The researcher conducted product research, questionnaires, and interviews to understand their target audience. Product research provided insights into editing techniques but was limited by a small sample. Questionnaires effectively identified audience demographics and preferences. Interviews overlapped with questionnaires but uncovered some favorite game characters. Overall, the research gave a balanced understanding of what to include and appeal to the target male, teenage audience through a dramatic and violent video game montage.

1. Research
Jake

2. Existing Product
This product is based on only one
game, it uses the song light em up to
accompany the clips, each clip is no
longer than 6 seconds, this is done
so that it can mix well with the music
as the music is fast pace. No effects
or text are used in the product.
Assassin’s creed Light em up

3. Existing Product
Fallout 4 tribute ad victoriam
This montage is more based on the story of
the game, the music used is called sharks
don’t sleep, what's different this song is
that there's no dialog so that the
characters in the game can be hired. The
music is also very dramatic which can make
the audience feel mixed emotions, non of
them bad.

4. Existing Product
Skyrim My demon's
This product is based on one game. Its
mainly just a montage killings within
the game. There's no story to it, and
there has been no added effects. The
type of music used in the product is
dramatic, which is appropriate for the
clips as having pop music behind people
being killed would look out of place.

5. Existing Product
A kind of magic was made in the 80s
by a band called queen, it is similar
to my product because it’s a video
with music backing it up, accept
with this product the main focus is
with the music not the clips, so its
more like the clips back up the
music.
A kind of magic

6. Research Analysis
• What common features do the researched products have?
– The clips used for the montages are mostly violent. It shows people
getting shot, stabbed and beaten, which creates a dramatic feel to
the montage, it also appeals to a certain target audience.
– There's no real story to any of them, its just random clips paced to
fit with the music. This will keep the audience watching as they
don’t know what's coming next.
• What aspects of the research will you include within your on work?
– Each clip I use will be no longer than 6 seconds to make the
montage more dramatic. I want to make the montage dramatic
because that’s usually what most montages do because it’s the
most interesting genre for montages.
– The type of music I will use will be dramatic. To help create a
dramatic feel to the montage. Also dramatic music usually have a
better beat than pop music making them easier to mix with clips
when editing.

7. Questionnaire Analysis

8. Audience research
• Observation: more males then females did my questionnaire
• What this says about my audience: That the majority of my audience is
male, which means my product appeals more to the male gender.
• How will your product appeal to this audience: The product will show a lot
of violence to appeal to my audience.
What I your Gender?

9. Audience research
• Observation: The majority of people that took the questionnaire where 16 to 20.
• What this says about my audience: The questionnaire tells us that more teens
prefer the idea of my product then anyone else. This could be because my product
is about video games and video games appeal more to teenagers.
• How will your product appeal to this audience: My product will appeal to this
audience because I will be showing a lot of different games and at least one of
those games will be there favourite.
How old are you?

10. Audience research
• Observation: Most of the people who did my questionnaire seem to
play games on the Xbox.
• What this says about my audience: this say that my audience will
prefer to see some Xbox exclusive games on my product.
• How will your product appeal to this audience: I will add a lot of
Xbox exclusive games to my montage.
What platform do you play games on?

11. Audience research
• Observation: more people prefer action games then adventure or
strategy.
• What this says about my audience: This tells me that my audience
will prefer violent clips in the montage.
• How will your product appeal to this audience: I will show a lot of
violent video game clips.
What type of games do you like?

12. Audience research
• Observation: a lot of people have said pop is there favourite type of music but a lot
people have also said that dramatic music is the favourite.
• What this says about my audience: this tells me my audience has very mixed opinions
on what type of music should be used
• How will your product appeal to this audience: I believe that dramatic music would
sound better for the type of montage I’m doing but to satisfy the majority of the
audience I will fine pop music which is also dramatic, the type of band perfect for this
type of music is imagine dragons.
What type of music do you like?

13. Audience research
• Observation: The answers from the questionnaire about how many years
have you been gaming are very mixed. But the majority say 8 or above.
• What this says about my audience: This tells me that a lot of my audience
are experienced gamers.
• How will your product appeal to this audience: I will show at least 8 games
in the montage to satisfy my audience.
How many years have you been gaming?

