Living in today’s digitized society, it is important to understand how all of the different types of media complement each other. In an attempt to understand this synergy, GCM presents: Fusion: Exploring the Multimedia Mix
1) The document discusses how public relations and influence involve telling compelling stories that inspire audiences and drive change. It emphasizes using stories, emotions, and visual thinking to influence people.
2) An integrated influence approach is outlined that involves understanding objectives, discovering influencers, crafting influence strategies, creating content, and measuring results. Both earned media and paid channels are leveraged to maximize reach and impact.
3) Multiple tools are presented to identify influencers, monitor conversations, measure outcomes, and map narrative networks to improve strategic storytelling across media. The goal is to prove business value through real-time analytics that track metrics like awareness, consideration, affinity, and advocacy.
How Zillow Connected Thousands of Homeowners With President ObamaSprinklr
Since 2008, the U.S. housing market has been volatile. Current and aspiring homeowners across the country need advice. This case study highlights how Zillow, the leading online real estate marketplace, was able to create a citizen-generated discussion with President Obama.
Digitally curious? YOU can be digitally fabulous!cherylannsmith
Amasa2014 july digital workshop slideshare. Digital is beyond impressions, clicks and CTR. It's about impact, making a difference to your community and building relationships. This presentation aims to give you the background on some statistics, the channels and questions to ask so that you can start being remarkable and less average.
JetBlue established a social media support team. Since expanding their social media presence, the team has grown to 25 dedicated members who monitor
JetBlue’s presence on Twitter and Facebook 24/7.
Using ExactTarget SocialEngage™, the team watches for all mentions of their brand, determines when a response is appropriate, and responds to Tweets in real
time.
How Native Ads Reform the Future of Paid Digital Communication?nativhirdetes
This document discusses the evolution of digital content and advertising for brands. It notes that mass media is declining as audiences prefer personalized experiences. Brands are shifting from interrupting media consumption with ads to becoming the media themselves by engaging audiences and owning the conversation. Native ads that blend with content are highlighted as the future of paid digital communication, replacing traditional ad breaks. The document advocates for brands to focus on creating engaging content tailored to different platforms and using native distribution strategies to drive traffic, increase engagement, and build long-term audience relationships.
The document provides an overview of how to use SM2, a social media monitoring and analysis tool, to analyze a campaign called "We Can Solve It" launched by Al Gore's Alliance for Climate Change organization. It discusses how the tool was used to search for and analyze social media mentions of the campaign, and describes the different analysis features available in the tool's dashboard, including sentiment analysis, demographics of mentions, drill-down to view specific mentions, and authority rankings of influencers discussing the campaign. It emphasizes the importance of listening to and engaging in social media conversations.
Social mail: geef je social media een boost met e-mail (Dutch Marketing Profe...jpbriaire
The document discusses how email marketing can be boosted through social media. It notes that emails with longer contact periods are becoming more popular due to saturation of social media with short contact content. It also states that email still plays a central role and that social media can strengthen email marketing, while the rise of smartphones allows email to be read and responded to anywhere.
Using ExactTarget's Interactive
Marketing Hub and its SocialEngage and Email applications,
the Trail Blazers centralized its interactive marketing campaigns,
analytics and reporting, giving its marketing team new insights to offer
more relevant promotions and improve real-time engagement with fans
1) The document discusses how public relations and influence involve telling compelling stories that inspire audiences and drive change. It emphasizes using stories, emotions, and visual thinking to influence people.
2) An integrated influence approach is outlined that involves understanding objectives, discovering influencers, crafting influence strategies, creating content, and measuring results. Both earned media and paid channels are leveraged to maximize reach and impact.
3) Multiple tools are presented to identify influencers, monitor conversations, measure outcomes, and map narrative networks to improve strategic storytelling across media. The goal is to prove business value through real-time analytics that track metrics like awareness, consideration, affinity, and advocacy.
How Zillow Connected Thousands of Homeowners With President ObamaSprinklr
Since 2008, the U.S. housing market has been volatile. Current and aspiring homeowners across the country need advice. This case study highlights how Zillow, the leading online real estate marketplace, was able to create a citizen-generated discussion with President Obama.
Digitally curious? YOU can be digitally fabulous!cherylannsmith
Amasa2014 july digital workshop slideshare. Digital is beyond impressions, clicks and CTR. It's about impact, making a difference to your community and building relationships. This presentation aims to give you the background on some statistics, the channels and questions to ask so that you can start being remarkable and less average.
JetBlue established a social media support team. Since expanding their social media presence, the team has grown to 25 dedicated members who monitor
JetBlue’s presence on Twitter and Facebook 24/7.
Using ExactTarget SocialEngage™, the team watches for all mentions of their brand, determines when a response is appropriate, and responds to Tweets in real
time.
How Native Ads Reform the Future of Paid Digital Communication?nativhirdetes
This document discusses the evolution of digital content and advertising for brands. It notes that mass media is declining as audiences prefer personalized experiences. Brands are shifting from interrupting media consumption with ads to becoming the media themselves by engaging audiences and owning the conversation. Native ads that blend with content are highlighted as the future of paid digital communication, replacing traditional ad breaks. The document advocates for brands to focus on creating engaging content tailored to different platforms and using native distribution strategies to drive traffic, increase engagement, and build long-term audience relationships.
