size of grants, how the funds were used to build capacity and fundraising abilities, and the successes and challenges experienced. The Royal Exchange Theatre utilized its £236,500 grant to strengthen its fundraising team and board, engage the entire organization in fundraising, and increase individual giving, raising over £62,000 in pledged funds through new approaches.
Social Enterprise Exchange Launch PresentationSteve Buckley
Social Enterprise Exchange is a programme of support for social enterprise in Sheffield City Region delivered by a community-based consortium in collaboration with Sheffield City Region Growth Hub and funded by European Regional Development Fund 2014–2020
Margaret Thompson, Community Heritage Grants, National Library of AustraliaMuseums & Galleries NSW
Margaret Thompson has worked at the National Library of Australia since 2005 as part time Assistant to the Community Heritage Grants program, assisting the Coordinator in the administration of the program. Prior to that she has had a career as a Librarian, both at the NLA and various government, special and public libraries in Canberra and interstate.
Community Heritage Grants
The Community Heritage Grants program is a federally funded annual program, administered by the National Library of Australia, which provides grants of up to $15,000 to assist in the preservation of Australian cultural heritage collections of national significance.
Not-for-profit community organisations, such as historical societies, regional museums, galleries and Indigenous and migrant groups, are eligible to apply. Applications for 2017 have now closed, but will re-open again next year in March 2018. This presentation will provide further information for potential applicants on the wide range of eligible projects, tips on preparing your application, and how to navigate the online application process.
Andrew Trump Heritage Project Officer NSW Office of Environment & Heritage.Museums & Galleries NSW
Andrew Trump has worked as an arts manager (New England Theatre Company, Q Theatre), an events and celebrations manager (Australia Day Council of NSW, NSW Centenary of Federation Committee), and a local government cultural planner (Gold Coast City Council). He is currently responsible for the design, development, implementation and management of a new three year grants program, part of the Heritage Near Me initiative of the NSW Office of Environment and Heritage.
Heritage Near Me Program
The Heritage Near Me incentives program is part of an initiative announced by the then-Minister for Heritage in 2015. Heritage Near Me is an innovative new program that empowers NSW communities to protect, share and celebrate their local heritage. The program has three funding streams: Local Heritage Green Energy Grants; Local Heritage Activation Grants; and, Local Heritage Strategic Projects. This talk will outline the applicant guidelines for each stream, the current priorities for funding, and provide examples of recent successful applicants.
For more information: http://www.environment.nsw.gov.au/Heritage/heritage-support.htm
New developments in marketing starter for ten - february 2012Alison O'Hara
This document discusses various topics related to arts marketing and audience engagement. It covers pricing strategies, crowdfunding, integrated marketing communications, the Big Society initiative in the UK, and provides updates on arts audience research and segmentation. It also promotes several cultural marketing toolkits and resources available online. The overall focus is on practical strategies and tools for arts marketers to better understand and engage audiences.
Portrait of the nation an integrated campaign - catrin tilley - national ga...iof_events
The Scottish National Portrait Gallery underwent a £17.6 million capital campaign to refurbish and reinvent the gallery. The campaign was highly successful, raising £19 million and attracting over 200,000 visitors in its first 5 months. The campaign's goals were to engage existing and new visitors through events, digital platforms, and fundraising initiatives. It aimed to position visitors' education and enjoyment at the heart of the reinvented gallery, which reopened on November 30, 2011 as a true "Portrait of the Nation."
This webinar provided information to applicants for grants to plan learning labs in libraries and museums. It described the program goals of engaging youth in mentor-led learning using digital and traditional media. Applicants were informed that up to 14 grants of up to $100,000 each would be awarded to support the planning and design of learning labs. The application process and timeline were outlined, with a deadline of June 15th to submit proposals through Grants.gov for selection in late fall.
The Delta Entrepreneurship Network aims to develop an entrepreneurial ecosystem in Northeast Arkansas. It will do this through 1) identifying and qualifying communities, 2) leveraging resources through a network, and 3) providing technical assistance through the Delta Center. The Delta Center will catalyze connections, raise expectations, and serve as a hub where entrepreneurs can obtain assistance and communities can receive standards guidance. A sustainability plan will ensure the program's continuation.
This document discusses various topics related to cultural marketing and audience development.
It begins with a discussion of pricing sophistication and tools for dynamic pricing analysis. It then covers crowdfunding trends and tips for successful crowdfunding campaigns.
The document goes on to discuss integrated marketing communications and the importance of coordinating various marketing channels. It also discusses the Big Society initiative and a citizen power project in Peterborough that explores new ways to empower local communities.
The remaining sections cover topics like audience segmentation analysis, cultural tourism resources, guidelines for inclusive family experiences at cultural institutions, experience design processes, marketing to the baby boomer generation, and the importance of avoiding "greenwashing" claims about sustainability efforts.