14. Audience research
• Observation: A lot of people want the montage to be 4 minutes.
• What this says about my audience: This tells me that my audience
wants to see a long montage, maybe to see more progression
within the product.
• How will your product appeal to this audience: I will make the
montage at least 4 minutes long.
How long should the montage be?

15. Audience research
• Observation: Most people wanted 10 games within the product.
• What this says about my audience: This tells me that my audience
wants to see a wide variety of video games in the montage.
• How will your product appeal to this audience: I will use more than
10 different games in the montage.
How many games should it show?

16. Audience research
• Observation: The answers the this question is even half the people
have seen a video game montage and half haven’t.
• What this says about my audience: This tells me that half of my
audience will be seeing a video game montage for the first time.
• How will your product appeal to this audience: A montage isn’t a
complicated thing to watch, so anyone can understand my product.
Have you seen a video game montage?

17. Audience research
• Observation: Most of the people who took my survey said that the main reason
they play video games is because they want to have fun.
• What this says about my audience: This tells me that video games are a hobby to
my audience.
• How will your product appeal to this audience: I will make the montage fun to
watch, I will do this by not adding any hidden or make the audience find
something within the montage, it will just be something nice to watch.
Why do you play video games?

18. Interviews

19. Interview 1
• Do you have a favourite video game character, if yes who?
Salvador (Borderlands)
• What type of music should be used in a gaming montage?
Rock
• Would you like text within the montage?
no
• Would you like dialog to be in the montage?
no
• Would you like the main theme of the montage to be violent?
yes

20. Interview 1
• Observation: The person I interviewed wanted to see
violence backed up by rock music, but with no text
and no dialog.
• What this says about my audience: This tells me that
my audience likes to see violence in montages, and
only wants to see the core footage of the montage,
meaning no dialog or text.
• How will your product appeal to this audience: In my
montage the main theme of it will be violence. And I
won’t add text to the montage but I will be add dialog
as I believe it makes the makes the montage more
dramatic to watch, with the write type of dialog.

21. Interview 2
• Do you have a favourite video game character, if yes who?
Cloud from Final Fantasy 7.
• What type of music should be used in a gaming montage?
Classical.
• Would you like text within the montage?
No I think text would ruin the montage.
• Would you like dialog to be in the montage?
No I don’t think so
• Would you like the main theme of the montage to be violent?
Yes extremely

22. Interview 2
• Observation: Like the other interview they don’t want
dialog or text within the montage. He also would like
classical music accompanied with the violence.
• What this says about my audience: This tell me that
my audience likes to watch violent stuff.
• How will your product appeal to this audience: I will
make the montage mostly violent, I have also decided
to have no dialog in the montage as both people I
have interviewed said that they didn’t want it in the
montage.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-20 • To appeal to this audience I will use
memorable and favourite video game
characters from there time.
Gender
Male • I will make the montage mostly violent to
appeal to this audience.
Psychographic
Needs Driven • It will appeal to this audience because the
montage will be dramatic and intense.
Social Status
Middle class • Most of the games I’m using don’t talk
about how people are better if there in a
higher class

24. Research Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss
the strengths and weaknesses of each method
– Product Research
• This was helpful as it lets me see what type of effects other editor do, it also lets me see
other editing techniques such as how long each clip is, and how to blend clips together to
make it look like there one whole clip. The research was quite difficult to do, as there are
not many video montages out there.
– Questionnaires
• The questionnaires help me see what the audience wants to see within my product, it also
lets me know what they don’t want to see. I can also see what kind of people would want
to watch my montage, this is good to know as I can edit the montage to there style, for
instance if they where a violent person I would make the montage violent.
– Interviews
• The interviews where very similar to the questionnaires, so I couldn’t really get any more
information about my audience. But the interviews did let me know some of my
audiences favourite characters, so that I could add them to the montage.

26. Research Evaluation
– What sort of a response did you get?
The response on my survey was good, and helpful. It let me see
what kind of people would like to watch my montage, and the
people I know who took the survey said it was a good way to get
ideas.
– How did you distribute your survey? Give an advantage and a
disadvantage
I distributed the survey by posting it on Facebook, I felt this was
the best way to do it because you get quick responses from
friends and family.