This document discusses social media strategies and tools. It begins by explaining why social media is powerful for spreading ideas among groups. It then discusses why people use social media, including to connect with communities, express passion, research products and services, and stay informed. The document provides tips for social media goals, relationships, marketing presence, and measuring success. It offers examples and discusses tactics like sweepstakes, quizzes, user content, and coupons. Finally, it discusses tools for marketing and management on social media platforms.
Ever wonder what Bigs and Littles do? Do you want to be more involved but not sure where to get started? Scroll through and learn all about Big Brothers Big Sisters of Southern Nevada.
We'll go over how to become a volunteer and other opportunities to help support our agency.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
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From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
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Presented at #SocialCloud Event 2 on 22nd July 2013
Ever wonder what Bigs and Littles do? Do you want to be more involved but not sure where to get started? Scroll through and learn all about Big Brothers Big Sisters of Southern Nevada.
We'll go over how to become a volunteer and other opportunities to help support our agency.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
The impact of innovation on travel and tourism industries (World Travel Marke...Brian Solis
From the impact of Pokemon Go on Silicon Valley to artificial intelligence, futurist Brian Solis talks to Mathew Parsons of World Travel Market about the future of travel, tourism and hospitality.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
Ted Littledale's deck looking at #SocialTV research and audience engagement analytics from the SecondSync perspective.
Presented at #SocialCloud Event 2 on 22nd July 2013
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What's Really Behind Facebook's Competition Rule Changes? Richard Jones, Enga...Our Social Times
In this insider-view session, Richard will explain what Facebook’s new competition rules are and what their impact is likely to be. He will highlight several important new opportunities for organisations running Facebook promotions and explain how these - and other changes, such as hashtags – are part of something much bigger and more exciting for marketeers.
Many marketers feel overwhelmed when it comes to choosing social media sites for business. Explore 5 steps to social media enlightenment in this infographic.
Social Media for Business was a presentation given to the NAPW Westchester Chapter on June 20, 2013. It covers how social media is changing the business world and what you can do to evolve with it.
An introduction to the EngageSciences social marketing activation platform. We help you go beyond just engaging fans on social channels, we help you activate them.
1. Social Media
Strategies, Tactics & Tools
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2. Why Social Media?
“Ideas that spread through
groups of people are far more
powerful than ideas delivered
at an individual level.”
- Seth Godin
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3. Social Media
Why Do People Use Social Media?
Define Your Goals
Develop a Strategy
Building Relationships
Marketing Your Social Media Presence
Measuring Your Success
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13. Set Goals
What do you want to
accomplish with
Social Media?
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14. Example Goals
Improve Customer Highlight Your
Service Competitive
Differentiators
Generate Ideas for New
Products Improve Loyalty
Rally a Community of Increase Sales
Shared Interest
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17. Customer Service
Does your organization have a
strong customer service focus?
Twitter, Facebook
and other social
websites can help
you answer
common questions,
spot negative
trends early, and
provide transparent
feedback.
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18. Customer Service
Does your organization have a
strong customer service focus?
Twitter, Facebook
and other social
websites can help
you answer
common questions,
spot negative
trends early, and
provide transparent
feedback.
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19. Generate Product Ideas
Use social media as a feedback
channel to let your customers provide
input on your product development.
Starbucks has
about 900k visitors
per month, but 12
million fans on
Facebook.
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20. Rally a Community
Use Social Media to get a group of
people engaged in something they
care about. Put your product at the
center of that cause.
8 News NOW’s Mission:
- Inform
- Connect
- Inspire
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21. Highlight Your Differentiators
Facebook is an excellent platform to
highlight what is different (better)
about your company.
Tap into community when your
competitors business practices
generate customer frustration
Friday, August 26, 11
22. Highlight Your Differentiators
Facebook is an excellent platform to
highlight what is different (better)
about your company.
Tap into community when your
competitors business practices
generate customer frustration
Friday, August 26, 11
23. Improve Loyalty
Develop win/win programs with
consumers that make it easy for them
to benefit from your loyalty programs.
“Some food retailers find that as
much as 65% - 95% of their sales
go to members of loyalty
programs.”
- Center for Retail Management at
Northwestern University
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24. Increase Sales
An entire new dining category has
been created thanks to social media:
the rolling restaurant, location
powered by Twitter.
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25. Building
Connections
How to Market Your
Social Media
Presence
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28. Marketing Tactics
Sweepstakes
Quizzes
Cross-Promotions
User Submitted Content
Voting
Coupons
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29. Sweepstakes
Social Media users love contests.
Give stuff away and require they like
your page to enter to win, and they’ll
flock like geese.
Duncan Donuts running a
campaign asking users to
“check-in” to their stores.
People who check in are
registered to win.
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30. Voting + UGC
Engage users in a creative, fun
campaign using a poll.
Capriotti’s created “Vo-cap-u-lar-y”,
fun made-up words describing how
great their product is.
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31. Quizzes
Another way to engage the user by
making your content more interesting
and interactive.
Complete this sentence: “I relieve
tension by smashing my
Guacamole with____?"
• A Williams-Sonoma avocado
masher
• A jackhammer
• The bottom of my beer bottle
• A sturdy fork, of course – there’s
another option?
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32. UGC
Combine user-generated video, voting
and a sweepstakes to create a highly
interactive and visually impactful and
viral campaign.
- Extra work required will require a
extra big prize
- Encourage people to share with
and get their friends and family to
like your page to vote
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33. Coupons
Reward people you “like” like your
business. Coupons with a larger than
normal discount are a great way to
attract followers.
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36. Marketing Tools
WooBox.com
For only $29 per month, you can create sweepstakes, coupons, group
deals and custom Facebook Tabs.
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37. Marketing Tools
WildFireApp.com
The choice of many larger brands, Wildfire is an official Facebook
partner and features a complete Social Media Marketing Suite.
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38. Marketing / Management Tools
HootSuite.com
A tool that allows you to manage multiple social media accounts,
schedule updates, and analyze your audience.
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39. Management Tools
monitor.wildfireapp.com
Benchmark your social media following vs. your competition. Works
for both Facebook and Twitter and will email you weekly updates.
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40. Management Tools
booshaka.com
This website looks at the activity on your Facebook page and show
you a list of your most active Fans … act on that data!!!!
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43. Social Is Mobile
More people are using the mobile
web to socialize (91%) compared
to the 79% of desktop users who
do the same according to a
recent study from Ruder Finn.”
(Source: Read
Write Web, Feb 10)
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