Microstrategy Business IntelligenceCalendario Seminari online Autumn Edition19 Dicembre 2011Luca Giannelli – Business Inte...
Four Unprecedented Megatrends Are Reshaping      Companies, Industries, and Economies                            Companies...
MicroStrategy Enables Companies to Capitalize on these Four      Megatrends                              Your             ...
More Sophisticated Systems are Required to Manage Larger                  and More Complex Big Data       Large           ...
Thanks to Big Investments in Performance, MicroStrategy is          the High Performance Leader      BIG DATA-5-   5
We Deliver the Best High Performance Business Dashboards      for Your Decision Making  BIG DATA-6-
Our Newest Tool - Visual Insight - Lets Everyone Explore &          Understand Data Without IT Assistance      BIG DATA   ...
The Fifth Wave of Information Technology         Will Dwarf All Previous Waves      MOBILE      TRENDS      Mainframe     ...
Mobile Software Will Replace Everything          that People Write, Carry, and Touch Today      MOBILE      TRENDS        ...
Entire Industries Are Being Reshaped             by Mobile Software                                                       ...
Companies Need 100’s of New Mobile Apps and Mobile Front-             ends to Existing Applications         MOBILE        ...
MicroStrategy Mobile App Platform Delivers All Three Core           Capabilities of Mobile Applications         MOBILE    ...
Over 150 Companies Have Already Developed Apps Using          MicroStrategy         MOBILE- 13 -
Cloud Service Demand is High and Growing Fast         CLOUD         TRENDS     Spending on public Cloud services is growin...
No Capital Expenditures and Five Year Cost Advantage         CLOUD                                                        ...
Enterprises Must Embrace the Social Phenomenon Because…         SOCIAL         TRENDS           It’s Where All            ...
Social CRM is much more powerful than Traditional CRM         SOCIAL         TRENDS                                       ...
MicroStrategy Gateway for Facebook: Friendly Intelligence Offering         SOCIAL                                         ...
La piattaforma BI di Microstrategy                                                                                        ...
Tipologie di analisi: Complessità Vs Diffusione                                                             Advanced Analy...
Dashboard: Rappresentazione sintetica ed immediata- 21 -
Report Perfect: rappresentazioni grafiche complesse         destinate alla stampa                                 Print-pe...
Analisi OLAP: Analisi investigativa sui dati                          Slice and Dice with                                 ...
Analisi Predittiva: lo strumento apprende e crea conoscenza         Analisi predittiva sullo studio                       ...
Notifiche: al verificarsi di un evento sui dati scatena una notifica                                Alerts Triggered Based...
Più Canali Interattivi di Analisi          Browser                     Email   Office                               Mobile...
Performance: Utilizzo della capacità di memorizzare le esecuzioni                  fatte e di caricare in memoria porzioni...
Facile da usare grazie alla tecnica del trascinamento degli oggetti- 28 -
Interfaccia da subito “familiare” in stile Excel di Microsoft                                                         Merg...
Integrazione di più basi dati anche su sistemi differenti                   Passo 1                   P                   ...
I Costi del personale di staffing rappresentano il vero costo               dell’applicazione         Total Cost of Owners...
Un sistema con forte orientamento al Metadato permette la                riduzione del tempo e quindi del costo di svilupp...
Oggetti Metadato rendono efficiente la Business intelligence                                                           Lin...
Un orientamento al metadato stratificato e riutilizzabile            assicura sempre una “Unica versione della realtà”    ...
GRAZIE!         Luca Giannelli         BI Pre-Sales Manager         Luca.giannelli@twinergy.com                           ...
