The document discusses various tools and strategies for urban planners and architects to enhance their communication and portfolio management, such as leveraging websites, social media, and mobile technologies. It emphasizes the importance of user-friendly design, citizen engagement through maps and feedback, and the visualization of project data using augmented reality and interactive graphics. Additionally, it highlights the need for measurable goals and return on investment in online activities.

1. File Exchange
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20 questions for urban
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architects about their
communication tools
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2. What is your website capable of doing?
Does your website support everything you need? There are multiple apps that can expand the
capabilities of your site.

3. Does your site reflect your professionalism?
If you haven’t thought about your site in a while, now is the time. It should be easy to
navigate, mobile-enabled, linked to social networks, and provide robust portfolio
management tools.

4. Can you easily map projects in Google Earth?
Since your work is location-based, you can spice up your portfolio with SiteVista, a tool that
enables you to manage your site and create a Google Earth map on-the-fly.

5. Is your portfolio Google Earth enabled?
Few tools exist for website owners to easily map projects, that’s why PlaceVision created one.

6. Does your website facilitate a conversation?
You should be able to publish content to your website and automatically distribute it to other
environments that encourage feedback. The same can be accomplished for public
engagement to save time.

7. Does your website drive traffic?
Does your site invite the exploration of its content? Do you update it frequently?

8. Are you measuring return on investment?
There are several key ways to monitor the effectiveness of your online activities. You should
have a plan and goals in place to measure ROI against.

9. Are you generating interest on Twitter?
Twitter is more than a fad. You need a strategy to provide useful content and connect with
others.

10. Can you visualize building data?
Building information often lives in spreadsheet but can become geographic easily.

11. Is your building data mobile?
Augmented reality browsers enable us to deliver geographic information on mobile devices
depending on your location.

12. Can you visualize proposed development on the site?
Architectural renderings can be viewed on the development site through augmented reality.

13. Does your planning process include a citizen map?
Citizen maps open up the opportunity for place-based communication. They can be used in
community workshops to visualize feedback in real-time.

14. Are you collecting citizen comments in real-time?
Citizens can vote on comments and add images to place marks easily.

15. Are you able to mash-up comments with SCF?
Community Remarks(TM) can be visualized with comments from other sources, such as See
Click Fix

16. Did you know podcast tours increase awareness?
Podcast tours augment walking tours to tell a story about a places past, present, and future.
It can present historical photographs, alternate views, and custom graphics to educate
listeners.

17. Do you have a mobile map for local points of interest ?
A podcast tour doesn’t have to be static. A smartphone app compliments the podcast tour to
guide the listener along the stopping points and can even show participants where they are
located on the map.

18. Do you know when to use what tool?
There are many tools available on the market. How do you know what’s the most appropriate
and affordable? We demystify that for you.

19. Can you easily map your success stories?
You can embed a Google map on your website to tell a story about your projects. Think of it
as a “mini” portfolio.

20. Can you visualize development proposals in context?
We turn static graphics into interactive materials to help planners and developers commuicate
about options in community meetings.

21. Can you visualize streetscape improvements?
Visualizing streetscape improvements is one of the toughest things to do. We make them
interactive so we can flip between before and afters and even drill down to individual facade
recommendations.

22. File Exchange
RSS Feed Text Messages
Video Google Earth
Email Updates Twitter
If you learned
something, then you
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might need help Feedback
communicating
Search
more effectively. Event Calendar
Facebook
Survey
Mobile-ready Idea Dropbox
Podcasts

23. www.PlaceVision.net
Creative Viewing of the Built Environment