Work Matters at the Library - Support for Business and EmploymentCILIP Ireland
National Framework
A national steering group oversees a framework for public library services and cooperation with stakeholders. A working group with library representatives provides guidance. Pilot programs confirmed core library services and key partners like employment services.
Services and Resources
Libraries provide workspaces, internet access, materials and expertise to support job seekers and businesses. Resources include books, e-resources, online courses and skilled researchers. Events include job seeker workshops and programs for small businesses.
Partnerships
A coordinator in each library leads national rollout. Guidelines support cooperation with partners like education/training boards and employment services through information sharing, joint programs and referrals. The Wexford libraries experience shows successful partnership events,
The document provides an update from various partners of NewcastleGateshead. It discusses 2012 performance including hotel occupancy rates, visitor numbers to attractions, and international visitor numbers. It also discusses upcoming research including a visitor survey and hotel study. Other sections discuss the online shop, business tourism events, marketing campaigns, and place branding efforts. The goal is to keep partners informed and provide opportunities for involvement and partnership.
The Heritage Lottery Fund (HLF) aims to conserve UK heritage, help more people experience and engage with heritage, and support learning about heritage. HLF provides funding to protect natural landscapes, historic buildings and sites, cultural traditions, and more. It has provided over £39 million to Areas of Outstanding Natural Beauty. Funding programs include Heritage Grants, Your Heritage, and Landscape Partnerships. Successful applications demonstrate community support, value for money, robust management, and sustainable long-term benefits.
Valentini Amarantidou, Working with European AgenciesCONVENE Vilnius
This document discusses working with European agencies on association meetings and conferences. It provides information on:
- The roles of Professional Conference Organizers (PCOs) in destination selection for meetings, including research, recommendations, selection, and management. Having hands-on experience is important.
- The complex criteria involved in destination selection, including politics, infrastructure, competitiveness, and other assets like weather and post-conference options.
- Why association meetings are important for destinations to host, as they provide significant direct and indirect financial benefits through spending in the local economy. Even small conferences can result in hundreds of thousands of Euros exchanged locally.
- Tips and tricks for Convention and Visitors Bureaus to
Our Manchester event in April called ‘Cyber across the North West – a great opportunity for the region’, allowed attendees to network, learn about the Cluster, opportunities within the region and how to get involved. At the end of the event, an open discussion took place, to really find out what projects attendees wanted the Cluster to concentrate on.
What are the necessary skills for a librarian in 2015?LAICDG
Presentation by Mairead Owens, County Librarian, Dun Laoghaire Rathdown Libraries, for the Information Skills for the Future event, organised by the Career Development Group of the Library Association of Ireland on April 2nd 2015
This document provides an overview of a Collections Trust seminar held in Brighton in December 2014. It includes:
- Welcome and introductions by Nick Poole, CEO of the Collections Trust since 2004.
- Objectives for the seminar which are to introduce the work of the Collections Trust, explore how collections management supports audience needs, and highlight tools/resources/services.
- An overview of the Collections Trust's programs and products including standards, training, digital development, policy influence, and knowledge sharing networks. Specific programs on security, energy efficiency, pests, insurance, participation, digitization and copyright are highlighted.
This document provides information about applying for grants from Arts Council England (ACE) to fund arts projects. It outlines the application process, including clarifying your project aims, interpreting ACE language, meeting grant conditions, describing your work and ensuring public engagement. It discusses developing budgets, sources of funding, evaluation, and developing your personal brand. The overall aim is to guide applicants through successfully applying for ACE grants to fund their artistic work and projects.
This is a copy of the crowdfunding panel given at the Nordisk Panorama Outlook sessions on the future of film financing for documentary and short filmmakers presented by Manymade.
Laura Crossley: Top tips for Museums at Night clustersRosie Clarke
Heritage and Audience Development Consultant Laura Crossley shares her recommendations for getting local heritage organisations to work together to plan and market a joint programme of events: a Museums at Night festival
"cluster". This includes three case studies from the Norfolk area.
This document provides a summary of a partner update meeting held by the NewcastleGateshead Initiative. It introduces new leadership including Paul Callaghan as the new chair. It outlines the agenda which includes updates on inward investment, the Rugby World Cup 2015, research and intelligence, and networking. Specific areas of focus are noted including growing tourism, developing the city brand, and upcoming festivals and events in the region. Performance metrics on tourism in 2013 are also reviewed showing growth in visits, expenditure, and overnight stays.
The Our Place programme is ready to support at least 100 areas as they work towards making local services in their neighbourhoods, such as adult social care, health or employment, better for all.
See more at: http://locality.org.uk/news/place-opens-today/#sthash.Nj2PTJ6X.dpuf
The Collections Trust seminars are a one-day interactive workshop for people working in collections management.