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MICROSTRATEGY - Sessione introduttiva sulla piattaforma di Business Intelligence

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Microstrategy si posiziona per Gartner come "Leader" tra le Piattaforme di Business Intelligence. Twinergy ha un team specializzato su questa piattaforma ed esperienze di successo. La sessione ha l'obiettivo di introdurre la piattaforma e descriverne le principali caratteristiche con dimostrazioni pratiche sulla semplicità di uso e progettazione delle soluzioni di BI

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MICROSTRATEGY - Sessione introduttiva sulla piattaforma di Business Intelligence

  1. 1. Microstrategy Business IntelligenceCalendario Seminari online Autumn Edition19 Dicembre 2011Luca Giannelli – Business Intelligence Presales
  2. 2. Four Unprecedented Megatrends Are Reshaping Companies, Industries, and Economies Companies Industries Economies-2-
  3. 3. MicroStrategy Enables Companies to Capitalize on these Four Megatrends Your Company-3-
  4. 4. More Sophisticated Systems are Required to Manage Larger and More Complex Big Data Large 1,000,000,000s 100,000,000s #of Users 1,000,000s f 10,000s 100s Small Megabytes Gigabytes Terabytes Petabytes Exabytes Small Data Big In 1990, the Largest BI Database was 200GB In 2011 Kids Upload 200GB Videos Everyday 2011,-4-
  5. 5. Thanks to Big Investments in Performance, MicroStrategy is the High Performance Leader BIG DATA-5- 5
  6. 6. We Deliver the Best High Performance Business Dashboards for Your Decision Making BIG DATA-6-
  7. 7. Our Newest Tool - Visual Insight - Lets Everyone Explore & Understand Data Without IT Assistance BIG DATA Visual Insight™ 30 Minutes with Low IT Involvement Traditional BI T I 30 days with High IT Involvement Visual Insight enables end users to explore Big Data and spot Trends on their own quickly, eliminating the need for IT.-7-
  8. 8. The Fifth Wave of Information Technology Will Dwarf All Previous Waves MOBILE TRENDS Mainframe Mini Personal Desktop Mobile Computing Computing Computing Internet Internet (1960-1980) ( (1980-1990) ) ( (1990-2000) ) ( (2000-2010) ) ( (2010- ) 1M Users 10M Users 100M Users 1,400M Users 5,000M Users Source: Morgan Stanley, The Mobile Global shipments of smart phones & tablets are Internet Report expected to exceed that of PC’s & laptops in Q3 2011-8-
  9. 9. Mobile Software Will Replace Everything that People Write, Carry, and Touch Today MOBILE TRENDS Everything People Write, Carry, and Touch Today • Cash • Loyalty Cards • Letters • Credit Cards • Insurance Cards • Memos • Security Cards • Maps • Newspaper • Key Cards • Contacts Book • Magazines • Keys • Diary • Business Cards • Camera • Family Photos • Junk Mail • Album • Mp3 Player • Bills • Radio • Drivers License • Invoices • Receipts • Data Storage • Sales Reports • Notes • Watch/Alarm • Financial Reports • Tickets • Calculator • Expense Reports Replaced by Mobile Software-9-
  10. 10. Entire Industries Are Being Reshaped by Mobile Software TRENDS MOBILE TRENDS Traditional Online “Hijacked” Retail Retail Retail- 10 -
  11. 11. Companies Need 100’s of New Mobile Apps and Mobile Front- ends to Existing Applications MOBILE TRENDS Every customer-facing process E t f i Every internal business process Human Resources General Mgmt Sales Force Hiring Carbon Emissions Lead tracking Bonuses Hot Desk Locator T&E Tracking Training Mgmt Employee Info Customer Info Time-off Request Product Sales Churn Rates Expense Approval Partner Sales Quotas T&E Tracking Corporate Events Pipeline Salary Review Facilities Services- 11 -
  12. 12. MicroStrategy Mobile App Platform Delivers All Three Core Capabilities of Mobile Applications MOBILE Intelligence Transactions Multi-media- 12 -
  13. 13. Over 150 Companies Have Already Developed Apps Using MicroStrategy MOBILE- 13 -
  14. 14. Cloud Service Demand is High and Growing Fast CLOUD TRENDS Spending on public Cloud services is growing S di bli Cl d i i i 6x faster than IT spending generally. By 2014 31% of net new IT spending 2014, will be invested in the public Cloud. By 2014, the total market for public Cloud services will be ill $56B, up from just $17B in 2009 u fro 2009. Source: IDC, June 2010.- 14 -
  15. 15. No Capital Expenditures and Five Year Cost Advantage CLOUD No financial risk. Save millions up front. More project flexibility. $5 No No No Milioni Facilities Hardware Software Implementation Risk $4 Operations $3 Hardware $2 MicroStrategy Cloud No Setup and No Long Software No $1 Facilities Configuration IT Process Application A lication Application A lication Development Development $0 MicroStrategy Cloud On‐Premises MicroStrategy Cloud vs. On-Premises 200 User System Over 5 Years Cost and savings based on MicroStrategy internal model. 200 users, 10 TB warehouse. Actual results may vary.- 15 -
