Kirk Skaugen Intel Datacenter and Connected Systems Group GM discusses the growth of data and connected devices through 2015. Kirk discusses how the industry is preparing for this growth and Intel's role.

1. Cloud 2015:
The Road to 15 Billion
Connected Devices
Kirk Skaugen
Corporate Vice President,
Intel Corporation
General Manager,
Datacenter and Connected Systems Group

2. Intel's Vision
This decade we will create and extend computing technology to
connect and enrich the lives of every person on earth.

3. BY 2015…
More Users More Devices More Data
>1 Billion More 15 Billion >1,000 Exabytes
Netizen’s Connected Devices Internet Traffic
1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network
Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

4. PC Growth
Millions Total Client
500
400
300
200
100
0
'95 '97 '99 '01 '03 '05 '07 '09 '11* '13*
Source: IDC, *Forecast

5. PC Growth
Millions Total Client
500
400
300
200
100
0
'95 '97 '99 '01 '03 '05 '07 '09 '11* '13*
1M PCs Shipped
Everyday
Source: IDC, *Forecast

6. The Ultrabook™
Beyond Thin and Light
CREATION TO EXPRESS NOT NEEDING TO WAIT PEACE OF MIND
REFLECTION OF ME ALWAYS AVAILABLE AT A PRICE THAT WORKS

7. MB/Month
10,000
Consumption & Creation Average Traffic per
6,522
COMPUTING
5,000 NOTEBOOK
0
Exabytes 2009 2010 2015 *
Storage Capacity Shipped MB/Month
100 3,000
2,311
80 2,000 Average Traffic per
60
670%
GROWTH
1,000
0
TABLET
2009 2010 2015 *
40 MB/Month
1,500 1,300
20 Average Traffic per
1,000
SMARTPHONE
0 500
2009 2010 2011 2012 2013 2014
0
Forecast
2009 2010 2015 *
Source: IDC Source: Cisco Visual Networking Index
*Forecast

8. New
INTELLIGENT CONNECTIONS
Are Emerging …

9. New
INTELLIGENT CONNECTIONS
Are Emerging …

10. New
INTELLIGENT CONNECTIONS
Are Emerging …

11. MANUFACTURING
HEALTHCARE TRANSPORTATION
ENERGY 2015: 15 Billion RETAIL
Connected Devices
PC, CE, PHONES COMMUNICATIONS

12. Device Evolution
Intelligent
Predictive
Analytics Sensors
Secure
Managed
Connected
Local
Digital
Unintelligent

13. Intelligent Systems
Billions
4
3
>2X
2
1
0
2011 2015
Source: IDC

14. Driving an explosion of
DATA

15. Total Data Crossing the Internet
150,000,000,000,000,000,000 Bytes*
Through 2009
245,000,000,000,000,000,000 Bytes*
In 2010 Alone
*Exabytes
Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html
Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html

16. IP Data
GROWTH
2015 Internet Traffic
>1,000
EXABYTES
1995 2000 2005 2010 2015
Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

17. The “Big Data” Opportunity
30B Pieces of Content
per Month
40B Photos Hosted 48 Hours of Video
Uploaded Every Minute
Corporate Data Growth Air Travel
US Industries
235TB/Corporation 240 TBs
U.S. Library of Congress Generated per Cross-Country Flight
RFID Tag Sales Smart Meters
2011 2021 2011 2015
12M 209B 130M ~340M
Source: McKinsey Global Institute Analysis, Pikes Research

18. Is the Infrastructure Ready?
In The Last ~5 Years Alone:
20x Performance/Watt
Half The Platform Idle Power
15:1 Consolidation
We Have Made Tremendous Progress…
Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests. Any difference in system hardware or software design or configuration may affect actual performance. Buyers should consult other
sources of information to evaluate the performance of systems or components they are considering purchasing. For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Lmitations
5000x faster & 100,000x cheaper from Intel’s 4004 introduced in 1971 compared to the 32nm Westmere where chip speed has gone up by 5000x and transistors have become 100,000x cheaper adjusted for inflation (Intel TMG Sept 2010). See back up foils for performance and power comparison .