They will look at the changing needs and expectations of museum audiences and how collections management practice and digital technology can help meet them. The workshop will cover:
• Being an effective advocate for the wider impact of collections management
• Using collections management to help your museum improve its services and its sustainability
• The relationship between Museum Accreditation and SPECTRUM as the standard for collections management
• How to develop a strategic approach to your collections and digital work
• How to ensure that your internal policies, procedures and systems are fit for the future
Branding. Vaak gezien als een uitdrukking voor snelle reclamejongens, als ‘iets’ met logo’s. Branding is echter ook een vakgebied, waar grote multinationals in investeren omdat het aantoonbaar geld oplevert. Het loont om je als culturele organisatie te verdiepen in merkenmanagement. Marije Jansen geeft in deze workshop een korte presentatie over branding: wat is het, wat levert het op en hoe integreer je dit in je marketingbeleid? Naast de theorie en voorbeelden uit de praktijk ga je aan de slag met oefeningen die je op je eigen organisatie toe kunt passen.
www.congrespodiumkunsten.nl
Welke uitdagende prijsstrategieën zijn er te bedenken om nieuwe groepen tot een bezoek te verleiden, of om ze voor eeuwig te binden aan ons? Zijn hier verschillende methodes voor te bedenken per doelgroep? En hoe zit het met de motivatie voor een bezoek, gelinkt aan een prijsstrategie? Binnen het aspect prijs zijn veel zaken te ontdekken. Zo heeft prijs voor een eenmalige bezoeker een andere waarde dan voor een frequente bezoeker. En bij genres waarvoor een meer ontwikkelde smaak nodig is speelt prijs een kleinere rol dan bij genres met een minder ontwikkelde smaak.
We gaan op zoek naar nieuwe mogelijkheden om te ‘spelen’ met prijzen. Denk mee over nieuwe prijsideeën en sta aan de wieg van nieuwe acties, of serviceverhogende mogelijkheden, die mogelijk op landelijke basis uitgerold kunnen worden. www.congrespodiumkunsten.nl
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Similar to Audiences Black Country - Johnathan Branson | congres podiumkunsten 2012
New developments in marketing starter for ten - february 2012Alison O'Hara
This document discusses various topics related to arts marketing and audience engagement. It covers pricing strategies, crowdfunding, integrated marketing communications, the Big Society initiative in the UK, and provides updates on arts audience research and segmentation. It also promotes several cultural marketing toolkits and resources available online. The overall focus is on practical strategies and tools for arts marketers to better understand and engage audiences.
Portrait of the nation an integrated campaign - catrin tilley - national ga...iof_events
The Scottish National Portrait Gallery underwent a £17.6 million capital campaign to refurbish and reinvent the gallery. The campaign was highly successful, raising £19 million and attracting over 200,000 visitors in its first 5 months. The campaign's goals were to engage existing and new visitors through events, digital platforms, and fundraising initiatives. It aimed to position visitors' education and enjoyment at the heart of the reinvented gallery, which reopened on November 30, 2011 as a true "Portrait of the Nation."
This webinar provided information to applicants for grants to plan learning labs in libraries and museums. It described the program goals of engaging youth in mentor-led learning using digital and traditional media. Applicants were informed that up to 14 grants of up to $100,000 each would be awarded to support the planning and design of learning labs. The application process and timeline were outlined, with a deadline of June 15th to submit proposals through Grants.gov for selection in late fall.
The Delta Entrepreneurship Network aims to develop an entrepreneurial ecosystem in Northeast Arkansas. It will do this through 1) identifying and qualifying communities, 2) leveraging resources through a network, and 3) providing technical assistance through the Delta Center. The Delta Center will catalyze connections, raise expectations, and serve as a hub where entrepreneurs can obtain assistance and communities can receive standards guidance. A sustainability plan will ensure the program's continuation.
This document discusses various topics related to cultural marketing and audience development.
It begins with a discussion of pricing sophistication and tools for dynamic pricing analysis. It then covers crowdfunding trends and tips for successful crowdfunding campaigns.
The document goes on to discuss integrated marketing communications and the importance of coordinating various marketing channels. It also discusses the Big Society initiative and a citizen power project in Peterborough that explores new ways to empower local communities.
The remaining sections cover topics like audience segmentation analysis, cultural tourism resources, guidelines for inclusive family experiences at cultural institutions, experience design processes, marketing to the baby boomer generation, and the importance of avoiding "greenwashing" claims about sustainability efforts.
Work Matters at the Library - Support for Business and EmploymentCILIP Ireland
National Framework
A national steering group oversees a framework for public library services and cooperation with stakeholders. A working group with library representatives provides guidance. Pilot programs confirmed core library services and key partners like employment services.
Services and Resources
Libraries provide workspaces, internet access, materials and expertise to support job seekers and businesses. Resources include books, e-resources, online courses and skilled researchers. Events include job seeker workshops and programs for small businesses.
Partnerships
A coordinator in each library leads national rollout. Guidelines support cooperation with partners like education/training boards and employment services through information sharing, joint programs and referrals. The Wexford libraries experience shows successful partnership events,
The document provides an update from various partners of NewcastleGateshead. It discusses 2012 performance including hotel occupancy rates, visitor numbers to attractions, and international visitor numbers. It also discusses upcoming research including a visitor survey and hotel study. Other sections discuss the online shop, business tourism events, marketing campaigns, and place branding efforts. The goal is to keep partners informed and provide opportunities for involvement and partnership.