  16. 16. Enterprises Must Embrace the Social Phenomenon Because… SOCIAL TRENDS It’s Where All It’s Where All the It’s Where All the the People Are Personal Data is Connections Are Facebook Users Friends Each of 750M People 750M Total Users Connect With Facebook Interests Demographic Attention Age 62 Min. / Day Gender Orientation Marital M i l Facebook Traffic Etc. Events 38% of all Web Page Visits Are from Links on Facebook …however, 79% of executives agree that they don’t don t understand how best to use social media yet- 16 -
  17. 17. Social CRM is much more powerful than Traditional CRM SOCIAL TRENDS Traditional CRM Social CRM Setup Cost High Free Half Life of Data 36 months A lifetime Maintenance Cost High Self-Maintained Level of Trust Low High To replicate Facebook data would take 1.4 million years and cost $240 Source: MSTR Analysis Billion To map the Facebook social graph would take 550,000 years- 17 -
  18. 18. MicroStrategy Gateway for Facebook: Friendly Intelligence Offering SOCIAL Your Enterprise Harness the Power of Facebook Data and Improve Your Business- 18 -
  19. 19. La piattaforma BI di Microstrategy Applicazioni BI pp Customer Analysis Product Management • Customer Segmentation • Product Performance Analysis BI Applications • Customer Profitability • Market Basket Analysis • Cross-sell / Up-sell • Category Management Dash- OLAP Advanced Supply Chain Management Vendor Performance Reporting Alerting • Inventory Analysis Analysis boards Analysis Analysis • Fulfillment Analysis • Service Level Agreement • Distribution Cost Analysis • Chargeback Analysis • Relative Sales Analysis Business Intelligence Platform Financial Reporting Risk Analysis Analysis • Risk Management • P&L Reporting • Portfolio Risk Analysis • Profitability Analysis • Fraud Detection • Financial Compliance Analysis Sales Analysis Operations Analysis • Store / Geographic Analysis • Productivity Reporting • Sales Pipeline Reporting • HR Reporting • Sales Perf. / Quota Reporting • Web Commerce Analysis ERP Web CRM Data Systems Systems Systems Warehouse SORGENTI DATI ETEROGENEE- 19 -
  20. 20. Tipologie di analisi: Complessità Vs Diffusione Advanced Analysis • Ad Hoc Analysis & Ad Hoc • Predictive Analysis ANALYSIS • Data Mining tivity • Slice & Dice Investigative Analysis ytics & Use Interact OLAP Analysis • Root Cause Determination er Enterprise • Page-perfect Operational Reporting REPORTING • Pixel-perfect Business Reporting Reporting • Print-perfect Statements & Invoices sing Analy Scorecards & • Operational Dashboards Dashboards • Dynamic Scorecards MONITORING • Metrics Management Alerting & Increas • Massive Report Distribution Proactive • Exception-based Alerts Notification Increasing Number & Range of Users Information Analysts • Business Managers • All Workers • Extranets • Customers- 20 -
  21. 21. Dashboard: Rappresentazione sintetica ed immediata- 21 -
  22. 22. Report Perfect: rappresentazioni grafiche complesse destinate alla stampa Print-perfect Operational Reports • Via Web and Print • Easy Navigation Through Hundreds of Report Pages • Parameter Prompting Lets Users Specify Report Content Pixel-perfect Business Reports • Created by Business Users, not IT • Integrated Tables and Graphs • Powerful Reports for Presentation or Publication Page-perfect Invoices and Statements • On-line Billing Applications • Statements • Other Page Forms- 22 -
  23. 23. Analisi OLAP: Analisi investigativa sui dati Slice and Dice with Drill Anywhere with Basic OLAP Analysis Advanced Relational OLAP Analysis Revenue for Laptop Computers In 2005 At All Stores Geography Products Revenue for All Electronics In 2004 and Q1 2005 At Stores in the NE Region Total Revenue and Costs In Jan 2004 and Jan 2005 At Top 10 Revenue Stores Single-click OLAP Manipulations g p Relational OLAP Architecture Allows People To p Allow People To Slice-and-Dice a ‘Drill Anywhere’ in The Entire Relational Database Subset of Data To View It from Many – Across All Dimensions and From Summary Level Different Perspectives To Transactional-level Detail- 23 -
  24. 24. Analisi Predittiva: lo strumento apprende e crea conoscenza Analisi predittiva sullo studio Svariate tecniche di delle serie storiche Data Mining Achieve Revenue Stay in Budget DETERMINE Respond WHO IS Purchase LIKELY TO … Defraud Be Profitable On Time Neural Networking, Clustering Algorithms Networking Note both Linear Prediction and Seasonal Prediction Lines Tree Algorithms, Multi-variant Regression- 24 -