19. But Not Enough …
Security Efficiency
Today’s Technology Would Require
Building 45 New Coal Power Plants to
70% of Respondents Saying Security is Top Support 2015 IT Infrastructure2
Concern In Moving to Public Cloud1
Lock-In
Manageability
August 2010
IT will spend ~$2T on deployment and
operations thru 2015 unless smarter “We have seen lock-in return as a top concern …
infrastructure radically simplifies routinely seeking alternatives to proprietary
management of virtualized environments. virtualization and cloud computing technology “
Infrastructure Must Evolve to Address IT Challenges
1. IDC Market Analysis, January 2010.
2. Source information in backup
* Other names and brands may be claimed as the property of others.

20. Transforming Industry Economics
Annual Server Unit Shipments Supercomputing in 2010
Supercomputing in 1997
>500 TFLOPS ~$55K/GFLOP
~1 TFLOP <$100/GFlop
1995
1995 2000 2000 2005 2005 2010 2000
2010
2015
Performance $/GFLOP

21. The Compute Model Evolution
Pervasive
Ubiquitous
Many
Researchers
Mainframes Client/Server Web Cloud

22. Cloud Computing Can Once Again Transform the
Economics of Computing and Services
Save $25B of Accelerate $100B of Industry
IT Spend in 2015 Services Through 2015
Save 45 Giga Watts in 2015
Sources: Save 45GW: http://www.epa.gov/RDEE/energy-resources/refs.html#coalplant and internal analysis
Save $25B of IT spend: Bain, Acelerate $100B of industry services through 2015: IDC and internal analysis

23. ONE YEAR AGO …

24. Intel’s Cloud
2015 Vision
FEDERATED AUTOMATED
Share data securely IT can focus more on
across public and innovation and less on
private clouds management
CLIENT AWARE
Optimizing services based
on device capability
Desktops Laptops Netbooks Tablets Smartphones Smart TVs Intelligent Systems

25. Catalyst for Change
Open & Interoperable Solutions Essential
* Other names and brands may be claimed as the property of others.

26. Industry Standard Solutions
300+ IT Leaders Representing
$100B+ in Annual IT Investment
June, 2011: 1st IT Cloud Requirements
September, 2011: First POC Solutions

27. >300 GLOBAL IT LEADERS
STEERING COMMITTEE
CONTRIBUTING MEMBERS
AIMS
ADOPTER MEMBERS
Data Centre
SDN BHD
Biznet
Networks
Connectria
Hosting
Getronics
NL BV
JARING
Communications
Sdn Bhd
RampRate
Scope Infotech, Inc.
Temperature
Control
Intel Serves as Technical Advisor to the Alliance

28. Intel® Cloud Builders
Infrastructure as a Service /
Cloud Resource Mgmt
Cloud Efficiency
Cloud Storage/ Networking
Cloud Security
Client-Aware
* Other names and brands may be claimed as the property of others.
www.intel.com/cloudbuilders
Solutions to Make it Easier to Build and Optimize Cloud Infrastructure

29. New Capacity for
14nm and Beyond
Future Cost-Effective
Services Rely on
MOORE’S LAW … D1X Fab 42
Oregon Arizona
Development Fab High Volume Fab
22nm Fab Upgrades
D1D D1C Fab 32 Fab 12 Fab 28
Oregon Oregon Arizona Arizona Israel

30. Energy-Efficient Performance Built on Moore’s Law
65nm 45nm 32nm 22nm 14nm*
Lower Transistor Leakage
1x
0.1x
0.01x
0.001x
Higher Transistor Performance (Switching Speed)
* Projected
22 nm Benefits Smallest Handhelds to Powerful Cloud-based Servers
Source: Intel

31. Predictable Intel® Xeon® Execution:
The Tick-Tock Model
Tick Tock Tick Tock Tick Tock Tick Tock
65nm 45nm 32nm 22nm
Woodcrest Clovertown Harpertown Nehalem Westmere Sandybridge Ivybridge Haswell
Delivering Sustained Microprocessor Leadership

32. Engineered Systems
Oracle Exalytics Oracle Exadata
Business Intelligence Database Machine
Machine
Oracle Exalogic
Oracle Database Elastic Cloud
Appliance

33. Optimizing Java™ –
Intel®’s Long Term Contributions
>15 Years of Experience Helping Java Run Best On Intel® Architecture
Intel® Architecture + Oracle SW = World Record Java Performance