The Heritage Lottery Fund (HLF) aims to conserve UK heritage, help more people experience and engage with heritage, and support learning about heritage. HLF provides funding to protect natural landscapes, historic buildings and sites, cultural traditions, and more. It has provided over £39 million to Areas of Outstanding Natural Beauty. Funding programs include Heritage Grants, Your Heritage, and Landscape Partnerships. Successful applications demonstrate community support, value for money, robust management, and sustainable long-term benefits.
Valentini Amarantidou, Working with European AgenciesCONVENE Vilnius
This document discusses working with European agencies on association meetings and conferences. It provides information on:
- The roles of Professional Conference Organizers (PCOs) in destination selection for meetings, including research, recommendations, selection, and management. Having hands-on experience is important.
- The complex criteria involved in destination selection, including politics, infrastructure, competitiveness, and other assets like weather and post-conference options.
- Why association meetings are important for destinations to host, as they provide significant direct and indirect financial benefits through spending in the local economy. Even small conferences can result in hundreds of thousands of Euros exchanged locally.
- Tips and tricks for Convention and Visitors Bureaus to
Our Manchester event in April called ‘Cyber across the North West – a great opportunity for the region’, allowed attendees to network, learn about the Cluster, opportunities within the region and how to get involved. At the end of the event, an open discussion took place, to really find out what projects attendees wanted the Cluster to concentrate on.
What are the necessary skills for a librarian in 2015?LAICDG
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This document provides an overview of a Collections Trust seminar held in Brighton in December 2014. It includes:
- Welcome and introductions by Nick Poole, CEO of the Collections Trust since 2004.
- Objectives for the seminar which are to introduce the work of the Collections Trust, explore how collections management supports audience needs, and highlight tools/resources/services.
- An overview of the Collections Trust's programs and products including standards, training, digital development, policy influence, and knowledge sharing networks. Specific programs on security, energy efficiency, pests, insurance, participation, digitization and copyright are highlighted.
This document provides information about applying for grants from Arts Council England (ACE) to fund arts projects. It outlines the application process, including clarifying your project aims, interpreting ACE language, meeting grant conditions, describing your work and ensuring public engagement. It discusses developing budgets, sources of funding, evaluation, and developing your personal brand. The overall aim is to guide applicants through successfully applying for ACE grants to fund their artistic work and projects.
This is a copy of the crowdfunding panel given at the Nordisk Panorama Outlook sessions on the future of film financing for documentary and short filmmakers presented by Manymade.
Laura Crossley: Top tips for Museums at Night clustersRosie Clarke
Heritage and Audience Development Consultant Laura Crossley shares her recommendations for getting local heritage organisations to work together to plan and market a joint programme of events: a Museums at Night festival
"cluster". This includes three case studies from the Norfolk area.
This document provides a summary of a partner update meeting held by the NewcastleGateshead Initiative. It introduces new leadership including Paul Callaghan as the new chair. It outlines the agenda which includes updates on inward investment, the Rugby World Cup 2015, research and intelligence, and networking. Specific areas of focus are noted including growing tourism, developing the city brand, and upcoming festivals and events in the region. Performance metrics on tourism in 2013 are also reviewed showing growth in visits, expenditure, and overnight stays.
The Our Place programme is ready to support at least 100 areas as they work towards making local services in their neighbourhoods, such as adult social care, health or employment, better for all.
See more at: http://locality.org.uk/news/place-opens-today/#sthash.Nj2PTJ6X.dpuf
The Collections Trust seminars are a one-day interactive workshop for people working in collections management.
They will look at the changing needs and expectations of museum audiences and how collections management practice and digital technology can help meet them. The workshop will cover:
• Being an effective advocate for the wider impact of collections management
• Using collections management to help your museum improve its services and its sustainability
• The relationship between Museum Accreditation and SPECTRUM as the standard for collections management
• How to develop a strategic approach to your collections and digital work
• How to ensure that your internal policies, procedures and systems are fit for the future
Similar to Audiences Black Country - Johnathan Branson | congres podiumkunsten 2012 (20)
Branding. Vaak gezien als een uitdrukking voor snelle reclamejongens, als ‘iets’ met logo’s. Branding is echter ook een vakgebied, waar grote multinationals in investeren omdat het aantoonbaar geld oplevert. Het loont om je als culturele organisatie te verdiepen in merkenmanagement. Marije Jansen geeft in deze workshop een korte presentatie over branding: wat is het, wat levert het op en hoe integreer je dit in je marketingbeleid? Naast de theorie en voorbeelden uit de praktijk ga je aan de slag met oefeningen die je op je eigen organisatie toe kunt passen.
www.congrespodiumkunsten.nl
Welke uitdagende prijsstrategieën zijn er te bedenken om nieuwe groepen tot een bezoek te verleiden, of om ze voor eeuwig te binden aan ons? Zijn hier verschillende methodes voor te bedenken per doelgroep? En hoe zit het met de motivatie voor een bezoek, gelinkt aan een prijsstrategie? Binnen het aspect prijs zijn veel zaken te ontdekken. Zo heeft prijs voor een eenmalige bezoeker een andere waarde dan voor een frequente bezoeker. En bij genres waarvoor een meer ontwikkelde smaak nodig is speelt prijs een kleinere rol dan bij genres met een minder ontwikkelde smaak.