The document provides an overview of how to use SM2, a social media monitoring and analysis tool, to analyze a campaign called "We Can Solve It" launched by Al Gore's Alliance for Climate Change organization. It discusses how the tool was used to search for and analyze social media mentions of the campaign, and describes the different analysis features available in the tool's dashboard, including sentiment analysis, demographics of mentions, drill-down to view specific mentions, and authority rankings of influencers discussing the campaign. It emphasizes the importance of listening to and engaging in social media conversations.
Social mail: geef je social media een boost met e-mail (Dutch Marketing Profe...jpbriaire
The document discusses how email marketing can be boosted through social media. It notes that emails with longer contact periods are becoming more popular due to saturation of social media with short contact content. It also states that email still plays a central role and that social media can strengthen email marketing, while the rise of smartphones allows email to be read and responded to anywhere.
Using ExactTarget's Interactive
Marketing Hub and its SocialEngage and Email applications,
the Trail Blazers centralized its interactive marketing campaigns,
analytics and reporting, giving its marketing team new insights to offer
more relevant promotions and improve real-time engagement with fans
The document discusses the power of digital influence and how it is determined online. It notes that influence over others exists because it is acknowledged and recognized by others. One's influence level or "clout score" is impacted by how much content one creates and shares with their peers online, and how much value that content provides to their audience. While influence metrics are still developing accurate measures, the goal is to provide analytics to help companies effectively spend their social media budgets.
The document discusses the power of digital influence and how it is determined online. It notes that influence comes from others acknowledging it and that sharing and participating more online can increase one's influence, as measured by factors like the content created and curated, and whether it adds value for audiences. While influence analytics are still developing, the goal is to provide companies in-depth reports on how to effectively spend their social media budgets. A few influence measurement platforms are also mentioned.
This document introduces the Marketing Cloud and discusses how social media has changed marketing. It provides statistics showing how social media engagement leads to increased customer spending and satisfaction. It also notes that social technologies can unlock $1.3 trillion in value. The document recommends listening to customers, finding an interesting story, and engaging at scale. It promotes the Marketing Cloud as the world's only unified marketing suite and provides resources and a demonstration.
In a spin-off of her lively article of the same title, marketing strategist Kelli Schmith shares her down-to-earth perspectives on approaching social media for the first time. If you’ve been tempted (or cajoled) into creating a Facebook fan page or tweeting your latest sales promotion, start with this webinar. You’ll learn what really determines whether you’re ready for social media and what questions you need to ask yourself before you dive in.
In the webinar, we discussed: Why Facebook and Twitter, etc., might (or might not) be the place for everyone. The 2 questions you have to ask (and answer) before you jump in. Three (safe) ways to dip your toe into social media.
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
PR Trends for 2015: Focus on Visual Storytellingprnewswire
Visual content like video is shared much more frequently on social media platforms than text or links. A minute of video contains as many words as 1.8 million written words and videos are shared 12 times more than other content on Facebook. The document provides tips for organizations to include more video in their budgets, identify barriers to creating video, run a content audit of existing materials that could be turned into visual content, and plan downstream strategies for promoting videos.
This document introduces a webinar on using Twitter to grow a business. It provides biographies of the three panelists - Steve King, Brian Solis, and Marc Meyer - who are experts on social media, emerging trends, and digital marketing. The webinar will discuss how small businesses can use Twitter to share information and engage customers. Viewers are invited to submit questions during the webinar and follow the discussion online using the hashtag #MVPWebcast.
This document provides an introduction and overview of using social media for strategic communications. It discusses that social media can provide added information from mission areas, help track social trends for understanding target audiences, and help connect audiences to resources. However, developing a social media strategy is important before engaging on platforms. The presentation also covers considerations for strategy, resources, and culture when using social media and emphasizes building an online presence takes time. It argues transparency, believability and credibility are key and provides examples from organizations using social media effectively.
The "Official" microMARKETING Conference KeynoteGreg Verdino
The document discusses how "micromarketing" focuses on doing small things to achieve big results. It argues that the marketing landscape has shifted from mass communications and large campaigns to personalized interactions and relationships driven by individual "micromavens". By inspiring and empowering many micromavens to share content organically, companies can achieve widespread awareness and attention without big budgets. Several case studies are presented that achieved significant results through grassroots microcontent spread by influencers rather than traditional paid media. The key idea is that thinking and acting small through micro-level interactions can lead to macro-level impacts if done effectively.
The evolution of social media, growth in mobile and GPS, and increasing confidence in online identity mean there are now great opportunities for consumers to challenge companies.
This presentation was first given at Social Media Week, London, 2010.
Get Consumer Smart - What Fake News Tells Us About Trustemmersons1
This article discusses the implications of fake news for trust in institutions and brands. It notes that Americans' trust in local news organizations and government has declined, with only 20% trusting local news a lot. Fake news is fueled by self-publication and rapid sharing on social media, where stories spread uncontrollably. Some argue trust has shifted from traditional authorities to networks of family and friends through peer-to-peer platforms. For brands to earn trust, they must understand how trust is built through distributed networks and transparency rather than top-down authority.
The document advertises the iStrategy conference which brings together thought leaders in digital, mobile, and social media. Some major companies like PepsiCo, Verizon, and Facebook have transformed their digital performance by attending previous iStrategy conferences. The conference is offering 50% off tickets for the Atlanta event on September 13-14 through a limited number provided by a leading presenter, Robert Harles from Bloomberg.