34. Record Performance
SPECjbb2005 SPECjbb2005
2,798,763 BOPS 1,408,935 BOPS
Cisco UCS – B440 M2 Cisco UCS – B230 M2
4-socket Powerful. 2-socket Powerful.
Intelligent Intelligent
. .
SPECjEnterprise2010
26,118.67 EjOPS
Oracle WebLogic Server Rel 10.3.5
Oracle Java HotSpot Server VM 1.6.0_26 Powerful.
Intelligent
(2) Cisco UCS – B440 M2 .
All testing was performed by Cisco and results are as of 10/4/2011. :
- SPEC and the benchmark names SPECjbb2005 and SPECjEnterprise2010 are trademarks of the Standard Performance Evaluation Corporation. For more information, see http//www.spec.org and http://www.cisco.com/go/ucsatwork.
- Configurations: The Cisco UCS B440 M2 that achieved 2,798,763 SPECjbb2005 bops at 699,691 bops/JVM is based on Intel® Xeon® processor E7-4800 product family. The Cisco UCS B230 M2 that achieved 1,408,935 SPECjbb2005 bops at 704,468 bops/JVM is based on
Intel® Xeon® processor E7-2800 product family.
- Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as Specjbb2005 are measured using specific computer systems, components, software, operations and functions. Any
change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.
- Other names and brands may be claimed as the property of others.

35. Memory Caching in the Cloud with Memcached
A high-performance, open source, distributed memory object caching system
PROXY
Apps Servers Web Servers
Database PHP, Java, Rails, Apache, Nginx,
MySql, PostgreSOL C, Perl, Python Lighttpd
CLOUD
LOAD
BALANCER
Cached Servers
MEMCACHED

36. The Intel® Xeon® Processor E7 Family
Accelerating Mission Critical Transformation
Broadest Mission 28 New World Records
Critical Vendor Base and Up to 40% Increase
1
vs. Xeon® 7500
Advanced
Data Protection World-Class
and Reliability Economics
1 SPECint*_rate_base2006 benchmark comparing next generation Intel® Xeon® processor E7-4870 (30M cache, 2.40GHz, 6.40GT/s Intel® QPI) scoring 1,010 (includes Intel Compiler XE2011 improvements accounting for
about 11% of the performance boost) to X7560 (24M cache, 2.26GHz, 6.40GT/s Intel QPI) scoring 723 (Intel Compiler 11.1). Source: Intel SSG TR#1131.
Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer
systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating
your contemplated purchases, including the performance of that product when combined with other products.

37. Oracle Exalytics Business Intelligence Machine
Optimized Hardware
Processors: 40 Intel® Xeon® E7 Processor Cores

38. Complete Data Center
PRODUCT REFRESH
Spanning a Diverse Set of Workloads
Xeon E3 Xeon 5600 Xeon E7 Xeon E5 Knights Ferry
(Bromolow) (Westmere- EP) (Westmere-EX) (Sandy Bridge-EP) (MIC Software Platform)

39. The Future Intel® Xeon® Processor E5
Codenamed Sandy Bridge-EP
Growing Performance
• Dual processing up to 8 cores per socket hyper-threaded
• Up to 2X FLOPS with Intel® Advanced Vector Extensions
Efficient I/O
• Integrated PCIe reduces latency and power
• Platform includes integrated 6Gb SAS for high performance local memory
Powerful. Advanced Security
Intelligent. • Support for the latest Intel security features like Intel® Trusted Execution
Technology and Intel® AES New instructions
The Foundation of the Next Generation Datacenter

40. Intel® Xeon® E5: Broadest Xeon Product Line
2X 20X
Xeon 5500 Xeon E5 Xeon 5500 Xeon E5
Expect to Launch Cloud and Supercomputing Drive
Almost 2X the Designs of Unprecedented
Xeon 5500/5600 Early Ramp
Shipping Now to HPC & Cloud End-Users. Full Launch Early 2012.