We gaan op zoek naar nieuwe mogelijkheden om te ‘spelen’ met prijzen. Denk mee over nieuwe prijsideeën en sta aan de wieg van nieuwe acties, of serviceverhogende mogelijkheden, die mogelijk op landelijke basis uitgerold kunnen worden. www.congrespodiumkunsten.nl
congres podiumkunsten 2013 | De toekomstige virtuele wereld | Jan NekkersPromotie Podiumkunsten
Digitalisering heeft onze manier van communicatie en informatieverwerking ingrijpend gewijzigd. De exponentiële ontwikkeling van de digitale technologie heeft ook zijn weerslag in de wereld van kunst en cultuur. Zo heeft de muziekindustrie een revolutie ondergaan wat betreft geluidsdragers en verdienmodellen. De vraag is of de wereld van de podiumkunsten ook zo’n ontwikkeling te wachten staat. www.congrespodiumkunsten.nl
Contix staat voor één IT-platform dat real time wederverkoop voor alle podiumkunsten mogelijk maakt voor mediapartners en wederverkopers. Dit maakt contingenten verleden tijd, benut de volledige zaalpotentie en maakt benchmark mogelijk.
In de huidige situatie is real-time wederverkoop voor de gehele podiumkunstensector niet mogelijk doordat er vele verschillende kaartverkoopsystemen in gebruik zijn. De huidige constructies voor wederverkoop voor geplaceerde kaartjes zijn daardoor zo arbeidsintensief en kostbaar dat de podiumkunstensector verstoken blijft van externe distributiekanalen en de potentie van kaartverkoop sector-breed niet wordt benut. Contix ontsluit de sector voor externe distributie- en promotiekanalen, verhoogt daarmee de kaartverkoop voor de podiumkunsten in zijn geheel en boort nieuwe publieksgroepen aan.
Hoe doen we dat? En: hoe trekken we nieuw publiek via wederverkoop zonder onszelf te verliezen? www.congrespodiumkunsten.nl
congres podiumkunsten 2013 | Social Marketing | Tivoli & Eagerly Inter…Promotie Podiumkunsten
Hoe kom je tot een goede integrale internetstrategie voor je organisatie? Cas Boland en Marnix Marsman geven het antwoord aan de hand van de praktijkcase van poppodium Tivoli in Utrecht. Iedere marketeer heeft ermee te maken: de verschuiving van print naar online. Met print is het vaak ‘schieten met hagel’, terwijl online verschillende publieksgroepen op maat bediend kunnen worden. Maar hoe benut je alle mogelijkheden van online ten volle en zorg je dat de oplossingen passen bij de organisatie (middelen, mensen en workflow)? www.congrespodiumkunsten.nl
Creativiteit schept kansen. Kansen om meer uit bestaande markten te halen. Of onverwachte markten aan te boren. Kansen voor nieuwe producten en diensten of effectievere communicatie. Creatief denken kan iedereen helpen om succesvol te innoveren. In deze workshop gaat Marijke Krabbenbos met jou aan de slag om je geest leniger te maken. Creativiteit is vaak gewoon een kwestie van anders kijken. www.congrespodiumkunsten.nl
Op het congres Cultuur in Beeld van 3 december jl. vertelde minister Jet Bussemaker graag de discussie met het veld aan te gaan over de maatschappelijke waarde van cultuur. Weet jouw organisatie precies welke waarde ze vertegenwoordigt en wie de belanghebbenden zijn?