Stellenbosch University - Facebook Transformation CampaignLee Stuttaford
The document discusses using social media to engage broader demographics and grow fan engagement for an organization. It targeted users by interests on Facebook and saw a 38% increase in Facebook page likes and a 344% increase in people reached organically. Insights suggest people respond more to stories and interests than brands alone. The social media campaign resulted in 349 additional applications to the organization and had a much higher reach than its potential reach, showing social media can be an effective engagement tool.
Get Big Results: Multifamily Social Media Summit 2016 [Keynote]Greg Verdino
For my Day 2 opening keynote at the 2016 Multifamily Social Media Summit, I modernized my microMARKETING talk with updated frameworks and new examples focused on the power of interactions, the value of content, and a "timeless" approach to combining connections and content to develop winning social media activation ideas.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
The document discusses how personalization and targeting content to the right audience can be achieved through data and mobile optimization. It notes that over 50% of consumer time is spent engaging with digital media on mobile devices, with over 80% of mobile time spent in apps. Therefore, the document recommends focusing mobile marketing efforts on creating valuable content, segmenting campaigns for mobile and desktop, keeping mobile optimizations fast and light, partnering with mobile-focused operators, and optimizing the user experience.
Digital Marketing trends 2013 - FACCI presentation @ Maddocks MelbourneIn Marketing We Trust
Presentation made for the French Australian Chamber of Commerce and Industry (FACCI) of Melbourne.
Discussion held around the legal framework and the future of Digital Marketing
Social Media - Influencing Online CommunitiesBullseye
Social media has become an important tool for influencing online communities. Listening to what people say on social media platforms can provide valuable insights. Engaging with influential social media users can help build trust and brand awareness. When developing social media strategies, it is important to think of social media as one part of an integrated marketing plan rather than as a standalone tactic. Tracking and analyzing social media conversations allows brands to identify influencers and optimize their strategies.
Nato School Information Operations Course May2014Info Ops HQ
The document discusses the use of social media for information operations. It begins by noting that the views expressed do not reflect any government or organization. It then outlines that the presentation will cover an introduction to using social media for information operations strategies, why it is vital, and how to create "change agents." Additionally, it discusses considerations for developing an engagement strategy, the importance of organizational buy-in, focusing on the target environment, and using video, images, text, audio and links to create vital content. It emphasizes that influence takes time to build and requires a long-term effort.
DMPe 2013 - sheets Social mail: geef je social media een boost met e-mail!DutchMarketingProfs
This document discusses using email to boost social media. It notes that emails with longer contact periods are becoming more popular due to saturation of social media with short contact content. Email still plays a central role, while social media strengthens email marketing. The rise of smartphones means email can be read and responded to anywhere at any time. It also discusses new developments that may affect email marketing programs in the next 12 months, such as social integration.
What To Do When Your W2P Application Grows UpJeffrey Stewart
This document discusses how web-to-print (W2P) applications need to evolve to manage complex assets as they grow. It highlights the importance of content management systems and digital asset management to handle issues like check-in/check-out, workflow, and versioning for complex templates and large numbers of assets. The document also provides several case studies of companies that implemented customized W2P solutions using these techniques to meet their specific needs, such as managing dynamic orders, complex templates, and large user bases. It concludes by discussing future trends like software as a service and cloud computing that will continue to change how W2P applications are developed and delivered.
The document outlines a company's plan to transition its infrastructure to a cloud computing model over the next few years. It will lower costs, increase efficiency and flexibility, and allow the company to focus on its core business. The plan involves defining requirements, making strategic investments, increasing bandwidth, moving to a rental model, and leveraging cloud computing services from providers. This is expected to reduce costs and risks while improving scalability compared to the company's existing on-premise infrastructure model.
The document discusses the power of digital influence and how it is determined online. It notes that influence over others exists because it is acknowledged and recognized by others. One's influence level or "clout score" is impacted by how much content one creates and shares with their peers online, and how much value that content provides to their audience. While influence metrics are still developing accurate measures, the goal is to provide analytics to help companies effectively spend their social media budgets.
The document discusses the power of digital influence and how it is determined online. It notes that influence comes from others acknowledging it and that sharing and participating more online can increase one's influence, as measured by factors like the content created and curated, and whether it adds value for audiences. While influence analytics are still developing, the goal is to provide companies in-depth reports on how to effectively spend their social media budgets. A few influence measurement platforms are also mentioned.
This document introduces the Marketing Cloud and discusses how social media has changed marketing. It provides statistics showing how social media engagement leads to increased customer spending and satisfaction. It also notes that social technologies can unlock $1.3 trillion in value. The document recommends listening to customers, finding an interesting story, and engaging at scale. It promotes the Marketing Cloud as the world's only unified marketing suite and provides resources and a demonstration.
In a spin-off of her lively article of the same title, marketing strategist Kelli Schmith shares her down-to-earth perspectives on approaching social media for the first time. If you’ve been tempted (or cajoled) into creating a Facebook fan page or tweeting your latest sales promotion, start with this webinar. You’ll learn what really determines whether you’re ready for social media and what questions you need to ask yourself before you dive in.
In the webinar, we discussed: Why Facebook and Twitter, etc., might (or might not) be the place for everyone. The 2 questions you have to ask (and answer) before you jump in. Three (safe) ways to dip your toe into social media.
