SlideShare a Scribd company logo
Beinspired.
MORPC Social MediaConference
June18, 2014
Social MediaToday
• Continually growing tools
• Facebook, Twitter, LinkedIn, Pinterest, etc.
• Can have exponential power (for good or bad)
• Just one type of tool
• Don’t use in place of, use in tandem with
Social Media: Not the“BeAll End All”
• Use in conjunction w/other communications tools
• Many opportunities to communicate
• Reporter stories, partner promotions, pictures
• Still a niche, albeit a growing one
Don’t Wing It
• What social media tool(s) to integrate
• Know audiences for each; choose wisely
• One account for city or separate by department?
• Allow external postings on your pages?
• Best way to manage chosen tools
Determine
• Who will update? One person? Multiple staff?
• Policy
• For city leadership
• For staff
• For external users
• Training
CreateConversations
• Anything going on inside city
• Promote partner accomplishments
• Pictures increase impact
• Ask questions
• Be informal
Keeping theMomentum
• Free…but not really
• FEED THE BEAST
• Don’t be afraid to make mistakes; be honest
• Set realistic expectations
Questions?
newalbanyohio.org
Twitter.com/NewAlbanyOhio
Facebook.com/NewAlbanyOhio

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