Na een korte inleiding door Martine Fransman over maatschappelijke waarde in de culturele sector, gaat Mart Voorsluis in op een praktijkvoorbeeld: Hallo Muziek, voortgekomen uit Holland Symfonia . Hallo Muziek heeft tot doel muziekles terug te brengen in het curriculum van alle basisscholen op duurzame basis: van groep 1 t/m groep 8. Dit wordt bewerkstelligd met een professioneel leerplan dat is opgesteld volgens de laatste inzichten en met orkestmusici die als vakdocent lesgeven. Hallo Muziek is mogelijk voor iedere basisschool dankzij een innovatief businessmodel én commitment van vooral lokaal betrokken burgers. Voorsluis laat zien hoe dit project maatschappelijke waarde, waarde voor haar klanten en persoonlijke waarde concreet oplevert en dat deze kunnen worden ingezet om een inspirerende en vruchtbare samenwerking aan te gaan tussen bedrijfsleven, burgers en overheid. www.congrespodiumkunsten.nl
Mischa Coster, mediapsycholoog, entrepreneur en lifehacker, legt in deze presentatie uit wat de praktisch toepasbare theorieën van psychologie inhouden en hoe je deze succesvol in kan zetten bij de strategievorming en uitvoering van marketingactiviteiten. Coster laat zien hoe je sociaalpsychologische media- en beïnvloedingstechnieken kan benutten en herkennen. Hierbij richt hij zich op vraagstukken op het raakvlak van online media, psychologie, techniek en gedragsverandering. Hij laat zien hoe dagelijks ons (online) gedrag wordt beïnvloed, waarbij hij gebruik maakt van de ‘Intervention Roadmap’. Door op de juiste momenten de juiste signalen af te geven kan je mensen verleiden tot bijvoorbeeld een bezoek aan het theater. Coster laat zien hoe je gedragsverandering kan stimuleren aan de hand van kennis uit de (media)psychologie. www.congrespodiumkunsten.nl
De afgelopen elf jaar heeft Rotterdam geïnvesteerd in het bereik van jongeren voor cultuur binnen het cluster jongerenmarketing onder leiding van Rotterdam Festivals. Dit leverde vele experimenten en kennisbijeenkomsten op waar veel van geleerd is: authenticiteit is belangrijk, jongeren betrekken is een must en zonder tijd kom je nergens. Maar er is meer te vertellen over de lessen die er zijn geleerd uit de experimenten en de SWOT-analyse die gemaakt is. Veel hiervan staat in de publicatie: Cluster jongerenmarketing: Oog voor het verleden, blik naar de toekomst.
In deze presentatie vertelt Eelke Bosman van Rotterdam Festivals over de lessons learned en do’s en don’ts uit elf jaar ervaring met jongerenmarketing. www.congrespodiumkunsten.nl
Een mobiele website of app alleen is niet meer voldoende. Mensen willen ook direct voorstellingen kunnen reserveren, betalen en hun kaartje op hun mobiele telefoon krijgen.
In deze presentatie vertelt Edwin de Ron van Rabobank Nederland je alles over de laatste ontwikkelingen over het gebruik van de smartphone. Wat verwacht de gebruiker van een smartphone, wat kan hij er nu en binnenkort mee en wat zijn de trends? Hoe ontwikkel je een mobiel product en welke keuzes maak je in dat proces? Thomas Brinkman, commercieel directeur van MyOrder, vertelt alles over mobiel bestellen en betalen en de plannen die zij samen met Promotie Podiumkunsten ontwikkeld hebben voor de culturele sector. Mobile marketing is niet langer een nice to have, maar een must have voor elke organisatie en biedt volop kansen.
www.congrespodiumkunsten.nl
Een mobiele website of app alleen is niet meer voldoende. Mensen willen ook direct voorstellingen kunnen reserveren, betalen en hun kaartje op hun mobiele telefoon krijgen.
In deze presentatie vertelt Edwin de Ron van Rabobank Nederland je alles over de laatste ontwikkelingen over het gebruik van de smartphone. Wat verwacht de gebruiker van een smartphone, wat kan hij er nu en binnenkort mee en wat zijn de trends? Hoe ontwikkel je een mobiel product en welke keuzes maak je in dat proces? Thomas Brinkman, commercieel directeur van MyOrder, vertelt alles over mobiel bestellen en betalen en de plannen die zij samen met Promotie Podiumkunsten ontwikkeld hebben voor de culturele sector. Mobile marketing is niet langer een nice to have, maar een must have voor elke organisatie en biedt volop kansen.
www.congrespodiumkunsten.nl
congres podiumkunsten 2013 | Betekenisvolle relaties door content marketingPromotie Podiumkunsten
Tamara Rijnen en Arne Rozendaal van Triodis Bank laten je de kracht zien van de content marketing strategie van Triodos Bank en hoe zij betekenisvolle relaties hebben opgebouwd met hun klanten. Ook jouw organisatie zit vol verhalen, vertel ze!
Content marketing is marketing van nu: cross mediaal met een uitgekiende middelenmix. De essentie is het verwezenlijken van marketingdoelstellingen door je klanten van relevante informatie (content) te voorzien, die aansluit bij hun informatiebehoefte. Meerdere middelen en mediakanalen worden hiervoor ingezet. Content marketing neemt niet het product, maar de informatiebehoefte van de klant als uitgangspunt. Het aanbieden van content aan (potentiële) klantrelaties leidt tot meer bereik, verhoogde merkbekendheid, thought leadership (autoriteit op specifiek thema), loyaliteit en hogere conversie.
Triodos Bank is toonaangevend op het gebied van content marketing door de verhalen achter het geld te vertellen, over onderwerpen die de bank belangrijk vindt: duurzaamheid, milieu, sociale projecten en cultuur.