Tools to Grow, Measure and Optimize Social Traffic ShareThis
Explaining the importance of understanding your social traffic by putting in place the proper measurement tools, such as ShareThis or other analytics tools.
A publisher's social traffic makes up a significant amount of their traffic (usually about 30%), but more importantly this traffic is very valuable because it's prequalified users that are coming to their site through friend's and family's recommendation, making them highly likely to convert into customers for publishers.
Just as publishers track, measure and optimize their search traffic, they should be doing the same for their social traffic.
PR Trends for 2015: Focus on Visual Storytellingprnewswire
Visual content like video is shared much more frequently on social media platforms than text or links. A minute of video contains as many words as 1.8 million written words and videos are shared 12 times more than other content on Facebook. The document provides tips for organizations to include more video in their budgets, identify barriers to creating video, run a content audit of existing materials that could be turned into visual content, and plan downstream strategies for promoting videos.
This document introduces a webinar on using Twitter to grow a business. It provides biographies of the three panelists - Steve King, Brian Solis, and Marc Meyer - who are experts on social media, emerging trends, and digital marketing. The webinar will discuss how small businesses can use Twitter to share information and engage customers. Viewers are invited to submit questions during the webinar and follow the discussion online using the hashtag #MVPWebcast.
This document provides an introduction and overview of using social media for strategic communications. It discusses that social media can provide added information from mission areas, help track social trends for understanding target audiences, and help connect audiences to resources. However, developing a social media strategy is important before engaging on platforms. The presentation also covers considerations for strategy, resources, and culture when using social media and emphasizes building an online presence takes time. It argues transparency, believability and credibility are key and provides examples from organizations using social media effectively.
The "Official" microMARKETING Conference KeynoteGreg Verdino
The document discusses how "micromarketing" focuses on doing small things to achieve big results. It argues that the marketing landscape has shifted from mass communications and large campaigns to personalized interactions and relationships driven by individual "micromavens". By inspiring and empowering many micromavens to share content organically, companies can achieve widespread awareness and attention without big budgets. Several case studies are presented that achieved significant results through grassroots microcontent spread by influencers rather than traditional paid media. The key idea is that thinking and acting small through micro-level interactions can lead to macro-level impacts if done effectively.
The evolution of social media, growth in mobile and GPS, and increasing confidence in online identity mean there are now great opportunities for consumers to challenge companies.
This presentation was first given at Social Media Week, London, 2010.
Get Consumer Smart - What Fake News Tells Us About Trustemmersons1
This article discusses the implications of fake news for trust in institutions and brands. It notes that Americans' trust in local news organizations and government has declined, with only 20% trusting local news a lot. Fake news is fueled by self-publication and rapid sharing on social media, where stories spread uncontrollably. Some argue trust has shifted from traditional authorities to networks of family and friends through peer-to-peer platforms. For brands to earn trust, they must understand how trust is built through distributed networks and transparency rather than top-down authority.
The document advertises the iStrategy conference which brings together thought leaders in digital, mobile, and social media. Some major companies like PepsiCo, Verizon, and Facebook have transformed their digital performance by attending previous iStrategy conferences. The conference is offering 50% off tickets for the Atlanta event on September 13-14 through a limited number provided by a leading presenter, Robert Harles from Bloomberg.
Stellenbosch University - Facebook Transformation CampaignLee Stuttaford
The document discusses using social media to engage broader demographics and grow fan engagement for an organization. It targeted users by interests on Facebook and saw a 38% increase in Facebook page likes and a 344% increase in people reached organically. Insights suggest people respond more to stories and interests than brands alone. The social media campaign resulted in 349 additional applications to the organization and had a much higher reach than its potential reach, showing social media can be an effective engagement tool.
Get Big Results: Multifamily Social Media Summit 2016 [Keynote]Greg Verdino
For my Day 2 opening keynote at the 2016 Multifamily Social Media Summit, I modernized my microMARKETING talk with updated frameworks and new examples focused on the power of interactions, the value of content, and a "timeless" approach to combining connections and content to develop winning social media activation ideas.
Corey Padveen - Advancing your mobile strategyiGB Affiliate
The document discusses how personalization and targeting content to the right audience can be achieved through data and mobile optimization. It notes that over 50% of consumer time is spent engaging with digital media on mobile devices, with over 80% of mobile time spent in apps. Therefore, the document recommends focusing mobile marketing efforts on creating valuable content, segmenting campaigns for mobile and desktop, keeping mobile optimizations fast and light, partnering with mobile-focused operators, and optimizing the user experience.
Digital Marketing trends 2013 - FACCI presentation @ Maddocks MelbourneIn Marketing We Trust
Presentation made for the French Australian Chamber of Commerce and Industry (FACCI) of Melbourne.
Discussion held around the legal framework and the future of Digital Marketing
Social Media - Influencing Online CommunitiesBullseye
Social media has become an important tool for influencing online communities. Listening to what people say on social media platforms can provide valuable insights. Engaging with influential social media users can help build trust and brand awareness. When developing social media strategies, it is important to think of social media as one part of an integrated marketing plan rather than as a standalone tactic. Tracking and analyzing social media conversations allows brands to identify influencers and optimize their strategies.