  25. 25. Notifiche: al verificarsi di un evento sui dati scatena una notifica Alerts Triggered Based on Reports and Alerts are Sent to the Users Can Get More Detail Scouring Data from Schedules, Events, or Preferred Device by Opening Attachments or All Sources Business Rules of Each User Clicking on Web Links Personalized Information Radar Continuously Scours Sco s Databases- 25 -
  26. 26. Più Canali Interattivi di Analisi Browser Email Office Mobile Desktop- 26 -
  27. 27. Performance: Utilizzo della capacità di memorizzare le esecuzioni fatte e di caricare in memoria porzioni della base dati Traditional BI In-Memory BI with MicroStrategy • D b Databases periodically reach saturation i di ll h i • DB activity is smoothed and shifted ti it i th d d hift d • User Performance periodically degrades to off-hours • User Performance is improved 160 Average User Tempo di attesa Wait Time (sec) 80 Average User Workload Workload Wait Time Caricamento 40 Caricamento Notturnp Notturnp 100% 100% 20 20 10 10 Tempo di attesa 5 5 0% 0% 0 0 0:00a 3:00a 6:00a 9:00a Noon 3:00p 6:00p 9:00p 12:00p 0:00a 3:00a 6:00a 9:00a Noon 3:00p 6:00p 9:00p 12:00p- 27 -
  28. 28. Facile da usare grazie alla tecnica del trascinamento degli oggetti- 28 -
  29. 29. Interfaccia da subito “familiare” in stile Excel di Microsoft Merge & Lock Graph T G h Types: AutoSytles: Headers: Auto Fit Contents: 100+ Selections • New Preview of 20+ Selections Column / Row • Data Width • Add Your Own • Browser Window 2- 29 -
  30. 30. Integrazione di più basi dati anche su sistemi differenti Passo 1 P Passo 2 P Passo 3 P Isole di BI separate Collegamento fra Isole BI Consolidamento Fisico dei Dati Enterprise Enterprise HR Sales Enterprise HR Sales Enterprise Enterprise Enterprise DW DW DW Fin HR Sales Fin Fin Finance HR Sales Finance HR Sales Finance HR Sales Dept Dept Dept D Dept Dept Dept Dept D t Dept Dept D- 30 -
  31. 31. I Costi del personale di staffing rappresentano il vero costo dell’applicazione Total Cost of Ownership (TCO) è il costo totale di un’applicazione in tutto il suo ciclo di vita. f Analisi di settore indicano che il TCO è fondamentalmente composto da costi ricorrenti e non dal costo di acquisto del software. Scomposizione del TCO tipico di un’applicazione di BI su 3 Anni Note: The figure is based on over 300 interviews conducted across numerous platforms, presented in composite form. Source: IDC Study 2007 Gartner, stima che I clienti spendano più del quadruplo del costo delle licenze di un’applicazione di Business Intelligence. La componente maggiore del costo maggiore è determinata dai costi ricorrenti del personale di staffing IDC, altra società di ricerca, indica che lo staffing pesa per il 60%-85% del costo del software in un periodo di 3 anni anni.- 31 -
  32. 32. Un sistema con forte orientamento al Metadato permette la riduzione del tempo e quindi del costo di sviluppo del reporting. Esempio su un sistemi di BI con 1,000 Reports: Nessuna definizione di Parziale definizione di Completa definizione degli oggetti nei metadati oggetti nei metadati oggetti nei metadati Creazione Report 1,000 Reports = 1,000 SQL 1,000 Reports = 200 1,000 Reports = 20 Statements Metadata Objects** Metadata Objects** Riusabilità Nessuna Parziale Totale Parametrizzazione Nessuna Limitata Completa Manutenzione •1,000 SQL Statements •200 Objects*** •20 Objects*** •1,000 ore uomo a 1 ora •100 ore uomo a 0.5 ore •10 ore uomo at 0.5 ore per per report per oggetto oggetto Assunzioni: * Cambiamenti minori includono modifiche ai calcoli, livelli di aggregazione, attrubuti, , gg g , , numero di colonne e criteri di filtro ** Report creati attraverso oggetti definiti nei metadati ***Assumento che le modifiche al metadato automaticamente ricadano sui report p- 32 -
  33. 33. Oggetti Metadato rendono efficiente la Business intelligence Lingua Italiana Business Intelligence Libri Applicazioni rato poggia sul precedente per crear concetti sempre piùù a Paragrafi (Dashboards and Scorecards) ngua Italian ogni str Frasi Reports sticati (Infinite) na, re sofis Parole Filtri e Template (1 Miilione) e Com nella lin Lettere •Attributes •Security Filters (26) •Metrics •ACLs •Facts •Custom Groups me •Subtotals •Consolidations •Transformations- 33 -
  34. 34. Un orientamento al metadato stratificato e riutilizzabile assicura sempre una “Unica versione della realtà” Browsers Deskto Mobile Office Email Canali di fruizione p Alerting and Advanced Enterprise Dashboards OLAP Proactive Analysis Reports and Analysis Notification Scorecards Tipi di analisi Cambiamenti p g Reporting Nel Reporting Cambiamenti Astrazione di Business Nel Business Strutture dati reali Cambiamenti Fisici- 34 -
  35. 35. GRAZIE! Luca Giannelli BI Pre-Sales Manager Luca.giannelli@twinergy.com www.twinergy.com- 35 -

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