Het hoofd marketing van Triodos Bank, Roel Welsing, is genomineerd als Marketeer of the Year door het Tijdschrift voor Marketing. deze nominatie is een bevestiging van de strategische keuze van Triodos Bank om content marketing als speerpunt te zien. www.congrespodiumkunsten.nl
Hoe optimaliseer je de klantrelatie en vind je de juiste balans tussen enerzijds het creëren van waarde voor de klant en anderzijds de waarde van de klant? Door de leergang Get Connected - CRM in de podiumkunsten te volgen.
Tijdens het leertraject worden theorie en praktijk gecombineerd en werk je samen met hoofddocent Pieter de Rooij (auteur van het boek Get Connected) en een eigen mentor aan een werkbaar CRM plan voor jouw organisatie.
Met hun CRM aanpak verdiende de ANWB een nominatie voor de CRM Awards 2010. Zij hebben 4 personassen ontwikkeld om hun klanten een gezicht te geven en zo een optimaal product voor hun klanten te kunnen ontwikkelen. Tijdens het congres gaat Henk verder in op deze CRMstrategie.
Presentatie van Chris Denton tijdens het Get Connected Congres november 2011 in het Zaantheater te Zaandam. Developing ways to engage and retain your audiences.
The document discusses strategies for the Rotterdam Philharmonic Orchestra to attract new and younger audiences through innovation. It proposes conducting market segmentation analysis to develop new product offerings targeted at different age groups. Examples include family concert series, classical music club nights for 20-30 year olds, and film music performances. Goals are to increase sales, lower the average audience age, and expand to new "first time" audiences while maintaining high artistic quality. Key strategies involve rebranding, new marketing approaches, and exploring alternative venues and locations.
The non-attender: Who is (s)he ? And what is (s)he to you? - John Lievens | c...Promotie Podiumkunsten
The document discusses non-attenders of cultural events in Flanders. It finds that non-attenders make up about 30% of the population and vary in their interests. The largest barrier to attendance is lack of interest. Non-attenders differ most from attendees in their more negative social perceptions of events. Young people, especially ages 14-18, have the most negative attitudes toward classical concerts, art museums, and theaters, which may be due to age or generation effects.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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INCLUDED FRAMEWORKS/MODELS:
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2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
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Introduction
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4. Audiences Black Country
•Arts Council England funded
•Priority area
•Little is known about arts audiences
behaviour
•Followed on from other AD initiatives
Project partners
•Theatres, galleries, art centres,
creative producers, museums
•ACE Portfolio, local authority,
independent organisations
12. Data Analysis
Audiences London Plus commissioned
•Collected multiple data sets
•Profiled data: Mosaic, ACE Arts Audiences: Insight + Acorn
•Mapped data: catchment area and penetration
•TGI data for catchment area provided on arts attendance
•Produced individual reports + region-wide picture
•Support identification of:
• hot spots of cultural engagement
• areas of un-tapped or little tapped potential where the
population is potentially culturally engaged
• areas with a high degree of non-culturally engaged population
Thank you for inviting me to talk about Audiences Black County. I’m Johnathan Branson and I work for an organisation called Earthen Lamp, who provide strategy and tactical support for creative businesses and cultural organisations in the UK Up until March of this year I was the Audience Development Manager at Audiences Central, and managed the ABC project, which I am going to talk about today.
In this presentation I’m going to talk about the background and content to Audiences Black Country It’s aims, objectives and intended outcomes The challenges that we faced Project activity What it achieved and the impact is has had And finally the legacy of the project…..all in 15 minutes.
Before I launch in to telling you about Audiences Black Country, I think it is important to understand what was happening at Audiences Central and indeed the arts and culture sector in the UK at this time. Audiences Central was the regional audience development agency for the West Midlands, which is roughly the middle part of the UK. It existed for over 20 years, offering, research, marketing and audience development support to arts and cultural organisations in the region It failed to receive any further funding from Arts Council England, and was unable to survive with the income generated from other income streams The UK arts sector has also had a turbulent few years. There have been changes in central government and there is the economic down turn. People have less money and are spending less. t is however and exciting time: We have the Olympics, the Cultural Olympiad and the Queen’s Jubilee. And there continues to be passionate and committed people still working in the arts, so it’s not all bad.
A bit of background about the Black Country: It is an area in the West Midlands which, as you can see, is made up of 4 local authorities; Wolverhampton, Walsall, Sandwell and Dudley This area is a priority for Arts Council England as it is in the bottom 20% of people who engage with the arts three or more times per year. Arts Council’s aim is to improve this. Although there is a rich and diverse wealth of arts and culture in the region, little is known about arts audiences’ behaviour. Arts Council had previously commissioned Audiences Central to deliver an audience development programme in this area, and it was identified that there was still a need for further organisational support. Project partners who were already on their ‘CRM journey’ were recruited to take part. This included theatres, galleries and museums. Some were ACE funded, others were not.