Nato School Information Operations Course May2014Info Ops HQ
The document discusses the use of social media for information operations. It begins by noting that the views expressed do not reflect any government or organization. It then outlines that the presentation will cover an introduction to using social media for information operations strategies, why it is vital, and how to create "change agents." Additionally, it discusses considerations for developing an engagement strategy, the importance of organizational buy-in, focusing on the target environment, and using video, images, text, audio and links to create vital content. It emphasizes that influence takes time to build and requires a long-term effort.
DMPe 2013 - sheets Social mail: geef je social media een boost met e-mail!DutchMarketingProfs
This document discusses using email to boost social media. It notes that emails with longer contact periods are becoming more popular due to saturation of social media with short contact content. Email still plays a central role, while social media strengthens email marketing. The rise of smartphones means email can be read and responded to anywhere at any time. It also discusses new developments that may affect email marketing programs in the next 12 months, such as social integration.
What To Do When Your W2P Application Grows UpJeffrey Stewart
This document discusses how web-to-print (W2P) applications need to evolve to manage complex assets as they grow. It highlights the importance of content management systems and digital asset management to handle issues like check-in/check-out, workflow, and versioning for complex templates and large numbers of assets. The document also provides several case studies of companies that implemented customized W2P solutions using these techniques to meet their specific needs, such as managing dynamic orders, complex templates, and large user bases. It concludes by discussing future trends like software as a service and cloud computing that will continue to change how W2P applications are developed and delivered.
The document outlines a company's plan to transition its infrastructure to a cloud computing model over the next few years. It will lower costs, increase efficiency and flexibility, and allow the company to focus on its core business. The plan involves defining requirements, making strategic investments, increasing bandwidth, moving to a rental model, and leveraging cloud computing services from providers. This is expected to reduce costs and risks while improving scalability compared to the company's existing on-premise infrastructure model.
This document summarizes a presentation about how information technology organizations can reduce their environmental impact and become more energy efficient and sustainable. The presentation discusses strategies for IT to reduce energy usage such as virtualizing servers, outsourcing data centers, enabling telecommuting and online collaboration, purchasing equipment with longer lifecycles, and reducing paper usage. Specific tactics mentioned include server consolidation, cloud computing, mobile workforces, energy efficient equipment certification, and paperless billing.
Using XML to Create Once - Distribute EverywhereJeffrey Stewart
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and complexity with a strategy that includes adoption of XML standards, a component architecture for structured content creation and a workflow that adheres to a digital first orientation.
ITM - Delivering the Promise of Cross-Media with PremediaJeffrey Stewart
Inovação, Tecnologia e Marketing - A Revolução do Marketing.
Customer behaviors are changing. Expectations are shifting. Today’s marketing communication buyers are looking to their traditional communications partners for new tools and channels that deliver on the promise of Cross-Media communications.
2016 XUG Conference Big Data: Big Deal for Personalized Communications or Meh?Jeffrey Stewart
What is the big deal with big data? Why is everyone talking about it? What, if anything, is anyone doing with it?
This session will discuss big data, starting with a definition of the 4 Vs and diving into the current and potential uses in personalized communication.
What is different from traditional data management and business intelligence is the sheer size of the datasets and the quality of sources of relevant data.
Each source has different structures, and the frequency of updates is faster than ever before. How can all of data from all facets of human activity be related? How can they be combined and analyzed to help us understand individuals and how they want to be communicated to individually?
2010 App Forum Social Media And Print The New ConnectionJeffrey Stewart
In this session, Jeffery Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns.
What’s New With Social and Mobile Media for Prospecting and Lead GenerationGrow Socially, Inc.
1. The document discusses new developments in social media and mobile media for prospecting and lead generation. It covers new platforms, tools, and strategies for both social and mobile marketing.
2. Some of the new social media developments mentioned include the importance of having a uniform presence across networks, listening tools to track engagement, and platforms to watch like Google Buzz and Foursquare.
3. In mobile media, new developments discussed include the rise of location-based marketing using tools like QR codes, the growth of the iPad, and optimizing websites for mobile users.
This document provides an overview of social media and its uses for marketing and business. It discusses popular social media tools like Facebook, Twitter, blogs, podcasts and videos and how they can be used to engage customers, build communities, and gain a competitive advantage. It emphasizes that social media is about building relationships and relevance over time, not just tactics, and recommends developing a strategy to measure success based on goals like sales, engagement, retention or influence. It also cautions that social media requires a long-term time commitment to see benefits and balancing participation with other work.
Advertising & Marketing Trends 2014 | Marketing Private Schools and Summer CampsOur Kids Media
Marketing tips and marketing trends for privates schools, summer camps and kids programs about marketing to moms in Canada. [Our Kid Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
Power has shifted from publishers to platforms as mobile usage has grown exponentially. Brands must tell stories across multiple channels to reach audiences, with each channel requiring customized content. Visual content like photos and videos now dominate, and algorithms determine what content users see. To succeed, brands must distribute content across platforms, prioritize user experience, experiment, build their brand, educate teams, and foster collaboration.
