This document summarizes 20 nonprofit technology trends. Some key points include: cloud computing is widely adopted with over 80% of organizations saving money by moving services to the cloud. Mobile usage continues to grow rapidly, with half of users relying on mobile as their primary internet source. Social media signals and user experience are increasingly important for search engine optimization rather than on-page keywords. Blogging is important for content creation and search engine rankings. While Facebook is a primary focus, organic reach on the platform has dropped 50% in recent years.

1. 20 NONPROFITTECHNOLOGYTRENDS
in 20 minutes

2. I AM STEVEN SHATTUCK
• VP Marketing, Bloomerang
• Published in: NTEN, Nonprofit
Hub, National Council of
Nonprofits,Technorati, Ragan,
Social MediaToday, Content
Marketing Institute, Search
Engine Journal
• NPO board member,
communications committee
member, volunteer
communications director

4. ∧ CLOUD COMPUTING ∧
http://technorati.com/technology/cloud-computing/article/how-cloud-computing-will-single-handedly
• 545 cloud services are in use
by an organization on average.
• 82% of companies reportedly
saved money by moving to
the cloud.
• 80% of cloud adopters saw
improvements within 6
months of moving to the
cloud.

5. ∨ INSTALLED SOFTWARE ∨
http://siliconangle.com/blog/2014/01/27/20-cloud-computing-statistics-tc0114
• Reduced costs
• Universal versioning
• Increased productivity
• Higher security

6. ∧ SINGLE-PURPOSE APPS ∧
• Specialization!
• Small feature set.
• Excellent at one thing,
rather than mediocre at
many.
• Freedom of choice!
• Integrations / API
http://taylordavidson.com/2014/apps

7. ∧ MOBILE ∧
• 50% of mobile phone users use
mobile as their primary Internet
source.
• Mobile web adoption is growing 8x
faster than web adoption did in
‘90s & ‘00s.
• 28.85% of all emails are opened on
mobile phones and 10.16% on tablets.
• Mobile-based searches make up 1/4th
of all searches.
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics

8. ∨ DESKTOP ∨
• 91% of mobile Internet access
is for social activities versus
just 79% on desktops.
• 1/3 of mobile searches have
local intent versus 1/5 on
desktops.
• 1.8 hours per day on mobile
versus 1.6 on desktop.
http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics

9. MOBILE GIVING
http://www.npengage.com/nonprofit-research/50-fascinating-nonprofit-statistics
• 62% of GenY would give
by mobile phone.
• 84% of nonprofit donation
pages are not optimized for
mobile.
• 76% of nonprofit mobile
subscribers came from
integration with CRM.

10. ∨ MOBILE WEBSITES ∨
• Literally a second
mobile version of
your website.
• Stripped-down
functionality.
• More “app” like.

11. ∧ RESPONSIVE WEBSITES ∧
• Conforms to the
mobile device
screen size.
• No loss in content
or functionality.
http://www.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design

12. WEB DESIGNTRENDS
Out:
• Homepage Carousel
• Columns/Sidebars
• Drop-Down Menus
In:
• Parallax Scrolling
• Tall Pages
• Flat Design
http://www.myinkblog.com/parallax-scrolling-in-web-design-hot-new-trend-with-examples/

13. ∧ SEO ∨
Search engine optimization
changes daily (literally!)
Read:
• http://searchengineland.com/
• http://moz.com/blog
• http://googlewebmastercentral.blogspot.com/

14. WHAT DRIVES RANKINGS?
Out:
• Keywords (on-page)
• Keyword links
• Keyword domains
In:
• Social media signals
• High-quality links
• User experience
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/

15. WHAT DRIVES RANKINGS?
Out:
• Keywords (on-page)
• Keyword links
• Keyword domains
In:
• Social media signals
• High-quality links
• User experience
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/
BLOGGING!

16. WHY BLOGGING?

17. WHY BLOGGING?

18. WHY BLOGGING?
http://offers.hubspot.com/2013-state-of-inbound-marketing

19. WHAT DRIVES RANKINGS?
http://www.searchmetrics.com/en/knowledge-base/ranking-factors-us-2013/

20. ∨ FACEBOOK ∨
• Organic reach dropped by 50%
from Feb 2012 to March 2014.
• As people like more pages, the
organic reach of each drops.
• Facebook endured a 29% fall in
active users among U.S. teens
from fourth quarter 2012.
Usage fell another 11% from
Q3 to Q4 in 2013.
http://www.webpronews.com/more-stats-on-the-facebook-organic-reach-decline-2014-04

21. http://blog.hubspot.com/marketing/nonprofits-social-media-marketing-data
http://www.adlibbing.org/2013/04/24/12-must-know-stats
80% of nonprofits say Facebook is
their primary focus for social
media.
!
43% of Facebook Fans “Unlike” a
charity on Facebook because they
posted too often.
!
57% of Facebook Fans “Like” a
charity on Facebook because they
want to publicly
display their support of the
nonprofit to their friends.
FACEBOOK…

22. “For Facebook andTwitter, we
have endless amounts of money,
but we haven’t found anything
there.”
!
Last year, Priceline spent $1.8
billion on online marketing.
PRICELINE CEO: FACEBOOK AND
TWITTER SPENDING WORTHLESS
http://www.prdaily.com/Main/Articles/Priceline_CEO_Facebook_and_Twitter_spending_worthl_16491.aspx

23. WRAPPING UP
Pay attention to:
• Mobile (optimize your site)
• Owned content (blogging)
• Social media content distribution
Don’t get too caught up in
design trends.
Move to the cloud wherever/
whenever possible.
Keep an eye on:
• Wearables
• Gamification
• Peer-to-Peer

24. steven.shattuck@bloomerang.co
https://twitter.com/StevenShattuck
https://www.linkedin.com/in/stevenshattuck
!
http://www.slideshare.net/bloomerang/20-tech-trends-for-nonprofits
Questions?