The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
Escape from Excel - Retail Can't Survive and Thrive on SpreadsheetsJerry Inman
Surprisingly, more than 70% of retail companies use Excel as their principal tool for planning, demand forecasting and optimization. Many of these companies are in “Spreadsheet Hell”, a continuing state of inefficiency and disruption related to using Excel for cross channel merchandise and assortment management. Dozens, and even sometimes, hundreds of spreadsheets are used throughout an organization and its extended enterprise with incorrect or inconsistent formulas, inaccurate numbers, no central repository of information, and no version control. This leads to major inefficiencies, frustration, and decisions made based on incomplete information. And even with this enormous amount of data everywhere – information on sales, inventory and profits – it is generally not available in an aggregated view to intelligently take action.
Online social networking sites—a novel setting for health promotion? Julia Lo...Giuseppe Fattori
I social network possiedono le caratteristiche di un setting per promuovere la salute? Quali elementi li accomunano ai setting tradizionali e quali invece li rendono differenti?
Oakley and eCommerce - Critical Success Factors for Multi Channel PlanningJerry Inman
In the new world of integrated, multi-channel retailing, consumers should be able to find the products they want quickly and efficiently through the channel of their choice. A higher level of customer service is more critical than ever to survive and thrive, but this adds new complexities to integrating an operational patchwork of information systems, organizations, people and discreet business processes.
Escape from Excel - Retail Can't Survive and Thrive on SpreadsheetsJerry Inman
Surprisingly, more than 70% of retail companies use Excel as their principal tool for planning, demand forecasting and optimization. Many of these companies are in “Spreadsheet Hell”, a continuing state of inefficiency and disruption related to using Excel for cross channel merchandise and assortment management. Dozens, and even sometimes, hundreds of spreadsheets are used throughout an organization and its extended enterprise with incorrect or inconsistent formulas, inaccurate numbers, no central repository of information, and no version control. This leads to major inefficiencies, frustration, and decisions made based on incomplete information. And even with this enormous amount of data everywhere – information on sales, inventory and profits – it is generally not available in an aggregated view to intelligently take action.
Online social networking sites—a novel setting for health promotion? Julia Lo...Giuseppe Fattori
I social network possiedono le caratteristiche di un setting per promuovere la salute? Quali elementi li accomunano ai setting tradizionali e quali invece li rendono differenti?
Oakley and eCommerce - Critical Success Factors for Multi Channel PlanningJerry Inman
In the new world of integrated, multi-channel retailing, consumers should be able to find the products they want quickly and efficiently through the channel of their choice. A higher level of customer service is more critical than ever to survive and thrive, but this adds new complexities to integrating an operational patchwork of information systems, organizations, people and discreet business processes.