The document discusses 5 key trends in social media for 2020 based on a survey of 3,110 marketers and research. Trend 1 discusses how brands are striking a balance between public and private social media engagement. While private messaging is important, public feeds remain critical for brand discovery and customer acquisition. Successful brands will create seamless experiences across both. Trend 2 discusses how employers are taking on more of a leadership role in a divided world by building strong company cultures and advocating for their purpose and employees. Trend 3 explores how TikTok's popularity provides insights into future social trends, while Trend 4 examines the convergence of social and performance marketing. Trend 5 looks at how brands can close the gap on social media ROI
Digital PR involves using online and social media channels to engage with customers and influence perceptions of a brand. It is about managing conversations and reputation through positive relationships. Measuring the impact of digital PR can be done by looking at metrics like website traffic, social media engagement, and how conversations online link to changes in search behavior. Successful digital PR requires an understanding of online communities and using social media as a tool for real-world connections rather than just broadcasting messages.
Rx For Agencies Suffereing From Digital, Direct, PR, And Social Media Confusi...Clive Maclean
The document discusses the rise of social media and its impact on marketing. It suggests agencies need to shift from traditional silos to a new "person-to-person" approach that integrates direct marketing, digital, social media and data analytics skills. Several large companies are seeking agencies with this integrated customer relationship marketing capability. The new model focuses on cultivating genuine dialogue and motivating customers to share brands with their personal networks.
These days it seems as if everyone is talking about how much a brand should be spending on smartphone and tablet advertising. We all need to stop thinking about smartphone allocations. Thanks to advances in user-to-device mapping, it’s now possible to understand all of the signals people send about what they want - regardless of the device they send them on. As a result, we now need to stop thinking about devices, and put our focus back where it belongs – on the consumer. Brands must learn to plan and execute programs “person-first,” letting the individual’s personal behavior govern the particular
spend level for each device channel.
Teradata connect is conference on the power of data-driven digital marketing. The conference had a number of inspiring keynotes from Google, Facebook, Wired and Virgin Galactic to name a few. This is an unofficial summary perspective on the conference...that from an Australian technology startup - www.localz.co.
Key takeaways:
1. Customer data is like a currency - access is earned through demonstrated value
2. Technology is re-enabling the era of personalised, contextually relevant interactions…but at mass scale
3. Data savvy businesses will win
The document discusses how social media is changing digital marketing and communications across various industries. It provides several examples of companies and organizations successfully using social media and digital tools. The summaries focus on key topics discussed in the document, including how luxury brands are embracing digital marketing, the use of mobile marketing and video, and how social media is impacting communications in regulated industries like healthcare.
Advertising & Marketing Trends 2014 | Marketing Retirement Communities and Se...Our Kids Media
Marketing tips and marketing trends for retirement communities, retirement homes and senior care. Marketing to Canadian boomers and seniors. [Comfort Life Marketing Academy, Lunch & Learn, November 2013, Presented by Agnes Stawicki]
This document discusses social media marketing and its importance. It begins by defining different social media platforms like Flickr, blogs, YouTube, social networks and wikis. It then discusses how social media marketing can provide feedback, engagement and information dissemination while decreasing marketing budgets. The document provides examples of using social media marketing and outlines why social media will change marketing through participation and the development of a bricks and clicks model. Statistics on social media usage are also presented, as well as the process of social media participation and its public relations opportunities. The document concludes by discussing the transparent and relationship-focused nature of social media marketing.
The document discusses social media and why brands should engage with it. It notes that 2/3 of the economy is influenced by personal recommendations and that people trust recommendations from other consumers more than traditional ads. It provides statistics on the growth and reach of various social media platforms. It argues that social media allows brands to better connect with customers and discusses how the company Cloud 9 can help brands professionally manage their social media communications.
This document discusses the changing role of public relations (PR) and how it now fits within the social and digital media landscape. It notes that PR is essentially about communication and the media environment has already changed. Modern PR now encompasses social media, search engine optimization, online monitoring, events and more. It emphasizes that PR professionals need to actively engage on social media to understand how the industry is evolving and that the approach needs to be tailored to each individual brand. Measurement of engagement and strategic planning are also important aspects of integrating PR and social media effectively.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Mobility: Mobile Marketing and Social Media from DMAI 2014 in New DelhiMichael Leander
The document discusses mobile marketing trends in India. Some key points include:
- Mobile penetration in India is expected to reach 72% by 2016, with smartphone ownership surpassing countries like the US.
- The number of 3G users in India is projected to increase dramatically to nearly 100 million by 2015.
- Tablets are gaining popularity as ownership increases.
- Social media interactions are becoming intrinsically linked to mobility and occurring across multiple devices and platforms.
Similar to Ryerson Univeristy Colloquium 2010 Fusion: Exploring The Mutlimedia Mix (20)
Now that you've sold it how do you build it - XMPie Users Conference XUG 202...Jeffrey Stewart
Hello, I’m Jeff Stewart, XMPie Services Director
Today I will present the new service offering from XMPie started last year.
The motivation is to help customers succeed using the XMPie suite of platforms and tools
We Can Help You Get Started Fast, Do It Well The First Time, Learn While We Build It Together
Building digital product masters to prevail in the age of accelerations parts...Jeffrey Stewart
This document discusses the importance of building Digital Product Masters (DPMs) to help organizations adapt and succeed in today's rapidly changing environment. It argues that DPMs can help mitigate risks, reduce costs, and improve revenue. The document is presented in three parts:
Part 1 discusses how the world is accelerating and the new risks organizations face. It suggests that DPMs can help lower costs, mitigate risks, and create stronger customer lock-ins.
