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Using Social Media in Cross-Media > Fusion: Exploring the Multimedia Mix
Why are we Changing? Where Are We Now? Where are we Going ?
TheChangeConstant
Interactive Expected to GROW ZenithOptimedia, April 2009
But Overall to Remain Flat
As Traditional Continues to Decline
Why? The Mass Media Bubble
The Return of Word-of-Mouth WOM works because of relationships Social Media enables human interaction Interaction occur despite time and distance Consumers talk to… everyone, everywhere Brands are no longer in charge Conversations are über-hyper enabled
Marketers’ Use of Social Media Tools
Increasing Numbers of Fish
Trust and Your Social Graph
Your Social Graph
Is your next laptop in the Clouds?
Or via wireless and mobile
-> Initiate Conversations -> Cultivate Recommendations -> Establish Reputation -> Influence Perception Social graphs can be used to build Circles     of Trust and Influence
Seed the Clouds  With web-to-everywhere ,[object Object],Meta-Data Keywords ,[object Object],Bookmarks Refer a Friend ,[object Object],Structures Microfomats
Create  message Roadmaps     to strategically engage
Define and Track Touchpoints for measuring ROI
IntegrateIntegrateIntegrate
Integrate  Campaign Tactics with  ‘Traditional’  Cross Media “Fish in the ponds where the fish are”
X M I D
Dynamic Duo
Get Your Lumpy Here
Tell You Friends, who tell there friends, who…
Takeaways Change is Constant and it is accelerating Social Media is not a Fad but the name is a fad We are returning to Word of Mouth but in Ubër-Hyper mode Social Media is about Relationships start conversations via cross-media The Future is Influence Marketing And the future is now
Jeffrey Stewart Partner, CTO   Phone: 815.262.7252 Fax: 815.962.2189 stew@trekk.com www.Trekk.com Twitter.com/JeffreyAStewart Facebook.com/JAStewart LinkedIn.com/in/jeffreyastewart A Social Media Evolution  >What’s Next? It’s about Integration, Conversations and Influence
It’s about Reputation and Influence

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