Sales levels increased significantly from 2004 to 2008 through new product launches and increased market shares in key states. The dealer network was also expanded substantially over this period through innovative network models and an increased number of dealerships, branches, sales points, and service centers. Customer engagement initiatives like key account management led to higher customer satisfaction scores. Major auto expo events were also successfully managed during this period.

1. 1
 Business and Mkt. Development
 Sales levels increased from less than 5000/month (peak) in 2004 to 10000/month in 2008.
 Successfully launched New introductions such as ACE & Magic
 Increased low market shares of HDT tipper & tractor trailers in Rajasthan.
 Restored Bus market share in Punjab
 Futuristic Network size, structure & Model
 Significantly enhanced Dealer network. Dealerships for different
product combinations successfully introduced.
 Innovative Network Models introduced
• Bifurcated MHCV & Non-MHCV in Rajasthan
• Bifurcated SCV and rest in Punjab
 Customer engagement for immediate and long term benefits
 Key Acc. Management. Customer Engagement Index increased from 69 in 2004-05 to 97 in
2007-08
 Dealer Satisfaction Index --- 81 (first time measure introduced in 07-08)
Apr 04 Apr 08
Dealers 44 61
Branches 14 51
1S 0 198
Sales points 58 310
TASS 80 194
 Successfully managed mega events like Auto expo of 2004, 2006 & 2008.
Time-Line : 2004 Jan to 2008 March
Key Team-accomplishments