Part 2 explains what a DPM is and how it models activities, tools, flows, teams, capabilities, processes, technology, and people. It shows how a DPM can help align these different elements.
Part 3 will provide a case study
6 self checks for project team transformationJeffrey Stewart
While on a journey its always important to periodically check your positions, and reorient the team as necessary. Here are six questions to help you stay on track.
Strategies and Lessons Learned from Enterprise Integration of uProduce and uS...Jeffrey Stewart
The document provides strategies and lessons learned from integrating uProduce and uStore enterprise systems. Some key lessons include: focusing on capabilities rather than technologies, using a modular approach with standardized components, leveraging master data management to enable multi-channel management, considering both SOAP and REST APIs, and developing an integration strategy that considers consistency across multiple channels and future flexibility. The document also provides a high-level overview of 10 specific integration tips covering topics such as logical modeling, leveraging databases, customization, prototyping, and managing styles across channels.
2014 Iowa Chapter Delta Chi Retreat – IMU January 25Jeffrey Stewart
My presentation slides used for the January 25, 2014 Delta Chi Fraternity Retreat for the active chapter brothers. My topic was academic success and life balance. Other presentation were on personal finances and rush success by Dan Cuprill and Steve Goldstein. ITB
A Strategic Technology Selection Process Framework for the Transform Rockford Community
Leveraging tried and true methodologies the Structured Technology Decisions process was developed for the Transform Rockford community. The Transform Rockford Technology Team’s mission is to provide robust, cost effective and easy to use technology to support the Transform Rockford mission.
The framework leverages best practice analysis, maturity model development, required capability curation, assessment and evaluation by multiple evaluators. After scorecards are generated, structured decision making steps are taken to record decision criteria and ensure everyone has input to the eventual selection.
Trekk cross media series using xml to create once - distribute everywhere - e...Jeffrey Stewart
This ebook is based on a blog series leading up to the IDEAlliance XML 2010; eMedia Revolution conference. In
each chapter, I present one of the ideas that provide the foundation of my presentation at that conference.
Reduce costs and complexity with a strategy that includes XML standards adoption, structured content creation and
a digital-first workflow.
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers
are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and
complexity with a strategy that includes adoption of XML standards, a component architecture for structured
content creation and a workflow that adheres to a digital-first orientation.
Cloud computing, social media, technology and executive mba class niu - de...Jeffrey Stewart
The document discusses how customer engagement is changing rapidly due to emerging technologies and shifting consumer behaviors. Key points discussed include the growth of mobile commerce driven by more consumers using smartphones to shop, the importance of using big data and personalization at scale to improve the customer experience across multiple channels, and the crucial role social media will play in reinventing businesses from the outside in.
Trekk Cross-Media Series: Using XML to Create Once - Distribute EverywhereJeffrey Stewart
This ebook is based on a blog series leading up to the IDEAlliance XML 2010; eMedia Revolution conference. In each chapter, I present one of the ideas that provide the foundation of my presentation at that conference.
As eMedia devices and delivery systems proliferate, publishers, agencies and traditional media service providers are challenged with keeping up with demand for content conversion. Content distributors can reduce costs and complexity with a strategy that includes adoption of XML standards, a component architecture for structured content creation and a workflow that adheres to a digital-first orientation.
The document discusses three major communication trends: 1) The rise of digital media that is available online and on-demand, 2) Increased collaboration and communication through cloud-based services, and 3) The rapid growth of wireless devices and their impact on how people access information. These trends are changing how people live, learn, work and socialize.
Social Networks, Mobile Devices, Email and Direct Mail: Is This the Future of...Jeffrey Stewart
This paper is based on a presentation given by Jeffrey Stewart, Trekk’s Chief Technology Officer, at the 2009 PODi AppForum in Las Vegas. In it, he challenges print manufacturers and distributors to understand new and emerging channels and to pay attention to where marketing priorities and investment dollars are going.
Large Volume Map Generation via Grid ComputingJeffrey Stewart
The document describes how Trekk Cross-Media evolved their process for generating large volumes of custom map images from using a single CPU running a single task, to utilizing a grid computing architecture across multiple CPUs. This allowed them to increase map generation from around 500-750 per hour to over 20,000 per hour. They worked with ESRI's ArcWeb Services and the Digipede grid computing platform to build a distributed system that generates map images by assigning tasks across multiple machines in their corporate network.
IPA 2010 Technical Conference - SAAS and the CloudJeffrey Stewart
Cloud computing allows shared computing resources and software to be accessed over the internet on demand. Software as a Service (SaaS) delivers software applications over the internet through a subscription model. SaaS and cloud computing provide advantages like lower costs, reduced software costs through economies of scale, operational expense instead of capital investment, instant software updates managed by vendors, increased data reliability through vendor redundancy, and scalability to rent only what is needed. Adobe Scene7 is a cross-media publishing platform that integrates with existing workflows to enable web-to-print solutions and centralized brand control through template publishing across channels.
A presentation for Share Friday, how the world of communications has changed over time, how cross-media and structured content can manage today's complexity. And how Greek mythology helps.
Infinite Possibilities - Social Media and PrintJeffrey Stewart
The document discusses changes in media spending and consumption habits. As traditional print media declines, digital spending is overtaking print overall, though total spend is flat. Marketers are using more channels like social media, email, and direct mail in integrated cross-media campaigns to reach consumers across various touchpoints and surround them with consistent messaging. New technologies like augmented reality and mobile are also influencing marketing strategies.
