This document discusses culture and its impact on business. It defines culture and lists its key elements, including attitudes, values, beliefs and practices. It also outlines Hofstede's 5 dimensions of national culture that influence behavior: individualism vs collectivism, power distance, uncertainty avoidance, masculinity vs femininity, and long vs short-term orientation. The document then examines causes of cultural differences between countries and how culture can change over time due to factors like technology, economics and politics. It provides examples of cultural behaviors that affect business and strategies for reconciling international cultural differences, such as cultural awareness and grouping similar countries.