This proposal suggests a new energy drink called AC-DC QUENCH targeted at teenagers, young adults aged 16-20, and middle-aged men who like rock bands. It will differentiate itself from other drinks by having a darker, grittier theme based on the rock band AC-DC. The marketing strategy includes sponsoring rock bands and using billboards, YouTube ads, and TV ads. The can design features imagery from AC-DC's song "Highway to Hell" showing a guitar neck leading to the center of the can surrounded by flames in red, orange, and black colors.

1. PROPOSAL
QUENCH

2. HOW WE DIFFER FROM THE REST
- Darker
- Grittier
- Based on a rock band

3. TARGET AUDIENCE
- Teenagers/ young adults
aged between 16-20
- Middle-aged men
- People who like rock bands
AC-DC target audience:

4. TARGET AUDIENCE
- Sponsor rock bands
- Billboards
- YouTube ads
- TV ads

5. PRODUCT CONCEPT
Product name: AC-DC QUENCH
- On the can, based on the band AC-DC, there will be
imagery based on their most popular song “Highway to
Hell”
- In this image, there will be a guitar’s neck leading to
the centre of the can with flames surrounding it
- The colour theme will be red, orange and black