41. Summary
• Cloud 2015: 2.5B people and 15B devices
• Embedded devices transforming to intelligent and connected
• Drives 1000 Exabytes/year over the internet
• Client & cloud future relies on Moore’s law fundamentals
• Oracle and Intel delivering world record performance

43. World Record Backup
World Records (Overall, x86, or by socket count) on Intel® Xeon® processor E7 family (sorted by benchmark):
1. 4-socket (4S) World Record TPC Benchmark* C (TPC-C) claim based on published result using IBM System x* 3850 X5 server compared with all other 4S results. For more information, see http://www.tpc.org/tpcc/reseults/tpcc_perf_results.asp.
2. 2-socket (2S) Performance and Price/Performance World Record TPC Benchmark* E (TPC-E) claim based on published result using IBM System x*3690 X5 server compared with all other 2S performance results and all published price/performance results. For more information, see
http://www.tpc.org/tpce/results/tpce_perf_results.asp.
3. 4-socket (4S) World Record TPC Benchmark* E (TPC-E) claim based on published result using IBM System x*3850 X5 8P server compared with all other 4S results. For more information, see http://www.tpc.org/tpce/results/tpce_perf_results.asp.
4. 8-socket (8S) Overall World Record TPC Benchmark* E (TPC-E) claim based on published result using IBM System x*3850 X5 8P server compared with all other results. For more information, see http://www.tpc.org/tpce/results/tpce_perf_results.asp.
5. 4-socket (4S), non-clustered World Record columnar database TPC Benchmark* H@300GB scale factor claim based on published result using Dell PowerEdge* R910 server compared with all other non-clustered results. For more information, see
http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster&amp;version=2%&amp;currencyID=0.
6. 4-socket (4S), non-clustered World Record columnar database TPC Benchmark* H@1000GB scale factor claim based on published result using Dell PowerEdge* R910 server compared with all other non-clustered results. For more information, see
http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster&amp;version=2%&amp;currencyID=0.
7. 8-socket (8S) Non-Clustered, Microsoft SQL Server* World Record TPC Benchmark* H (TPC-H) @ 1000GB scale factor based on published result using HP ProLiant* DL980 G7 server compared with all other 1000GB scale factor, non-clustered SQL Server* results. For more information, see
http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster.
8. 2-socket (2S) x86 Record SAP SD* 2-tier claim based on published result using IBM System x*3690 X5 server compared with all other 2S x86 results. For more information, see http://www.sap.com/solutions/benchmark/sd.epx. Certification #2011032.
9. 4-socket (4S) x86 Record SAP SD* 2-tier claim based on published result using IBM System x* 3850 X5 server compared with all other 4S x86 results. For more information, see http://www.sap.com/solutions/benchmark/sd.epx. Certification #2011015.
10. 8-socket (8S) x86 Record SAP SD* 2-tier claim based on published result using IBM System x* 3850 X5 8P server compared with all other 8S x86 results. For more information, see http://www.sap.com/solutions/benchmark/sd.epx. Certification #2011034.
11. NEW! 2-socket (2S) Overall World Record SAP* Transaction Banking benchmark claim based on published result using IBM System x* 3690 X5 compared with all other results. For more information, see http://www.sap.com/solutions/benchmark/trbk.epx. Certification #2011035.
12. NEW! 8-socket (8S) Overall World Record SAP SD-Parallel* claim based on published result using Oracle Sun Fire* X4800 M2 server compared with all other results. For more information, see http://www.sap.com/solutions/benchmark/sd.epx. Certification #2011040.
13. 2-socket (2S) x86 Record SPECfp*_rate_base2006 Score claim based on published result using Cisco UCS* C260 M2 server compared with all other 2S x86 results. For more information, see http://www.spec.org/cpu2006/results.
14. 4-socket (4S) x86 Record SPECfp*_rate_base2006 Score claim based on published result using Dell PowerEdge* R910 server compared with all other 4S x86 results. For more information, see http://www.spec.org/cpu2006/results.
15. NEW! 8-socket (8S) x86 Record SPECfp*_rate_base2006 Score claim based on published result using Hewlett-Packard ProLiant* DL980 G7 server compared with all other x86, 8-socket results. For more information, see http://www.spec.org/cpu2006/results.
16. 128-socket (128S) Overall World Record SPECfp*_rate_base2006 Score claim based on published result using SGI Altix* UV1000 server compared with all other results. For more information, see http://www.spec.org/cpu2006/results.