Structured Content—The Future of Cross-Media Content DistributionJeffrey Stewart
As eMedia devices and delivery systems proliferate, publishers, agencies, and traditional media service providers are challenged in keeping up with the demand for content conversion. In this session, attendees will learn about a “Web-to-Everywhere” approach that allows structured content to be easily distributed across channels and platforms with standard Web programming tools and techniques. Find out how a universal content scheme supports an array of distribution channels, from mobile devices, tablets, and social media to more traditional distribution methods like web sites, e-mail, and print.
Web, Mobile, Social Media, Cross-Media and EducationJeffrey Stewart
This document discusses the history and evolution of communication technologies from ancient times to modern cross-media strategies. It summarizes key stages in the Silk Road journey from years via walking to seconds via fiber optics. Current trends highlighted include everything becoming digital, the rise of social and cloud-based networking, and increasing mobile device usage. The document advocates cross-media tactics that integrate multiple channels including print, email, and social media to increase engagement.
YPO / Graphic Source - Selling and Delivering the Promise of Cross-MediaJeffrey Stewart
Historically, it has been both impractical and uneconomical for marketers to customize content for all of the audiences they need to reach. Today, enhanced communication architectures are making it easier for marketers to develop, package and deliver relevant, timely information to customers, employees and business partners in a variety of effective ways. Today’s marketing communication buyers are looking to their traditional communication partners to understand how to best utilize these new tools to deliver an integrated set of communication tools and deliver on the promise of cross-media communications.
As your company adds more complex communication services to its traditional set of solutions, keeping your sales force up-to-speed on the terminology and possibility of cross-media communications is critical to effective integration. This webinar will assist your sales force in effectively transitioning your clients to deploying more engaging, customized, personalized marketing across all media – including social media.
2010 Treadaway Leadership Forum Using Social Media In The Cross Med...Jeffrey Stewart
Social media is becoming the way that people communicate with their friends, family and the world in general. Marketers are finding that all these social networks provide new and exciting ways to communicate with customer communities and target like-minded prospects.
In this session, Jeffery Stewart explores a history of human communications, and why social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns. And finally, what comes next?
The Evolution of the Leonardo DiCaprio Haircut: A Journey Through Style and C...greendigital
Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
Modern Radio Frequency Access Control Systems: The Key to Efficiency and SafetyAITIX LLC
Today's fast-paced environment worries companies of all sizes about efficiency and security. Businesses are constantly looking for new and better solutions to solve their problems, whether it's data security or facility access. RFID for access control technologies have revolutionized this.
Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Christian Louboutin: Innovating with Red Solesget joys
Christian Louboutin is celebrated for his innovative approach to footwear design, marked by his trademark red soles. This in-depth look at his life and career explores the origins of his creativity, the milestones in his journey, and the impact of his work on the fashion industry. Learn how Louboutin's bold vision and dedication to excellence have made his brand synonymous with luxury and style.
_7 OTT App Builders to Support the Development of Your Video Applications_.pdfMega P
Due to their ability to produce engaging content more quickly, over-the-top (OTT) app builders have made the process of creating video applications more accessible. The invitation to explore these platforms emphasizes how over-the-top (OTT) applications hold the potential to transform digital entertainment.
Barbie Movie Review - The Astras.pdffffftheastras43
Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
Everything You Need to Know About IPTV Ireland.pdfXtreame HDTV
The way we consume television has evolved dramatically over the past decade. Internet Protocol Television (IPTV) has emerged as a popular alternative to traditional cable and satellite TV, offering a wide range of channels and on-demand content via the internet. In Ireland, IPTV is rapidly gaining traction, with Xtreame HDTV being one of the prominent providers in the market. This comprehensive guide will delve into everything you need to know about IPTV Ireland, focusing on Xtreame HDTV, its features, benefits, and how it is revolutionizing TV viewing for Irish audiences.
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Sagagreendigital
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
Unveiling Paul Haggis Shaping Cinema Through Diversity. .pdfkenid14983
Paul Haggis is undoubtedly a visionary filmmaker whose work has not only shaped cinema but has also pushed boundaries when it comes to diversity and representation within the industry. From his thought-provoking scripts to his engaging directorial style, Haggis has become a prominent figure in the world of film.
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspirationgreendigital
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
8. The Return of Word-of-Mouth WOM works because of relationships Social Media enables human interaction Interaction occur despite time and distance Consumers talk to… everyone, everywhere Brands are no longer in charge Conversations are über-hyper enabled
15. -> Initiate Conversations -> Cultivate Recommendations -> Establish Reputation -> Influence Perception Social graphs can be used to build Circles of Trust and Influence
40. Takeaways Change is Constant and it is accelerating Social Media is not a Fad but the name is a fad We are returning to Word of Mouth but in Ubër-Hyper mode Social Media is about Relationships start conversations via cross-media The Future is Influence Marketing And the future is now
41. Jeffrey Stewart Partner, CTO Phone: 815.262.7252 Fax: 815.962.2189 stew@trekk.com www.Trekk.com Twitter.com/JeffreyAStewart Facebook.com/JAStewart LinkedIn.com/in/jeffreyastewart A Social Media Evolution >What’s Next? It’s about Integration, Conversations and Influence