With so many different partners involved, this collaborative project faced a number of challenges before we even started: Conflicting priorities Project fatigue, as many partners had just finished taking part in a 2 year project Impending closure of Audiences Central, with key staff leaving Using universally understood terminology (CRM and audience development) The tight timeframe for project delivery Time commitment – capacity Convincing organisations to share data
So, what did Audiences Black Country set out to do…well, ABC aimed to enable organisations to build sustainable audiences through: Developing and enhancing skills in understanding, collecting and using audience data Building capacity for organisations to use Arts Audiences: insight, which is Arts Council England’s segmentation tool, for strategic planning Providing specific advice for developing audience development plans, customer relationship management and local engagement strategies. Building knowledge and understanding of audiences for culture in the region.
The intended outcomes were: A step-change across all participant organisations in their understanding of audience development, collection and use of audience data, development of CRM or local engagement objectives. A region-wide picture of cultural engagement and audience profiles. So, mapping. A framework for continuing to work together across the region in a supportive network, to share data and information and to grow audiences collectively.
The project was designed to support partner organisations specifically with their CRM. As we all know, there are several definitions of CRM, here is the one we used. Definitions have broad parameters but it is widely understood that you need to know who you are talking to and what makes them tick Data and intelligence is there for vital to any successful CRM activity There is still a misconception that CRM is a piece of software. It isn’t. It can include research, marketing and programming, and works best when it is an integrated approach
Over a 6 month period we: Worked with over 50 arts professionals 11 partner organisations 11 bespoke programmes of support A data competency audit across all partners 20 one-to-one support sessions 8 group workshops / seminars Analysis and reporting of data from 9 partners Distributed £60k worth of funds I’m going to quickly look at each of these areas.
We began by carrying out an audit of partners’ current CRM and data activity We did this by a detailed survey. We asked partners what data they collected and how they used it, as not all partners are ticketed, and therefore do not have box office data What their CRM priorities and challenges were What work they we already delivering in this areas This helped us to identify gaps in knowledge and skills, as well as identifying themes and areas of support It also helped us to understand awareness of tools and models being used And helped us to develop bespoke packages of support
The workshops and seminars that we delivered were based on common priority areas We commissioned industry specialists to deliver sessions that fell outside of our own expertise and we made sure that they took place at partner organisations‘ venues, to encourage networking and collaboration Sessions included: Benchmarking and profiling So organisations had a better understand of the characteristics and behaviours of their audiences, and so that they could compare how they are doing in comparison to comparable organisations Audience monitoring So partners had the knowledge and skills to better collect and use audience data Social Media Which looked as ways of using social media platforms to engage audiences and deepen relationships And membership schemes Which was seen as a way of progressing audiences up a loyalty ladder (givers and takers)
Audiences London Plus was commissioned to deliver the data analysis part of the project. They collected multiple data sets from partners, including box office data and mailing lists The data was then profiled using three different segmentation tools, as each model provided different kinds of information Target Group Index data was also provided, which is the longest established single source marketing and media survey in Britain They then produced individual reports for each partner organisation based on their priorities as well as a report on the region, which combined all of this data. The aim was to identify Hot spots of cultural engagement Areas of untapped or little tapped potential where the population is potentially culturally engaged And areas with a high degree of non-culturally engaged population
This is just one of the maps produced Analysed at post-code sector level - SE1 3 (approx. 2,500 households)
Here are some other examples of the type of profiling and segmenting work that took place. You can see pin point maps, audience profiles, charts which compare partners’ data to national averages and so on.
The one-to-one support took place at the same time as we were collecting and profiling data. With such broad parameters, and with organisations at different levels of their CRM journey, topics were varied. The 1-2-1 sessions built on the seminars and workshops and provided more in depth support The sessions often included best practice and case studies, and offered an external perspective to internal challenges. Following the sessions we provided follow-up reports, which included recommendations to progress work in this area.
And finally, there was the implementation funds This project differed to other project that Audiences Central had delivered as there was a pot of money to help partner organisations carry out some of the work they had planned during the project. Funded activity included: Training a group of partner organisations in a specific geographical area to collect better quality data to gain more knowledge on arts attendance across a city. Working collaboratively in this way for the first time. Development of a gallery’s current box office system and training their staff as they were unable to use current systems effectively And also engaging local non-engaged communities via an ambassador schemes
So what did it achieve? Well, the project achieved what it set out to do: It helped organisations move up a level with their understanding of CRM and how they approach it in the future It provided a platform for collaboration It developed a regional wide picture of arts attendance in the Black Country Provided partners with the information that they need to make evidence-based decisions and target their resources effectively. Embedded use of data in forward planning
So what sort of legacy will this project have? There are now a number of tangible assets; data, reports and a website with resources Forged stronger relationships and several partners continue to work together collaboratively on other initiatives CRM action plans and strategies developed, foundations for future activity in this area Several funded projects to help improve CRM across partners organisations
That was a very quick summary and overview of a broad project, but I hope it has given you an insight to how some UK based organisations are integrating CRM throughout their organisations in a holistic way