17. 2-socket (2S) x86 Record SPECint*_rate_base2006 Score claim based on published result using Cisco UCS* C260 M2 server compared with all other 2S x86 results. For more information, see http://www.spec.org/cpu2006/results.
18. 4-socket (4S) x86 Record SPECint*_rate_base2006 Score claim based on published result using Cisco UCS* C460 M2 server compared with all other 4S x86 results. For more information, see http://www.spec.org/cpu2006/results.
19. 8-socket (8S) x86 Record SPECint*_rate_base2006 Score claim based on published result using HP ProLiant* DL 980 G7 server compared with all other 8S x86 results. For more information, see http://www.spec.org/cpu2006/results.
20. 128-socket (128S) World Record SPECint*_rate_base2006 Score claim based on published result using SGI Altix* UV1000 server compared with all other results. For more information, see http://www.spec.org/cpu2006/results.
21. 2-socket (2S) World Record SPECjbb*2005 claim based on published result using Cisco UCS* B230 M2 server compared with all other 2S results. For more information, see http://www.spec.org/jbb2005/results/.
22. 4-socket (4S) World Record SPECjbb*2005 claim based on published result using NEC Express*5800/A1080a-S server compared with all other 4S results. For more information, see http://www.spec.org/jbb2005/results/.
23. 8-socket (8S) World Record SPECjbb*2005 claim based on published result using HP ProLiant* DL980 G7 server compared with all other 8S results. For more information, see http://www.spec.org/jbb2005/results/.
24. 64-socket (64S) World Record SPECjbb*2005 claim based on published result using SGI Altix* UV1000 server compared to all other results. For more information, see http://www.spec.org/jbb2005/results/.
25. 4-socket (4S) World Record single-node SPECjEnterprise*2010 claim based on published result using Dell PowerEdge* R910 server compared with all other single-node results. For more information, see http://www.spec.org/jEnterprise2010/results/jEnterprise2010.html.
26. NEW! 4-socket (4S) World Record two-node SPECjEnterprise*2010 claim based on published result using Cisco UCS B440 M2 Blade server compared with all other two-node results. For more information, see http://www.spec.org/jEnterprise2010/results/jEnterprise2010.html.
27. 2-chips World Record SPECompL*base2001 claim based on published result using Cisco UCS B230 M2 reference server with all other 2-chips base results. For more information, see http://www.spec.org/omp2001/results/ompl2001.html.
28. 2-chips World Record SPECompM*base2001 claim based on published result using Cisco UCS B230 M2 reference server with all other 2-chips base results. For more information, see http://www.spec.org/omp2001/results/ompm2001.html.
29. 4-chips World Record SPECompL*base2001 claim based on published result using Cisco UCS C460 M2 reference server with all other 4-chips base results. For more information, see http://www.spec.org/omp2001/results/ompl2001.html.
30. 4-chips World Record SPECompM*base2001 claim based on published result using Cisco UCS C460 M2 reference server with all other 4-chips base results. For more information, see http://www.spec.org/omp2001/results/ompm2001.html.
31. 2-socket (2S) World Record SPECvirt_sc*2010 claim based on published result using IBM Bladecenter* HX5 with MAX5 server compared with all other 2S results. For more information, see http://www.spec.org/virt_sc2010/results/.
32. 4-socket (4S) World Record SPECvirt_sc*2010 claim based on published result using Hewlett-Packard ProLiant* DL580 G7 server compared with all other 4S results. For more information, see http://www.spec.org/virt_sc2010/results/.
33. 8-socket (8S) Overall World Record SPECvirt_sc*2010 claim based on published result using IBM System x* 3850 X5 8P server compared with all other 8S results. For more information, see http://www.spec.org/virt_sc2010/results/.
34. 256-socket (256S) World Record STREAM claim based on published result using SGI Altix* UV1000 server compared to all other results. For more information, see http://www.cs.virginia.edu/stream/top20/Bandwidth.html.
35. 2-socket (2S) World Record VMmark* 2 claim based on published result using Hewlett-Packard ProLiant* BL620c G7 server compared with all other 2S matched-pair results. For more information, see http://www.vmware.com/a/vmmark/.
36. 4-socket (4S) World Record VMmark* 2 claim based on published result using Fujitsu PRIMERGY* RX600 S6 server compared with all other 4S matched-pair results. For more information, see http://www.vmware.com/a/vmmark/.
37. NEW! Overall World Record VMmark* 2 claim based on published result using Cisco UCS* C460 M2 server in a 4-host, uniform configuration compared with all other results. For more information, see http://www.vmware.com/a/vmmark/.