1. Windows® Phone 7, Next Generation Enterprise Platform 서진호 부장 (Jinho.Seo@microsoft.com) Sr. Developer Evangelist – Windows Phone 7 Microsoft Korea http://blogs.msdn.com/jinhoseo
2. Agenda Consumerization of IT Why Windows® Phone 7 Captivating and productive experiences Integrated infrastructure Powerful & consistent platform Summary 2 Windows Phone for business
3. Consumerization of IT “Consumer IT will affect every enterprise. Attempts by enterprises to deny this are doomed to failure, just as previous attempts to deny Wi-Fi, 'smart' mobile phones, the Internet, and even the PC itself failed.” – David Mitchell Smith, VP & Gartner Fellow, Gartner Inc. Tension fueled by smartphone growth ENDUSER IT 3
4. Next Windows Phone Strategy 4 Windows Phone for business Platform Re-architected developer platform Hardware Optimized and standardized Design End user comes first
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7. Smart design 6 A different kind of phone designed to bring together what you care about most- easier and faster.
8. Smart design for a glance-and-go experience Customizable, at-a-glance view Live tiles that continuously update 7
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10. Integrated experiencesHubs keep you organized to get everything you love easier and faster Delivers immersive, engaging experiences Brings together apps, services, and content by theme Makes everyday tasks easier 9 Windows Phone for business
11. Windows Phone Hubs Organized to get everything you love faster and easier. The only phone with Windows Phone People Hub so your contacts and Facebook can be together. The only phone that lets you play games with Xbox LIVE. The only phone with a Pictures Hub to see all of your photos from the phone, PC and Facebook in one place. The only phone with a Music + Videos Hub to play movies, TV shows, and music quickly. The only phone with Office Mobile built-in so you can view, edit, share and sync Office docs on the go. Apps, games, and music superstore. Virtually anytime or anywhere. 10
13. Why Windows® Phone for business Windows Phone 7 brings together a captivating phone experience with best-in-class productivity through Microsoft® Outlook® Mobile and Microsoft Office Mobile, providing a platform for compelling applications that can work across phone, web, and PC. 12
14. Windows® Phone 7 Captivating & productive experiences Phones end users desire Productivity without compromise Integrated infrastructure Works well with what you have while meeting corporate security and management needs Powerful & consistent platform Create powerful and compelling applications for the phone, web, and PC using powerful and familiar development tools 13 Windows Phone for business
15. Delivers productivity without compromise 14 Quickly organize email Check next appointment Collaborate with office on new proposal Windows Phone for business
17. Works well with what you have Extend access to Exchange and SharePoint Utilize Exchange for policy management Leverage existing IT knowledge Reduce costs 16 Windows Phone for business
20. Integrates easily with Exchange ServerUse existing investments Exchange ActiveSync® (EAS) compliant Implementation of EAS version 14.0 Exchange Server 2003 SP2, 2007, 2010 Windows Small Business Server 2008 Microsoft Business Productivity Online Standard Suite Auto-discovery lets users easily connect Supports multiple EAS accounts 19 Windows Phone for business
21. Integrates easily with SharePoint ServerUse existing investments SharePoint Server 2010 On-premises or hosted Business Productivity Online Standard Suite Microsoft SharePoint Workspace 2010 Uses SSL connection Built-in SSL VPN Support for Microsoft Forefront™ Unified Access Gateway Provides users with productivity and collaboration tools that are required for routine business 20 Windows Phone for business
27. Support multiple policy setsEnhanced password policies Password Required Password Expiration Password History Allow Simple Password Minimum Password Length 21 Result set of policies Account 1 policies Account 2 policies Password required= [on] Password required= [on] Password required= [on] Password expiration = [on] Password expiration = [off] Password expiration = [on] Inactivity timeout = [1 min] Inactivity timeout = [5 min] Inactivity timeout = [1 min] Windows Phone for business
28. Configuration baselineLess complexity Synchronization of email Only over the air or over Wi-Fi Not available over local workstation Limit accepted devices with certificate Data transmission Only over the air or over Wi-Fi No Bluetooth or IrDA for data transmission No removable storage cards Forefront Unified Access Gateway uses roles-based publishing and filtering APN configurable 22 Windows Phone for business
29. Builds on existing investmentsLower cost Support business with best-in-class communication& document collaboration Exchange ActiveSync Pervasive for synchronizing email Connects to Exchange Server, Domino, Hotmail®, and Gmail Shift away from complexity Builds on familiar Microsoft Office and IT skills No need for expensive middleware Self-service limits support needs 23 Windows Phone for business
30. Application modelBuilt-in protection Managed code only Applications are “sandboxed” Principle of minimal privilege Certification and verification Windows® Phone Marketplace distribution Internet Explorer® Mobile isolation 24 Windows Phone for business
33. Get more done faster Create compelling applications using Microsoft Silverlight® and XNA® Rich support to develop across the web, phone, and PC Best-of-breed development tools B2C applications from a single marketplace 27 Windows Phone for business
40. Cloud is integrated Rich support for incorporating custom web services into app-specific experiences Built-in APIs integrated with key Microsoft services Familiar API frameworks for interacting with existing web 2.0 services Location Notification 30 Windows Phone for business
41. MarketplaceSingle destination for applications Enhanced discovery Easy to find content & applications Simple, reliable acquisition “Try before you buy” Payment flexibility mobile operator (MO) billing and credit card Application updates Windows Phone for business 31
42. Best-of-breed development tools Tools Microsoft Visual Studio® 2010 (with free add-in for Windows Phone 7) Free: Visual Studio 2010 Express for Windows Phone Microsoft Expression Blend® 4 Free: Expression Blend 4 for Windows Phone Free: Windows Phone 7 Emulator Free: XNA Game Studio 4.0 Single download and install Installation integrates with what you have and know http://developer.windowsphone.com 32 Windows Phone for business
43. Deployment process Develop & Debug Submit& Validate Certify & Sign Windows®Phone Application Deployment Service Marketplace Windows Phone for business 33
44. Marketplace distribution Drive user connection with B2C The Windows Phone Marketplace hub brings applications to life in a new, dynamic, panoramic, and searchable shopping experience focused on content Microsoft certifies all applications in well-established process before they are released live to the Marketplace Organizations can publish B2B applications for employees Proper authentication mechanism should be implemented Multi-client business applications that do not require customization Windows Phone for business 34
45. Cloud SAP Microsoft SQL Azure™ Siebel Oracle Silverlight DB2 ® Marketplace Teradata Sybase Location Dynamics IE Hyperion Notifications MSMQ Windows Communication Foundation : SOAP | REST | Sync | EAS | ASP.NET Secure Enterprise Connectors Web Services Windows Azure platform AppFabric FTP HTTP SMTP On-Premises Flat Files Isolated Storage ADO.NET Microsoft SQL Server® OLEDB ODBC TMG/UAG XML EDI Visual Studio : Client | Server | Transports | BI | Connectors 35
48. Windows® Phone 7 for your business Captivating & productive experiences Integrated infrastructure Integrated infrastructure Powerful & consistent platform Captivating & productive experiences Works well with what you have while supporting corporate security and management requirements. Phones people desire. Productivity without compromise. Create powerful and compelling applications for the phone, web and PC using powerful and familiar development tools. 38 Windows Phone for business
