Download to read offline
Uploaded byDatalicious
ADMA Data and Analytics Council Event
This document announces an upcoming Data & Analytics Council event. It will include initial survey results, a guest speaker from Westpac, and the council's roadmap. The Data & Analytics Council is part of the Australian Direct Marketing Association and focuses on topics along the customer data journey from suspect to customer. Council members will author whitepapers on defining metrics, campaign tracking, trigger-based marketing, and loyalty/reward allocation. Members can join the council by emailing councils@adma.com.au.
More Related Content
Similar to ADMA Data and Analytics Council Event
ADMA Data and Analytics Council Event
- 1. Data & Analy*cs Council Event
- 2. Tonight • ADMA Councils • Ini*al Survey Results • Guest speaker Peter Hanlon • Data & Analy*cs Council Roadmap • Drinks & Networking Australian Direct Marke*ng Associa*on
- 3. ADMA Councils • Groups of marketers interested in specific areas of marke*ng • Any ADMA member employee can join • You can join as many councils as you like! • Email councils@adma.com.au Australian Direct Marke*ng Associa*on
- 4. ADMA Councils • Data & Analy*cs • Agency • Contact Centre • Digital • Mail • Mul*-‐Channel Acquisi*on • Rela*onship Marke*ng Customer Management Australian Direct Marke*ng Associa*on
- 5. Australian Direct Marke*ng Associa*on
- 6. Data & Analy*cs Council Led by an Execu*ve CommiQee • Chris*an Bartens, Datalicious (Chair) 105 ADMA members are • Abramo Ierardo, Ac*on Mailing Lists • Nalini Kara, Acxiom on the Data & Analy5cs • Michiel Kleijn, Alterian Council now, email • AnneQe McElhinney, Aussie councils@adma.com.au • Will Scully-‐Power, Datara* • Regan Yan, Digital Alchemy to join them. • Rob Peck, ING Direct • Marcus Sandmann, Michael Page • Rachel Rohrlach, Optus • Wayne Elley, Salmat • David Kerr, SEMA • Ian Smith, Westpac Australian Direct Marke*ng Associa*on
- 7. How much emphasis is placed on analy*cs and data in your company? Australian Direct Marke*ng Associa*on
- 8. Do you *e sales back to a campaign and/or media channel? Australian Direct Marke*ng Associa*on
- 9. Do you have a single customer view? Australian Direct Marke*ng Associa*on
- 10. Are you using web analy*cs? Australian Direct Marke*ng Associa*on
- 11. Guest Speaker Peter Hanlon Westpac Group Execu*ve People & Transforma*on Australian Direct Marke*ng Associa*on
- 12. Data Journey & Whitepapers To transac5onal data To reten5on messages Purchase From suspect to prospect To customer Time Time Iden*fica*on From behavioural data From awareness messages Australian Direct Marke*ng Associa*on
- 13. Data Journey & Whitepapers To transac5onal data To reten5on messages Purchase Value Segmenta5on Loyalty & Reward Alloca5on Single Contact Customer View Preferences From suspect to Tes5ng & prospect To customer Time Op5misa5on Mul5-‐Channel CRM Time Media Segmenta5o Trigger Based n & Targe5ng Marke5ng Behavioral Targe5ng Campaign Defining Tracking & Media A Metrics APribu5on Framework Iden*fica*on From behavioural data From awareness messages Australian Direct Marke*ng Associa*on
- 14. Whitepaper Champions • Defining Metrics Frameworks – Chris*an Bartens, Datalicious • Campaign Tracking & Media AQribu*on – Chris*an Bartens, Datalicious • Trigger Based Marke*ng – Will Scully-‐Power, Datara* • Loyalty & Reward Alloca*on – David Kerr, SEMA Australian Direct Marke*ng Associa*on
- 15. Email councils@adma.com.au To transac5onal data To reten5on messages Purchase Value Segmenta5on Loyalty & Reward Alloca5on Single Contact Customer View Preferences From suspect to Tes5ng & prospect To customer Time Op5misa5on Mul5-‐Channel CRM Time Media Segmenta5o Trigger Based n & Targe5ng Marke5ng Behavioral Targe5ng Campaign Defining Tracking & Media A Metrics APribu5on Framework Iden*fica*on From behavioural data From awareness messages Australian Direct Marke*ng Associa*on